{"id":29251,"date":"2026-03-02T12:33:10","date_gmt":"2026-03-02T12:33:10","guid":{"rendered":"https:\/\/itbusinesstoday.com\/?p=29251"},"modified":"2026-03-02T12:33:10","modified_gmt":"2026-03-02T12:33:10","slug":"youtube-and-rakuten-team-up-to-revolutionize-social-commerce-in-japan","status":"publish","type":"post","link":"https:\/\/itbusinesstoday.com\/ja\/martech\/marketing\/youtube-and-rakuten-team-up-to-revolutionize-social-commerce-in-japan\/","title":{"rendered":"YouTube\u3068\u697d\u5929\u304c\u65e5\u672c\u306e\u30bd\u30fc\u30b7\u30e3\u30eb\u30b3\u30de\u30fc\u30b9\u306b\u9769\u547d\u3092\u8d77\u3053\u3059\u305f\u3081\u306b\u63d0\u643a"},"content":{"rendered":"

YouTube\u304c\u697d\u5929\u30b0\u30eb\u30fc\u30d7\u3068\u63d0\u643a\u3057\u305f\u3053\u3068\u3067\u3001\u65e5\u672c\u3067\u52d5\u753b\u3092\u95b2\u89a7\u3057\u3066\u3044\u308b\u30d5\u30a1\u30f3\u306f\u3001\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30ea\u30f3\u30af\u306b\u65b0\u3057\u3044\u98a8\u3092\u5439\u304d\u8fbc\u3080\u3053\u3068\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002YouTube\u306f\u697d\u5929\u30b0\u30eb\u30fc\u30d7\u3068\u63d0\u643a\u3057\u305f\u3053\u3068\u3067\u3001\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30ea\u30f3\u30af\u306b\u65b0\u3057\u3044\u98a8\u3092\u5439\u304d\u8fbc\u307f\u307e\u3057\u305f\u3002\u8996\u8074\u8005\u306f\u3001\u305f\u3060\u898b\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u3088\u308a\u7dca\u5bc6\u306a\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3068\u306e\u9023\u643a\u3092\u901a\u3058\u3066\u3001\u518d\u751f\u3057\u306a\u304c\u3089\u5546\u54c1\u3092\u8cfc\u5165\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3053\u306e\u53d6\u308a\u7d44\u307f\u306f\u3001\u30a8\u30f3\u30bf\u30fc\u30c6\u30a4\u30f3\u30e1\u30f3\u30c8\u304c\u8cfc\u8cb7\u306b\u3069\u306e\u3088\u3046\u306b\u6d41\u308c\u8fbc\u3080\u304b\u3092\u3001\u5883\u754c\u7dda\u3092\u66d6\u6627\u306b\u3059\u308b\u3053\u3068\u306a\u304f\u518d\u8003\u3059\u308b\u3082\u306e\u3067\u3059\u3002.<\/p>

\u52d5\u753b\u306e\u4e2d\u304b\u3089\u3001\u5c0f\u3055\u306a\u30bf\u30b0\u304c\u30dd\u30c3\u30d7\u30a2\u30c3\u30d7\u3057\u307e\u3059\u3002\u305d\u306e\u30ea\u30f3\u30af\u306f\u3001\u697d\u5929\u3067\u8ca9\u58f2\u3055\u308c\u3066\u3044\u308b\u5546\u54c1\u306b\u76f4\u63a5\u3064\u306a\u304c\u3063\u3066\u3044\u307e\u3059\u3002\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u304c\u59cb\u307e\u3063\u3066\u3082\u3001\u8996\u8074\u306f\u7d42\u308f\u308a\u307e\u305b\u3093\u3002\u30bf\u30c3\u30d7\u3059\u308b\u3068\u3001\u30b9\u30c8\u30ea\u30fc\u30e0\u306e\u3059\u3050\u6a2a\u306b\u30e9\u30a4\u30d6\u4fa1\u683c\u304c\u8868\u793a\u3055\u308c\u307e\u3059\u3002\u3082\u3046\u30a2\u30d7\u30ea\u3092\u5207\u308a\u66ff\u3048\u305f\u308a\u3001\u691c\u7d22\u3057\u305f\u308a\u3059\u308b\u5fc5\u8981\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u30af\u30ea\u30c3\u30af\u306f\u3001\u307e\u308b\u3067\u30b7\u30e7\u30fc\u306e\u4e00\u90e8\u306e\u3088\u3046\u306b\u4f1a\u8a08\u3078\u3068\u6d41\u308c\u307e\u3059\u3002\u30b9\u30c8\u30ea\u30fc\u30df\u30f3\u30b0\u306f\u7d9a\u304d\u3001\u9078\u629e\u80a2\u306f\u8fd1\u304f\u306b\u8868\u793a\u3055\u308c\u307e\u3059\u3002\u5546\u54c1\u3092\u898b\u3066\u304b\u3089\u8cfc\u5165\u3059\u308b\u307e\u3067\u306e\u6642\u9593\u304c\u3001\u9759\u304b\u306b\u77ed\u7e2e\u3055\u308c\u307e\u3059\u3002\u5404\u5546\u54c1\u306f\u3001\u8996\u8074\u8005\u304c\u62db\u5f85\u3057\u305f\u5834\u5408\u306b\u306e\u307f\u8868\u793a\u3055\u308c\u307e\u3059\u3002.<\/p>

