{"id":29108,"date":"2026-02-27T10:34:41","date_gmt":"2026-02-27T10:34:41","guid":{"rendered":"https:\/\/itbusinesstoday.com\/?p=29108"},"modified":"2026-02-27T10:34:41","modified_gmt":"2026-02-27T10:34:41","slug":"hashport-and-orient-launch-blockchain-loyalty-program","status":"publish","type":"post","link":"https:\/\/itbusinesstoday.com\/ja\/martech\/marketing\/hashport-and-orient-launch-blockchain-loyalty-program\/","title":{"rendered":"HashPort\u3068Orient\u3001\u30d6\u30ed\u30c3\u30af\u30c1\u30a7\u30fc\u30f3\u30fb\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u30fb\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u958b\u59cb"},"content":{"rendered":"<p>\u30cf\u30c3\u30b7\u30e5\u30dd\u30fc\u30c8 <a href=\"https:\/\/www.orico.co.jp\/\">\u30aa\u30ea\u30a8\u30f3\u30c8\u30b3\u30fc\u30dd\u30ec\u30fc\u30b7\u30e7\u30f3<\/a> \u3092\u5229\u7528\u3057\u3001\u69d8\u3005\u306aIP\u306eSBT\uff08\u30bd\u30a6\u30eb\u30fb\u30d0\u30a6\u30f3\u30c9\u30fb\u30c8\u30fc\u30af\u30f3\uff09\u3092\u767a\u884c\u3059\u308b\u3053\u3068\u3067\u3001\u65b0\u305f\u306a\u30d5\u30a1\u30f3\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u53d6\u308a\u7d44\u307f\u3092\u958b\u59cb\u3057\u307e\u3057\u305f\u3002 <a href=\"https:\/\/hashport.io\/\">\u30cf\u30c3\u30b7\u30e5\u30dd\u30fc\u30c8<\/a>\u2018\u306e\u30b3\u30fc\u30c9\u4e0d\u8981\u30c4\u30fc\u30eb \u201c\u30b3\u30cd\u30af\u30c8\u30fb\u30cf\u30d6\u201d\u3002\u201d<\/p>\n<p>\u5f93\u6765\u3001\u30a8\u30f3\u30bf\u30c6\u30a4\u30f3\u30e1\u30f3\u30c8\u30fb\u30b3\u30f3\u30c6\u30f3\u30c4\u3084IP\u306e\u30d5\u30a1\u30f3\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u30b0\u30c3\u30ba\u3084\u30c1\u30b1\u30c3\u30c8\u512a\u5148\u8cfc\u5165\u6a29\u3068\u3044\u3063\u305f\u7269\u7406\u7684\u306a\u30d9\u30cd\u30d5\u30a3\u30c3\u30c8\u306b\u7126\u70b9\u3092\u5f53\u3066\u3066\u304d\u307e\u3057\u305f\u3002\u3057\u304b\u3057\u3001\u30c7\u30b8\u30bf\u30eb\u6280\u8853\u306e\u9032\u6b69\u306b\u3088\u308a\u3001\u30d5\u30a1\u30f3\u4f53\u9a13\u306e\u4fa1\u5024\u3092\u9ad8\u3081\u308b\u65b0\u305f\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u6c42\u3081\u3089\u308c\u3066\u3044\u307e\u3059\u3002.<\/p>\n<h4>\u3053\u3061\u3089\u3082\u304a\u8aad\u307f\u304f\u3060\u3055\u3044\uff1a <a class=\"p-url\" href=\"https:\/\/itbusinesstoday.com\/ja\/martech\/marketing\/aihub-backs-sovereign-ai-with-creators-wonderland-beta\/\" rel=\"bookmark\">AiHUB\u3001Creators\u2019 Wonderland\u30d9\u30fc\u30bf\u7248\u3067\u30bd\u30d6\u30ea\u30f3AI\u3092\u652f\u63f4<\/a><\/h4>\n<p>\u672c\u53d6\u308a\u7d44\u307f\u3067\u306f\u3001\u30d6\u30ed\u30c3\u30af\u30c1\u30a7\u30fc\u30f3\u6280\u8853\u3092\u6d3b\u7528\u3057\u305fSBT\u306b\u3088\u308b\u30c7\u30b8\u30bf\u30eb\u7279\u5178\u306e\u63d0\u4f9b\u3092\u901a\u3058\u3066\u30d5\u30a1\u30f3\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u6df1\u3081\u3001\u65b0\u6642\u4ee3\u306e\u30d5\u30a1\u30f3\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30e2\u30c7\u30eb\u3092\u69cb\u7bc9\u3057\u307e\u3059\u3002\u4eca\u5f8c\u306f\u3001SBT\u306b\u52a0\u3048\u3066NFT\u306e\u914d\u4fe1\u3082\u691c\u8a0e\u3057\u3066\u304a\u308a\u3001\u30de\u30fc\u30b1\u30c3\u30c8\u30d7\u30ec\u30a4\u30b9\u3067\u306e\u58f2\u8cb7\u3092\u53ef\u80fd\u306b\u3059\u308b\u3053\u3068\u3067\u3001\u30d5\u30a1\u30f3\u306e\u697d\u3057\u307f\u65b9\u306e\u62e1\u5927\u3092\u76ee\u6307\u3057\u307e\u3059\u3002\u3055\u3089\u306b\u5c06\u6765\u7684\u306b\u306f\u3001\u30d5\u30a1\u30f3\u53c2\u52a0\u578b\u306eDAO\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u306e\u5f62\u6210\u3082\u8996\u91ce\u306b\u5165\u308c\u3001\u30d5\u30a1\u30f3\u304c\u4e3b\u5f79\u3068\u306a\u308b\u65b0\u305f\u306a\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u5b9f\u73fe\u3092\u76ee\u6307\u3057\u3066\u3044\u307e\u3059\u3002.<\/p>\n<p><strong>\u30bd\u30fc\u30b9 <a href=\"https:\/\/prtimes.jp\/main\/html\/rd\/p\/000000160.000046288.html\">PR\u30bf\u30a4\u30e0\u30ba<\/a><\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>HashPort Inc. and Orient Corporation have launched a new fan marketing initiative by issuing SBTs (Soul Bound Tokens) for various IPs using HashPort&#8216;s no-code tool &#8220;Connect Hub.&#8221; Traditionally, fan marketing for entertainment content and IP has focused on physical benefits such as merchandise and priority ticket purchase rights. However, advances in digital technology have created a demand for new approaches that enhance the value of the fan experience. Also Read: AiHUB backs sovereign AI with Creators\u2019 Wonderland Beta This initiative will deepen fan engagement by providing digital benefits through SBTs using blockchain technology, and build a new era of fan marketing model. Going forward, we are also considering distributing NFTs [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":29109,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"wprm-recipe-roundup-name":"","wprm-recipe-roundup-description":"","postBodyCss":"","postBodyMargin":[],"postBodyPadding":[],"postBodyBackground":{"backgroundType":"classic","gradient":""},"footnotes":""},"categories":[208,211,190,92,237,206],"tags":[11673,11675,571,11676,11674],"ppma_author":[205],"class_list":{"0":"post-29108","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-apac","8":"category-japan","9":"category-marketing","10":"category-martech","11":"category-news","12":"category-regional","13":"tag-connect-hub","14":"tag-hashport","15":"tag-marketing","16":"tag-orient-corporation","17":"tag-sbt-loyalty-program"},"yoast_head":"<!-- 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