{"id":25686,"date":"2025-12-22T12:41:45","date_gmt":"2025-12-22T12:41:45","guid":{"rendered":"https:\/\/itbusinesstoday.com\/?p=25686"},"modified":"2025-12-22T13:18:38","modified_gmt":"2025-12-22T13:18:38","slug":"ai-powered-seasonal-cx-how-brands-keep-customers-engaged-from-the-holidays-to-the-new-year","status":"publish","type":"post","link":"https:\/\/itbusinesstoday.com\/ja\/martech\/customer-experience\/ai-powered-seasonal-cx-how-brands-keep-customers-engaged-from-the-holidays-to-the-new-year\/","title":{"rendered":"AI\u3092\u6d3b\u7528\u3057\u305f\u30b7\u30fc\u30ba\u30f3CX\uff1a\u30db\u30ea\u30c7\u30fc\u30b7\u30fc\u30ba\u30f3\u304b\u3089\u65b0\u5e74\u307e\u3067\u3001\u30d6\u30e9\u30f3\u30c9\u306f\u3069\u306e\u3088\u3046\u306b\u9867\u5ba2\u306e\u95a2\u5fc3\u3092\u7dad\u6301\u3059\u308b\u304b"},"content":{"rendered":"<p>\u30db\u30ea\u30c7\u30fc\u306f\u6bce\u5e74\u5927\u5909\u3067\u3059\u3002\u30d6\u30e9\u30c3\u30af\u30d5\u30e9\u30a4\u30c7\u30fc\u3001\u30b5\u30a4\u30d0\u30fc\u30de\u30f3\u30c7\u30fc\u3001\u30ab\u30fc\u30c8\u306e\u30e9\u30c3\u30b7\u30e5\u3001\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u306e\u6025\u5897\u3002\u8ab0\u3082\u304c\u8cb7\u3044\u307e\u3059\u3002\u8ab0\u3082\u304c\u8208\u596e\u3002\u5e97\u306f\u5927\u5fd9\u3057\u3002\u30aa\u30f3\u30e9\u30a4\u30f3\u30b7\u30e7\u30c3\u30d7\u3082\u5927\u5fd9\u3057\u3002\u305d\u3057\u3066\u7a81\u7136\u9759\u304b\u306b\u306a\u308a\u307e\u3059\u30021\u6708\u306b\u306a\u308b\u3068\u3001\u4eba\u3005\u306f\u59ff\u3092\u6d88\u3057\u307e\u3059\u3002\u30e1\u30fc\u30eb\u306f\u672a\u958b\u5c01\u3002\u30a2\u30d7\u30ea\u306e\u958b\u5c01\u6570\u306f\u6e1b\u5c11\u3002\u30a8\u30cd\u30eb\u30ae\u30fc\u306f\u306a\u304f\u306a\u308a\u307e\u3057\u305f\u3002\u3053\u308c\u304c\u4e8c\u65e5\u9154\u3044\u3067\u3059\u3002\u30d6\u30e9\u30f3\u30c9\u306f\u305d\u308c\u3092\u611f\u3058\u307e\u3059\u3002\u9867\u5ba2\u3082\u611f\u3058\u3066\u3044\u307e\u3059\u3002\u8ab0\u3082\u304c\u611f\u3058\u3066\u3044\u307e\u3059\u3002.<\/p>\n<p>\u307b\u3068\u3093\u3069\u306e\u30d6\u30e9\u30f3\u30c9\u306f\u3001\u30db\u30ea\u30c7\u30fc\u3092\u30bb\u30fc\u30eb\u30a4\u30d9\u30f3\u30c8\u306e\u3088\u3046\u306b\u6271\u3044\u307e\u3059\u3002\u5927\u5e45\u5024\u5f15\u304d\u3002\u5927\u304d\u306a\u304a\u8cb7\u3044\u5f97\u3002\u5927\u304d\u306a\u6570\u5b57\u3002\u305d\u308c\u306f\u30b9\u30d1\u30a4\u30af\u306b\u306f\u826f\u3044\u3053\u3068\u3067\u3059\u3002\u3057\u304b\u3057\u3001\u305d\u308c\u3067\u306f\u95a2\u4fc2\u3092\u7bc9\u304f\u3053\u3068\u306f\u3067\u304d\u307e\u305b\u3093\u3002\u5305\u88c5\u7d19\u304c\u306a\u304f\u306a\u308b\u3068\u3001\u307b\u3068\u3093\u3069\u306e\u30d6\u30e9\u30f3\u30c9\u306f\u9867\u5ba2\u3092\u5fd8\u308c\u307e\u3059\u3002\u3053\u306e\u3088\u3046\u306a\u5c0f\u58f2\u696d\u8005\u306f\u3001\u8003\u3048\u65b9\u3092\u5909\u3048\u3001\u9867\u5ba2\u306e\u672c\u5f53\u306e\u59ff\u3092\u8003\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u305b\u3093\u3002\u3053\u306e\u3088\u3046\u306a\u3053\u3068\u304c\u3067\u304d\u306a\u3044\u305f\u3081\u306b\u3001\u305f\u307e\u306b\u3057\u304b\u8cb7\u308f\u306a\u3044\u4eba\u3092\u751f\u6daf\u306e\u30d5\u30a1\u30f3\u306b\u5909\u3048\u308b\u30c1\u30e3\u30f3\u30b9\u3092\u5931\u3063\u3066\u3057\u307e\u3046\u306e\u3067\u3059\u3002.