{"id":30295,"date":"2026-03-24T12:51:10","date_gmt":"2026-03-24T12:51:10","guid":{"rendered":"https:\/\/itbusinesstoday.com\/?p=30295"},"modified":"2026-03-24T12:51:10","modified_gmt":"2026-03-24T12:51:10","slug":"ntt-docomo-expands-global-streaming-ambitions-with-japanese-content-hub-in-thailand","status":"publish","type":"post","link":"https:\/\/itbusinesstoday.com\/ja\/martech\/customer-experience\/ntt-docomo-expands-global-streaming-ambitions-with-japanese-content-hub-in-thailand\/","title":{"rendered":"NTT\u30c9\u30b3\u30e2\u3001\u30bf\u30a4\u306b\u65e5\u672c\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u30fb\u30cf\u30d6\u3092\u8a2d\u7f6e\u3057\u3001\u30b0\u30ed\u30fc\u30d0\u30eb\u30fb\u30b9\u30c8\u30ea\u30fc\u30df\u30f3\u30b0\u3078\u306e\u610f\u6b32\u3092\u62e1\u5927"},"content":{"rendered":"

NTT DOCOMO, INC. the leader of telecom industry in Japan, is making efforts to speed up its worldwide media plan by launching a Japanese content hub on a Thai streaming platform. This step by the company indicates its strong intention of exporting Japanese entertainment content to Southeast Asia and at the same time, it is also aiming to build an image of Japans digital “soft power” in the region.<\/p>

\u30bf\u30a4\u3067\u65e5\u672c\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u30fb\u30cf\u30d6\u3092\u7acb\u3061\u4e0a\u3052<\/strong><\/h3>

NTT DOCOMO has partnered with Thailand’s TrueVisions NOW platform to introduce a curated Japanese content hub under its streaming service Lemino. The initiative will roll out with approximately 125 titles and over 400 episodes, spanning drama series, variety shows, and lifestyle programming.<\/p>

The materials will be made available via a dedicated “Lemino Japanese Collection, ” hence allowing Thai audiences to enjoy a series of premium Japanese entertainment. To start off, the platform will roll out free access to only a handful of the titles, intending through this approach to swiftly gather the audience and the level of engagement.<\/p>

\u3053\u3061\u3089\u3082\u304a\u8aad\u307f\u304f\u3060\u3055\u3044\uff1a \u30a2\u30a4\u30ec\u30c3\u30c8\u3001AI\u958b\u767a\u306b\u304a\u3051\u308bGPU\u30dc\u30c8\u30eb\u30cd\u30c3\u30af\u306b\u5bfe\u51e6<\/a><\/h4>

It is the first major international foray of Lemino, indicating DOCOMO’s desire to venture in the competition beyond Japan’s domestic streaming market.<\/p>

\u30bf\u30a4\u3092\u5730\u57df\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u30b2\u30fc\u30c8\u30a6\u30a7\u30a4\u306b<\/strong><\/h3>

\u3053\u306e\u8a08\u753b\u306e\u91cd\u8981\u306a\u90e8\u5206\u306f\u3001\u30bf\u30a4\u3092\u65e5\u672c\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u6d41\u901a\u306e\u5730\u57df\u30cf\u30d6\u3068\u3057\u3066\u4f4d\u7f6e\u3065\u3051\u308b\u3053\u3068\u3067\u3059\u3002\u3053\u306e\u5354\u529b\u306f\u3001\u4e16\u754c\u306b\u7126\u70b9\u3092\u5f53\u3066\u305f\u6587\u5316\u8f38\u51fa\u4fc3\u9032\u3067\u3042\u308b\u65e5\u672c\u306e\u30af\u30fc\u30eb\u30fb\u30b8\u30e3\u30d1\u30f3\u6226\u7565\u3092\u652f\u63f4\u3059\u308b\u3082\u306e\u3067\u3059\u3002.<\/p>

\u30bf\u30a4\u306b\u304a\u3051\u308b\u30c7\u30b8\u30bf\u30eb\u30fb\u30a8\u30f3\u30bf\u30fc\u30c6\u30a4\u30f3\u30e1\u30f3\u30c8\u5206\u91ce\u306e\u6025\u901f\u306a\u6210\u9577\u3001\u5148\u9032\u7684\u306a\u30a4\u30f3\u30d5\u30e9\u306e\u5b58\u5728\u3001\u305d\u3057\u3066\u4e21\u56fd\u9593\u306e\u6587\u5316\u7684\u306a\u6df1\u3044\u3064\u306a\u304c\u308a\u304c\u3001\u30bf\u30a4\u3092ASEAN\u5730\u57df\u5168\u4f53\u306b\u62e1\u5927\u3059\u308b\u305f\u3081\u306e\u62e0\u70b9\u3068\u3059\u308b\u4e3b\u306a\u8981\u56e0\u3067\u3059\u3002\u3053\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306f\u3001\u5730\u5143\u306e\u8996\u8074\u8005\u306b\u5fdc\u3048\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u3088\u308a\u5e83\u7bc4\u306a\u5730\u57df\u914d\u4fe1\u306e\u305f\u3081\u306e\u30b2\u30fc\u30c8\u30a6\u30a7\u30a4\u3068\u3057\u3066\u3082\u6a5f\u80fd\u3059\u308b\u3053\u3068\u304c\u671f\u5f85\u3055\u308c\u3066\u3044\u307e\u3059\u3002.<\/p>

