{"id":29251,"date":"2026-03-02T12:33:10","date_gmt":"2026-03-02T12:33:10","guid":{"rendered":"https:\/\/itbusinesstoday.com\/?p=29251"},"modified":"2026-03-02T12:33:10","modified_gmt":"2026-03-02T12:33:10","slug":"youtube-and-rakuten-team-up-to-revolutionize-social-commerce-in-japan","status":"publish","type":"post","link":"https:\/\/itbusinesstoday.com\/ja\/martech\/marketing\/youtube-and-rakuten-team-up-to-revolutionize-social-commerce-in-japan\/","title":{"rendered":"YouTube\u3068\u697d\u5929\u304c\u65e5\u672c\u306e\u30bd\u30fc\u30b7\u30e3\u30eb\u30b3\u30de\u30fc\u30b9\u306b\u9769\u547d\u3092\u8d77\u3053\u3059\u305f\u3081\u306b\u63d0\u643a"},"content":{"rendered":"

YouTube\u304c\u697d\u5929\u30b0\u30eb\u30fc\u30d7\u3068\u63d0\u643a\u3057\u305f\u3053\u3068\u3067\u3001\u65e5\u672c\u3067\u52d5\u753b\u3092\u95b2\u89a7\u3057\u3066\u3044\u308b\u30d5\u30a1\u30f3\u306f\u3001\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30ea\u30f3\u30af\u306b\u65b0\u3057\u3044\u98a8\u3092\u5439\u304d\u8fbc\u3080\u3053\u3068\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002YouTube\u306f\u697d\u5929\u30b0\u30eb\u30fc\u30d7\u3068\u63d0\u643a\u3057\u305f\u3053\u3068\u3067\u3001\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30ea\u30f3\u30af\u306b\u65b0\u3057\u3044\u98a8\u3092\u5439\u304d\u8fbc\u307f\u307e\u3057\u305f\u3002\u8996\u8074\u8005\u306f\u3001\u305f\u3060\u898b\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u3088\u308a\u7dca\u5bc6\u306a\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3068\u306e\u9023\u643a\u3092\u901a\u3058\u3066\u3001\u518d\u751f\u3057\u306a\u304c\u3089\u5546\u54c1\u3092\u8cfc\u5165\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3053\u306e\u53d6\u308a\u7d44\u307f\u306f\u3001\u30a8\u30f3\u30bf\u30fc\u30c6\u30a4\u30f3\u30e1\u30f3\u30c8\u304c\u8cfc\u8cb7\u306b\u3069\u306e\u3088\u3046\u306b\u6d41\u308c\u8fbc\u3080\u304b\u3092\u3001\u5883\u754c\u7dda\u3092\u66d6\u6627\u306b\u3059\u308b\u3053\u3068\u306a\u304f\u518d\u8003\u3059\u308b\u3082\u306e\u3067\u3059\u3002.<\/p>\n

\u52d5\u753b\u306e\u4e2d\u304b\u3089\u3001\u5c0f\u3055\u306a\u30bf\u30b0\u304c\u30dd\u30c3\u30d7\u30a2\u30c3\u30d7\u3057\u307e\u3059\u3002\u305d\u306e\u30ea\u30f3\u30af\u306f\u3001\u697d\u5929\u3067\u8ca9\u58f2\u3055\u308c\u3066\u3044\u308b\u5546\u54c1\u306b\u76f4\u63a5\u3064\u306a\u304c\u3063\u3066\u3044\u307e\u3059\u3002\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u304c\u59cb\u307e\u3063\u3066\u3082\u3001\u8996\u8074\u306f\u7d42\u308f\u308a\u307e\u305b\u3093\u3002\u30bf\u30c3\u30d7\u3059\u308b\u3068\u3001\u30b9\u30c8\u30ea\u30fc\u30e0\u306e\u3059\u3050\u6a2a\u306b\u30e9\u30a4\u30d6\u4fa1\u683c\u304c\u8868\u793a\u3055\u308c\u307e\u3059\u3002\u3082\u3046\u30a2\u30d7\u30ea\u3092\u5207\u308a\u66ff\u3048\u305f\u308a\u3001\u691c\u7d22\u3057\u305f\u308a\u3059\u308b\u5fc5\u8981\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u30af\u30ea\u30c3\u30af\u306f\u3001\u307e\u308b\u3067\u30b7\u30e7\u30fc\u306e\u4e00\u90e8\u306e\u3088\u3046\u306b\u4f1a\u8a08\u3078\u3068\u6d41\u308c\u307e\u3059\u3002\u30b9\u30c8\u30ea\u30fc\u30df\u30f3\u30b0\u306f\u7d9a\u304d\u3001\u9078\u629e\u80a2\u306f\u8fd1\u304f\u306b\u8868\u793a\u3055\u308c\u307e\u3059\u3002\u5546\u54c1\u3092\u898b\u3066\u304b\u3089\u8cfc\u5165\u3059\u308b\u307e\u3067\u306e\u6642\u9593\u304c\u3001\u9759\u304b\u306b\u77ed\u7e2e\u3055\u308c\u307e\u3059\u3002\u5404\u5546\u54c1\u306f\u3001\u8996\u8074\u8005\u304c\u62db\u5f85\u3057\u305f\u5834\u5408\u306b\u306e\u307f\u8868\u793a\u3055\u308c\u307e\u3059\u3002.<\/p>\n

