{"id":28515,"date":"2026-02-18T11:08:57","date_gmt":"2026-02-18T11:08:57","guid":{"rendered":"https:\/\/itbusinesstoday.com\/?p=28515"},"modified":"2026-02-18T11:08:57","modified_gmt":"2026-02-18T11:08:57","slug":"rakuten-payment-launches-ai-analytics-for-point-retailers","status":"publish","type":"post","link":"https:\/\/itbusinesstoday.com\/ja\/martech\/marketing\/rakuten-payment-launches-ai-analytics-for-point-retailers\/","title":{"rendered":"\u697d\u5929\u30da\u30a4\u30e1\u30f3\u30c8\u3001\u30dd\u30a4\u30f3\u30c8\u52a0\u76df\u5e97\u5411\u3051AI\u5206\u6790\u30b5\u30fc\u30d3\u30b9\u3092\u958b\u59cb"},"content":{"rendered":"<p>\u697d\u5929\u30da\u30a4\u30e1\u30f3\u30c8\u304c\u3001\u697d\u5929\u30dd\u30a4\u30f3\u30c8\u30ab\u30fc\u30c9\u5229\u7528\u4f01\u696d\u5411\u3051\u306bAI\u3092\u6d3b\u7528\u3057\u305f\u5206\u6790\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u300cRakuten Analytics for Retailers\u300d\u306e\u63d0\u4f9b\u3092\u958b\u59cb\u3057\u307e\u3057\u305f\u3002\u3053\u306e\u52d5\u304d\u306f\u30b7\u30f3\u30d7\u30eb\u3067\u3059\u304c\u3001\u5927\u304d\u306a\u610f\u5473\u3092\u6301\u3063\u3066\u3044\u307e\u3059\u3002\u53d6\u5f15\u30c7\u30fc\u30bf\u3092\u4fdd\u6709\u3059\u308b\u5c0f\u58f2\u4f01\u696d\u306f\u3001\u305d\u306e\u30c7\u30fc\u30bf\u3092\u5b9f\u969b\u306b\u5229\u7528\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002.<\/p>\n<p>\u3053\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306f\u3001\u697d\u5929\u306e\u5e45\u5e83\u3044\u30a8\u30b3\u30b7\u30b9\u30c6\u30e0\u304b\u3089\u5f97\u3089\u308c\u308bCustomerDNA\u30c7\u30fc\u30bf\u30d9\u30fc\u30b9\u3068\u3001\u53c2\u52a0\u5c0f\u58f2\u4f01\u696d\u306e\u8ca9\u58f2\u5b9f\u7e3e\u30c7\u30fc\u30bf\u3092\u63a5\u7d9a\u3057\u307e\u3059\u3002\u305d\u306e\u7d50\u679c\u3001\u3088\u308a\u8fc5\u901f\u306a\u9867\u5ba2\u5206\u6790\u3068AI\u306b\u3088\u308b\u8ca9\u58f2\u8ab2\u984c\u306e\u7279\u5b9a\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002\u30a8\u30ea\u30a2\u3084\u5e97\u8217\u30ec\u30d9\u30eb\u3067\u6a5f\u80fd\u3059\u308b\u305f\u3081\u3001\u610f\u601d\u6c7a\u5b9a\u306f\u76f4\u611f\u3067\u306f\u306a\u304f\u30d1\u30bf\u30fc\u30f3\u306b\u57fa\u3065\u3044\u3066\u884c\u308f\u308c\u307e\u3059\u3002\u8ab0\u304c\u8cb7\u3063\u3066\u3044\u308b\u304b\u3002\u4f55\u304c\u597d\u304d\u304b\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306e\u5931\u6557\u4f8b\u3069\u3053\u3092\u5f37\u5316\u3059\u3079\u304d\u304b.<\/p>\n<p>\u5c0f\u58f2\u696d\u306f\u3001\u65ad\u7247\u5316\u3055\u308c\u305f\u30c7\u30fc\u30bf\u3001\u7af6\u4e89\u306e\u6fc0\u5316\u3001\u305d\u3057\u3066\u77ac\u304d\u3082\u305b\u305a\u306b\u30d6\u30e9\u30f3\u30c9\u3092\u4e57\u308a\u63db\u3048\u308b\u9867\u5ba2\u306b\u5bfe\u51e6\u3057\u3066\u304d\u307e\u3057\u305f\u3002\u307b\u3068\u3093\u3069\u306e\u4f01\u696d\u306f\u30c7\u30fc\u30bf\u304c\u91cd\u8981\u3067\u3042\u308b\u3053\u3068\u3092\u77e5\u3063\u3066\u3044\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u305d\u3053\u304b\u3089\u4fa1\u5024\u3092\u5f15\u304d\u51fa\u3059\u305f\u3081\u306e\u30c4\u30fc\u30eb\u3084\u793e\u5185\u306e\u5c02\u9580\u77e5\u8b58\u3092\u6301\u3063\u3066\u3044\u308b\u4f01\u696d\u306f\u307b\u3068\u3093\u3069\u3042\u308a\u307e\u305b\u3093\u3002\u3053\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306f\u3001\u30a8\u30b3\u30b7\u30b9\u30c6\u30e0\u898f\u6a21\u306e\u30c7\u30fc\u30bf\u3068\u5e97\u8217\u30ec\u30d9\u30eb\u306e\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u7d44\u307f\u5408\u308f\u305b\u3001\u30b3\u30f3\u30b5\u30eb\u30bf\u30f3\u30c8\u306e\u30b5\u30dd\u30fc\u30c8\u3068\u3068\u3082\u306b\u3001\u3053\u306e\u30ae\u30e3\u30c3\u30d7\u3092\u57cb\u3081\u3088\u3046\u3068\u3057\u3066\u3044\u307e\u3059\u3002.