\u65e5\u672c\u306e\u4f01\u696d\u304cYouTube\u306e\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30fb\u30d7\u30ed\u30b0\u30e9\u30e0\u306b\u53c2\u5165\u3057\u305f\u306e\u306f\u6700\u8fd1\u306e\u3053\u3068\u3002\u30bd\u30fc\u30b7\u30e3\u30eb\u30fb\u30b3\u30de\u30fc\u30b9\u3092\u901a\u3058\u3066\u3001\u65e5\u672c\u306e\u30aa\u30f3\u30e9\u30a4\u30f3\u5e02\u5834\u3092\u5f62\u6210\u3059\u308b\u5909\u5316\u306b\u4e57\u3063\u3066\u3044\u307e\u3059\u3002\u3059\u3079\u3066\u306e\u30d6\u30e9\u30f3\u30c9\u304c\u3053\u306e\u9053\u3092\u8a66\u3059\u308f\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u3053\u306e\u3088\u3046\u306a\u77ac\u9593\u306f\u904e\u53bb\u306b\u3042\u308a\u307e\u305b\u3093\u3067\u3057\u305f\u3002\u8db3\u5143\u3067\u63fa\u308c\u308b\u30c7\u30b8\u30bf\u30eb\u30c8\u30ec\u30fc\u30c9\u3002.<\/p>

\u3053\u3061\u3089\u3082\u304a\u8aad\u307f\u304f\u3060\u3055\u3044\uff1a HashPort\u3068Orient\u3001\u30d6\u30ed\u30c3\u30af\u30c1\u30a7\u30fc\u30f3\u30fb\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u30fb\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u958b\u59cb<\/a><\/h4>

\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u306e\u65b0\u6642\u4ee3\uff1a\u30d3\u30c7\u30aa\u3068\u5546\u53d6\u5f15\u306e\u878d\u5408<\/strong><\/h3>

YouTube\u306f\u3001\u30d3\u30c7\u30aa\u3060\u3051\u3067\u306a\u304f\u3001\u30e9\u30a4\u30d6\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30b7\u30fc\u30f3\u3078\u306e\u62e1\u5f35\u3092\u7d9a\u3051\u3066\u3044\u307e\u3059\u3002\u305f\u3060\u898b\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u30af\u30ea\u30c3\u30d7\u306e\u518d\u751f\u4e2d\u306b\u30e6\u30fc\u30b6\u30fc\u304c\u30af\u30ea\u30c3\u30af\u3059\u308b\u65e5\u3082\u8fd1\u3044\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u697d\u5929\u3068\u306e\u63d0\u643a\u306b\u3088\u308a\u3001\u65e5\u672c\u306e\u4e3b\u8981\u306a\u5e97\u8217\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u304c\u52d5\u753b\u914d\u4fe1\u306e\u4e2d\u3067\u30ea\u30f3\u30af\u3055\u308c\u308b\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002\u914d\u4fe1\u4e2d\u306b\u8996\u8074\u8005\u304c\u8cfc\u5165\u3059\u308c\u3070\u3001\u30af\u30ea\u30a8\u30a4\u30bf\u30fc\u306f\u3088\u308a\u591a\u304f\u306e\u53ce\u5165\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u58f2\u308a\u624b\u306f\u3001\u753b\u9762\u304b\u3089\u96e2\u308c\u308b\u3053\u3068\u306a\u304f\u3001\u65b0\u9bae\u306a\u76ee\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u30b9\u30af\u30ed\u30fc\u30eb\u3001\u5171\u6709\u3001\u6d88\u8cbb\u3002.<\/p>