\u65e5\u672c\u306e\u4f01\u696d\u304cYouTube\u306e\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30fb\u30d7\u30ed\u30b0\u30e9\u30e0\u306b\u53c2\u5165\u3057\u305f\u306e\u306f\u6700\u8fd1\u306e\u3053\u3068\u3002\u30bd\u30fc\u30b7\u30e3\u30eb\u30fb\u30b3\u30de\u30fc\u30b9\u3092\u901a\u3058\u3066\u3001\u65e5\u672c\u306e\u30aa\u30f3\u30e9\u30a4\u30f3\u5e02\u5834\u3092\u5f62\u6210\u3059\u308b\u5909\u5316\u306b\u4e57\u3063\u3066\u3044\u307e\u3059\u3002\u3059\u3079\u3066\u306e\u30d6\u30e9\u30f3\u30c9\u304c\u3053\u306e\u9053\u3092\u8a66\u3059\u308f\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u3053\u306e\u3088\u3046\u306a\u77ac\u9593\u306f\u904e\u53bb\u306b\u3042\u308a\u307e\u305b\u3093\u3067\u3057\u305f\u3002\u8db3\u5143\u3067\u63fa\u308c\u308b\u30c7\u30b8\u30bf\u30eb\u30c8\u30ec\u30fc\u30c9\u3002.<\/p>\n

\u3053\u3061\u3089\u3082\u304a\u8aad\u307f\u304f\u3060\u3055\u3044\uff1a HashPort\u3068Orient\u3001\u30d6\u30ed\u30c3\u30af\u30c1\u30a7\u30fc\u30f3\u30fb\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u30fb\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u958b\u59cb<\/a><\/h4>\n

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\u30af\u30ea\u30a8\u30a4\u30bf\u30fc\u304c\u30b9\u30c8\u30ea\u30fc\u30e0\u3084\u30af\u30ea\u30c3\u30d7\u3067\u30a2\u30a4\u30c6\u30e0\u3092\u5171\u6709\u3059\u308b\u3068\u3001\u8996\u8074\u306f\u305d\u306e\u307e\u307e\u8cfc\u5165\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002\u3053\u306e\u3088\u3046\u306a\u4ed5\u7d44\u307f\u306b\u3088\u308a\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u308b\u4eba\u306f\u3001\u8ab0\u304b\u304c\u305d\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u8cfc\u5165\u3059\u308c\u3070\u5831\u916c\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u8996\u8074\u8005\u304c\u30af\u30ea\u30c3\u30af\u3059\u308c\u3070\u3001\u63a8\u85a6\u304c\u672c\u5f53\u306e\u4fa1\u5024\u306b\u306a\u308a\u307e\u3059\u3002\u30b9\u30af\u30ea\u30fc\u30f3\u30bf\u30a4\u30e0\u304b\u3089\u8ca9\u58f2\u3078\u306e\u5373\u6642\u79fb\u884c\u306f\u3001\u4ee5\u524d\u3088\u308a\u3082\u7c21\u5358\u306b\u306a\u308a\u307e\u3057\u305f\u3002\u652f\u6255\u3044\u306f\u3001\u8996\u8074\u3084\u300c\u3044\u3044\u306d\uff01\u300d\u3060\u3051\u3067\u306a\u304f\u3001\u5b9f\u969b\u306b\u8cfc\u5165\u3055\u308c\u305f\u5834\u5408\u306b\u306e\u307f\u767a\u751f\u3057\u307e\u3059\u3002.<\/p>\n