<\/p>\n<h4>\u3053\u3061\u3089\u3082\u304a\u8aad\u307f\u304f\u3060\u3055\u3044\uff1a <a class=\"p-url\" href=\"https:\/\/itbusinesstoday.com\/ja\/martech\/marketing\/hubspaces-expands-with-partition-studio\/\" rel=\"bookmark\">HubSpaces\u304cPartition Studio\u3067\u62e1\u5f35<\/a><\/h4>\n<p>\u5927\u304d\u306a\u80cc\u666f\u306f\u660e\u3089\u304b\u3067\u3059\u3002. <a href=\"https:\/\/payment.rakuten.co.jp\/\">\u697d\u5929<\/a> \u306f\u3001AI \u3092\u696d\u52d9\u306b\u6df1\u304f\u6d78\u900f\u3055\u305b\u3066\u3044\u307e\u3059\u3002\u4eca\u56de\u306e\u767a\u8868\u3067\u306f\u3001\u305d\u306e\u6226\u7565\u304c\u793e\u5185\u306e\u52b9\u7387\u5316\u304b\u3089\u5c0f\u58f2\u5e97\u5411\u3051\u306e\u610f\u601d\u6c7a\u5b9a\u30a4\u30f3\u30c6\u30ea\u30b8\u30a7\u30f3\u30b9\u3078\u3068\u79fb\u884c\u3057\u3064\u3064\u3042\u308b\u3053\u3068\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002.<\/p>","protected":false},"excerpt":{"rendered":"<p>Rakuten Payment has launched Rakuten Analytics for Retailers, an AI powered analytics platform now available to businesses using the Rakuten Point Card. The move is simple in intent but big in implication. Retailers sitting on transaction data can now actually use it. The platform connects Rakuten\u2019s CustomerDNA database from the broader Rakuten ecosystem with participating retailers\u2019 sales performance data. The result is faster customer analysis and AI driven identification of sales issues. It works at area and store level, so decisions are not based on gut feel but on patterns. Who is buying. What they like. Where promotions are failing. Where to double down. Retail has been dealing with fragmented [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":28547,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"wprm-recipe-roundup-name":"","wprm-recipe-roundup-description":"","postBodyCss":"","postBodyMargin":[],"postBodyPadding":[],"postBodyBackground":{"backgroundType":"classic","gradient":""},"footnotes":""},"categories":[208,211,190,92,237,1838,206],"tags":[5404,571,11473,3375,11474],"ppma_author":[572],"class_list":{"0":"post-28515","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-apac","8":"category-japan","9":"category-marketing","10":"category-martech","11":"category-news","12":"category-quick-reads","13":"category-regional","14":"tag-bi-tools","15":"tag-marketing","16":"tag-rakuten-analytics","17":"tag-rakuten-payment","18":"tag-rakuten-point-card"},"yoast_head":"<!-- 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merchants gain insights.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/itbusinesstoday.com\/ja\/martech\/marketing\/rakuten-payment-launches-ai-analytics-for-point-retailers\/\" \/>\n<meta property=\"og:site_name\" content=\"itbusinesstoday\" \/>\n<meta property=\"article:published_time\" content=\"2026-02-18T11:08:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/itbusinesstoday.com\/wp-content\/uploads\/2026\/02\/Rakuten-Payment-launches-AI-analytics-for-point-retailers.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1201\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"ITBT StaffWriter\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u57f7\u7b46\u8005\" \/>\n\t<meta name=\"twitter:data1\" content=\"ITBT StaffWriter\" \/>\n\t<meta name=\"twitter:label2\" 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