<\/p>\n<p>AI\u304c\u305d\u308c\u3092\u5909\u3048\u307e\u3059\u3002\u4f11\u65e5\u306e\u30b3\u30d4\u30fc\u3092\u66f8\u304f\u305f\u3081\u3060\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u30d1\u30bf\u30fc\u30f3\u3092\u8ffd\u8de1\u3057\u3001\u30bb\u30f3\u30c1\u30e1\u30f3\u30c8\u3092\u8aad\u307f\u53d6\u308a\u3001\u9867\u5ba2\u304c\u6b21\u306b\u4f55\u3092\u6c42\u3081\u308b\u304b\u3092\u4e88\u6e2c\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u7b2c4\u56db\u534a\u671f\u306e\u52e2\u3044\u3092\u7b2c1\u56db\u534a\u671f\u306b\u3064\u306a\u3052\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u306e\u3067\u3059\u30022025\u5e74\u306e\u30b5\u30a4\u30d0\u30fc\u30a6\u30a3\u30fc\u30af\u306b\u304a\u3051\u308b\u4e16\u754c\u306e\u58f2\u4e0a\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u306a\u308b\u3068\u4e88\u6e2c\u3055\u308c\u3066\u3044\u307e\u3059\u3002 <a href=\"https:\/\/www.salesforce.com\/news\/stories\/2025-cyber-week-predictions\/\">3340\u5104\u30c9\u30eb<\/a>. .AI\u3068\u30a8\u30fc\u30b8\u30a7\u30f3\u30c8\u306f\u3001\u5168\u4f53\u306e22\uff05\u306b\u76f8\u5f53\u3059\u308b730\u5104\u5186\u306e\u58f2\u4e0a\u9ad8\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u3067\u3057\u3087\u3046\u3002\u3053\u308c\u304c\u672c\u5f53\u306e\u30a4\u30f3\u30d1\u30af\u30c8\u3067\u3059\u3002\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3088\u308a\u3082\u7d99\u7d9a\u304c\u91cd\u8981\u3002\u3064\u306a\u304c\u308a\u3092\u7dad\u6301\u3059\u308b\u3053\u3068\u304c\u3001\u9867\u5ba2\u3092\u518d\u3073\u6765\u5e97\u3055\u305b\u308b\u306e\u3067\u3059\u3002.<\/p>\n<h3><strong>\u3053\u3061\u3089\u3082\u304a\u8aad\u307f\u304f\u3060\u3055\u3044\uff1a\u00a0<a class=\"p-url\" href=\"https:\/\/itbusinesstoday.com\/ja\/tech\/cloud\/cloud-cost-optimization-in-japan-how-enterprises-are-reducing-spend-without-losing-agility\/\" rel=\"bookmark\">\u65e5\u672c\u306b\u304a\u3051\u308b\u30af\u30e9\u30a6\u30c9\u30b3\u30b9\u30c8\u306e\u6700\u9069\u5316\uff1a\u4fca\u654f\u6027\u3092\u5931\u3046\u3053\u3068\u306a\u304f\u652f\u51fa\u3092\u524a\u6e1b\u3059\u308b\u65b9\u6cd5<\/a><\/strong><\/h3>\n<h2>1\u6708\u306e\u5d16\u3068\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u304c\u6025\u901f\u306b\u4f4e\u4e0b\u3059\u308b\u7406\u7531<\/h2>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-25709\" src=\"https:\/\/itbusinesstoday.com\/wp-content\/uploads\/2025\/12\/The-January-Cliff-and-Why-Engagement-Drops-Fast.webp\" alt=\"AI-Powered Seasonal CX: How Brands Keep Customers Engaged from the Holidays to the New Year\" width=\"1200\" height=\"800\" \/><\/p>\n<p>\u6bce\u5e74\u540c\u3058\u3067\u3059\u3002\u30db\u30ea\u30c7\u30fc\u304c\u3084\u3063\u3066\u304f\u308b\u3068\u3001\u7a81\u7136\u3001\u3059\u3079\u3066\u304c\u5168\u901f\u529b\u3067\u52d5\u304d\u51fa\u3057\u307e\u3059\u3002\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u306f\u6025\u5897\u3057\u3001\u30ab\u30fc\u30c8\u306f\u6e80\u676f\u306b\u306a\u308a\u3001\u30d6\u30e9\u30c3\u30af\u30d5\u30e9\u30a4\u30c7\u30fc\u3068\u30b5\u30a4\u30d0\u30fc\u30de\u30f3\u30c7\u30fc\u3067\u4eba\u3005\u306f\u72c2\u3063\u305f\u3088\u3046\u306b\u8cb7\u3044\u307e\u3059\u3002\u8ab0\u3082\u304c\u8208\u596e\u3057\u3066\u3044\u307e\u3059\u3002\u305d\u3057\u30661