{"id":28079,"date":"2026-02-12T11:20:42","date_gmt":"2026-02-12T11:20:42","guid":{"rendered":"https:\/\/itbusinesstoday.com\/?p=28079"},"modified":"2026-02-12T11:20:42","modified_gmt":"2026-02-12T11:20:42","slug":"dentsu-partners-with-branchlab-for-healthcare-audiences","status":"publish","type":"post","link":"https:\/\/itbusinesstoday.com\/ja\/martech\/advertising\/dentsu-partners-with-branchlab-for-healthcare-audiences\/","title":{"rendered":"\u96fb\u901a\u3001\u30d8\u30eb\u30b9\u30b1\u30a2\u30fb\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u5411\u3051\u30d6\u30e9\u30f3\u30c1\u30e9\u30dc\u3068\u63d0\u643a"},"content":{"rendered":"

\u96fb\u901a\u306fBranchLab\u3068\u6226\u7565\u7684\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7\u3092\u7de0\u7d50\u3057\u3001\u30d8\u30eb\u30b9\u30b1\u30a2\u30d6\u30e9\u30f3\u30c9\u304c\u60a3\u8005\u3084\u533b\u7642\u63d0\u4f9b\u8005\u3092\u7279\u5b9a\u3057\u3001\u30ea\u30fc\u30c1\u3059\u308b\u65b9\u6cd5\u3092\u5f37\u5316\u3057\u307e\u3059\u3002\u3053\u306e\u7d71\u5408\u306b\u3088\u308a\u3001\u96fb\u901a\u72ec\u81ea\u306e\u6d88\u8cbb\u8005\u30c7\u30fc\u30bf\u3068 \u30d6\u30e9\u30f3\u30c1\u30e9\u30dc<\/a>\u2019\u306eAI\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u3042\u308bPathwai\u306f\u3001\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u306b\u914d\u616e\u3057\u305f\u30d8\u30eb\u30b9\u30b1\u30a2\u8996\u8074\u8005\u30e2\u30c7\u30ea\u30f3\u30b0\u306e\u305f\u3081\u306b\u69cb\u7bc9\u3055\u308c\u305f\u30cb\u30e5\u30fc\u30e9\u30eb\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u30d9\u30fc\u30b9\u306e\u30b7\u30b9\u30c6\u30e0\u3067\u3059\u3002.<\/p>\n

\u3053\u308c\u304c\u305d\u306e\u5909\u5316\u3067\u3059\u3002\u5f93\u6765\u306e\u533b\u7642\u8cbb\u8acb\u6c42\u306b\u57fa\u3065\u304f\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306b\u983c\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u533f\u540d\u5316\u3055\u308c\u305f\u30c7\u30fc\u30bf\u3068\u30c7\u30a3\u30fc\u30d7\u30e9\u30fc\u30cb\u30f3\u30b0\u3092\u7528\u3044\u3066\u3001\u96fb\u901a\u306e\u30c7\u30fc\u30bf\u30bb\u30c3\u30c8\u3092\u30d8\u30eb\u30b9\u30b1\u30a2\u306b\u95a2\u9023\u3059\u308b\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u30fb\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u5909\u63db\u3057\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u30bb\u30b0\u30e1\u30f3\u30c8\u306f\u3001\u5f93\u6765\u306e\u30af\u30ec\u30fc\u30e0\u30c9\u30ea\u30d6\u30f3\u30fb\u30a2\u30d7\u30ed\u30fc\u30c1\u306b\u5339\u6575\u3059\u308b\u304b\u3001\u305d\u308c\u3092\u4e0a\u56de\u308b\u3053\u3068\u304c\u671f\u5f85\u3055\u308c\u307e\u3059\u3002.<\/p>\n

Pathwai\u306f\u3001\u533f\u540d\u5316\u3055\u308c\u305f\u81e8\u5e8a\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u3066\u8a13\u7df4\u3055\u308c\u305f\u30d6\u30e9\u30f3\u30c9\u56fa\u6709\u306e\u30cb\u30e5\u30fc\u30e9\u30eb\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u3092\u69cb\u7bc9\u3059\u308b\u3053\u3068\u3067\u6a5f\u80fd\u3057\u307e\u3059\u3002\u8a3a\u65ad\u3001\u51e6\u65b9\u7b8b\u8a18\u5165\u3001\u51e6\u7f6e\u3001\u30b1\u30a2\u30b8\u30e3\u30fc\u30cb\u30fc\u306a\u3069\u3001\u73fe\u5b9f\u306e\u5065\u5eb7\u7d50\u679c\u306b\u7d50\u3073\u3064\u3044\u305f\u30d1\u30bf\u30fc\u30f3\u3092\u8abf\u3079\u307e\u3059\u3002\u305d\u3053\u304b\u3089\u3001\u4eba\u53e3\u7d71\u8a08\u30c7\u30fc\u30bf\u30bb\u30c3\u30c8\u306e\u4e2d\u304b\u3089\u3001\u72b6\u614b\u306b\u57fa\u3065\u3044\u305f\u8996\u8074\u8005\u3092\u4e88\u6e2c\u3057\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u8996\u8074\u8005\u306f\u3001\u30b9\u30c8\u30ea\u30fc\u30df\u30f3\u30b0\u3001\u30a2\u30c9\u30ec\u30b5\u30d6\u30ebTV\u3001\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u3001\u30c7\u30b8\u30bf\u30eb\u30c1\u30e3\u30f3\u30cd\u30eb\u3067\u6d3b\u6027\u5316\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002.<\/p>\n