\u65e5\u672c\u306e\u30cf\u30a4\u30c6\u30af\u7523\u696d\u3068\u5c0f\u58f2\u696d\u754c\u306b\u3068\u3063\u3066\u306e\u610f\u5473<\/strong><\/h3>\n

\u30e6\u30fc\u30c1\u30e5\u30fc\u30d6\u3068\u697d\u5929\u306e\u7d71\u5408\u306f\u3001\u65e5\u672c\u306e\u30c7\u30b8\u30bf\u30eb\u30fb\u30b3\u30de\u30fc\u30b9\u306e\u72b6\u6cc1\u3084\u5c06\u6765\u306e\u8ecc\u9053\u306b\u5927\u304d\u306a\u5f71\u97ff\u3092\u4e0e\u3048\u307e\u3059\uff1a<\/p>\n

    \n
  1. \u30bd\u30fc\u30b7\u30e3\u30eb\u30b3\u30de\u30fc\u30b9\u306e\u666e\u53ca<\/strong><\/li>\n<\/ol>\n

    \u65e5\u672c\u306e\u30aa\u30f3\u30e9\u30a4\u30f3\u30fb\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30fb\u30b7\u30fc\u30f3\u306f\u3001\u52d5\u753b\u304c\u8cfc\u5165\u306e\u9078\u629e\u80a2\u306b\u76f4\u63a5\u30ea\u30f3\u30af\u3059\u308b\u3053\u3068\u3067\u3001\u4eca\u306a\u304a\u76db\u308a\u4e0a\u304c\u308a\u3092\u898b\u305b\u3066\u3044\u307e\u3059\u3002\u5358\u306b\u30d6\u30e9\u30a6\u30b8\u30f3\u30b0\u3059\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u3059\u3067\u306b\u6bce\u65e5\u898b\u3066\u3044\u308b\u753b\u9762\u3092\u901a\u3057\u3066\u3001\u30d4\u30c3\u30af\u304c\u751f\u304d\u751f\u304d\u3068\u3059\u308b\u3088\u3046\u306a\u30b7\u30e7\u30fc\u306b\u4eba\u3005\u304c\u30a2\u30af\u30bb\u30b9\u3059\u308b\u306e\u3067\u3059\u3002\u30af\u30ea\u30a8\u30a4\u30bf\u30fc\u3084\u4f01\u696d\u306f\u3001\u5f37\u5236\u7684\u3067\u306a\u304f\u81ea\u7136\u306a\u30af\u30ea\u30c3\u30d7\u306e\u304a\u304b\u3052\u3067\u3001\u63d0\u6848\u304b\u3089\u53ce\u5165\u3092\u5f97\u308b\u3088\u308a\u7c21\u5358\u306a\u65b9\u6cd5\u3092\u898b\u3064\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u7fd2\u6163\u304c\u6025\u901f\u306b\u5909\u5316\u3059\u308b\u4e2d\u3001\u643a\u5e2f\u96fb\u8a71\u306e\u30b7\u30e7\u30fc\u30c8\u30d5\u30a3\u30eb\u30e0\u306f\u3001\u4f55\u6c17\u306a\u3044\u8996\u7dda\u3092\u5b9f\u969b\u306e\u8cfc\u8cb7\u306b\u5909\u3048\u307e\u3059\u3002\u304b\u3064\u3066\u306f\u30af\u30ea\u30c3\u30af\u304c\u5fc5\u8981\u3060\u3063\u305f\u30b5\u30a4\u30c8\u9593\u306e\u79fb\u52d5\u3082\u3001\u4eca\u3067\u306f\u4e2d\u76e4\u3001\u30b9\u30af\u30ed\u30fc\u30eb\u3001\u30b9\u30e0\u30fc\u30ba\u3001\u305d\u3057\u3066\u307b\u307c\u77ac\u6642\u306b\u884c\u308f\u308c\u307e\u3059\u3002.<\/p>\n

      \n
    1. \u8cb7\u3044\u7269\u5ba2\u3068\u5546\u696d\u8005\u306e\u305f\u3081\u306e\u3088\u308a\u591a\u304f\u306e\u9078\u629e\u80a2<\/strong><\/li>\n<\/ol>\n