\u6708\u3002\u9759\u304b\u3067\u3059\u3002\u3042\u307e\u308a\u306b\u3082\u9759\u304b\u3067\u3059\u3002\u30e1\u30fc\u30eb\u306f\u7121\u8996\u3055\u308c\u307e\u3059\u3002\u30a2\u30d7\u30ea\u306e\u958b\u5c01\u6570\u306f\u6e1b\u5c11\u3002\u5148\u9031\u307e\u3067\u3044\u305f\u9867\u5ba2\u304c\u3044\u306a\u304f\u306a\u308a\u307e\u3059\u3002\u3053\u308c\u304c1\u6708\u306e\u5d16\u3068\u547c\u3070\u308c\u308b\u3082\u306e\u3067\u3059\u3002\u8cb7\u3044\u7269\u5ba2\u306f\u75b2\u308c\u3066\u3044\u307e\u3059\u3002\u8ca1\u5e03\u3082\u75b2\u5f0a\u3002\u8fd4\u54c1\u304c\u5c71\u7a4d\u307f\u306b\u306a\u308a\u307e\u3059\u3002\u30d6\u30e9\u30f3\u30c9\u306f\u3001\u6025\u964d\u4e0b\u3059\u308b\u6570\u5b57\u3068\u306b\u3089\u3081\u3063\u3053\u3059\u308b\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002.<\/p>\n<p>\u305d\u306e\u4e00\u90e8\u306f\u3001\u5358\u7d14\u306a\u4eba\u9593\u306e\u884c\u52d5\u3067\u3059\u3002\u9023\u4f11\u660e\u3051\u306e\u4eba\u3005\u306f\u56de\u5fa9\u3057\u3066\u3044\u307e\u3059\u3002\u4f7f\u3044\u3059\u304e\u307e\u3057\u305f\u3002\u30d7\u30ec\u30bc\u30f3\u30c8\u3092\u9001\u308a\u8fd4\u3059\u306e\u3067\u3059\u3002\u3059\u3079\u3066\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u30e1\u30c3\u30bb\u30fc\u30b8\u304b\u3089\u4e00\u606f\u3064\u3044\u3066\u3044\u308b\u306e\u3067\u3059\u3002\u305d\u306e\u4e0a\u3001\u8cfc\u5165\u54c1\u306e\u591a\u304f\u306f\u8ab0\u304b\u306e\u305f\u3081\u306b\u8cb7\u3063\u305f\u3082\u306e\u3067\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u30c7\u30fc\u30bf\u304c\u4e71\u96d1\u306b\u306a\u308a\u307e\u3059\u3002\u30d6\u30e9\u30f3\u30c9\u304c\u30ae\u30d5\u30c8\u8cfc\u5165\u8005\u3092\u81ea\u5206\u306e\u8cfc\u5165\u306e\u3088\u3046\u306b\u6271\u304a\u3046\u3068\u3059\u308b\u3068\u3001\u5931\u6557\u3057\u307e\u3059\u3002\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u30fb\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306f\u6df7\u4e71\u3057\u307e\u3059\u3002\u30e1\u30fc\u30eb\u306f\u7121\u95a2\u4fc2\u306b\u898b\u3048\u307e\u3059\u3002\u9867\u5ba2\u306f\u96e2\u308c\u3066\u3044\u304d\u307e\u3059\u3002\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306f\u3055\u3089\u306b\u4f4e\u4e0b\u3057\u307e\u3059\u3002.<\/p>\n<p>\u305d\u306e\u898f\u6a21\u306f\u975e\u5e38\u306b\u5927\u304d\u3044\u30022024\u5e74\u306e\u4e16\u754c\u58f2\u4e0a\u9ad8\u306f <a href=\"https:\/\/investor.salesforce.com\/news\/news-details\/2025\/Holiday-Shoppers-Spend-a-Record-1.2T-Online-Salesforce-Data-Shows\/default.aspx\">1.2\u5146\u30c9\u30eb<\/a>. .\u305d\u306e\u3046\u3061AI\u304c\u5f71\u97ff\u3092\u4e0e\u3048\u305f\u306e\u306f2290\u5104\u30c9\u30eb\u3002\u30ea\u30bf\u30fc\u30f3\u306f1220\u5104\u30c9\u30eb\u4ee5\u4e0a\u3002\u3053\u306e\u6570\u5b57\u306f\u30af\u30ec\u30a4\u30b8\u30fc\u3067\u3059\u304c\u3001\u30d6\u30e9\u30f3\u30c9\u304c\u9ed9\u3063\u3066\u3044\u3089\u308c\u306a\u3044\u7406\u7531\u3082\u8aac\u660e\u3057\u3066\u3044\u307e\u3059\u30021\u6708\u306f\u3001\u3059\u3050\u306b\u307e\u305f\u8cb7\u3063\u3066\u3082\u3089\u3046\u3053\u3068\u304c\u76ee\u7684\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u4f55\u304c\u5b9f\u969b\u306b\u91cd\u8981\u306a\u306e\u304b\u3092\u898b\u6975\u3081\u308b\u3053\u3068\u306a\u306e\u3067\u3059\u3002\u30d6\u30e9\u30