\u65e5\u672c\u306e\u643a\u5e2f\u96fb\u8a71\u4e8b\u696d\u8005\u3067\u3042\u308b\u30c9\u30b3\u30e2\u306f\u3001\u30b9\u30c8\u30ea\u30fc\u30df\u30f3\u30b0\u30b5\u30fc\u30d3\u30b9\u3092\u30ed\u30fc\u30ab\u30e9\u30a4\u30ba\u3059\u308b\u3053\u3068\u3067\u3001\u65b0\u3057\u3044\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u304b\u3089\u59cb\u3081\u308b\u3088\u308a\u3082\u65e9\u304f\u30b3\u30f3\u30c6\u30f3\u30c4\u914d\u4fe1\u306e\u898f\u6a21\u3092\u62e1\u5927\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002.<\/p>

Strengthening DOCOMO’s Streaming Strategy<\/strong><\/h3>

\u7af6\u4e89\u306e\u6fc0\u3057\u3044\u30b9\u30c8\u30ea\u30fc\u30df\u30f3\u30b0\u5e02\u5834\u3067\u30b7\u30a7\u30a2\u3092\u56de\u5fa9\u3059\u308b\u305f\u3081\u3001\u6226\u7565\u7684\u306a\u5909\u9769\u306e\u9053\u3092\u6b69\u3093\u3067\u304d\u305f\u30ec\u30df\u30ce\u306b\u3068\u3063\u3066\u3001\u4eca\u56de\u306e\u30b5\u30fc\u30d3\u30b9\u958b\u59cb\u306f\u5927\u304d\u306a\u65b0\u98a8\u3067\u3059\u3002\u5f53\u521d\u306f\u65e5\u672c\u306e\u307f\u306b\u96c6\u4e2d\u3057\u3066\u3044\u305f\u540c\u30b5\u30fc\u30d3\u30b9\u306f\u3001\u3088\u308a\u591a\u304f\u306e\u7a2e\u985e\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u53d6\u308a\u8fbc\u307f\u3001\u7121\u6599\u3068\u30d7\u30ec\u30df\u30a2\u30e0\u3092\u7d44\u307f\u5408\u308f\u305b\u305f\u30cf\u30a4\u30d6\u30ea\u30c3\u30c9\u306a\u30de\u30cd\u30bf\u30a4\u30ba\u30e2\u30c7\u30eb\u3092\u69cb\u7bc9\u3002.<\/p>

\u6771\u5357\u30a2\u30b8\u30a2\u5730\u57df\u3078\u306e\u30ec\u30df\u30ce\u30b9\u306e\u56fd\u969b\u5c55\u958b\u306f\u3001\u975e\u5e38\u306b\u8ad6\u7406\u7684\u306a\u52d5\u304d\u3067\u3059\u3002\u65e5\u672c\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u4e00\u90e8\u3092\u8f38\u51fa\u3059\u308b\u3053\u3068\u3067\u3001\u30c9\u30b3\u30e2\u306f\u53ce\u76ca\u6e90\u3092\u5909\u3048\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u81ea\u793e\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u3088\u308a\u4e16\u754c\u7684\u306b\u8a8d\u77e5\u3055\u308c\u308b\u3082\u306e\u306b\u3057\u3088\u3046\u3068\u3057\u3066\u3044\u307e\u3059\u3002\u540c\u6642\u306b\u3001\u3053\u306e\u4e00\u6b69\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u9ad8\u3081\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u30c7\u30b8\u30bf\u30eb\u30b5\u30fc\u30d3\u30b9\u306e\u4e2d\u3067\u3082\u969b\u7acb\u3063\u305f\u5b58\u5728\u3068\u306a\u308b\u305f\u3081\u306b\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u9762\u3067\u307e\u3059\u307e\u3059\u30a8\u30b3\u30b7\u30b9\u30c6\u30e0\u3092\u6d3b\u7528\u3059\u308b\u3088\u3046\u306b\u306a\u3063\u3066\u3044\u308b\u901a\u4fe1\u4f1a\u793e\u306e\u5927\u304d\u306a\u6d41\u308c\u3092\u88cf\u4ed8\u3051\u308b\u3082\u306e\u3067\u3059\u3002.<\/p>

