The digital services scene in Japan is changing a lot and one example is ANA X, which is a wholly owned subsidiary of ANA Holdings, with their official mobile communication service called “ANA Mobile”. This action shows that they are expanding not only the aviation sector but also other areas as they are turning into digital ecosystem players besides travel.<\/p>\n
3\u670824\u65e5\u306b\u6b63\u5f0f\u767a\u8868\u3055\u308c\u305fANA\u30e2\u30d0\u30a4\u30eb\u306e\u30b5\u30fc\u30d3\u30b9\u3002\u6599\u91d1\u30d7\u30e9\u30f3\u306f20\u6bb5\u968e\u3042\u308a\u3001\u6700\u3082\u30ea\u30fc\u30ba\u30ca\u30d6\u30eb\u306a\u306e\u306f\u6708\u984d650\u5186\u306e1GB\u306e\u30c7\u30fc\u30bf\u901a\u4fe1\u5c02\u7528\u30d7\u30e9\u30f3\u3067\u3001\u6700\u3082\u9ad8\u984d\u306a\u306e\u306f100GB\u306e\u30aa\u30d7\u30b7\u30e7\u30f3\u3002.<\/p>\n
ANA\u30e2\u30d0\u30a4\u30eb\u306f\u3001\u30e2\u30b8\u30e5\u30fc\u30eb\u5f0f\u306e\u6599\u91d1\u8a2d\u5b9a\u3068\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u53ef\u80fd\u306a\u30a2\u30c9\u30aa\u30f3\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u4ed6\u793e\u3068\u306e\u5dee\u5225\u5316\u3092\u56f3\u3063\u3066\u3044\u307e\u3059\u3002\u97f3\u58f0\u901a\u8a71\u3001SMS\u3001\u30c7\u30fc\u30bf\u901a\u4fe1\u306e\u30d1\u30c3\u30b1\u30fc\u30b8\u3092\u8cfc\u5165\u3059\u308b\u3053\u3068\u3082\u3001\u30c7\u30fc\u30bf\u901a\u4fe1\u306e\u307f\u306e\u30d7\u30e9\u30f3\u3092\u9078\u629e\u3059\u308b\u3053\u3068\u3082\u53ef\u80fd\u3067\u3059\u3002\u77ed\u6642\u9593\u901a\u8a71\u3068\u7121\u5236\u9650\u901a\u8a71\u3067\u6599\u91d1\u304c\u7570\u306a\u308b\u901a\u8a71\u5b9a\u984d\u30aa\u30d7\u30b7\u30e7\u30f3\u306e\u307b\u304b\u3001\u30aa\u30d7\u30b7\u30e7\u30f3\u6a5f\u80fd\u306b\u306f\u5b9a\u984d\u6599\u91d1\u306e\u901a\u8a71\u30d7\u30e9\u30f3\u3082\u3042\u308a\u307e\u3059\u3002\u65e5\u672c\u5168\u56fd\u3092\u30ab\u30d0\u30fc\u3057\u3001\u9ad8\u3044\u4fe1\u983c\u6027\u3092\u4fdd\u8a3c\u3059\u308b\u305f\u3081\u3001NTT\u30c9\u30b3\u30e2\u3084au\u306a\u3069\u56fd\u5185\u30c8\u30c3\u30d7\u30af\u30e9\u30b9\u306e\u901a\u4fe1\u7db2\u306e\u30a4\u30f3\u30d5\u30e9\u3092\u5229\u7528\u3002.<\/p>\n
The company provides regular SIM cards and supports eSIM, which meets the modern users’ desire for uninterrupted connection. Analyzing the price, ANA Mobile is still a pretty good value among the many mobile virtual network operators (MVNOs) available in Japan. The client can buy extra data units at a stepwise price, whereas the one-time activation price is at 3,300 yen.<\/p>\n
ANA Mobile stands out primarily due to its tight linkage with ANA’s loyalty program. Upon registering, subscribers get 500 miles and then continually earn rewards equal to 20% of their monthly expenditure.<\/p>\n