f3\u30c9\u306f\u30c7\u30fc\u30bf\u3092\u304d\u308c\u3044\u306b\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u8ab0\u304c\u672c\u5f53\u306b\u4f55\u3092\u8cb7\u3063\u305f\u306e\u304b\u3092\u7406\u89e3\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u30d6\u30e9\u30f3\u30c9\u306f\u3001\u4eba\u3005\u304c\u518d\u3073\u95a2\u4e0e\u3059\u308b\u6e96\u5099\u304c\u3067\u304d\u305f\u3068\u304d\u306e\u305f\u3081\u306b\u3001\u9069\u5207\u306a\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u8a08\u753b\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u30bf\u30a4\u30df\u30f3\u30b0\u3068\u6d1e\u5bdf\u306f\u3001\u3042\u3061\u3053\u3061\u306b\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3092\u6253\u3064\u3088\u308a\u3082\u91cd\u8981\u306a\u306e\u3067\u3059\u3002.<\/p>\n<p>1\u6708\u306e\u5d16\u306f\u6016\u3044\u3068\u611f\u3058\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u3057\u304b\u3057\u3001\u305d\u306e\u5fc5\u8981\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u30d6\u30e9\u30f3\u30c9\u304c\u30c7\u30fc\u30bf\u3092\u8ce2\u304f\u6271\u3044\u3001\u614e\u91cd\u306b\u8a08\u753b\u3092\u7acb\u3066\u308c\u3070\u3001\u9867\u5ba2\u304c\u518d\u3073\u8cb7\u3044\u7269\u3092\u3059\u308b\u6e96\u5099\u304c\u6574\u3046\u307e\u3067\u3001\u9867\u5ba2\u306e\u95a2\u5fc3\u3092\u5f15\u304d\u7d9a\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u305d\u308c\u306f\u9b54\u6cd5\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u9867\u5ba2\u3092\u7406\u89e3\u3057\u3001\u9069\u5207\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u884c\u52d5\u3059\u308b\u3053\u3068\u3067\u3059\u3002.<\/p>\n<h3>AI\u306b\u3088\u308b\u30ea\u30bf\u30fc\u30f3\u30ba\u30fb\u30eb\u30fc\u30d7<\/h3>\n<p>\u8fd4\u54c1\u306f\u6bce\u5e741\u6708\u306e\u982d\u75db\u306e\u7a2e\u3067\u3059\u3002\u8d08\u308a\u7269\u304c\u8fd4\u9001\u3055\u308c\u3066\u304f\u308b\u306e\u3067\u3059\u3002\u30b5\u30a4\u30ba\u304c\u5408\u308f\u306a\u3044\u8272\u304c\u9055\u3046\u4f1d\u7d71\u7684\u306b\u3001\u8fd4\u54c1\u306f\u30bb\u30fc\u30eb\u30b9\u306e\u640d\u5931\u3092\u610f\u5473\u3057\u307e\u3059\u3002\u304a\u91d1\u306e\u640d\u5931\u3002\u9867\u5ba2\u304c\u3044\u306a\u304f\u306a\u308b\u3053\u3068\u3002\u8a71\u306f\u7d42\u308f\u308a\u3002\u3057\u304b\u3057\u3001\u305d\u3046\u3067\u3042\u308b\u5fc5\u8981\u306f\u3042\u308a\u307e\u305b\u3093\u3002AI\u3092\u4f7f\u3048\u3070\u3001\u8fd4\u54c1\u306f2\u5ea6\u76ee\u306e\u30c1\u30e3\u30f3\u30b9\u306b\u306a\u308a\u307e\u3059\u3002\u518d\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u30c1\u30e3\u30f3\u30b9\u3067\u3042\u308a\u3001\u9867\u5ba2\u3092\u7406\u89e3\u3057\u3066\u3044\u308b\u3053\u3068\u3092\u793a\u3059\u30c1\u30e3\u30f3\u30b9\u3067\u3042\u308a\u3001\u3082\u3057\u304b\u3057\u305f\u3089\u4ee5\u524d\u3088\u308a\u3082\u9867\u5ba2\u3092\u5e78\u305b\u306b\u3059\u308b\u30c1\u30e3\u30f3\u30b9\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002.