{"id":29361,"date":"2026-03-05T11:20:22","date_gmt":"2026-03-05T11:20:22","guid":{"rendered":"https:\/\/itbusinesstoday.com\/?p=29361"},"modified":"2026-03-05T11:20:22","modified_gmt":"2026-03-05T11:20:22","slug":"kao-unifies-laurier-branding-across-asian-markets","status":"publish","type":"post","link":"https:\/\/itbusinesstoday.com\/ja\/martech\/marketing\/kao-unifies-laurier-branding-across-asian-markets\/","title":{"rendered":"\u82b1\u738b\u3001\u30a2\u30b8\u30a2\u5e02\u5834\u3067\u30ed\u30fc\u30ea\u30a8\u30d6\u30e9\u30f3\u30c9\u3092\u7d71\u4e00"},"content":{"rendered":"<?xml encoding=\"utf-8\" ?><p>Kao Corporation is launching a new communication push for its feminine hygiene brand Laurier across nine Asian countries and regions. The rollout begins on March 8 because it matches International Women&rsquo;s Day. The campaign aims to increase brand identity control for Laurier which serves as the main brand for Kao&rsquo;s personal care operations in Asia.<\/p><p>The campaign runs under the message &lsquo;Comfort, Made Together.&rsquo; Kao is introducing a shared visual identity and a common message across the region. The rollout also includes campaign films tailored for each country along with a dedicated campaign website.<\/p><p>This step connects to changes Kao has been making since 2023. The company has been standardizing Laurier product specifications across Asian markets and consolidating manufacturing in an attempt to improve efficiency and capital turnover. Kao also reviewed the brand&rsquo;s global guidelines after finding that different markets interpreted Laurier&rsquo;s purpose and positioning in different ways.<\/p><h4>\u3053\u3061\u3089\u3082\u304a\u8aad\u307f\u304f\u3060\u3055\u3044\uff1a <a class=\"p-url\" href=\"https:\/\/itbusinesstoday.com\/ja\/martech\/marketing\/youtube-and-rakuten-team-up-to-revolutionize-social-commerce-in-japan\/\" rel=\"bookmark\">YouTube\u3068\u697d\u5929\u304c\u65e5\u672c\u306e\u30bd\u30fc\u30b7\u30e3\u30eb\u30b3\u30de\u30fc\u30b9\u306b\u9769\u547d\u3092\u8d77\u3053\u3059\u305f\u3081\u306b\u63d0\u643a<\/a><\/h4><p>\u3053\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306f\u30019\u3064\u306e\u7570\u306a\u308b\u5e02\u5834\u30674500\u4eba\u306e\u5973\u6027\u304b\u3089\u60c5\u5831\u3092\u53ce\u96c6\u3057\u305f\u8abf\u67fb\u30c7\u30fc\u30bf\u3092\u4f7f\u7528\u3057\u3066\u3044\u307e\u3059\u3002\u8abf\u67fb\u306e\u7d50\u679c\u3001\u751f\u7406\u306e\u4e0d\u5feb\u611f\u3084\u4e0d\u5b89\u3001\u751f\u7406\u306b\u8d77\u56e0\u3059\u308b\u65e5\u5e38\u7684\u306a\u5236\u7d04\u304c\u5171\u901a\u306e\u554f\u984c\u3067\u3042\u308b\u3053\u3068\u304c\u308f\u304b\u308a\u307e\u3057\u305f\u3002. <a href=\"https:\/\/www.kao.com\/global\" data-no-translation=\"\">Kao<\/a> \u30ed\u30ea\u30a8\u306f\u3001\u6708\u7d4c\u306e\u5065\u5eb7\u306b\u5bfe\u3059\u308b\u610f\u8b58\u306e\u5411\u4e0a\u3068\u6559\u80b2\u7684\u30ea\u30bd\u30fc\u30b9\u306e\u4e21\u65b9\u306e\u5f79\u5272\u3092\u679c\u305f\u3059\u885b\u751f\u7528\u54c1\u3068\u3057\u3066\u306e\u5730\u4f4d\u3092\u78ba\u7acb\u3059\u308b\u3053\u3068\u3092\u76ee\u6307\u3057\u3066\u3044\u307e\u3059\u3002.<\/p>","protected":false},"excerpt":{"rendered":"<p>Kao Corporation is launching a new communication push for its feminine hygiene brand Laurier across nine Asian countries and regions. The rollout begins on March 8 because it matches International Women&rsquo;s Day. The campaign aims to increase brand identity control for Laurier which serves as the main brand for Kao&rsquo;s personal care operations in Asia.The campaign runs under the message &lsquo;Comfort, Made Together.&rsquo; Kao is introducing a shared visual identity and a common message across the region. The rollout also includes campaign films tailored for each country along with a dedicated campaign website.This step connects to changes Kao has been making since 2023. The company has been standardizing Laurier product [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":29393,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"wprm-recipe-roundup-name":"","wprm-recipe-roundup-description":"","postBodyCss":"","postBodyMargin":[],"postBodyPadding":[],"postBodyBackground":{"backgroundType":"classic","gradient":""},"footnotes":""},"categories":[207,190,92,237,1838],"tags":[11770,11772,1589,11771,571],"ppma_author":[572],"class_list":["post-29361","post","type-post","status-publish","format-standard","has-post-thumbnail","category-international","category-marketing","category-martech","category-news","category-quick-reads","tag-brand-communication","tag-hygiene-product","tag-kao","tag-laurier","tag-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kao Harmonizes Laurier Branding Across Asia<\/title>\n<meta name=\"description\" content=\"Kao launches a Laurier brand campaign across nine Asian markets, strengthening and supporting its regional personal care strategy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/itbusinesstoday.com\/ja\/martech\/marketing\/kao-unifies-laurier-branding-across-asian-markets\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kao Harmonizes Laurier Branding Across Asia\" \/>\n<meta property=\"og:description\" content=\"Kao launches a Laurier brand campaign across nine Asian markets, strengthening and supporting its regional personal care strategy.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/itbusinesstoday.com\/ja\/martech\/marketing\/kao-unifies-laurier-branding-across-asian-markets\/\" \/>\n<meta property=\"og:site_name\" content=\"itbusinesstoday\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-05T11:20:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/itbusinesstoday.com\/wp-content\/uploads\/2026\/03\/Kaos-Laurier-launches-new-brand-communication-initiative-across-Asia-Kaos-core-brand-in-its-Asian-business-strengthens-global-integration.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1201\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"ITBT StaffWriter\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u57f7\u7b46\u8005\" \/>\n\t<meta name=\"twitter:data1\" content=\"ITBT StaffWriter\" \/>\n\t<meta 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