\u30af\u30ea\u30a8\u30a4\u30bf\u30fc\u304c\u30b9\u30c8\u30ea\u30fc\u30e0\u3084\u30af\u30ea\u30c3\u30d7\u3067\u30a2\u30a4\u30c6\u30e0\u3092\u5171\u6709\u3059\u308b\u3068\u3001\u8996\u8074\u306f\u305d\u306e\u307e\u307e\u8cfc\u5165\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002\u3053\u306e\u3088\u3046\u306a\u4ed5\u7d44\u307f\u306b\u3088\u308a\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u308b\u4eba\u306f\u3001\u8ab0\u304b\u304c\u305d\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u8cfc\u5165\u3059\u308c\u3070\u5831\u916c\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u8996\u8074\u8005\u304c\u30af\u30ea\u30c3\u30af\u3059\u308c\u3070\u3001\u63a8\u85a6\u304c\u672c\u5f53\u306e\u4fa1\u5024\u306b\u306a\u308a\u307e\u3059\u3002\u30b9\u30af\u30ea\u30fc\u30f3\u30bf\u30a4\u30e0\u304b\u3089\u8ca9\u58f2\u3078\u306e\u5373\u6642\u79fb\u884c\u306f\u3001\u4ee5\u524d\u3088\u308a\u3082\u7c21\u5358\u306b\u306a\u308a\u307e\u3057\u305f\u3002\u652f\u6255\u3044\u306f\u3001\u8996\u8074\u3084\u300c\u3044\u3044\u306d\uff01\u300d\u3060\u3051\u3067\u306a\u304f\u3001\u5b9f\u969b\u306b\u8cfc\u5165\u3055\u308c\u305f\u5834\u5408\u306b\u306e\u307f\u767a\u751f\u3057\u307e\u3059\u3002.<\/p>

What This Means for Japan’s Tech and Retail Industries<\/strong><\/h3>

The YouTube–Rakuten integration carries broad implications for Japan’s digital commerce landscape and its future trajectory:<\/p>

    \n
  1. \u30bd\u30fc\u30b7\u30e3\u30eb\u30b3\u30de\u30fc\u30b9\u306e\u666e\u53ca<\/strong><\/li>\n<\/ol>

    \u65e5\u672c\u306e\u30aa\u30f3\u30e9\u30a4\u30f3\u30fb\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30fb\u30b7\u30fc\u30f3\u306f\u3001\u52d5\u753b\u304c\u8cfc\u5165\u306e\u9078\u629e\u80a2\u306b\u76f4\u63a5\u30ea\u30f3\u30af\u3059\u308b\u3053\u3068\u3067\u3001\u4eca\u306a\u304a\u76db\u308a\u4e0a\u304c\u308a\u3092\u898b\u305b\u3066\u3044\u307e\u3059\u3002\u5358\u306b\u30d6\u30e9\u30a6\u30b8\u30f3\u30b0\u3059\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u3059\u3067\u306b\u6bce\u65e5\u898b\u3066\u3044\u308b\u753b\u9762\u3092\u901a\u3057\u3066\u3001\u30d4\u30c3\u30af\u304c\u751f\u304d\u751f\u304d\u3068\u3059\u308b\u3088\u3046\u306a\u30b7\u30e7\u30fc\u306b\u4eba\u3005\u304c\u30a2\u30af\u30bb\u30b9\u3059\u308b\u306e\u3067\u3059\u3002\u30af\u30ea\u30a8\u30a4\u30bf\u30fc\u3084\u4f01\u696d\u306f\u3001\u5f37\u5236\u7684\u3067\u306a\u304f\u81ea\u7136\u306a\u30af\u30ea\u30c3\u30d7\u306e\u304a\u304b\u3052\u3067\u3001\u63d0\u6848\u304b\u3089\u53ce\u5165\u3092\u5f97\u308b\u3088\u308a\u7c21\u5358\u306a\u65b9\u6cd5\u3092\u898b\u3064\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u7fd2\u6163\u304c\u6025\u901f\u306b\u5909\u5316\u3059\u308b\u4e2d\u3001\u643a\u5e2f\u96fb\u8a71\u306e\u30b7\u30e7\u30fc\u30c8\u30d5\u30a3\u30eb\u30e0\u306f\u3001\u4f55\u6c17\u306a\u3044\u8996\u7dda\u3092\u5b9f\u969b\u306e\u8cfc\u8cb7\u306b\u5909\u3048\u307e\u3059\u3002\u304b\u3064\u3066\u306f\u30af\u30ea\u30c3\u30af\u304c\u5fc5\u8981\u3060\u3063\u305f\u30b5\u30a4\u30c8\u9593\u306e\u79fb\u52d5\u3082\u3001\u4eca\u3067\u306f\u4e2d\u76e4\u3001\u30b9\u30af\u30ed\u30fc\u30eb\u3001\u30b9\u30e0\u30fc\u30ba\u3001\u305d\u3057\u3066\u307b\u307c\u77ac\u6642\u306b\u884c\u308f\u308c\u307e\u3059\u3002.<\/p>