\u3053\u3061\u3089\u3082\u304a\u8aad\u307f\u304f\u3060\u3055\u3044\uff1a \u682a\u5f0f\u4f1a\u793e\u30b9\u30bf\u30b8\u30a2\u30e0\u3001\u300cFANTS\u30b5\u30fc\u30d3\u30b9\u8ca9\u58f2\u300d\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u63d0\u4f9b\u3092\u958b\u59cb<\/a><\/h4>\n

\u3053\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306b\u306f\u30bb\u30eb\u30d5\u30b5\u30fc\u30d3\u30b9\u30fb\u30a4\u30f3\u30bf\u30fc\u30d5\u30a7\u30fc\u30b9\u3082\u542b\u307e\u308c\u3066\u304a\u308a\u3001\u4ee5\u4e0b\u306e\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002 \u96fb\u901a<\/a> \u533b\u7642\u6d88\u8cbb\u8005\u3001\u4ecb\u8b77\u8005\u3001\u5c02\u9580\u5bb6\u306e\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u8a2d\u8a08\u3001\u6d3b\u6027\u5316\u3001\u6e2c\u5b9a\u3059\u308b\u305f\u3081\u306e\u30c1\u30fc\u30e0\u3002\u30e2\u30c7\u30eb\u306f\u3001\u5b9f\u4e16\u754c\u306e\u7d50\u679c\u304b\u3089\u6559\u5e2b\u3042\u308aAI\u5b66\u7fd2\u3092\u4f7f\u7528\u3057\u3066\u7d99\u7d9a\u7684\u306b\u6539\u826f\u3055\u308c\u307e\u3059\u3002.<\/p>\n

\u3059\u3079\u3066\u306e\u30e2\u30c7\u30ea\u30f3\u30b0\u306f\u3001HIPAA\u3067\u7279\u5b9a\u3055\u308c\u305f\u30c7\u30fc\u30bf\u3092\u4f7f\u7528\u3057\u3001\u5dde\u30ec\u30d9\u30eb\u306e\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u30fb\u30b3\u30f3\u30d7\u30e9\u30a4\u30a2\u30f3\u30b9\u3092\u30b5\u30dd\u30fc\u30c8\u3059\u308b\u69cb\u9020\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u76ee\u6a19\u306f\u660e\u78ba\u3067\u3059\u3002\u96fb\u901a\u306e\u30c7\u30fc\u30bf\u304b\u3089\u3088\u308a\u591a\u304f\u306e\u4fa1\u5024\u3092\u5f15\u304d\u51fa\u3059\u3068\u540c\u6642\u306b\u3001\u30d8\u30eb\u30b9\u30b1\u30a2\u306e\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u30b9\u30b1\u30fc\u30e9\u30d6\u30eb\u304b\u3064\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u306b\u914d\u616e\u3057\u305f\u3082\u306e\u306b\u3059\u308b\u3053\u3068\u3067\u3059\u3002.<\/p>","protected":false},"excerpt":{"rendered":"

Dentsu has entered a strategic partnership with BranchLab to strengthen how healthcare brands identify and reach patients and providers. The integration connects dentsu\u2019s proprietary consumer data with BranchLab\u2019s AI platform, Pathwai, a neural network based system built for privacy conscious healthcare audience modeling. Here is the shift. Instead of relying on legacy medical claims based targeting, the combined setup uses anonymized data and deep learning to translate dentsu\u2019s datasets into healthcare relevant audience segments. These segments are expected to match or outperform traditional claims driven approaches. Pathwai works by building brand specific neural networks trained on anonymized clinical data. It looks at patterns tied to real world health outcomes such […]<\/p>\n","protected":false},"author":7,"featured_media":28080,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"wprm-recipe-roundup-name":"","wprm-recipe-roundup-description":"","postBodyCss":"","postBodyMargin":[],"postBodyPadding":[],"postBodyBackground":{"backgroundType":"classic","gradient":""},"footnotes":""},"categories":[191,207,92,237],"tags":[451,486,11374,308,11375],"ppma_author":[572],"class_list":{"0":"post-28079","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-advertising","8":"category-international","9":"category-martech","10":"category-news","11":"tag-advertising","12":"tag-ai-technology","13":"tag-branchlab","14":"tag-dentsu","15":"tag-pathwai"},"yoast_head":"\nDentsu Teams with BranchLab on Healthcare Targeting<\/title>\n<meta name=\"description\" content=\"Dentsu with BranchLab to combine consumer data and AI, helping healthcare brands accurately reach providers while ensuring privacy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/itbusinesstoday.com\/ja\/martech\/advertising\/dentsu-partners-with-branchlab-for-healthcare-audiences\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dentsu Teams with BranchLab on Healthcare Targeting\" \/>\n<meta property=\"og:description\" content=\"Dentsu with BranchLab to combine consumer data and AI, helping healthcare brands accurately reach providers while ensuring privacy.\" \/>\n<meta property=\"og:url\" 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