<\/p>\n<p>AI\u306f\u4eba\u9593\u306b\u306f\u898b\u3048\u306a\u3044\u30d1\u30bf\u30fc\u30f3\u3092\u898b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3082\u3057\u304b\u3057\u305f\u3089\u3001\u305d\u306e\u30b8\u30e3\u30b1\u30c3\u30c8\u306eM\u30b5\u30a4\u30ba\u306f\u3059\u3079\u3066\u8fd4\u54c1\u3055\u308c\u3066\u3044\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u7279\u5b9a\u306e\u30b9\u30bf\u30a4\u30eb\u306e\u30d8\u30c3\u30c9\u30db\u30f3\u304c\u4f55\u5ea6\u3082\u623b\u3063\u3066\u304f\u308b\u3068\u304b\uff1fAI\u306f\u305d\u308c\u3092\u4e8b\u524d\u306b\u5bdf\u77e5\u3057\u3066\u884c\u52d5\u3057\u307e\u3059\u3002\u3053\u306e\u30b7\u30b9\u30c6\u30e0\u306f <a href=\"https:\/\/itbusinesstoday.com\/ja\/martech\/emotion-ai-in-cx-the-new-rules-of-customer-journey-mapping\/\">\u304a\u5ba2\u69d8<\/a> 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<a href=\"https:\/\/investor.salesforce.com\/news\/news-details\/2025\/Salesforce-Data-AI-and-Agents-Propel-Cyber-Week-to-Record-336-6B-in-Global-Spend\/default.aspx\">$670\u5104\u5186<\/a> 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05\u306f\u4ed6\u4eba\u306e\u305f\u3081\u306b\u8cb7\u3044\u307e\u3059\u3002\u4f4f\u6240\u306f\u30d0\u30e9\u30d0\u30e9\u3002\u30b5\u30a4\u30ba\u3082\u30d0\u30e9\u30d0\u30e9\u3002\u3082\u3057\u30d6\u30e9\u30f3\u30c9\u304c\u3053\u308c\u3092\u901a\u5e38\u306e\u8cfc\u5165\u3068\u540c\u3058\u3088\u3046\u306b\u6271\u3048\u3070\u3001\u3046\u307e\u304f\u3044\u304d\u307e\u305b\u3093\u3002\u304a\u3059\u3059\u3081\u3057\u3066\u3082\u7121\u99c4\u3002\u30e1\u30fc\u30eb\u306f\u7121\u8996\u3055\u308c\u307e\u3059\u3002\u9867\u5ba2\u306f\u30a4\u30e9\u30a4\u30e9\u3057\u307e\u3059\u3002AI\u306f\u3001\u4f55\u304b\u304c\u666e\u901a\u3067\u306a\u3044\u3053\u3068\u3092\u898b\u629c\u304f\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3053\u308c\u306f\u8d08\u308a\u7269\u3067\u3059\u304b\u300d\u3068\u5c0b\u306d\u308b\u3053\u3068\u3082\u3067\u304d\u307e\u3059\u3002\u307e\u305f\u3001\u4fe1\u983c\u3082\u7bc9\u304b\u308c\u307e\u3059\u3002\u4eba\u3005\u306f\u30d6\u30e9\u30f3\u30c9\u304c\u6c17\u306b\u304b\u3051\u3066\u304f\u308c\u3066\u3044\u308b\u3068\u611f\u3058\u307e\u3059\u3002.<\/p>\n<p>\u30bf\u30a4\u30df\u30f3\u30b0\u3082\u91cd\u8981Shopify\u306e2025\u5e74 <a href=\"https:\/\/www.shopify.com\/news\/global-holiday-retail-report-2025\">\u30b0\u30ed\u30fc\u30d0\u30eb\u30fb\u30db\u30ea\u30c7\u30fc\u30fb\u30ea\u30c6\u30fc\u30eb\u30fb\u30ec\u30dd\u30fc\u30c8<\/a> AI\u304c\u652f\u63f4\u3059\u308b\u30c7\u30a3\u30b9\u30ab\u30d0\u30ea\u30fc\u306f\u3001\u4eca\u3084\u8cb7\u3044\u7269\u5ba2\u304c\u7269\u3092\u898b\u3064\u3051\u308b\u91cd\u8981\u306a\u624b\u6bb5\u3067\u3059\u3002\u30de\u30fc\u30c1\u30e3\u30f3\u30c8\u306f\u3001\u8cb7\u3044\u7269\u5ba2\u304c\u5546\u54c1\u3092\u63a2\u3059\u3068\u304d\u306b\u305d\u3053\u306b\u3044\u308b\u3088\u3046\u306b\u3001\u65e9\u3044\u6bb5\u968e\u304b\u3089\u6ce8\u610f\u3092\u6255\u3063\u3066\u3044\u307e\u3059\u3002\u30ec\u30b3\u30e1\u30f3\u30c7\u30fc\u30b7\u30e7\u30f3\u3001\u30ac\u30a4\u30c9\u4ed8\u304d\u691c\u7d22\u3001\u30ad\u30e5\u30ec\u30fc\u30c8\u3055\u308c\u305f\u63d0\u6848\u3002\u3059\u3079\u3066AI\u306b\u3088\u308b\u3082\u306e\u3067\u3059\u3002\u3082\u3057\u3001\u30d6\u30e9\u30f3\u30c9\u304c\u3053\u306e\u3088\u3046\u306a\u3053\u3068\u3092\u3057\u3066\u3044\u306a\u3051\u308c\u3070\u3001\u6700\u3082\u91cd\u8981\u306a\u77ac\u9593\u306b\u305d\u306e\u30d6\u30e9\u30f3\u30c9\u306f\u898b\u3048\u306a\u304f\u306a\u3063\u3066\u3057\u307e\u3044\u307e\u3059\u3002.