{"id":28401,"date":"2026-02-16T12:44:21","date_gmt":"2026-02-16T12:44:21","guid":{"rendered":"https:\/\/itbusinesstoday.com\/?p=28401"},"modified":"2026-02-16T12:54:51","modified_gmt":"2026-02-16T12:54:51","slug":"life-after-cookies-how-japanese-brands-are-rebuilding-marketing-around-first-party-data","status":"publish","type":"post","link":"https:\/\/itbusinesstoday.com\/ja\/martech\/life-after-cookies-how-japanese-brands-are-rebuilding-marketing-around-first-party-data\/","title":{"rendered":"\u30af\u30c3\u30ad\u30fc\u306e\u5f8c\u306e\u4eba\u751f\uff1a\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u3092\u8ef8\u306b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u518d\u69cb\u7bc9\u3059\u308b\u65e5\u672c\u30d6\u30e9\u30f3\u30c9\u306e\u53d6\u308a\u7d44\u307f"},"content":{"rendered":"

\u30af\u30c3\u30ad\u30fc\u304c\u554f\u984c\u3067\u3042\u308b\u304b\u306e\u3088\u3046\u306b\u88c5\u3046\u306e\u306f\u3084\u3081\u307e\u3057\u3087\u3046\u3002\u30af\u30c3\u30ad\u30fc\u306f\u5358\u306a\u308b\u8fd1\u9053\u306a\u306e\u3067\u3059\u30022026\u5e74\u306e\u65e5\u672c\u306f\u6280\u8853\u7684\u306a\u8ee2\u63db\u671f\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u4fe1\u983c\u306e\u30ea\u30bb\u30c3\u30c8\u3067\u3059\u3002\u6d88\u8cbb\u8005\u306f\u3088\u308a\u92ed\u304f\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u898f\u5236\u306f\u53b3\u3057\u304f\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306f\u3088\u308a\u5f37\u56fa\u306b\u3002\u305d\u306e\u4e00\u65b9\u3067\u3001\u6020\u60f0\u306a\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306f\u9759\u304b\u306b\u6b7b\u306b\u3064\u3064\u3042\u308a\u307e\u3059\u3002.<\/p>\n

\u30a8\u30b3\u30b7\u30b9\u30c6\u30e0\u306e\u898f\u6a21\u3092\u898b\u3066\u304f\u3060\u3055\u3044\u3002\u30bd\u30d5\u30c8\u30d0\u30f3\u30af\u30fb\u30b0\u30eb\u30fc\u30d7\u30fb\u30ec\u30dd\u30fc\u30c82025\u306b\u3088\u308b\u3068 \u30bd\u30d5\u30c8\u30d0\u30f3\u30af<\/a> \u30a8\u30b3\u30b7\u30b9\u30c6\u30e0\u306f6\u51465,443\u5104\u5186\u306e\u53ce\u76ca\u3092\u751f\u307f\u51fa\u3057\u3001\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3068\u30ac\u30d0\u30ca\u30f3\u30b9\u306b\u7d99\u7d9a\u7684\u306a\u6295\u8cc7\u3092\u884c\u3063\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u306f\u5c0f\u92ad\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u3053\u308c\u306f\u3001\u901a\u4fe1\u3001\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u3001\u5546\u53d6\u5f15\u3001\u30e1\u30c7\u30a3\u30a2\u306b\u304a\u3051\u308b\u30c7\u30fc\u30bf\u306e\u52d5\u304d\u3092\u5f62\u6210\u3059\u308b\u30a4\u30f3\u30d5\u30e9\u30ec\u30d9\u30eb\u306e\u8cc7\u672c\u3067\u3059\u3002.<\/p>\n

\u3064\u307e\u308a\u3001\u30d6\u30e9\u30f3\u30c9\u304c\u30c7\u30fc\u30bf\u306b\u30a2\u30af\u30bb\u30b9\u3067\u304d\u308b\u304b\u3069\u3046\u304b\u304c\u554f\u984c\u306a\u306e\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u3067\u304d\u307e\u3059\u3002\u554f\u984c\u306f\u3001\u5f7c\u3089\u304c\u305d\u308c\u306b\u5024\u3059\u308b\u304b\u3069\u3046\u304b\u3067\u3059\u3002.<\/p>\n

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\u3053\u3061\u3089\u3082\u304a\u8aad\u307f\u304f\u3060\u3055\u3044\uff1a \u534a\u5c0e\u4f53\u304cAI\u7d4c\u6e08\u3092\u652f\u3048\u308b\u7406\u7531\uff1a\u30a4\u30f3\u30c6\u30ea\u30b8\u30a7\u30f3\u30c8\u30fb\u30b9\u30b1\u30fc\u30eb\u3092\u652f\u3048\u308b\u6280\u8853<\/a><\/h4>\n