\u3053\u306e\u6226\u7565\u306f\u3001\u5358\u306a\u308b\u30e6\u30fc\u30c6\u30a3\u30ea\u30c6\u30a3\u304b\u3089\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u3084\u30ea\u30ef\u30fc\u30c9\u30fb\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u4e00\u90e8\u3068\u306a\u308a\u3064\u3064\u3042\u308b\u901a\u4fe1\u30b5\u30fc\u30d3\u30b9\u306e\u4e00\u822c\u7684\u306a\u52d5\u304d\u3068\u4e00\u81f4\u3057\u3066\u3044\u307e\u3059\u3002\u30e2\u30d0\u30a4\u30eb\u5229\u7528\u3092\u30de\u30a4\u30ec\u30fc\u30b8\u30d7\u30ed\u30b0\u30e9\u30e0\u3068\u7d50\u3073\u3064\u3051\u308b\u3053\u3068\u3067\u3001ANA\u306f\u9867\u5ba2\u306e\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u3092\u9ad8\u3081\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u30b5\u30fc\u30d3\u30b9\u5168\u4f53\u306e\u30a8\u30b3\u30b7\u30b9\u30c6\u30e0\u3092\u69cb\u7bc9\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002.<\/p>\n
\u3055\u3089\u306b\u30012027\u5e74\u5ea6\u304b\u3089\u306f\u3001ANA\u30e2\u30d0\u30a4\u30eb\u306e\u5229\u7528\u304c\u30d7\u30ec\u30df\u30a2\u30e0\u4f1a\u54e1\u8cc7\u683c\u306b\u30ab\u30a6\u30f3\u30c8\u3055\u308c\u3001\u30d5\u30a1\u30fc\u30e0\u30e9\u30a4\u30d5\u30fb\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u4e00\u90e8\u3068\u306a\u308b\u4e88\u5b9a\u3067\u3059\u3002\u3053\u306e\u3088\u3046\u306a\u52d5\u304d\u306f\u3001\u65c5\u884c\u3001\u91d1\u878d\u3001\u65e5\u5e38\u7684\u306a\u63a5\u7d9a\u306e\u8981\u7d20\u3092\u7d44\u307f\u5408\u308f\u305b\u305f\u30b7\u30fc\u30e0\u30ec\u30b9\u306a\u30c7\u30b8\u30bf\u30eb\u4f53\u9a13\u3092\u63d0\u4f9b\u3057\u305f\u3044\u3068\u3044\u3046ANA\u306e\u9858\u3044\u3092\u4f53\u73fe\u3057\u3066\u3044\u307e\u3059\u3002.<\/p>\n
ANA\u30e2\u30d0\u30a4\u30eb\u306e\u7acb\u3061\u4e0a\u3052\u306f\u3001\u822a\u7a7a\u3001\u901a\u4fe1\u3001\u30c7\u30b8\u30bf\u30eb\u30fb\u30b5\u30fc\u30d3\u30b9\u3068\u3044\u3046\u3001\u3053\u308c\u307e\u3067\u5168\u304f\u7570\u306a\u308b\u3082\u306e\u3068\u8003\u3048\u3089\u308c\u3066\u304d\u305f\u696d\u754c\u306e\u878d\u5408\u304c\u9032\u3093\u3067\u3044\u308b\u3053\u3068\u3092\u6d6e\u304d\u5f6b\u308a\u306b\u3057\u3066\u3044\u307e\u3059\u3002\u901a\u4fe1\u4e8b\u696d\u8005\u304c\u71be\u70c8\u306a\u7af6\u4e89\u3092\u7e70\u308a\u5e83\u3052\u3066\u304d\u305f\u65e5\u672c\u306b\u304a\u3044\u3066\u3001\u5927\u624b\u822a\u7a7a\u4f1a\u793e\u30b0\u30eb\u30fc\u30d7\u306e\u53c2\u5165\u306f\u5e02\u5834\u306b\u65b0\u305f\u306a\u5c40\u9762\u3092\u3082\u305f\u3089\u3059\u3053\u3068\u306f\u9593\u9055\u3044\u306a\u3044\u3067\u3057\u3087\u3046\u3002.<\/p>\n
\u6210\u719f\u3057\u305f\u901a\u4fe1\u4e8b\u696d\u8005\u306b\u3068\u3063\u3066\u306f\u3001\u5024\u4e0b\u3052\u3060\u3051\u3067\u306a\u304f\u3001\u5dee\u5225\u5316\u3092\u56f3\u308b\u305f\u3081\u306e\u65b0\u305f\u306a\u53d6\u308a\u7d44\u307f\u3078\u306e\u8b66\u544a\u3067\u3059\u3002\u5f93\u3063\u3066\u3001\u4ed8\u52a0\u4fa1\u5024\u306e\u3042\u308b\u30b5\u30fc\u30d3\u30b9\u3001\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u30fb\u30d7\u30ed\u30b0\u30e9\u30e0\u3001\u30a8