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\u914d\u4fe1\u306b\u5931\u6557\u3059\u308b\u3068\u304d\u306f\u3001\u6fc0\u3057\u304f\u5931\u6557\u3057\u307e\u3059\u3002\u52d5\u753b\u306f\u958b\u59cb\u307e\u3067\u306b\u6642\u9593\u304c\u304b\u304b\u308a\u3059\u304e\u3002\u30da\u30fc\u30b8\u304c\u91cd\u304f\u611f\u3058\u308b\u30b7\u30fc\u30f3\u306e\u9014\u4e2d\u3067\u30d0\u30c3\u30d5\u30a1\u30ea\u30f3\u30b0\u304c\u767a\u751f\u3002\u4eba\u3005\u306f\u30af\u30ea\u30c3\u30af\u3057\u3066\u96e2\u308c\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u9045\u3044\u30ed\u30fc\u30c9\u3001\u3082\u305f\u3064\u304d\u3001\u9045\u5ef6\u306f\u5e83\u544a\u4e3b\u306eKPI\u3092\u76f4\u6483\u3057\u307e\u3059\u3002\u76f4\u5e30\u7387\u306f\u4e0a\u6607\u3002\u5b8c\u4e86\u7387\u306f\u4f4e\u4e0b\u3057\u307e\u3059\u3002\u5de7\u307f\u306a\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3082\u3001\u30d7\u30e9\u30f3\u30cb\u30f3\u30b0\u306b\u8cbb\u3084\u3057\u305f\u52b4\u529b\u3082\u3001\u7a81\u7136\u3069\u3046\u3067\u3082\u3088\u304f\u306a\u308a\u307e\u3059\u3002.<\/p>\n

\u898b\u308b\u5074\u304b\u3089\u3059\u308c\u3070\u3001\u3082\u3063\u3068\u60aa\u3044\u3002\u4eba\u3005\u306f\u30a4\u30e9\u30a4\u30e9\u3057\u307e\u3059\u3002\u4e00\u5ea6\u3067\u3082\u5acc\u306a\u7d4c\u9a13\u3092\u3059\u308b\u3068 \u30d6\u30e9\u30f3\u30c9<\/a> \u75db\u307f\u3084\u8ff7\u60d1\u3092\u611f\u3058\u306a\u304c\u3089\u3002\u5e83\u544a\u3092\u30b9\u30ad\u30c3\u30d7\u3057\u305f\u308a\u3001\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u907f\u3051\u305f\u308a\u3001\u3042\u308b\u3044\u306f\u5426\u5b9a\u7684\u306a\u610f\u898b\u3092\u62b1\u304f\u3053\u3068\u3055\u3048\u3042\u308a\u307e\u3059\u3002\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u306a\u4ed5\u4e8b\u3001\u9ad8\u4e88\u7b97\u306e\u52d5\u753b\u3001\u7d30\u90e8\u3078\u306e\u3053\u3060\u308f\u308a\u3001\u914d\u4fe1\u304c\u8ffd\u3044\u3064\u304b\u306a\u3051\u308c\u3070\u3059\u3079\u3066\u304c\u7121\u99c4\u306b\u306a\u308a\u307e\u3059\u3002\u305d\u306e\u30d5\u30e9\u30b9\u30c8\u30ec\u30fc\u30b7\u30e7\u30f3\u306f\u3042\u3063\u3068\u3044\u3046\u9593\u306b\u5e83\u304c\u308a\u307e\u3059\u3002\u65e5\u672c\u3067\u306f\u53e3\u30b3\u30df\u304c\u91cd\u8981\u3067\u3059\u3002\u305f\u3063\u305f\u4e00\u5ea6\u306e\u60aa\u3044\u4f53\u9a13\u304c\u3001\u5fe0\u5b9f\u306a\u9867\u5ba2\u3092\u9060\u3056\u3051\u308b\u3053\u3068\u3082\u3042\u308b\u306e\u3067\u3059\u3002.<\/p>\n