APPI\u3068TBA\u3092\u53d6\u308a\u5dfb\u304f\u65e5\u672c\u306e\u898f\u5236\u306e\u6e9d<\/h2>\n

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\u540c\u6642\u306b\u3001\u65e5\u672c\u306e\u6cd5\u5f8b\u306f\u3001\u500b\u4eba\u30c7\u30fc\u30bf\u3068\u500b\u4eba\u53c2\u7167\u53ef\u80fd\u60c5\u5831\u3092\u6c7a\u5b9a\u7684\u306b\u533a\u5225\u3057\u3066\u3044\u307e\u3059\u3002PRI\u306f\u3001\u305d\u308c\u3060\u3051\u3067\u306f\u500b\u4eba\u3092\u7279\u5b9a\u3059\u308b\u3053\u3068\u306f\u3067\u304d\u307e\u305b\u3093\u3002\u3057\u304b\u3057\u3001\u4ed6\u306e\u30c7\u30fc\u30bf\u30bb\u30c3\u30c8\u3068\u7d44\u307f\u5408\u308f\u305b\u308c\u3070\u3001\u500b\u4eba\u3092\u7279\u5b9a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3053\u306e\u30cb\u30e5\u30a2\u30f3\u30b9\u306e\u9055\u3044\u306b\u3088\u308a\u3001\u4f01\u696d\u306f\u300c\u975e\u500b\u4eba\u60c5\u5831\u300d\u306e\u672c\u5f53\u306e\u610f\u5473\u3092\u518d\u8003\u305b\u3056\u308b\u3092\u5f97\u306a\u304f\u306a\u308a\u307e\u3059\u3002.<\/p>\n

\u305d\u3057\u3066\u88dc\u5f37\u3002.<\/p>\n

2025\u5e7412\u6708\u3001\u65e5\u672c\u306f \u7d4c\u6e08\u7523\u696d\u7701<\/a> \u306f\u3001\u900f\u660e\u6027\u30fb\u516c\u6b63\u6027\u78ba\u4fdd\u6cd5\u306b\u57fa\u3065\u304d\u3001\u697d\u5929\u3084\u30e4\u30d5\u30fc\u306a\u3069\u4e3b\u8981\u306a\u30c7\u30b8\u30bf\u30eb\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u4e8b\u696d\u8005\u306b\u5bfe\u3059\u308b\u6700\u65b0\u306e\u900f\u660e\u6027\u30fb\u516c\u6b63\u6027\u8a55\u4fa1\u3092\u767a\u8868\u3057\u307e\u3057\u305f\u3002\u540c\u5831\u544a\u66f8\u306f\u3001\u30c7\u30b8\u30bf\u30eb\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u4e8b\u696d\u8005\u306b\u5bfe\u3057\u3001\u7d99\u7d9a\u7684\u306a\u898f\u5236\u5f53\u5c40\u306e\u76e3\u8996\u306e\u3082\u3068\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u3068\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u306b\u304a\u3051\u308b\u900f\u660e\u6027\u3068\u904b\u55b6\u4e0a\u306e\u516c\u6b63\u6027\u3092\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u3092\u7fa9\u52d9\u4ed8\u3051\u3066\u3044\u307e\u3059\u3002.<\/p>\n

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\u65e5\u672c\u306e\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u6210\u529f\u306e3\u3064\u306e\u67f1<\/h2>\n

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\u67f11\uff1a\u30c7\u30b8\u30bf\u30eb\u304a\u3082\u3066\u306a\u3057\u4fa1\u5024\u4ea4\u63db<\/h3>\n

 <\/p>\n

\"Life<\/p>\n

\u65e5\u672c\u306e\u6d88\u8cbb\u8005\u306f\u500b\u4eba\u4e3b\u7fa9\u3002\u305d\u308c\u306f\u5f31\u70b9\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u30d5\u30a3\u30eb\u30bf\u30fc\u306a\u306e\u3067\u3059\u3002\u30c7\u30fc\u30bf\u304c\u6b32\u3057\u3051\u308c\u3070\u3001\u305d\u308c\u3092\u7372\u5f97\u3057\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002.<\/p>\n

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\u91cd\u8981\u306a\u3053\u3068\u306f\u3001\u4e3b\u8981\u306a\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u304c\u3053\u306e\u8003\u3048\u65b9\u3092\u53cd\u6620\u3057\u3066\u3044\u308b\u3053\u3068\u3067\u3059\u3002\u697d\u5929\u306f\u3001\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u3092\u6226\u7565\u7684\u30a4\u30cd\u30fc\u30d6\u30e9\u30fc\u3068\u3057\u3066\u516c\u8a00\u3057\u3001\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u304c\u30e6\u30fc\u30b6\u30fc\u306e\u4fe1\u983c\u3068\u30a8\u30b3\u30b7\u30b9\u30c6\u30e0\u306e\u6301\u7d9a\u53ef\u80fd\u6027\u306e\u4e2d\u6838\u3067\u3042\u308b\u3053\u3068\u3092\u5f37\u8abf\u3057\u3066\u3044\u307e\u3059\u3002.<\/p>\n