\u30a2\u30b8\u30a2\u306e\u30b9\u30c8\u30ea\u30fc\u30df\u30f3\u30b0\u30fb\u30c6\u30c3\u30af\u7523\u696d\u3078\u306e\u5f71\u97ff<\/strong><\/h3>

DOCOMO’s move to Thai streaming market will make it more competitive in Southeast Asia’s booming OTT sector. Both regional platforms and international bigwigs are actively spending on local content and collaborations to win audiences.<\/p>

\u30bf\u30a4\u306e\u30c6\u30ec\u30d3\u5c40\u3068\u306e\u30b3\u30e9\u30dc\u30ec\u30fc\u30b7\u30e7\u30f3\u3068\u306f\u5225\u306b\u3001\u65e5\u672c\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u5c02\u7528\u30b5\u30a4\u30c8\u306e\u7acb\u3061\u4e0a\u3052\u306f\u3001\u7af6\u4e89\u3092\u3055\u3089\u306b\u6fc0\u5316\u3055\u305b\u3001\u56fd\u5883\u3092\u8d8a\u3048\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u914d\u4fe1\u306e\u91cd\u8981\u6027\u3092\u5f37\u8abf\u3059\u308b\u3082\u306e\u3067\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u30c7\u30b8\u30bf\u30eb\u30fb\u30a8\u30f3\u30bf\u30fc\u30c6\u30a4\u30f3\u30e1\u30f3\u30c8\u306e\u30a8\u30b3\u30b7\u30b9\u30c6\u30e0\u306b\u304a\u3051\u308b\u4e3b\u8981\u30d7\u30ec\u30fc\u30e4\u30fc\u3068\u3057\u3066\u306e\u901a\u4fe1\u4f1a\u793e\u306e\u5f79\u5272\u3082\u6d6e\u304d\u5f6b\u308a\u306b\u306a\u308a\u307e\u3057\u305f\u3002\u5358\u306a\u308b\u30b3\u30cd\u30af\u30c6\u30a3\u30d3\u30c6\u30a3\u30fb\u30d7\u30ed\u30d0\u30a4\u30c0\u30fc\u3067\u3042\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u30fb\u30d7\u30ed\u30d0\u30a4\u30c0\u30fc\u3084\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u30fb\u30aa\u30da\u30ec\u30fc\u30bf\u30fc\u306b\u3082\u306a\u308a\u3064\u3064\u3042\u308b\u306e\u3067\u3059\u3002.<\/p>

\u65e5\u672c\u306b\u3068\u3063\u3066\u3053\u306e\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u306f\u3001\u4e16\u754c\u306e\u30e1\u30c7\u30a3\u30a2\u30b7\u30fc\u30f3\u306b\u304a\u3051\u308b\u30a4\u30e1\u30fc\u30b8\u3092\u5411\u4e0a\u3055\u305b\u3001\u56fd\u969b\u7684\u306b\u9ad8\u3044\u4eba\u6c17\u3092\u8a87\u308b\u97d3\u56fd\u3084\u6b27\u7c73\u306e\u6587\u5316\u88fd\u54c1\u306b\u3001\u3088\u308a\u52b9\u679c\u7684\u306b\u5bfe\u6297\u3059\u308b\u3053\u3068\u3092\u53ef\u80fd\u306b\u3057\u307e\u3059\u3002.<\/p>

\u30d3\u30b8\u30cd\u30b9\u3078\u306e\u5f71\u97ff\u3068\u5e02\u5834\u6a5f\u4f1a<\/strong><\/h3>

\u7279\u306b\u30e1\u30c7\u30a3\u30a2\u3001\u30a8\u30f3\u30bf\u30fc\u30c6\u30a4\u30f3\u30e1\u30f3\u30c8\u3001\u30c7\u30b8\u30bf\u30eb\u30fb\u30b5\u30fc\u30d3\u30b9\u95a2\u9023\u4f01\u696d\u306f\u3001\u3053\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u30fb\u30cf\u30d6\u306e\u958b\u8a2d\u3092\u3001\u30b3\u30e9\u30dc\u30ec\u30fc\u30b7\u30e7\u30f3\u3068\u6210\u9577\u306e\u305f\u3081\u306e\u7d20\u6674\u3089\u3057\u3044\u65b9\u6cd5\u3068\u8003\u3048\u308b\u3067\u3057\u3087\u3046\u3002\u5236\u4f5c\u4f1a\u793e\u3001\u914d\u7d66\u4f1a\u793e\u3001\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u30fb\u30d7\u30ed\u30d0\u30a4\u30c0\u30fc\u306f\u3001\u30ed\u30fc\u30ab\u30e9\u30a4\u30ba\u3055\u308c\u305f\u5730\u57df\u56fa\u6709\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u5bfe\u3059\u308b\u9700\u8981\u306e\u5897\u52a0\u3068\u3044\u3046\u30e1\u30ea\u30c3\u30c8\u3092\u4eab\u53d7\u3059\u308b\u3053\u3068\u306b\u306a\u308b\u3067\u3057\u3087\u3046\u3002.<\/p>