<\/p>\n<p>\u672c\u5f53\u306b\u7c21\u5358\u306a\u3053\u3068\u3067\u3059\u3002\u63a8\u6e2c\u3059\u308b\u306e\u3092\u3084\u3081\u306a\u3055\u3044\u3002\u6ce8\u610f\u3092\u6255\u3046\u3053\u3068\u3002\u3059\u3079\u3066\u306e\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u3092\u5927\u5207\u306b\u3002\u3042\u306a\u305f\u304c\u9867\u5ba2\u3092\u77e5\u3063\u3066\u3044\u308b\u3053\u3068\u3092\u793a\u3057\u307e\u3057\u3087\u3046\u3002\u4e88\u6e2c\u7684\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u3068\u306f\u3001\u652f\u63f4\u3059\u308b\u3053\u3068\u3001\u3064\u306a\u304c\u308b\u3053\u3068\u3002\u9069\u5207\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u9069\u5207\u306a\u30a2\u30c9\u30d0\u30a4\u30b9\u3084\u5f8c\u62bc\u3057\u3092\u3059\u308b\u3053\u3068\u3002\u3053\u308c\u304c\u3046\u307e\u304f\u3044\u304f\u3068\u3001\u4eba\u3005\u306f\u6c17\u3065\u304d\u307e\u3059\u3002\u30ea\u30d4\u30fc\u30bf\u30fc\u306b\u306a\u308a\u307e\u3059\u3002\u30d6\u30e9\u30f3\u30c9\u3092\u4fe1\u983c\u3057\u305d\u3057\u3066\u3001\u305d\u306e\u30d6\u30e9\u30f3\u30c9\u306b\u7559\u307e\u308a\u307e\u3059\u3002\u30d6\u30e9\u30f3\u30c9\u304c\u81ea\u5206\u305f\u3061\u3092\u898b\u3066\u304f\u308c\u3066\u3044\u308b\u3068\u611f\u3058\u308b\u306e\u3067\u3059\u3002.<\/p>\n<h3>\u5b8c\u74a7\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u9867\u5ba2\u3092\u8a98\u5c0e\u3059\u308bAI\u306e\u6d3b\u7528<\/h3>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-25708\" src=\"https:\/\/itbusinesstoday.com\/wp-content\/uploads\/2025\/12\/Using-AI-to-Nudge-Customers-at-the-Perfect-Time.webp\" alt=\"AI-Powered Seasonal CX: How Brands Keep Customers Engaged from the Holidays to the New Year\" width=\"1200\" height=\"800\" \/><\/p>\n<p>\u8cfc\u5165\u5f8c\u306f\u30bf\u30a4\u30df\u30f3\u30b0\u304c\u3059\u3079\u3066\u3067\u3059\u3002\u4eba\u306f\u4f55\u304b\u3092\u8cb7\u3063\u305f\u5f8c\u3001\u9759\u304b\u306b\u306a\u308a\u307e\u3059\u3002\u6700\u521d\u306e\u63a5\u89e6\u306f\u7d42\u308f\u308a\u3067\u3059\u3002\u91cd\u8981\u306a\u306e\u306f2\u56de\u76ee\u306e\u63a5\u89e6\u3067\u3059\u3002\u3053\u306e\u30bf\u30a4\u30df\u30f3\u30b0\u3092\u9593\u9055\u3048\u308b\u3068\u3001\u9867\u5ba2\u306f\u6d88\u3048\u3066\u3057\u307e\u3044\u307e\u3059\u3002\u3046\u307e\u304f\u3044\u3051\u3070\u3001\u4f55\u30ab\u6708\u3082\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u3092\u4fdd\u3064\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u305d\u308c\u304c\u30b4\u30fc\u30eb\u30c7\u30f3\u30fb\u30a6\u30a3\u30f3\u30c9\u30a6\u3067\u3059\u3002\u9867\u5ba2\u304c\u6700\u3082\u95a2\u5fc3\u3092\u6301\u3061\u3084\u3059\u3044\u77ac\u9593\u3002\u307b\u3068\u3093\u3069\u306e\u30d6\u30e9\u30f3\u30c9\u306f\u305d\u308c\u3092\u898b\u9003\u3057\u3066\u3044\u307e\u3059\u3002\u5168\u54e1\u306b\u540c\u3058\u6642\u9593\u306b\u30e1\u30fc\u30eb\u3092\u9001\u308b\u306e\u3067\u3059\u3002\u4e00\u6589\u9001\u4fe1\u3002\u660e\u3051\u307e\u3057\u3066\u304a\u3081\u3067\u3068\u3046\u3054\u3056\u3044\u307e\u3059\u3002\u4e00\u90e8\u306e\u4eba\u306f\u305d\u308c\u3092\u898b\u307e\u3059\u3002\u307b\u3068\u3093\u3069\u306e\u4eba\u306f\u7121\u8996\u3057\u307e\u3059\u3002\u30c1\u30e3\u30f3\u30b9\u306f\u3082\u3046\u3042\u308a\u307e\u305b\u3093\u3002.