\u305d\u306e\u8a00\u8449\u304c\u91cd\u8981\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u306f\u30ea\u30b9\u30af\u7ba1\u7406\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u6210\u9577\u30a4\u30f3\u30d5\u30e9\u3068\u3057\u3066\u306e\u4f4d\u7f6e\u3065\u3051\u3067\u3059\u3002.<\/p>\n

\u305d\u306e\u305f\u3081\u3001\u30bc\u30ed\u30fb\u30d1\u30fc\u30c6\u30a3\u30fb\u30c7\u30fc\u30bf\u306f\u30b5\u30fc\u30d3\u30b9\u30fb\u30ec\u30a4\u30e4\u30fc\u3068\u306a\u308a\u307e\u3059\u3002\u30af\u30a4\u30ba\u3001\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u30fb\u30d7\u30ed\u30b0\u30e9\u30e0\u3001\u88fd\u54c1\u306e\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u306a\u3069\u3092\u901a\u3058\u3066\u30e6\u30fc\u30b6\u30fc\u304c\u81ea\u767a\u7684\u306b\u60c5\u5831\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u306f\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u3055\u308c\u3066\u3044\u308b\u3068\u611f\u3058\u307e\u3059\u3002\u305d\u3057\u3066\u3001\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u3055\u308c\u3066\u3044\u308b\u3068\u611f\u3058\u308b\u3068\u3001\u3088\u308a\u9577\u304f\u6ede\u5728\u3059\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002\u305d\u308c\u304c\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u3067\u3059\u3002.<\/p>\n

\u67f12\uff1a\u7d71\u5408ID\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3068\u30dd\u30b9\u30c8\u30af\u30c3\u30ad\u30fc\u30a4\u30f3\u30d5\u30e9\u30b9\u30c8\u30e9\u30af\u30c1\u30e3<\/h3>\n

\u3057\u304b\u3057\u3001\u6587\u5316\u7684\u611f\u53d7\u6027\u3060\u3051\u3067\u306f\u5341\u5206\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u5efa\u7bc9\u304c\u5fc5\u8981\u3067\u3059\u3002\u591a\u304f\u306e\u65e5\u672c\u4f01\u696d\u306f\u3001\u3044\u307e\u3060\u306b\u300c\u3058\u307e\u3048\u4e3b\u7fa9\u300d\u3067\u52d5\u3044\u3066\u3044\u307e\u3059\u3002\u3059\u3079\u3066\u3092\u793e\u5185\u3067\u3002\u5404\u90e8\u9580\u304c\u72ec\u81ea\u306e\u30c7\u30fc\u30bf\u30d9\u30fc\u30b9\u3092\u5b88\u3063\u3066\u3044\u307e\u3059\u3002\u305d\u306e\u7d50\u679c\u3001\u91cd\u8907\u304c\u751f\u3058\u3001\u6d1e\u5bdf\u304c\u9045\u308c\u3001\u9867\u5ba2\u306e\u898b\u65b9\u304c\u5206\u65ad\u3055\u308c\u307e\u3059\u3002.<\/p>\n

\u30ab\u30b9\u30bf\u30de\u30fc\u30c7\u30fc\u30bf\u30fb\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306f\u3001\u3053\u306e\u30c0\u30a4\u30ca\u30df\u30ba\u30e0\u3092\u5909\u3048\u307e\u3059\u3002\u30c1\u30e3\u30cd\u30eb\u3092\u8d85\u3048\u305f\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\u306e\u7d71\u4e00\u3002e\u30b3\u30de\u30fc\u30b9\u3001CRM\u3001\u30e2\u30d0\u30a4\u30eb\u30a2\u30d7\u30ea\u3001\u30aa\u30d5\u30e9\u30a4\u30f3\u306e\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u30921\u3064\u306e\u30d3\u30e5\u30fc\u306b\u3064\u306a\u3052\u307e\u3059\u3002.<\/p>\n

\u30a8\u30b3\u30b7\u30b9\u30c6\u30e0\u30fb\u30ec\u30d9\u30eb\u3067\u306f\u3001\u3053\u306e\u539f\u5247\u306f\u3059\u3067\u306b\u76ee\u306b\u898b\u3048\u308b\u5f62\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u697d\u5929\u306e\u30b0\u30ed\u30fc\u30d0\u30eb\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u30bb\u30f3\u30bf\u30fc\u3067\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u500b\u4eba\u30c7\u30fc\u30bf\u304c\u3069\u306e\u3088\u3046\u306b\u51e6\u7406\u3055\u308c\u3066\u3044\u308b\u304b\u3092\u7406\u89e3\u3057\u3001\u697d\u5929ID\u3084\u30b5\u30fc\u30d3\u30b9\u5229\u7528\u306b\u95a2\u3059\u308b\u6a29\u5229\u306b\u30a2\u30af\u30bb\u30b9\u3057\u3001\u884c\u4f7f\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002.<\/p>\n