      \u697d\u5929\u306e\u81a8\u5927\u306a\u5546\u54c1\u30ab\u30bf\u30ed\u30b0\u304cYouTube\u306e\u30b0\u30ed\u30fc\u30d0\u30eb\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u304b\u3089\u30a2\u30af\u30bb\u30b9\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u3001\u5f93\u6765\u306e\u30de\u30fc\u30b1\u30c3\u30c8\u30d7\u30ec\u30a4\u30b9\u3067\u306f\u898b\u3089\u308c\u306a\u304b\u3063\u305f\u8996\u8074\u8005\u3078\u306e\u8a8d\u77e5\u304c\u5e83\u304c\u308a\u307e\u3059\u3002\u3053\u306e\u3088\u3046\u306b\u3001\u52d5\u753b\u306b\u3088\u308b\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3068\u5c0f\u58f2\u306e\u53ef\u8996\u6027\u304c\u878d\u5408\u3059\u308b\u3053\u3068\u3067\u3001\u6d88\u8cbb\u8005\u5c64\u306e\u65b0\u305f\u306a\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u304a\u3051\u308b\u30d6\u30e9\u30f3\u30c9\u306e\u9732\u51fa\u304c\u9ad8\u307e\u308a\u307e\u3059\u3002.<\/p>\n

        \n
      1. \u30af\u30ea\u30a8\u30a4\u30bf\u30fc\u306e\u65b0\u3057\u3044\u7a3c\u304e\u65b9<\/strong><\/li>\n<\/ol>\n

        Now here’s something different, creators diving into lifestyle, tech, fashion, or beauty can earn extra income through this collaboration, aside from ads and brand deals. Because shoppable clips blend naturally, making money while creating feels smoother, almost invisible to audiences.<\/p>\n

          \n
        1. \u65e5\u672c\u306ee\u30b3\u30de\u30fc\u30b9\u7af6\u4e89<\/strong><\/li>\n<\/ol>\n

          \u4f8b\u3048\u3070\u3001\u30a2\u30de\u30be\u30f3\u30b8\u30e3\u30d1\u30f3\u3084LINE\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u3001\u30e1\u30eb\u30ab\u30ea\u306a\u3069\u3002\u3088\u308a\u6d3b\u6c17\u306e\u3042\u308b\u30de\u30fc\u30b1\u30c3\u30c8\u30d7\u30ec\u30a4\u30b9\u304c\u51fa\u73fe\u3059\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002.<\/p>\n

          \u3088\u308a\u5e83\u7bc4\u306a\u30d3\u30b8\u30cd\u30b9\u3068\u5e02\u5834\u3078\u306e\u5f71\u97ff<\/strong><\/h3>\n

          \u30e6\u30fc\u30c1\u30e5\u30fc\u30d6\u3068\u697d\u5929\u306e\u53d6\u5f15\u306f\u3001\u4e16\u754c\u306e\u30c7\u30b8\u30bf\u30eb\u5546\u53d6\u5f15\u3092\u518d\u69cb\u7bc9\u3059\u308b\u3001\u3088\u308a\u5e83\u7bc4\u306a\u30c8\u30ec\u30f3\u30c9\u3092\u793a\u5506\u3057\u3066\u3044\u307e\u3059\uff1a<\/p>\n

          \u6771\u5357\u30a2\u30b8\u30a2\u306e\u3088\u3046\u306a\u5730\u57df\u3067\u306f\u3001\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u3084\u30d3\u30c7\u30aa\u30b3\u30de\u30fc\u30b9\u304c\u6025\u901f\u306b\u5e83\u307e\u3063\u3066\u3044\u307e\u3059\u3002\u65e5\u672c\u3067\u306f\u3001\u5927\u624b\u30aa\u30f3\u30e9\u30a4\u30f3\u30fb\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u304c\u63d0\u643a\u3057\u3001\u3053\u306e\u5909\u5316\u3092\u5f8c\u62bc\u3057\u3057\u3066\u3044\u307e\u3059\u3002.<\/p>\n

          \u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u304c\u30af\u30ea\u30a8\u30a4\u30bf\u30fc\u3092\u304a\u91d1\u3067\u652f\u63f4\u3059\u308b\u65b0\u3057\u3044\u65b9\u6cd5\u3092\u6a21\u7d22\u3059\u308b\u3068\u304d\u3001\u30d3\u30eb\u30c8\u30a4\u30f3\u30fb\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u306f\u305d\u306e\u4e00\u6b69\u3092\u8e0f\u307f\u51fa\u3057\u307e\u3059\u3002\u30af\u30ea\u30a8\u30a4\u30bf\u30fc\u306f\u7a3c\u304e\u3001\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306f\u6210\u9577\u3057\u3001\u30d6\u30e9\u30f3\u30c9\u306f\u4eba\u3005\u306b\u30ea\u30fc\u30c1\u3057\u307e\u3059\u3002\u5831\u916c\u3092\u5171\u6709\u3059\u308b\u3053\u3068\u3067\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u30b9\u30da\u30fc\u30b9\u304c\u3069\u306e\u3088\u3046\u306b\u9032\u5316\u3057\u3066\u3044\u304f\u304b\u3092\u9759\u304b\u306b\u5f62\u4f5c\u308a\u306a\u304c\u3089\u3001\u5171\u306b\u52aa\u529b\u3092\u7d9a\u3051\u3066\u3044\u304f\u3053\u3068\u304c\u3067\u304d\u308b\u306e\u3067\u3059\u3002.<\/p>\n