\u30b3\u30b7\u30b9\u30c6\u30e0\u3078\u306e\u7d71\u5408\u304c\u6700\u3082\u91cd\u8981\u306a\u6226\u5834\u306b\u306a\u308b\u3067\u3057\u3087\u3046\u3002\u822a\u7a7a\u4f1a\u793e\u306e\u30d6\u30e9\u30f3\u30c9\u30fb\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u3068\u696d\u754c\u306e\u76f8\u4e92\u80a5\u6c83\u5316\u3092\u6d3b\u7528\u3059\u308bANA\u306e\u6226\u7565\u306f\u3001\u540c\u3058\u65b9\u5411\u306b\u9032\u3082\u3046\u3068\u3059\u308b\u4ed6\u306e\u975e\u901a\u4fe1\u4f1a\u793e\u306b\u3068\u3063\u3066\u826f\u3044\u624b\u672c\u3068\u306a\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002.<\/p>\n
Besides that, using the existing network infrastructure instead of building proprietary systems is an indication of the MVNO model’s prospects for expansion. This reduction of the entry barriers creates the possibility for companies from neighboring industries to take part in the telecom industry without making large capital investments.<\/p>\n
ANA X’s move illustrations a broader shift in how companies are redefining their main business models. For airlines especially diversifying revenue sources has become a survival strategy in the post-COVID-19 era.<\/p>\n
Japan’s travel industry has been hit by a number of issues on a structural level, such as erratic demand, increasing costs of operations, and demographic factors like a declining population. Here, digital services could be an option for generating more stable and recurring revenues.<\/p>\n
Businesses are jumping from competing with just their products alone to building a whole ecosystem around their offerings. A great case in point is how ANA Mobile’s partnership with loyalty programs shows that mixing different services together is a great way to attract customers.<\/p>\n
\u901a\u5e38\u3001\u5404\u696d\u754c\u306f\u305d\u308c\u305e\u308c\u72ec\u81ea\u306b\u56fa\u5b88\u3059\u308b\u3082\u306e\u3067\u3059\u304c\u3001\u305d\u308c\u304c\u5909\u308f\u308d\u3046\u3068\u3057\u3066\u3044\u307e\u3059\u3002\u822a\u7a7a\u4f1a\u793e\u3001\u9280\u884c\u3001\u305d\u3057\u3066\u30b9\u30fc\u30d1\u30fc\u30de\u30fc\u30b1\u30c3\u30c8\u307e\u3067\u3082\u304c\u96fb\u6c17\u901a\u4fe1\u4e8b\u696d\u306b\u53c2\u5165\u3057\u3066\u3044\u307e\u3059\u3002.<\/p>\n
ANA\u304c\u7279\u5178\u3084\u30b9\u30c6\u30fc\u30bf\u30b9\u3068\u9023\u52d5\u3057\u305f\u30e2\u30d0\u30a4\u30eb\u30b5\u30fc\u30d3\u30b9\u3092\u8ca9\u58f2\u3059\u308b\u306e\u306f\u3001\u76ee\u5148\u306e\u9867\u5ba2\u7372\u5f97\u3088\u308a\u3082\u9577\u671f\u7684\u306a\u9867\u5ba2\u57fa\u76e4\u306e\u69cb\u7bc9\u3092\u76ee\u6307\u3057\u3066\u3044\u308b\u3053\u3068\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002\u304a\u305d\u3089\u304f\u4ed6\u306e\u4f01\u696d\u3082\u3053\u308c\u3092\u53c2\u8003\u306b\u3057\u3001\u81ea\u793e\u88fd\u54c1\u306b\u3053\u306e\u3088\u3046\u306a\u30b3\u30f3\u30bb\u30d7\u30c8\u3092\u7d44\u307f\u8fbc\u3080\u65b9\u6cd5\u3092\u898b\u3064\u3051\u308b\u3067\u3057\u3087\u3046\u3002.<\/p>\n