\u3053\u3053\u3067\u8d77\u3053\u3063\u3066\u3044\u308b\u3053\u3068\u306b\u6ce8\u76ee\u3057\u3066\u304f\u3060\u3055\u3044\u3002\u7d71\u4e00ID\u306f\u76ee\u306b\u898b\u3048\u308b\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u3068\u5bfe\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u7d44\u307f\u5408\u308f\u305b\u304c\u4fe1\u983c\u3092\u7bc9\u304d\u307e\u3059\u3002.<\/p>\n

\u793e\u5185\u7684\u306b\u306f\u3001\u30b3\u30e9\u30dc\u30ec\u30fc\u30b7\u30e7\u30f3\u3082\u5fc5\u8981\u3067\u3059\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306fIT\u3068\u5207\u308a\u96e2\u3059\u3053\u3068\u306f\u3067\u304d\u307e\u305b\u3093\u3002\u6cd5\u52d9\u90e8\u9580\u306f\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u4f01\u753b\u306e\u5916\u5074\u306b\u3044\u308b\u3053\u3068\u306f\u3067\u304d\u307e\u305b\u3093\u3002\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\u304c\u7d71\u4e00\u3055\u308c\u308c\u3070\u3001\u8aac\u660e\u8cac\u4efb\u3082\u5171\u6709\u3055\u308c\u307e\u3059\u3002\u5f93\u3063\u3066\u3001\u30b5\u30a4\u30ed\u3092\u58ca\u3059\u3053\u3068\u306f\u5358\u306a\u308b\u4eba\u4e8b\u306e\u53d6\u308a\u7d44\u307f\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u30c7\u30fc\u30bf\u306e\u5fc5\u8981\u6027\u3067\u3059\u3002.<\/p>\n

\u67f13\uff1a\u30b3\u30f3\u30c6\u30af\u30b9\u30c1\u30e5\u30a2\u30eb\u3068\u30bd\u30fc\u30b7\u30e3\u30eb\u30b3\u30de\u30fc\u30b9\u306e\u7d71\u5408<\/h3>\n

\u3053\u308c\u304b\u3089\u306f\u30d1\u30ef\u30fc\u30d7\u30ec\u30fc\u3067\u3059\u3002\u65e5\u672c\u306e\u30c7\u30b8\u30bf\u30eb\u30fb\u30a8\u30b3\u30b7\u30b9\u30c6\u30e0\u306f\u3001\u4e00\u90e8\u306e\u6b27\u7c73\u5e02\u5834\u306e\u3088\u3046\u306b\u65ad\u7247\u5316\u3055\u308c\u3066\u3044\u307e\u305b\u3093\u3002\u96c6\u4e2d\u3057\u3066\u3044\u308b\u306e\u3067\u3059\u3002\u30af\u30ed\u30fc\u30ba\u30c9\u30fb\u30eb\u30fc\u30d7\u30fb\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u304c\u65e5\u5e38\u751f\u6d3b\u3092\u652f\u914d<\/p>\n

\u30bd\u30d5\u30c8\u30d0\u30f3\u30af\u306e\u643a\u5e2f\u96fb\u8a71\u5951\u7d04\u8005\u6570\u306f\u7d044,100\u4e07\u4eba\u3001\u30e4\u30d5\u30fc\u30b8\u30e3\u30d1\u30f3\u306e\u5951\u7d04\u8005\u6570\u306f\u7d044,100\u4e07\u4eba\u3002 8300\u4e07\u30c9\u30eb<\/a> 2025\u5e74\u304a\u3088\u30732026\u5e74\u521d\u982d\u306e\u6642\u70b9\u3067\u3001\u6708\u9593\u30e6\u30fc\u30b6\u30fc\u6570\u306fLINE\u304c\u7d049,800\u4e07\u4eba\u3002\u305d\u3053\u3067\u4e00\u6642\u505c\u6b62\u3002\u3053\u308c\u306f\u5358\u306a\u308b\u30ea\u30fc\u30c1\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u3053\u308c\u306f\u7fd2\u6163\u7684\u306a\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3067\u3059\u3002.<\/p>\n

