{"id":30589,"date":"2026-03-30T12:12:21","date_gmt":"2026-03-30T12:12:21","guid":{"rendered":"https:\/\/itbusinesstoday.com\/?p=30589"},"modified":"2026-03-30T12:12:21","modified_gmt":"2026-03-30T12:12:21","slug":"everyone-talks-data-sony-is-trying-to-make-it-actually-work","status":"publish","type":"post","link":"https:\/\/itbusinesstoday.com\/ja\/martech\/marketing\/everyone-talks-data-sony-is-trying-to-make-it-actually-work\/","title":{"rendered":"\u8ab0\u3082\u304c\u8a9e\u308b\u30c7\u30fc\u30bf\u3002\u30bd\u30cb\u30fc\u306f\u305d\u308c\u3092\u5b9f\u969b\u306b\u6a5f\u80fd\u3055\u305b\u3088\u3046\u3068\u3057\u3066\u3044\u307e\u3059"},"content":{"rendered":"

\u30bd\u30cb\u30fc\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u30ba<\/a> \u304c\u30c7\u30fc\u30bf\u30fb\u30a4\u30f3\u30b5\u30a4\u30c8\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u767a\u8868\u3057\u307e\u3057\u305f\u3002\u30a8\u30f3\u30c9\u30fb\u30c4\u30fc\u30fb\u30a8\u30f3\u30c9\u300d\u306e\u58f2\u308a\u8fbc\u307f\u306e\u3088\u3046\u306b\u805e\u3053\u3048\u307e\u3059\u304c\u3001\u3088\u304f\u898b\u308b\u3068\u3001\u672c\u5f53\u306e\u72d9\u3044\u304c\u308f\u304b\u308a\u307e\u3059\u3002\u5f7c\u3089\u306f\u3001\u307b\u3068\u3093\u3069\u306e\u4f01\u696d\u304c\u624b\u3092\u3053\u307e\u306d\u3044\u3066\u3044\u308b\u6df7\u4e71\u3092\u72d9\u3063\u3066\u3044\u308b\u306e\u3067\u3059\u3002.<\/p>\n

\u4eca\u3001\u7d44\u7e54\u5185\u306b\u306f\u30c7\u30fc\u30bf\u304c\u3042\u3075\u308c\u3066\u3044\u307e\u3059\u3002\u30c1\u30fc\u30e0\u306b\u6563\u5728\u3057\u3001\u307b\u3068\u3093\u3069\u5206\u6790\u3055\u308c\u305a\u3001\u5b9f\u7528\u7684\u306a\u3082\u306e\u306b\u5909\u308f\u308b\u3053\u3068\u306f\u307b\u3068\u3093\u3069\u3042\u308a\u307e\u305b\u3093\u3002\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u306e\u30af\u30c3\u30ad\u30fc\u306e\u6b7b\u304c\u52a0\u308f\u308a\u3001\u4f01\u696d\u306f\u7a81\u7136\u3001\u501f\u308a\u7269\u306e\u30c7\u30fc\u30bf\u306b\u983c\u308b\u3053\u3068\u304c\u3067\u304d\u306a\u304f\u306a\u308a\u307e\u3057\u305f\u3002\u4f01\u696d\u306f\u81ea\u793e\u306e\u9867\u5ba2\u3092\u628a\u63e1\u3059\u308b\u5fc5\u8981\u306b\u8feb\u3089\u308c\u3066\u3044\u307e\u3059\u3002.<\/p>\n

\u3053\u306e\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u306f\u305d\u308c\u3092\u4e00\u6383\u3057\u3088\u3046\u3068\u3059\u308b\u3082\u306e\u3067\u3059\u3002\u30c7\u30fc\u30bf\u53ce\u96c6\u306e\u9023\u643a\u3001\u9069\u5207\u306a\u30a4\u30f3\u30d5\u30e9\u306e\u69cb\u7bc9\u3001AI\u4e3b\u5c0e\u306e\u5206\u6790\u3001\u305d\u3057\u3066\u5b9f\u969b\u306b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30a2\u30af\u30b7\u30e7\u30f3\u306e\u5b9f\u884c\u3092\u652f\u63f4\u3057\u307e\u3059\u3002\u305f\u3060\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u304c\u653e\u7f6e\u3055\u308c\u3066\u3044\u308b\u3060\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u5b9f\u969b\u306e\u4f7f\u3044\u65b9.<\/p>\n