<\/p>\n<p>AI\u304c\u305d\u308c\u3092\u89e3\u6c7a\u3057\u307e\u3059\u3002AI\u306f\u3001\u4eba\u3005\u304c\u3044\u3064\u30e1\u30fc\u30eb\u3092\u958b\u304f\u304b\uff1f\u30a2\u30d7\u30ea\u3092\u30b9\u30af\u30ed\u30fc\u30eb\u3059\u308b\u30bf\u30a4\u30df\u30f3\u30b0\u3002\u901a\u77e5\u3092\u30c1\u30a7\u30c3\u30af\u3059\u308b\u30bf\u30a4\u30df\u30f3\u30b0\u3002\u305d\u3057\u3066\u3001\u5404\u4eba\u304c\u6700\u3082\u898b\u308b\u53ef\u80fd\u6027\u306e\u9ad8\u3044\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u6b63\u78ba\u306b\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u9001\u4fe1\u3057\u307e\u3059\u3002\u5168\u54e1\u304c\u540c\u6642\u306b\u898b\u308b\u308f\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u3042\u308b\u4eba\u306f\u591c\u306e8\u6642\u306b\u3002\u3042\u308b\u4eba\u306f\u591c\u306e8\u6642\u306b\u3002\u9069\u5207\u306a\u4eba\u306b\u9069\u5207\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u3002\u305d\u308c\u304c\u9001\u4fe1\u6642\u9593\u3067\u3059 <a href=\"https:\/\/itbusinesstoday.com\/ja\/tech\/cloud\/cloud-cost-optimization-in-japan-how-enterprises-are-reducing-spend-without-losing-agility\/\">\u6700\u9069\u5316<\/a>. .\u3053\u306e\u3088\u3046\u306a\u3061\u3087\u3063\u3068\u3057\u305f\u5de5\u592b\u3067\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306f\u5927\u304d\u304f\u5909\u308f\u308a\u307e\u3059\u3002.<\/p>\n<p>\u6b21\u306b\u30c1\u30e3\u30cd\u30eb\u3067\u3059\u3002\u6ce8\u6587\u306b\u95a2\u3059\u308bSMS\u3092\u597d\u3080\u4eba\u3082\u3044\u307e\u3059\u3002\u65b0\u5546\u54c1\u306e\u30e1\u30fc\u30eb\u30de\u30ac\u30b8\u30f3\u304c\u597d\u304d\u306a\u4eba\u3082\u3044\u307e\u3059\u3002AI\u306f\u305d\u308c\u3082\u628a\u63e1\u3067\u304d\u307e\u3059\u3002\u63a8\u6e2c\u306f\u4e0d\u8981\u3002\u540c\u3058\u30e1\u30c3\u30bb\u30fc\u30b8\u3067\u7686\u3092\u56f0\u3089\u305b\u308b\u3053\u3068\u3082\u3042\u308a\u307e\u305b\u3093\u3002\u9867\u5ba2\u306f\u6b32\u3057\u3044\u3082\u306e\u3092\u3001\u6b32\u3057\u3044\u65b9\u6cd5\u3067\u624b\u306b\u5165\u308c\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3053\u308c\u306f\u30b7\u30f3\u30d7\u30eb\u3067\u3059\u304c\u5f37\u529b\u3067\u3059\u3002.<\/p>\n<p>\u7406\u5c48\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u30e2\u30d0\u30a4\u30eb\u6a5f\u5668\u306f <a href=\"https:\/\/business.adobe.com\/resources\/holiday-shopping-report.html\">56\u30d1\u30fc\u30bb\u30f3\u30c8<\/a> 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<a href=\"https:\/\/itbusinesstoday.com\/ja\/health-tech\/from-genomics-to-generative-ai-japans-bold-step-in-personalized-medicine\/\">\u30b8\u30a7\u30cd\u30ec\u30fc\u30c6\u30a3\u30d6AI<\/a> \u4f11\u65e5\u660e\u3051\u306e\u30b5\u30dd\u30fc\u30c8\u30c1\u30b1\u30c3\u30c8\u306f\u3001\u30a8\u30fc\u30b8\u30a7\u30f3\u30c8\u304c\u72ec\u81ea\u306b\u5f15\u304d\u7d99\u304e\u307e\u3059\u3002\u9867\u5ba2\u306f\u3059\u3050\u306b\u56de\u7b54\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u4eba\u9593\u306e\u30c1\u30fc\u30e0\u306f\u3001\u5b9f\u969b\u306b\u91cd\u8981\u306a\u4ed5\u4e8b\u306b\u96c6\u4e2d\u3059\u308b\u305f\u3081\u306e\u30b9\u30da\u30fc\u30b9\u3092\u78ba\u4fdd\u3067\u304d\u307e\u3059\u3002\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u3002\u4eba\u9593\u95a2\u4fc2\u3002\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u3002AI\u306f\u4eba\u9593\u306b\u53