{"id":28509,"date":"2026-02-18T11:08:23","date_gmt":"2026-02-18T11:08:23","guid":{"rendered":"https:\/\/itbusinesstoday.com\/?p=28509"},"modified":"2026-02-18T11:08:23","modified_gmt":"2026-02-18T11:08:23","slug":"sony-network-communications-launches-ai-fan-marketing-agent","status":"publish","type":"post","link":"https:\/\/itbusinesstoday.com\/ja\/martech\/marketing\/sony-network-communications-launches-ai-fan-marketing-agent\/","title":{"rendered":"\u30bd\u30cb\u30fc\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u30ba\u3001AI\u30d5\u30a1\u30f3\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30a8\u30fc\u30b8\u30a7\u30f3\u30c8\u3092\u958b\u59cb"},"content":{"rendered":"<p>\u30bd\u30cb\u30fc\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u30ba\u306f\u3001AR\u30a2\u30c9\u30d0\u30f3\u30b9\u30c8\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3068\u63d0\u643a\u3057\u3001\u30d5\u30a1\u30f3\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u7279\u5316\u3057\u305fAI\u30a8\u30fc\u30b8\u30a7\u30f3\u30c8\u958b\u767a\u652f\u63f4\u30b5\u30fc\u30d3\u30b9\u3092\u958b\u59cb\u3057\u307e\u3059\u3002\u672c\u30b5\u30fc\u30d3\u30b9\u306f2\u670818\u65e5\u3088\u308a\u958b\u59cb\u3055\u308c\u3001\u30bd\u30cb\u30fc\u306e\u65e2\u5b58\u306e\u30d5\u30a1\u30f3\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u652f\u63f4\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u901a\u3058\u3066\u63d0\u4f9b\u3055\u308c\u307e\u3059\u3002.<\/p>\n<p>\u5f7c\u3089\u304c\u5b9f\u969b\u306b\u3084\u3063\u3066\u3044\u308b\u3053\u3068\u306f\u3053\u3046\u3067\u3059\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u9762\u5012\u306a\u771f\u3093\u4e2d\u3092\u81ea\u52d5\u5316\u3057\u3088\u3046\u3068\u3057\u3066\u3044\u308b\u306e\u3067\u3059\u3002\u30bd\u30fc\u30b7\u30e3\u30eb\u6295\u7a3f\u3002\u30ec\u30d3\u30e5\u30fc\u3002\u591a\u8a00\u8a9e\u3067\u306e\u304a\u3057\u3083\u3079\u308a\u3002\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u6700\u9069\u5316\u3002\u30ec\u30dd\u30fc\u30c6\u30a3\u30f3\u30b0\u3002\u30ac\u30d0\u30ca\u30f3\u30b9\u3002\u6642\u9593\u3068\u4eba\u6570\u3092\u6d6a\u8cbb\u3059\u308b\u3059\u3079\u3066\u306e\u4f5c\u696d\u3002.<\/p>\n<p>AI\u30a8\u30fc\u30b8\u30a7\u30f3\u30c8\u306f6\u3064\u306e\u30b3\u30a2\u6a5f\u80fd\u3092\u4e2d\u5fc3\u306b\u8a2d\u8a08\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u30bd\u30fc\u30b7\u30e3\u30eb\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3057\u8981\u7d04\u3059\u308b\u30a4\u30f3\u30b5\u30a4\u30c8\u3002\u30af\u30e9\u30b9\u30bf\u30ea\u30f3\u30b0\u3068\u30da\u30eb\u30bd\u30ca\u69cb\u7bc9\u306e\u305f\u3081\u306e\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u5206\u6790\u30b3\u30d4\u30fc\u3084\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u751f\u6210\u5e83\u544a\u3068\u914d\u4fe1\u3092\u6700\u9069\u5316\u3059\u308b\u30a2\u30af\u30c6\u30a3\u30d9\u30fc\u30b7\u30e7\u30f3\u6539\u5584\u3092\u63d0\u6848\u3059\u308b\u30ec\u30dd\u30fc\u30c6\u30a3\u30f3\u30b0\u30b3\u30f3\u30d7\u30e9\u30a4\u30a2\u30f3\u30b9\u30ea\u30b9\u30af\u3084\u30cd\u30ac\u30c6\u30a3\u30d6\u30c8\u30ec\u30f3\u30c9\u306b\u30d5\u30e9\u30b0\u3092\u7acb\u3066\u308b\u30ac\u30d0\u30ca\u30f3\u30b9\u3002\u6a5f\u80fd\u306f\u6bb5\u968e\u7684\u306b\u5c55\u958b\u3055\u308c\u307e\u3059\u3002.<\/p>\n<h4>\u3053\u3061\u3089\u3082\u304a\u8aad\u307f\u304f\u3060\u3055\u3044\uff1a <a class=\"p-url\" href=\"https:\/\/itbusinesstoday.com\/ja\/martech\/marketing\/cognizant-enters-strategic-pact-with-typeface\/\" rel=\"bookmark\">\u30b3\u30b0\u30cb\u30b6\u30f3\u30c8\u304c\u30bf\u30a4\u30d7\u30d5\u30a7\u30a4\u30b9\u3068\u6226\u7565\u7684\u63d0\u643a<\/a><\/h4>\n<p>\u80cc\u666f\u306f\u660e\u767d\u3067\u3059\u3002\u30d5\u30a1\u30f3\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u9593\u306e\u975e\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u3067\u7206\u767a\u7684\u306b\u5897\u52a0\u3057\u307e\u3057\u305f\u3002\u30c1\u30fc\u30e0\u306f\u5c0f\u898f\u6a21\u3002\u30b0\u30ed\u30fc\u30d0\u30eb\u306a\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306f\u30ce\u30a4\u30b8\u30fc\u3002\u624b\u4f5c\u696d\u306e\u30ef\u30fc\u30af\u30d5\u30ed\u30fc\u306f\u30b9\u30b1\u30fc\u30eb\u3057\u307e\u305b\u3093\u3002\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067 <a href=\"https:\/\/www.sonynetwork.co.jp\/\">\u30bd\u30cb\u30fc<\/a>\u2019\u30d7\u30ec\u30c7\u30a3\u30af\u30b7\u30e7\u30f3\u30fb\u30ef\u30f3\u306e\u3088\u3046\u306a <a href=\"https:\/\/ari-jp.com\/\">\u30a2\u30b8\u30a2\u5b66\u9662<\/a>\u2019\u306eAI\u30a8\u30fc\u30b8\u30a7\u30f3\u30c8\u6a5f\u80fd\u306b\u3088\u308a\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u3092\u53cd\u5fdc\u7684\u306a\u5b9f\u884c\u304b\u3089\u652f\u63f4\u3055\u308c\u305f\u610f\u601d\u6c7a\u5b9a\u3078\u3068\u30b7\u30d5\u30c8\u3055\u305b\u308b\u3053\u3068\u3092\u76ee\u6307\u3057\u3066\u3044\u307e\u3059\u3002.<\/p>\n<p>\u3053\u308c\u306f\u3001\u30c1\u30fc\u30e0\u306e\u898f\u6a21\u306b\u4f9d\u5b58\u305b\u305a\u3001\u3088\u308a\u30a4\u30f3\u30c6\u30ea\u30b8\u30a7\u30f3\u30c8\u306a\u30b7\u30b9\u30c6\u30e0\u3092\u6d3b\u7528\u3057\u305fAI\u4e3b\u5c0e\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u696d\u52d9\u306b\u5411\u3051\u305f\u5e45\u5e83\u3044\u52d5\u304d\u306e\u4e00\u74b0\u3067\u3059\u3002.<\/p>","protected":false},"excerpt":{"rendered":"<p>Sony Network Communications has partnered with AR Advanced Technology to launch an AI agent development support service focused on fan marketing. The service goes live on February 18 and will be delivered through Sony\u2019s existing Fan Marketing Support Solution. Here is what they are really doing. They are trying to automate the messy middle of marketing. Social posts. Reviews. Multilingual chatter. Campaign optimization. Reporting. Governance. All the work that eats time and headcount. The AI agents are designed around six core functions. Insights to collect and summarize social data. Audience analysis to cluster and build personas. Content generation for copy and creatives. Activation to optimize ads and distribution. Reporting to [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":28545,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"wprm-recipe-roundup-name":"","wprm-recipe-roundup-description":"","postBodyCss":"","postBodyMargin":[],"postBodyPadding":[],"postBodyBackground":{"backgroundType":"classic","gradient":""},"footnotes":""},"categories":[207,190,92,237,1838],"tags":[533,9379,278,571,3999],"ppma_author":[572],"class_list":{"0":"post-28509","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-international","8":"category-marketing","9":"category-martech","10":"category-news","11":"category-quick-reads","12":"tag-ai-agent","13":"tag-ar-advanced-technology","14":"tag-digital-transformation","15":"tag-marketing","16":"tag-sony-network-communications"},"yoast_head":"<!-- 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property=\"og:url\" content=\"https:\/\/itbusinesstoday.com\/ja\/martech\/marketing\/sony-network-communications-launches-ai-fan-marketing-agent\/\" \/>\n<meta property=\"og:site_name\" content=\"itbusinesstoday\" \/>\n<meta property=\"article:published_time\" content=\"2026-02-18T11:08:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/itbusinesstoday.com\/wp-content\/uploads\/2026\/02\/Sony-Network-Communications-launches-AI-fan-marketing-agent.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1201\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"ITBT StaffWriter\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u57f7\u7b46\u8005\" \/>\n\t<meta name=\"twitter:data1\" content=\"ITBT StaffWriter\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u63a8\u5b9a\u8aad\u307f\u53d6\u308a\u6642\u9593\" 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