\u3053\u3061\u3089\u3082\u304a\u8aad\u307f\u304f\u3060\u3055\u3044\uff1a LCB\u3068J\u30b9\u30c8\u30ea\u30fc\u30e0\u3001\u30ed\u30fc\u30ab\u30eb\u30b3\u30f3\u30c6\u30f3\u30c4\u62e1\u5145\u3067\u63d0\u643a<\/a><\/h4>\n

\u8208\u5473\u6df1\u3044\u306e\u306f\u3001\u5f7c\u3089\u304c\u57fa\u672c\u7684\u306a\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3092\u3069\u306e\u3088\u3046\u306b\u8d85\u3048\u3066\u3044\u308b\u304b\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002Prediction One\u3084SENZAI\u306e\u3088\u3046\u306a\u30c4\u30fc\u30eb\u3092\u4f7f\u3046\u3053\u3068\u3067\u3001\u300c\u9867\u5ba2\u304c\u4f55\u3092\u3057\u305f\u304b\u300d\u3060\u3051\u3067\u306a\u304f\u3001\u300c\u306a\u305c\u305d\u306e\u3088\u3046\u306a\u884c\u52d5\u3092\u3068\u308b\u306e\u304b\u300d\u306b\u3082\u7126\u70b9\u304c\u79fb\u308a\u307e\u3059\u3002\u3064\u307e\u308a\u3001\u611f\u60c5\u3001\u55dc\u597d\u3001\u610f\u56f3\u3002.<\/p>\n

\u30a4\u30f3\u30d1\u30af\u30c8\u306f\u975e\u5e38\u306b\u76f4\u63a5\u7684\u3067\u3059\u3002\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306e\u6539\u5584\u3001\u89e3\u7d04\u7387\u306e\u4f4e\u4e0b\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u30b5\u30a4\u30af\u30eb\u306e\u77ed\u7e2e\u3001\u7121\u99c4\u306a\u5e83\u544a\u8cbb\u306e\u524a\u6e1b\u3002.<\/p>\n

\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u672a\u6765\u306f\u3001\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u3068AI\u3092\u6d3b\u7528\u3057\u305f\u30a4\u30f3\u30b5\u30a4\u30c8\u306e\u7d71\u5408\u306b\u3088\u3063\u3066\u9032\u5316\u3057\u3001\u4f01\u696d\u306f\u9867\u5ba2\u4f53\u9a13\u3092\u6700\u521d\u304b\u3089\u6700\u5f8c\u307e\u3067\u7ba1\u7406\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002\u3082\u306f\u3084\u30aa\u30d7\u30b7\u30e7\u30f3\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u3053\u308c\u306f\u73fe\u4ee3\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30b5\u30d0\u30a4\u30d0\u30eb\u30e2\u30fc\u30c9\u3067\u3059\u3002.<\/p>","protected":false},"excerpt":{"rendered":"

Sony Network Communications Inc. just launched a Data Insight Marketing Solution. Sounds like another \u2018end-to-end\u2019 pitch, but look closer and you see the real play. They are going after the mess most companies are sitting on. Right now, data is everywhere inside organizations and still useless. Scattered across teams, barely analyzed, and rarely turned into something actionable. Add the death of third-party cookies and suddenly companies cannot rely on borrowed data anymore. They are forced to figure out their own customers. This solution tries to clean that up. It connects data collection, builds a proper infrastructure, runs AI-driven analysis, and then actually helps execute marketing actions. Not just dashboards sitting […]<\/p>\n","protected":false},"author":7,"featured_media":30623,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"wprm-recipe-roundup-name":"","wprm-recipe-roundup-description":"","postBodyCss":"","postBodyMargin":[],"postBodyPadding":[],"postBodyBackground":{"backgroundType":"classic","gradient":""},"footnotes":""},"categories":[208,211,190,92,237,1838,206],"tags":[218,428,12197,571,3999],"ppma_author":[572],"class_list":{"0":"post-30589","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-apac","8":"category-japan","9":"category-marketing","10":"category-martech","11":"category-news","12":"category-quick-reads","13":"category-regional","14":"tag-ai","15":"tag-customer-experience","16":"tag-data-insight","17":"tag-marketing","18":"tag-sony-network-communications"},"yoast_head":"\nEveryone Talks Data. Sony is trying to make it actually work<\/title>\n<meta name=\"description\" content=\"Sony Network Communications launches a data insight marketing solution for helping companies turn fragmented data into clear outcomes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/itbusinesstoday.com\/ja\/martech\/marketing\/everyone-talks-data-sony-is-trying-to-make-it-actually-work\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Everyone Talks Data. 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