d6\u3063\u3066\u4ee3\u308f\u308b\u3082\u306e\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002AI\u304c\u4eba\u9593\u3092\u3088\u308a\u30b7\u30e3\u30fc\u30d7\u306b\u3059\u308b\u306e\u3067\u3059\u3002\u3053\u308c\u3092\u5b9f\u884c\u3059\u308b\u30d6\u30e9\u30f3\u30c9\u306f\u3001\u9591\u6563\u671f\u3092\u4e57\u308a\u5207\u308b\u3060\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u52e2\u3044\u3092\u4fdd\u3064\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u5b63\u7bc0\u7684\u306a\u8cb7\u3044\u7269\u5ba2\u3092\u5fe0\u5b9f\u306a\u9867\u5ba2\u306b\u5909\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u305d\u3057\u3066\u3001\u6b21\u306e\u30db\u30ea\u30c7\u30fc\u30e9\u30c3\u30b7\u30e5\u306e\u5230\u6765\u306b\u5099\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u306e\u3067\u3059\u3002.<\/p>","protected":false},"excerpt":{"rendered":"<p>The holidays hit hard every year. Black Friday, Cyber Monday, the rush of carts, the spikes in traffic. Everyone is buying. Everyone is excited. Stores are busy. Online shops are busy. Then suddenly it is quiet. January comes and people disappear. Emails go unopened. App opens drop. The energy is gone. That is the holiday hangover. Brands feel it. Customers feel it. Everyone feels it. Most brands treat the holidays like a sales event. Big discounts. Big deals. Big numbers. That is fine for the spike. But it does not build relationships. Once the wrapping paper is gone, most brands forget the customer. These retailers fail to change their mindset [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":25710,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"wprm-recipe-roundup-name":"","wprm-recipe-roundup-description":"","postBodyCss":"","postBodyMargin":[],"postBodyPadding":[],"postBodyBackground":{"backgroundType":"classic","gradient":""},"footnotes":""},"categories":[188,180,92,201],"tags":[10113,10115,428,10111,105,10114,10112],"ppma_author":[324],"class_list":{"0":"post-25686","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-customer-experience","8":"category-knowledge-hub","9":"category-martech","10":"category-staff-writers","11":"tag-ai-powered-seasonal-cx","12":"tag-convert-occasional-buyers","13":"tag-customer-experience","14":"tag-customers-engagemenet","15":"tag-itbusinesstoday","16":"tag-returns-loop","17":"tag-seasonal-cx"},"yoast_head":"<!-- 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and Cyber Monday sales drop, and engagement with emails and apps declines.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/itbusinesstoday.com\/ja\/martech\/customer-experience\/ai-powered-seasonal-cx-how-brands-keep-customers-engaged-from-the-holidays-to-the-new-year\/\" \/>\n<meta property=\"og:site_name\" content=\"itbusinesstoday\" \/>\n<meta property=\"article:published_time\" content=\"2025-12-22T12:41:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-22T13:18:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/itbusinesstoday.com\/wp-content\/uploads\/2025\/12\/AI-Powered-Seasonal-CX-How-Brands-Keep-Customers-Engaged-from-the-Holidays-to-the-New-Year.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Amane Hoshimi\" \/>\n<meta name=\"twitter:card\" 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