\u82b1\u738b<\/a> \u30ed\u30ea\u30a8\u306f\u3001\u6708\u7d4c\u306e\u5065\u5eb7\u306b\u5bfe\u3059\u308b\u610f\u8b58\u306e\u5411\u4e0a\u3068\u6559\u80b2\u7684\u30ea\u30bd\u30fc\u30b9\u306e\u4e21\u65b9\u306e\u5f79\u5272\u3092\u679c\u305f\u3059\u885b\u751f\u7528\u54c1\u3068\u3057\u3066\u306e\u5730\u4f4d\u3092\u78ba\u7acb\u3059\u308b\u3053\u3068\u3092\u76ee\u6307\u3057\u3066\u3044\u307e\u3059\u3002.<\/p>","protected":false},"excerpt":{"rendered":"Kao Corporation is launching a new communication push for its feminine hygiene brand Laurier across nine Asian countries and regions. The rollout begins on March 8 because it matches International Women\u2019s Day. The campaign aims to increase brand identity control for Laurier which serves as the main brand for Kao\u2019s personal care operations in Asia. The campaign runs under the message \u2018Comfort, Made Together.\u2019 Kao is introducing a shared visual identity and a common message across the region. The rollout also includes campaign films tailored for each country along with a dedicated campaign website. This step connects to changes Kao has been making since 2023. The company has been standardizing […]<\/p>\n","protected":false},"author":7,"featured_media":29393,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"wprm-recipe-roundup-name":"","wprm-recipe-roundup-description":"","postBodyCss":"","postBodyMargin":[],"postBodyPadding":[],"postBodyBackground":{"backgroundType":"classic","gradient":""},"footnotes":""},"categories":[207,190,92,237,1838],"tags":[11770,11772,1589,11771,571],"ppma_author":[572],"class_list":{"0":"post-29361","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-international","8":"category-marketing","9":"category-martech","10":"category-news","11":"category-quick-reads","12":"tag-brand-communication","13":"tag-hygiene-product","14":"tag-kao","15":"tag-laurier","16":"tag-marketing"},"yoast_head":"\n
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