\u305d\u306e\u305f\u3081\u3001\u30e9\u30f3\u30c0\u30e0\u306a\u30b5\u30a4\u30c8\u3067\u533f\u540d\u306e\u30af\u30c3\u30ad\u30fc\u3092\u8ffd\u3044\u304b\u3051\u308b\u4ee3\u308f\u308a\u306b\u3001\u30d6\u30e9\u30f3\u30c9\u306f\u3001\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\u3001\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3001\u5546\u53d6\u5f15\u304c\u3059\u3067\u306b\u4ea4\u5dee\u3057\u3066\u3044\u308b\u3053\u308c\u3089\u306e\u30a8\u30b3\u30b7\u30b9\u30c6\u30e0\u306e\u4e2d\u3067\u6d3b\u6027\u5316\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002LINE\u306f\u5358\u306a\u308b\u30e1\u30c3\u30bb\u30fc\u30b8\u30f3\u30b0\u30a2\u30d7\u30ea\u3067\u306f\u306a\u304f\u3001CRM\u30c1\u30e3\u30cd\u30eb\u306b\u306a\u308a\u307e\u3059\u3002\u30e4\u30d5\u30fc\u306e\u30b3\u30de\u30fc\u30b9\u30c7\u30fc\u30bf\u306f\u30a4\u30f3\u30c6\u30f3\u30c8\u3092\u901a\u77e5\u3057\u307e\u3059\u3002\u697d\u5929\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u306f\u8cfc\u8cb7\u884c\u52d5\u3068\u5e83\u544a\u9732\u51fa\u3092\u30ea\u30f3\u30af\u3002.<\/p>\n

\u305d\u306e\u305f\u3081\u3001\u30af\u30ed\u30fc\u30ba\u30c9\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u5185\u3067\u306e\u30b3\u30f3\u30c6\u30af\u30b9\u30c1\u30e5\u30a2\u30eb\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u5e83\u7bc4\u306a\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3088\u308a\u3082\u5f37\u529b\u306b\u306a\u308a\u307e\u3059\u3002\u3088\u308a\u5c11\u306a\u3044\u30ce\u30a4\u30ba\u3002\u3088\u308a\u591a\u304f\u306e\u95a2\u9023\u6027\u3002.<\/p>\n

\u30ec\u30b8\u30ea\u30a8\u30f3\u30b9\u306e\u305f\u3081\u306e\u9752\u5199\u771f<\/h2>\n

\u65e5\u672c\u306e\u5927\u624b\u6d88\u8cbb\u8005\u30d6\u30e9\u30f3\u30c9\u3092\u60f3\u50cf\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002\u5927\u624b\u98f2\u6599\u30e1\u30fc\u30ab\u30fc\u3002\u4f55\u5e74\u3082\u306e\u9593\u3001\u305d\u306e\u30d6\u30e9\u30f3\u30c9\u306f\u4e88\u7b97\u306e70\uff05\u3092\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u306e\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u3068\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u7372\u5f97\u306b\u5272\u308a\u5f53\u3066\u3066\u3044\u307e\u3057\u305f\u3002\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306f\u5b89\u5b9a\u3057\u3066\u3044\u308b\u3088\u3046\u306b\u898b\u3048\u307e\u3057\u305f\u3002\u3057\u304b\u3057\u3001\u30de\u30fc\u30b8\u30f3\u306f\u7e2e\u5c0f\u306e\u4e00\u9014\u3002\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\u306f\u4e0d\u660e\u78ba\u3002\u4e00\u65b9\u3001\u898f\u5236\u30ea\u30b9\u30af\u306f\u5897\u52a0\u306e\u4e00\u9014\u3092\u305f\u3069\u3063\u3066\u3044\u307e\u3057\u305f\u3002.<\/p>\n

2025\u5e74\u3001\u6307\u5c0e\u8005\u305f\u3061\u306f\u82e6\u6e0b\u306e\u6c7a\u65ad\u3092\u4e0b\u3057\u307e\u3057\u305f\u3002\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u306e\u652f\u51fa\u3092\u524a\u6e1b\u3002\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u306e\u30a4\u30f3\u30d5\u30e9\u306b\u6295\u8cc7\u3002.<\/p>\n

\u307e\u305a\u3001\u5546\u54c1\u30d1\u30c3\u30b1\u30fc\u30b8\u306eQR\u30b3\u30fc\u30c9\u3068\u7d71\u5408\u3057\u305f\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u30fb\u30a2\u30d7\u30ea\u3092\u767a\u8868\u3002\u5546\u54c1\u306e\u30a4\u30f3\u30b5\u30a4\u30c8\u3068 \u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u30c9<\/a> \u3092\u63d0\u4f9b\u3057\u3001\u9867\u5ba2\u306f\u81ea\u767a\u7684\u306b\u597d\u307f\u3092\u5171\u6709\u3057\u307e\u3057\u305f\u3002\u7b2c\u4e8c\u306b\u3001\u5927\u624b\u30a8\u30b3\u30b7\u30b9\u30c6\u30e0\u30fb\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3068\u63d0\u643a\u3057\u3001\u30af\u30ed\u30fc\u30ba\u30c9\u306a\u74b0\u5883\u4e0b\u3067\u8cfc\u8cb7\u30c7\u30fc\u30bf\u3068\u30c7\u30b8\u30bf\u30eb\u30fb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u7d50\u3073\u3064\u3051\u307e\u3057\u305f\u3002\u7b2c\u4e09\u306b\u3001e\u30b3\u30de\u30fc\u30b9\u3001\u30a4\u30d9\u30f3\u30c8\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3001\u30ea\u30c6\u30fc\u30eb\u30c7\u30fc\u30bf\u3092\u7d71\u5408\u3059\u308b\u305f\u3081\u306bCDP\u3092\u5c0e\u5165\u3057\u307e\u3057\u305f\u3002.<\/p>\n