\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7\u30fb\u30e2\u30c7\u30eb\u306f\u3001\u4f01\u696d\u304c\u76f4\u63a5\u5e02\u5834\u306b\u53c2\u5165\u3059\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u6226\u7565\u7684\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7\u3092\u901a\u3058\u3066\u65b0\u898f\u5e02\u5834\u306b\u53c2\u5165\u3059\u308b\u65b9\u6cd5\u306e\u597d\u4f8b\u3067\u3059\u3002\u73fe\u5730\u306e\u6709\u540d\u30d7\u30ec\u30a4\u30e4\u30fc\u3068\u5354\u529b\u3059\u308b\u3053\u3068\u3067\u3001\u7d4c\u55b6\u30ea\u30b9\u30af\u3092\u8efd\u6e1b\u3057\u3001\u540c\u6642\u306b\u5e02\u5834\u3078\u306e\u6d78\u900f\u3092\u65e9\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002.<\/p>

\u3055\u3089\u306b\u3001\u3053\u306e\u52d5\u304d\u306f\u3001\u5b57\u5e55\u3001\u5439\u304d\u66ff\u3048\u3001\u6587\u5316\u7684\u306b\u7ffb\u6848\u3055\u308c\u305f\u756a\u7d44\u306a\u3069\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u30ed\u30fc\u30ab\u30e9\u30a4\u30ba\u3078\u306e\u6295\u8cc7\u306e\u5897\u52a0\u306b\u3064\u306a\u304c\u308b\u3053\u3068\u304c\u4e88\u60f3\u3055\u308c\u3001\u30d0\u30ea\u30e5\u30fc\u30c1\u30a7\u30fc\u30f3\u306e\u3055\u307e\u3056\u307e\u306a\u6bb5\u968e\u3067\u65b0\u305f\u306a\u6a5f\u4f1a\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002.<\/p>

\u30b0\u30ed\u30fc\u30d0\u30eb\u30fb\u30b3\u30f3\u30c6\u30f3\u30c4\u5c55\u958b\u306e\u6226\u7565\u7684\u63a8\u9032<\/strong><\/h3>

NTT DOCOMO’s decision reflects a larger change in the worldwide streaming industry, where local content is gaining more value. As people look for entertainment that is both diverse and culturally significant, services that can provide unique content libraries are becoming more competitive.<\/p>

Using Thailand as a center and capitalizing on Lemino’s expanding range of content, DOCOMO is preparing itself for more growth not only in Southeast Asia but also in other parts of the world.<\/p>

\u7d50\u8ad6<\/strong><\/h3>

The release of a Japanese content hub on a Thai streaming platform is a major achievement of NTT DOCOMO’s international strategy. Leveraging its telecom know-how alongside content delivery, the company is altering what it means to be a player in the digital ecosystem.<\/p>

\u30b9\u30c8\u30ea\u30fc\u30df\u30f3\u30b0\u5e02\u5834\u306e\u7af6\u4e89\u306f\u6fc0\u5316\u306e\u4e00\u9014\u3092\u305f\u3069\u3063\u3066\u304a\u308a\u3001\u3053\u306e\u3088\u3046\u306a\u53d6\u308a\u7d44\u307f\u304c\u56fd\u5883\u3092\u8d8a\u3048\u305f\u30a8\u30f3\u30bf\u30fc\u30c6\u30a4\u30f3\u30e1\u30f3\u30c8\u306e\u672a\u6765\u3092\u6c7a\u5b9a\u3065\u3051\u3001\u65e5\u672c\u304c\u4e16\u754c\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u7d4c\u6e08\u306b\u304a\u3044\u3066\u3088\u308a\u5927\u304d\u306a\u529b\u3092\u6301\u3064\u3088\u3046\u306b\u306a\u308b\u3053\u3068\u304c\u671f\u5f85\u3055\u308c\u307e\u3059\u3002.<\/p>","protected":false},"excerpt":{"rendered":"

NTT DOCOMO, INC. the leader of telecom industry in Japan, is making efforts to speed up its worldwide media plan by launching a Japanese content hub on a Thai streaming platform. This step by the company indicates its strong intention of exporting Japanese entertainment content to Southeast Asia and at the same time, it is also aiming to build an image of Japans digital “soft power” in the region.Launching a Japanese Content Hub in ThailandNTT DOCOMO has partnered with Thailand’s TrueVisions NOW platform to introduce a curated Japanese content hub under its streaming service Lemino. The initiative will roll out with approximately 125 titles and over 400 episodes, spanning drama 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