          \u4eba\u3005\u304c\u3069\u306e\u3088\u3046\u306b\u30af\u30ea\u30c3\u30af\u3059\u308b\u304b\u3092\u30b7\u30b9\u30c6\u30e0\u304c\u5b66\u7fd2\u3057\u3001\u305d\u308c\u3092\u5f7c\u3089\u304c\u8cfc\u5165\u3059\u308b\u3082\u306e\u306b\u30de\u30c3\u30c1\u3055\u305b\u308b\u3068\u3001\u63d0\u6848\u306f\u3088\u308a\u30b7\u30e3\u30fc\u30d7\u306b\u306a\u308a\u307e\u3059\u3002\u3053\u306e\u3088\u3046\u306a\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u306f\u3001\u8cb7\u3044\u7269\u5ba2\u306b\u7406\u89e3\u3055\u308c\u3066\u3044\u308b\u3068\u611f\u3058\u3055\u305b\u308b\u3068\u540c\u6642\u306b\u3001\u58f2\u4e0a\u3092\u4e0a\u3052\u308b\u50be\u5411\u304c\u3042\u308a\u307e\u3059\u3002\u5b9f\u969b\u306e\u884c\u52d5\u306b\u57fa\u3065\u3044\u305f\u5224\u65ad\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u5b9f\u969b\u306b\u671b\u3093\u3067\u3044\u308b\u3082\u306e\u306b\u8fd1\u3044\u3053\u3068\u304c\u591a\u3044\u306e\u3067\u3059\u3002.<\/p>\n

          \u524d\u9014<\/strong><\/h3>\n

          Something big happens when a video giant meets a shopping powerhouse. This move reshapes how people buy, create, and sell across Japan’s online world. A fresh path opens where watching clips leads straight into buying choices. Instead of working alone, two different giants combine forces quietly. Their link shows whats possible when global reach meets homegrown trust. Shopping shifts without making noise about it. Creators gain ground while viewers find more reasons to stay engaged. Behind the scenes, collaboration replaces competition as the engine. What feels natural today started with one deliberate step last year.<\/p>\n