1\u5e74\u534a\u3067\u30e1\u30c7\u30a3\u30a2\u30fb\u30df\u30c3\u30af\u30b9\u304c\u53cd\u8ee2\u3002\u73fe\u5728\u3067\u306f\u3001\u652f\u51fa\u306e60\uff05\u304c\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u3001\u30aa\u30a6\u30f3\u30c9\u30fb\u30c1\u30e3\u30f3\u30cd\u30eb\u3001\u30a8\u30b3\u30b7\u30b9\u30c6\u30e0\u30fb\u30d9\u30fc\u30b9\u306e\u30a2\u30af\u30c6\u30a3\u30d9\u30fc\u30b7\u30e7\u30f3\u3092\u30b5\u30dd\u30fc\u30c8\u3057\u3066\u3044\u307e\u3059\u3002\u7372\u5f97\u304c\u306a\u304f\u306a\u3063\u305f\u308f\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u3088\u308a\u30b9\u30de\u30fc\u30c8\u306b\u306a\u3063\u305f\u306e\u3067\u3059\u3002.<\/p>\n

\u305d\u306e\u7d50\u679c\u3001\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u7387\u304c\u5411\u4e0a\u3057\u307e\u3057\u305f\u3002\u30b7\u30b0\u30ca\u30eb\u304c\u78ba\u7387\u7684\u3067\u306f\u306a\u304f\u3001\u6c7a\u5b9a\u8ad6\u7684\u3067\u3042\u3063\u305f\u305f\u3081\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u6e2c\u5b9a\u304c\u3088\u308a\u660e\u78ba\u306b\u306a\u308a\u307e\u3057\u305f\u3002\u305d\u3057\u3066\u91cd\u8981\u306a\u3053\u3068\u306f\u3001\u30b3\u30f3\u30d7\u30e9\u30a4\u30a2\u30f3\u30b9\u30fb\u30ea\u30b9\u30af\u304c\u6e1b\u5c11\u3057\u305f\u3053\u3068\u3067\u3059\u3002.<\/p>\n

\u6559\u8a13\u306f\u30b7\u30f3\u30d7\u30eb\u3067\u3059\u3002\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u306f\u5b88\u308a\u306e\u624b\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u305d\u308c\u306f\u30de\u30fc\u30b8\u30f3\u306e\u52d5\u304d\u3067\u3059\u3002.<\/p>\n

\u30b5\u30a4\u30ed\u6587\u5316\u306e\u514b\u670d<\/h2>\n

\u591a\u304f\u306e\u65e5\u672c\u4f01\u696d\u3067\u306f\u3001\u30c7\u30fc\u30bf\u306f\u6d41\u308c\u307e\u305b\u3093\u3002\u5f85\u3063\u3066\u3044\u308b\u306e\u3067\u3059\u3002\u90e8\u9580\u5185\u3067\u5f85\u6a5f\u3002\u30b9\u30d4\u30fc\u30c9\u3088\u308a\u3082\u30d2\u30a8\u30e9\u30eb\u30ad\u30fc\u304c\u91cd\u8996\u3055\u308c\u307e\u3059\u3002.<\/p>\n

\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/a> IT\u90e8\u9580\u306b\u30c7\u30fc\u30bf\u3092\u8981\u6c42\u3002IT\u90e8\u9580\u304c\u6cd5\u52d9\u90e8\u9580\u306b\u78ba\u8a8d\u6cd5\u52d9\u304c\u30b3\u30f3\u30d7\u30e9\u30a4\u30a2\u30f3\u30b9\u306b\u30a8\u30b9\u30ab\u30ec\u30fc\u30b7\u30e7\u30f3\u3002\u6570\u9031\u9593\u7d4c\u904e\u3002\u30c1\u30e3\u30f3\u30b9\u306f\u6d88\u6ec5\u3002\u3057\u304b\u3057\u3001\u30d5\u30a1\u30fc\u30b9\u30c8\u30fb\u30d1\u30fc\u30c6\u30a3\u6226\u7565\u306f\u30d9\u30ed\u30b7\u30c6\u30a3\u3092\u8981\u6c42\u3057\u307e\u3059\u3002\u3057\u305f\u304c\u3063\u3066\u3001\u7d44\u7e54\u306f\u9032\u5316\u3057\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002.<\/p>\n