      \n
    1. \u8cb7\u3044\u7269\u5ba2\u3068\u5546\u696d\u8005\u306e\u305f\u3081\u306e\u3088\u308a\u591a\u304f\u306e\u9078\u629e\u80a2<\/strong><\/li>\n<\/ol>

      Rakuten’s vast product catalog now becomes accessible within YouTube’s global platform, giving merchants expanded visibility to audiences that may not have otherwise engaged with traditional marketplace listings. This fusion of video engagement and retail visibility enhances brand exposure in new segments of the consumer base.<\/p>

        \n
      1. \u30af\u30ea\u30a8\u30a4\u30bf\u30fc\u306e\u65b0\u3057\u3044\u7a3c\u304e\u65b9<\/strong><\/li>\n<\/ol>

        Now here’s something different, creators diving into lifestyle, tech, fashion, or beauty can earn extra income through this collaboration, aside from ads and brand deals. Because shoppable clips blend naturally, making money while creating feels smoother, almost invisible to audiences.<\/p>

          \n
        1. \u65e5\u672c\u306ee\u30b3\u30de\u30fc\u30b9\u7af6\u4e89<\/strong><\/li>\n<\/ol>

          \u4f8b\u3048\u3070\u3001\u30a2\u30de\u30be\u30f3\u30b8\u30e3\u30d1\u30f3\u3084LINE\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u3001\u30e1\u30eb\u30ab\u30ea\u306a\u3069\u3002\u3088\u308a\u6d3b\u6c17\u306e\u3042\u308b\u30de\u30fc\u30b1\u30c3\u30c8\u30d7\u30ec\u30a4\u30b9\u304c\u51fa\u73fe\u3059\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002.<\/p>

          \u3088\u308a\u5e83\u7bc4\u306a\u30d3\u30b8\u30cd\u30b9\u3068\u5e02\u5834\u3078\u306e\u5f71\u97ff<\/strong><\/h3>

          The YouTube–Rakuten deal signals broader trends reshaping global digital commerce:<\/p>

          \u6771\u5357\u30a2\u30b8\u30a2\u306e\u3088\u3046\u306a\u5730\u57df\u3067\u306f\u3001\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u3084\u30d3\u30c7\u30aa\u30b3\u30de\u30fc\u30b9\u304c\u6025\u901f\u306b\u5e83\u307e\u3063\u3066\u3044\u307e\u3059\u3002\u65e5\u672c\u3067\u306f\u3001\u5927\u624b\u30aa\u30f3\u30e9\u30a4\u30f3\u30fb\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u304c\u63d0\u643a\u3057\u3001\u3053\u306e\u5909\u5316\u3092\u5f8c\u62bc\u3057\u3057\u3066\u3044\u307e\u3059\u3002.<\/p>

          \u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u304c\u30af\u30ea\u30a8\u30a4\u30bf\u30fc\u3092\u304a\u91d1\u3067\u652f\u63f4\u3059\u308b\u65b0\u3057\u3044\u65b9\u6cd5\u3092\u6a21\u7d22\u3059\u308b\u3068\u304d\u3001\u30d3\u30eb\u30c8\u30a4\u30f3\u30fb\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u306f\u305d\u306e\u4e00\u6b69\u3092\u8e0f\u307f\u51fa\u3057\u307e\u3059\u3002\u30af\u30ea\u30a8\u30a4\u30bf\u30fc\u306f\u7a3c\u304e\u3001\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306f\u6210\u9577\u3057\u3001\u30d6\u30e9\u30f3\u30c9\u306f\u4eba\u3005\u306b\u30ea\u30fc\u30c1\u3057\u307e\u3059\u3002\u5831\u916c\u3092\u5171\u6709\u3059\u308b\u3053\u3068\u3067\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u30b9\u30da\u30fc\u30b9\u304c\u3069\u306e\u3088\u3046\u306b\u9032\u5316\u3057\u3066\u3044\u304f\u304b\u3092\u9759\u304b\u306b\u5f62\u4f5c\u308a\u306a\u304c\u3089\u3001\u5171\u306b\u52aa\u529b\u3092\u7d9a\u3051\u3066\u3044\u304f\u3053\u3068\u304c\u3067\u304d\u308b\u306e\u3067\u3059\u3002.<\/p>