          \u52d5\u753b\u304c\u8cfc\u5165\u306e\u9078\u629e\u80a2\u306b\u6eb6\u3051\u8fbc\u3080\u3068\u3001\u5c55\u958b\u3055\u308c\u308b\u306e\u306f\u5225\u3005\u306e\u30b9\u30c6\u30c3\u30d7\u3067\u306f\u306a\u304f\u3001\u898b\u308b\u3001\u6b32\u3057\u3044\u3001\u884c\u52d5\u3059\u308b\u3001\u3059\u3079\u3066\u304c\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u4e00\u7dd2\u306b\u6d41\u308c\u308b\u3088\u3046\u306a\u3082\u306e\u306b\u306a\u308a\u307e\u3059\u3002\u30b9\u30af\u30ea\u30fc\u30f3\u304c\u770b\u677f\u306e\u306a\u3044\u5e97\u982d\u3068\u306a\u308a\u3001\u30b7\u30d5\u30c8\u306f\u9759\u304b\u306b\u3001\u58f0\u9ad8\u306b\u3067\u306f\u306a\u304f\u3001\u305f\u3060\u7740\u5b9f\u306b\u8d77\u3053\u308a\u307e\u3059\u3002\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306f\u8ffd\u3044\u304b\u3051\u308b\u3082\u306e\u3067\u306f\u306a\u304f\u3001\u30b9\u30c8\u30fc\u30ea\u30fc\u304c\u6d88\u8cbb\u3068\u51fa\u4f1a\u3046\u3068\u3053\u308d\u306b\u73fe\u308c\u308b\u306e\u3067\u3059\u3002\u6b21\u306e\u30af\u30ea\u30c3\u30af\u304c\u5e38\u306b\u73fe\u5b9f\u306e\u3069\u3053\u304b\u306b\u3064\u306a\u304c\u3063\u3066\u3044\u308b\u305f\u3081\u3001\u767a\u898b\u304c\u81ea\u7136\u306b\u611f\u3058\u3089\u308c\u307e\u3059\u3002\u8cb7\u3044\u7269\u304c\u30bf\u30b9\u30af\u3067\u3042\u308b\u3053\u3068\u3092\u3084\u3081\u3001\u8208\u5473\u3092\u8ffd\u3046\u3088\u3046\u306b\u611f\u3058\u59cb\u3081\u307e\u3059\u3002\u4ee5\u524d\u306f\u5e83\u544a\u3060\u3063\u305f\u3082\u306e\u304c\u3001\u4eca\u3067\u306f\u30ac\u30a4\u30c0\u30f3\u30b9\u306e\u3088\u3046\u306b\u8aad\u3081\u307e\u3059\u3002\u821e\u53f0\u88cf\u3067\u306f\u3001\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u304c\u30d4\u30c3\u30c1\u3067\u306f\u306a\u304f\u30da\u30fc\u30b7\u30f3\u30b0\u3092\u5b66\u7fd2\u3057\u307e\u3059\u3002\u9867\u5ba2\u306f\u81ea\u5206\u306e\u30ea\u30ba\u30e0\u3067\u52d5\u304d\u3001\u97f3\u3001\u9078\u629e\u80a2\u306b\u5c0e\u304b\u308c\u307e\u3059\u3002\u30d6\u30e9\u30a6\u30b8\u30f3\u30b0\u3068\u8cfc\u8cb7\u306e\u5883\u754c\u7dda\uff1f\u305d\u308c\u306f\u6d88\u3048\u308b\u307e\u3067\u8584\u304f\u306a\u308a\u307e\u3059\u3002.<\/p>\n

          \u65b0\u305f\u306a\u76df\u53cb\u306e\u53c2\u5165\u3067\u9ad8\u307e\u308b\u65b0\u305f\u306a\u30a8\u30cd\u30eb\u30ae\u30fc\u3002\u30aa\u30f3\u30e9\u30a4\u30f3\u4e0a\u3067\u5171\u6709\u3055\u308c\u308b\u77ac\u9593\u3092\u901a\u3057\u3066\u3001\u4eba\u3005\u304c\u3069\u306e\u3088\u3046\u306b\u8cfc\u5165\u3059\u308b\u304b\u3092\u5f62\u6210\u3057\u3066\u3044\u307e\u3059\u3002\u4ed6\u306e\u56fd\u3005\u306f\u6ce8\u610f\u6df1\u304f\u898b\u5b88\u308a\u3001\u6a21\u7bc4\u3092\u793a\u3059\u3053\u3068\u3067\u3057\u3087\u3046\u3002\u3053\u306e\u3088\u3046\u306a\u6210\u9577\u306f\u53eb\u3076\u3082\u306e\u3067\u306f\u306a\u304f\u3001\u793a\u3059\u3082\u306e\u3067\u3059\u3002.<\/p>","protected":false},"excerpt":{"rendered":"

          Fans browsing videos in Japan now see a fresh twist on shopping links, thanks to YouTube teaming up with Rakuten Group. This shift blends everyday creators with digital storefronts more closely than before. Instead of just watching, viewers can tap into products mid, playback through tighter platform ties. The effort rethinks how entertainment flows into buying without blurring lines too sharply. From inside a video, a small tag pops up. That link leads straight to items on sale through Rakuten. Watching does not stop when shopping begins. A tap opens live pricing right beside the stream. No switching apps or searching needed anymore. Clicking flows into checkout like part of […]<\/p>\n","protected":false},"author":7,"featured_media":29252,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"wprm-recipe-roundup-name":"","wprm-recipe-roundup-description":"","postBodyCss":"","postBodyMargin":[],"postBodyPadding":[],"postBodyBackground":{"backgroundType":"classic","gradient":""},"footnotes":""},"categories":[190,92,8098],"tags":[8979,571,4091,11719,3069],"ppma_author":[572],"class_list":{"0":"post-29251","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing","8":"category-martech","9":"category-news-articles","10":"tag-digital-commerce","11":"tag-marketing","12":"tag-rakuten","13":"tag-video-commerce","14":"tag-youtube"},"yoast_head":"\nYouTube, 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