\u5148\u9032\u7684\u306a\u4f01\u696d\u306f\u3001\u3057\u3070\u3057\u3070DX\u30c1\u30fc\u30e0\u3068\u547c\u3070\u308c\u308b\u3001\u6a5f\u80fd\u6a2a\u65ad\u7684\u306a\u30c7\u30fc\u30bf\u30bf\u30b9\u30af\u30d5\u30a9\u30fc\u30b9\u3092\u69cb\u7bc9\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u3088\u3046\u306a\u30b0\u30eb\u30fc\u30d7\u306b\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3001\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3001\u6cd5\u52d9\u3001\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u304c\u542b\u307e\u308c\u307e\u3059\u3002\u5f7c\u3089\u306e\u4ed5\u4e8b\u306f\u30b7\u30f3\u30d7\u30eb\u3067\u3059\u3002\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u8cac\u4efb\u3092\u6301\u3063\u3066\u9867\u5ba2\u4fa1\u5024\u306b\u5909\u3048\u308b\u3053\u3068\u3002.<\/p>\n

\u3053\u308c\u306f\u7e26\u306e\u30b5\u30a4\u30ed\u3092\u58ca\u3057\u307e\u3059\u3002\u307e\u305f\u3001\u8003\u3048\u65b9\u3082\u5909\u308f\u308a\u307e\u3059\u3002\u30c7\u30fc\u30bf\u306f\u90e8\u9580\u306e\u6240\u6709\u7269\u3067\u306f\u306a\u304f\u3001\u5171\u6709\u306e\u8cc7\u7523\u3068\u306a\u308a\u307e\u3059\u3002.<\/p>\n

\u91cd\u8981\u306a\u306e\u306f\u3001\u3053\u3046\u3057\u305f\u30c1\u30fc\u30e0\u306b\u898f\u5236\u306b\u5bfe\u3059\u308b\u610f\u8b58\u304c\u6700\u521d\u304b\u3089\u7d44\u307f\u8fbc\u307e\u308c\u3066\u3044\u308b\u3068\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u958b\u59cb\u304c\u65e9\u304f\u306a\u308b\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002\u30ea\u30b9\u30af\u306f\u30d7\u30ed\u30a2\u30af\u30c6\u30a3\u30d6\u306b\u7ba1\u7406\u3055\u308c\u307e\u3059\u3002\u4fe1\u983c\u306f\u5b88\u3089\u308c\u307e\u3059\u3002\u65e5\u672c\u3067\u306f\u3001\u5909\u9769\u304c\u58f0\u9ad8\u306b\u53eb\u3070\u308c\u308b\u3053\u3068\u306f\u307b\u3068\u3093\u3069\u3042\u308a\u307e\u305b\u3093\u3002\u305d\u308c\u306f\u6f38\u9032\u7684\u306a\u3082\u306e\u3067\u3059\u3002\u3057\u304b\u3057\u3001\u5909\u9769\u304c\u8d77\u3053\u308c\u3070\u5b9a\u7740\u3057\u307e\u3059\u3002.<\/p>\n

AI\u3068\u6b21\u306e\u30d5\u30ed\u30f3\u30c6\u30a3\u30a2<\/h2>\n

\"Life<\/p>\n

\u3055\u3066\u3001\u5148\u3092\u898b\u3066\u307f\u307e\u3057\u3087\u3046\u3002\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u306e\u306a\u3044AI\u306f\u6c4e\u7528\u7684\u3067\u3059\u3002\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u3092\u6301\u3064AI\u306f\u3001\u6587\u8108\u306b\u5373\u3057\u305f\u3001\u30ed\u30fc\u30ab\u30eb\u3067\u6709\u7528\u306a\u3082\u306e\u306b\u306a\u308a\u307e\u3059\u3002.<\/p>\n

\u30d6\u30e9\u30f3\u30c9\u304c\u4e3b\u6a29AI\u6a5f\u80fd\u3001\u7279\u306b\u65e5\u672c\u8a9e\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30fc\u30d3\u30b9\u30fb\u30e2\u30c7\u30eb\u3092\u958b\u767a\u3059\u308b\u306b\u306f\u3001\u30af\u30ea\u30fc\u30f3\u3067\u540c\u610f\u6e08\u307f\u306e\u30c7\u30fc\u30bf\u30bb\u30c3\u30c8\u304c\u5fc5\u8981\u3067\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u306e\u57fa\u76e4\u306e\u8cea\u304c\u81ea\u52d5\u5316\u306e\u30a4\u30f3\u30c6\u30ea\u30b8\u30a7\u30f3\u30b9\u3092\u5de6\u53f3\u3057\u307e\u3059\u3002.<\/p>\n