          \u4eba\u3005\u304c\u3069\u306e\u3088\u3046\u306b\u30af\u30ea\u30c3\u30af\u3059\u308b\u304b\u3092\u30b7\u30b9\u30c6\u30e0\u304c\u5b66\u7fd2\u3057\u3001\u305d\u308c\u3092\u5f7c\u3089\u304c\u8cfc\u5165\u3059\u308b\u3082\u306e\u306b\u30de\u30c3\u30c1\u3055\u305b\u308b\u3068\u3001\u63d0\u6848\u306f\u3088\u308a\u30b7\u30e3\u30fc\u30d7\u306b\u306a\u308a\u307e\u3059\u3002\u3053\u306e\u3088\u3046\u306a\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u306f\u3001\u8cb7\u3044\u7269\u5ba2\u306b\u7406\u89e3\u3055\u308c\u3066\u3044\u308b\u3068\u611f\u3058\u3055\u305b\u308b\u3068\u540c\u6642\u306b\u3001\u58f2\u4e0a\u3092\u4e0a\u3052\u308b\u50be\u5411\u304c\u3042\u308a\u307e\u3059\u3002\u5b9f\u969b\u306e\u884c\u52d5\u306b\u57fa\u3065\u3044\u305f\u5224\u65ad\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u5b9f\u969b\u306b\u671b\u3093\u3067\u3044\u308b\u3082\u306e\u306b\u8fd1\u3044\u3053\u3068\u304c\u591a\u3044\u306e\u3067\u3059\u3002.<\/p>

          \u524d\u9014<\/strong><\/h3>

          Something big happens when a video giant meets a shopping powerhouse. This move reshapes how people buy, create, and sell across Japan’s online world. A fresh path opens where watching clips leads straight into buying choices. Instead of working alone, two different giants combine forces quietly. Their link shows whats possible when global reach meets homegrown trust. Shopping shifts without making noise about it. Creators gain ground while viewers find more reasons to stay engaged. Behind the scenes, collaboration replaces competition as the engine. What feels natural today started with one deliberate step last year.<\/p>