This move is very much in line with Japan’s efforts towards digital transformation (DX), where the use of technology is being seen as a vehicle not only for improving customer experiences but also operational efficiencies.<\/p>\n
ANA\u30e2\u30d0\u30a4\u30eb\u306f\u7af6\u4e89\u306e\u6fc0\u3057\u3044\u5e02\u5834\u306b\u76f4\u9762\u3057\u3066\u304a\u308a\u3001\u305d\u306e\u6210\u529f\u306f\u52b9\u679c\u7684\u306a\u5b9f\u884c\u3068\u5dee\u5225\u5316\u306b\u304b\u304b\u3063\u3066\u3044\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u30a8\u30b3\u30b7\u30b9\u30c6\u30e0\u306e\u5805\u7262\u6027\u3068\u3001\u30dd\u30a4\u30f3\u30c8\u30fb\u30d7\u30ed\u30b0\u30e9\u30e0\u306b\u5bfe\u3059\u308b\u4eba\u3005\u306e\u8a55\u4fa1\u304c\u5927\u304d\u306a\u8981\u7d20\u3068\u306a\u308b\u3067\u3057\u3087\u3046\u3002.<\/p>\n
Going forward, this move might open up opportunities for other travel and hospitality businesses to launch similar projects. As industry boundaries blur, the idea of a “lifestyle platform” is becoming an important aspect of overall business strategy.<\/p>\n
Basically, ANA Mobile is not just a telecom serviceit is a strategic move toward a more diverse, digitally integrated future. It also signals to Japan’s tech sector the rising importance of collaborations across different sectors and the changing face of rivalry in a world that is becoming more interconnected.<\/p>","protected":false},"excerpt":{"rendered":"
The digital services scene in Japan is changing a lot and one example is ANA X, which is a wholly owned subsidiary of ANA Holdings, with their official mobile communication service called “ANA Mobile”. This action shows that they are expanding not only the aviation sector but also other areas as they are turning into digital ecosystem players besides travel. ANA Mobile service was officially revealed on March 24 and it has a variety of mobile plans that are very flexible in order to meet the different requirements of users. It offers 20 pricing levels, the most affordable being the 1GB data-only at 650 yen per month, and the most […]<\/p>\n","protected":false},"author":7,"featured_media":30385,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"wprm-recipe-roundup-name":"","wprm-recipe-roundup-description":"","postBodyCss":"","postBodyMargin":[],"postBodyPadding":[],"postBodyBackground":{"backgroundType":"classic","gradient":""},"footnotes":""},"categories":[189,92,8098],"tags":[12136,1499,2300,1765,8163],"ppma_author":[572],"class_list":{"0":"post-30384","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-cloud-communications-martech","8":"category-martech","9":"category-news-articles","10":"tag-ana-mobile","11":"tag-ana-x","12":"tag-cloud-communications","13":"tag-communication-service","14":"tag-japan-tech"},"yoast_head":"\n