\u3055\u3089\u306b\u3001\u30a2\u30f3\u30b5\u30fc\u30a8\u30f3\u30b8\u30f3\u304c\u53f0\u982d\u3057\u3066\u3044\u307e\u3059\u3002. \u304a\u5ba2\u69d8<\/a> \u76f4\u63a5\u7684\u306a\u8cea\u554f\u3092\u3057\u307e\u3059\u3002\u5f7c\u3089\u306f\u76f4\u63a5\u7684\u306a\u56de\u7b54\u3092\u671f\u5f85\u3057\u3066\u3044\u307e\u3059\u3002\u30c7\u30fc\u30bf\u304c\u69cb\u9020\u5316\u3055\u308c\u3001\u7d71\u4e00\u3055\u308c\u3001\u30b3\u30f3\u30d7\u30e9\u30a4\u30a2\u30f3\u30b9\u306b\u6e96\u62e0\u3057\u3066\u3044\u308c\u3070\u3001\u3042\u306a\u305f\u306e\u30d6\u30e9\u30f3\u30c9\u306f\u30c1\u30e3\u30c3\u30c8\u30a4\u30f3\u30bf\u30fc\u30d5\u30a7\u30fc\u30b9\u3001\u30a2\u30d7\u30ea\u3001\u691c\u7d22\u30a8\u30b3\u30b7\u30b9\u30c6\u30e0\u5185\u3067\u6b63\u78ba\u306b\u7b54\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002.<\/p>\n

\u3060\u304b\u3089\u3001\u30af\u30c3\u30ad\u30fc\u306e\u6b7b\u306f\u5d29\u58ca\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u30d5\u30a3\u30eb\u30bf\u30fc\u306a\u306e\u3067\u3059\u3002\u305d\u308c\u306f\u6020\u60f0\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u3092\u6392\u9664\u3057\u307e\u3059\u3002\u898f\u5f8b\u3042\u308b\u30de\u30fc\u30b1\u30bf\u30fc\u306b\u306f\u5831\u916c\u304c\u4e0e\u3048\u3089\u308c\u307e\u3059\u3002.<\/p>\n

\u4fe1\u8a17\u914d\u5f53<\/h2>\n

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\u5f37\u5316\u3055\u308c\u308b\u65e5\u672c\u306e\u898f\u5236\u74b0\u5883\u3002\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u30fb\u30a8\u30b3\u30b7\u30b9\u30c6\u30e0\u306e\u7d71\u5408\u6d88\u8cbb\u8005\u306e\u610f\u8b58\u306f\u9ad8\u307e\u3063\u3066\u3044\u307e\u3059\u3002\u3057\u305f\u304c\u3063\u3066\u3001\u30d6\u30e9\u30f3\u30c9\u306b\u306f2\u3064\u306e\u9078\u629e\u80a2\u304c\u3042\u308a\u307e\u3059\u3002\u6ce8\u76ee\u3092\u96c6\u3081\u308b\u304b\u3002\u3042\u308b\u3044\u306f\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u3092\u7372\u5f97\u3059\u308b\u304b\u3002.<\/p>\n

\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u3092\u30c7\u30b6\u30a4\u30f3\u306b\u7d44\u307f\u8fbc\u307f\u3001\u8cac\u4efb\u3092\u6301\u3063\u3066\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\u3092\u7d71\u4e00\u3057\u3001\u4fe1\u983c\u3067\u304d\u308b\u30a8\u30b3\u30b7\u30b9\u30c6\u30e0\u306e\u4e2d\u3067\u6d3b\u6027\u5316\u3055\u305b\u308b\u8005\u306f\u3001\u6c38\u7d9a\u7684\u306a\u512a\u4f4d\u6027\u3092\u7bc9\u3051\u308b\u3067\u3057\u3087\u3046\u3002.<\/p>\n

\u65e5\u672c\u3067\u306f\u656c\u610f\u306f\u901a\u8ca8\u3002\u30c7\u30fc\u30bf\u306f\u501f\u308a\u308b\u3082\u306e\u3067\u3042\u3063\u3066\u3001\u6240\u6709\u3059\u308b\u3082\u306e\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u3053\u306e\u3053\u3068\u3092\u899a\u3048\u3066\u3044\u308b\u30d6\u30e9\u30f3\u30c9\u306f\u3001\u30af\u30c3\u30ad\u30fc\u306e\u5f8c\u306e\u4eba\u751f\u3092\u751f\u304d\u629c\u304f\u3060\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u5f7c\u3089\u306f\u305d\u308c\u3092\u30ea\u30fc\u30c9\u3059\u308b\u306e\u3067\u3059\u3002.<\/p>","protected":false},"excerpt":{"rendered":"

Let\u2019s stop pretending cookies are the problem. They were just the shortcut. Japan in 2026 is not going through a technical shift. It is going through a trust reset. Consumers are sharper. Regulations are tighter. Platforms are stronger. Meanwhile, lazy targeting is dying quietly. Look at the scale of the ecosystem. According to the SoftBank Group Report 2025, the SoftBank ecosystem generates \u00a56,544.3 billion in revenue, with continued investment in technology and governance. That is not small change. That is infrastructure level capital shaping how data moves across telecom, internet, commerce and media. So the issue is not whether brands can access data. They can. The issue is whether they 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