          \u52d5\u753b\u304c\u8cfc\u5165\u306e\u9078\u629e\u80a2\u306b\u6eb6\u3051\u8fbc\u3080\u3068\u3001\u5c55\u958b\u3055\u308c\u308b\u306e\u306f\u5225\u3005\u306e\u30b9\u30c6\u30c3\u30d7\u3067\u306f\u306a\u304f\u3001\u898b\u308b\u3001\u6b32\u3057\u3044\u3001\u884c\u52d5\u3059\u308b\u3001\u3059\u3079\u3066\u304c\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u4e00\u7dd2\u306b\u6d41\u308c\u308b\u3088\u3046\u306a\u3082\u306e\u306b\u306a\u308a\u307e\u3059\u3002\u30b9\u30af\u30ea\u30fc\u30f3\u304c\u770b\u677f\u306e\u306a\u3044\u5e97\u982d\u3068\u306a\u308a\u3001\u30b7\u30d5\u30c8\u306f\u9759\u304b\u306b\u3001\u58f0\u9ad8\u306b\u3067\u306f\u306a\u304f\u3001\u305f\u3060\u7740\u5b9f\u306b\u8d77\u3053\u308a\u307e\u3059\u3002\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306f\u8ffd\u3044\u304b\u3051\u308b\u3082\u306e\u3067\u306f\u306a\u304f\u3001\u30b9\u30c8\u30fc\u30ea\u30fc\u304c\u6d88\u8cbb\u3068\u51fa\u4f1a\u3046\u3068\u3053\u308d\u306b\u73fe\u308c\u308b\u306e\u3067\u3059\u3002\u6b21\u306e\u30af\u30ea\u30c3\u30af\u304c\u5e38\u306b\u73fe\u5b9f\u306e\u3069\u3053\u304b\u306b\u3064\u306a\u304c\u3063\u3066\u3044\u308b\u305f\u3081\u3001\u767a\u898b\u304c\u81ea\u7136\u306b\u611f\u3058\u3089\u308c\u307e\u3059\u3002\u8cb7\u3044\u7269\u304c\u30bf\u30b9\u30af\u3067\u3042\u308b\u3053\u3068\u3092\u3084\u3081\u3001\u8208\u5473\u3092\u8ffd\u3046\u3088\u3046\u306b\u611f\u3058\u59cb\u3081\u307e\u3059\u3002\u4ee5\u524d\u306f\u5e83\u544a\u3060\u3063\u305f\u3082\u306e\u304c\u3001\u4eca\u3067\u306f\u30ac\u30a4\u30c0\u30f3\u30b9\u306e\u3088\u3046\u306b\u8aad\u3081\u307e\u3059\u3002\u821e\u53f0\u88cf\u3067\u306f\u3001\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u304c\u30d4\u30c3\u30c1\u3067\u306f\u306a\u304f\u30da\u30fc\u30b7\u30f3\u30b0\u3092\u5b66\u7fd2\u3057\u307e\u3059\u3002\u9867\u5ba2\u306f\u81ea\u5206\u306e\u30ea\u30ba\u30e0\u3067\u52d5\u304d\u3001\u97f3\u3001\u9078\u629e\u80a2\u306b\u5c0e\u304b\u308c\u307e\u3059\u3002\u30d6\u30e9\u30a6\u30b8\u30f3\u30b0\u3068\u8cfc\u8cb7\u306e\u5883\u754c\u7dda\uff1f\u305d\u308c\u306f\u6d88\u3048\u308b\u307e\u3067\u8584\u304f\u306a\u308a\u307e\u3059\u3002.<\/p>

          \u65b0\u305f\u306a\u76df\u53cb\u306e\u53c2\u5165\u3067\u9ad8\u307e\u308b\u65b0\u305f\u306a\u30a8\u30cd\u30eb\u30ae\u30fc\u3002\u30aa\u30f3\u30e9\u30a4\u30f3\u4e0a\u3067\u5171\u6709\u3055\u308c\u308b\u77ac\u9593\u3092\u901a\u3057\u3066\u3001\u4eba\u3005\u304c\u3069\u306e\u3088\u3046\u306b\u8cfc\u5165\u3059\u308b\u304b\u3092\u5f62\u6210\u3057\u3066\u3044\u307e\u3059\u3002\u4ed6\u306e\u56fd\u3005\u306f\u6ce8\u610f\u6df1\u304f\u898b\u5b88\u308a\u3001\u6a21\u7bc4\u3092\u793a\u3059\u3053\u3068\u3067\u3057\u3087\u3046\u3002\u3053\u306e\u3088\u3046\u306a\u6210\u9577\u306f\u53eb\u3076\u3082\u306e\u3067\u306f\u306a\u304f\u3001\u793a\u3059\u3082\u306e\u3067\u3059\u3002.<\/p>","protected":false},"excerpt":{"rendered":"

          Fans browsing videos in Japan now see a fresh twist on shopping links, thanks to YouTube teaming up with Rakuten Group. This shift blends everyday creators with digital storefronts more closely than before. Instead of just watching, viewers can tap into products mid, playback through tighter platform ties. The effort rethinks how entertainment flows into buying without blurring lines too sharply.From inside a video, a small tag pops up. That link leads straight to items on sale through Rakuten. Watching does not stop when shopping begins. A tap opens live pricing right beside the stream. No switching apps or searching needed anymore. Clicking flows into checkout like part of the […]<\/p>\n","protected":false},"author":7,"featured_media":29252,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"wprm-recipe-roundup-name":"","wprm-recipe-roundup-description":"","postBodyCss":"","postBodyMargin":[],"postBodyPadding":[],"postBodyBackground":{"backgroundType":"classic","gradient":""},"footnotes":""},"categories":[190,92,8098],"tags":[8979,571,4091,11719,3069],"ppma_author":[572],"class_list":["post-29251","post","type-post","status-publish","format-standard","has-post-thumbnail","category-marketing","category-martech","category-news-articles","tag-digital-commerce","tag-marketing","tag-rakuten","tag-video-commerce","tag-youtube"],"yoast_head":"\nYouTube, Rakuten to Transform 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