\u305d\u3057\u3066\u3001\u554f\u984c\u306f\u5927\u304d\u304f\u306a\u308b\u4e00\u65b9\u3067\u3059\u3002\u52d5\u753b\u306f\u7206\u767a\u7684\u306b\u5897\u52a0\u3057\u3066\u3044\u307e\u3059\u3002\u65e5\u672c\u306b\u304a\u3051\u308b\u30c7\u30b8\u30bf\u30eb\u52d5\u753b\u5e83\u544a\u8cbb\u306f\u30012025\u5e74\u306b\u306f53\u51048000\u4e07\u30c9\u30eb\u306b\u9054\u3059\u308b\u3068\u4e88\u6e2c\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u30b3\u30cd\u30af\u30c6\u30c3\u30c9TV\u3082\u6025\u6210\u9577\u3057\u3066\u304a\u308a\u3001\u305d\u306e\u5e83\u544a\u8cbb\u306f 6\u51042,423\u4e07\u30c9\u30eb<\/a> \u7c73\u30c9\u30eb\u3002\u3064\u307e\u308a\u3001\u3088\u308a\u591a\u304f\u306e\u52d5\u753b\u3001\u3088\u308a\u591a\u304f\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3001\u3088\u308a\u591a\u304f\u306e\u30d1\u30e9\u30c9\u30c3\u30af\u30b9\u304c\u30d2\u30c3\u30c8\u3059\u308b\u6a5f\u4f1a\u3092\u610f\u5473\u3057\u307e\u3059\u3002\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306f\u3001\u3082\u306f\u3084\u5e83\u544a\u4e3b\u304c\u898b\u3066\u898b\u306c\u3075\u308a\u3092\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u306a\u3044\u3082\u306e\u3067\u3059\u3002\u30ea\u30b9\u30af\u306f\u6700\u4e0a\u4f4d\u30ec\u30d9\u30eb\u306b\u3042\u308a\u307e\u3059\u3002\u305f\u3063\u305f1\u30df\u30ea\u79d2\u306e\u9045\u308c\u3067\u3082\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3068\u53ce\u76ca\u306e\u4e21\u65b9\u3092\u5931\u3046\u53ef\u80fd\u6027\u304c\u5927\u304d\u3044\u306e\u3067\u3059\u3002\u5e02\u5834\u306f\u6210\u9577\u3057\u3001\u8996\u8074\u8005\u306f\u3088\u308a\u591a\u304f\u306e\u3053\u3068\u3092\u671f\u5f85\u3057\u3066\u304a\u308a\u3001\u54c1\u8cea\u3068\u30b9\u30d4\u30fc\u30c9\u306e\u4e21\u65b9\u3092\u63d0\u4f9b\u3059\u308b\u7af6\u4e89\u306f\u3042\u307e\u308a\u306b\u3082\u6fc0\u3057\u3044\u306e\u3067\u3059\u3002.<\/p>\n

\u30a2\u30c0\u30d7\u30c6\u30a3\u30d6\u30fb\u30b9\u30c8\u30ea\u30fc\u30df\u30f3\u30b0\u3068\u6280\u8853\u7684\u30fb\u4f53\u9a13\u7684\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3<\/h2>\n

\"Inside<\/p>\n

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\"Inside<\/p>\n

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\u5c06\u6765\u7684\u306b\u306f\u3001\u30a2\u30c0\u30d7\u30c6\u30a3\u30d6\u30fb\u30b9\u30c8\u30ea\u30fc\u30df\u30f3\u30b0\u306f\u59cb\u307e\u308a\u306b\u904e\u304e\u307e\u305b\u3093\u3002\u3059\u3079\u3066\u306e\u52d5\u753b\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u305f\u3081\u306e\u914d\u7ba1\u3067\u3059\u3002\u6b21\u306e\u30b9\u30c6\u30c3\u30d7\u306f\u30b9\u30de\u30fc\u30c8\u30fb\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u3067\u3059\u3002AI\u306f\u3001\u4eba\u3005\u304c\u3069\u306e\u52d5\u753b\u3092\u3001\u3044\u3064\u3001\u3069\u306e\u30c7\u30d0\u30a4\u30b9\u3067\u898b\u308b\u304b\u3092\u6c7a\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306f\u3088\u308a\u9069\u5207\u3067\u52b9\u679c\u7684\u306a\u3082\u306e\u306b\u306a\u308a\u307e\u3059\u3002\u30a2\u30c0\u30d7\u30c6\u30a3\u30d6\u30fb\u30b9\u30c8\u30ea\u30fc\u30df\u30f3\u30b0\u3068AI\u4e3b\u5c0e\u306e\u7d44\u307f\u5408\u308f\u305b\u304c \u30d1\u30fc\u30bd\u30ca\u30eb\u5316<\/a> \u306f\u3001\u65e5\u672c\u306e\u30a2\u30c9\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306e\u672a\u6765\u3092\u5f62\u4f5c\u308b\u3082\u306e\u3002\u901f\u3044\u3002\u9ad8\u54c1\u8cea\u3002\u95a2\u9023\u6027\u3002\u305d\u308c\u3092\u6b63\u3057\u304f\u7406\u89e3\u3057\u305f\u8005\u304c\u5e02\u5834\u3092\u5236\u3059\u308b\u3067\u3057\u3087\u3046\u3002\u305d\u3046\u3067\u306a\u3044\u3082\u306e\u306f\u5f8c\u5875\u3092\u62dd\u3059\u308b\u3067\u3057\u3087\u3046\u3002.<\/p>\n

2\u3064\u306eEs\u306e\u7d71\u5408<\/h2>\n

\u65e5\u672c\u306e\u30a2\u30c9\u30c6\u30af\u304c\u76f4\u9762\u3059\u308b\u73fe\u5b9f\u554f\u984c\u3002\u5e83\u544a\u4e3b\u306f\u30a4\u30f3\u30d1\u30af\u30c8\u306e\u3042\u308b\u52d5\u753b\u3092\u6c42\u3081\u307e\u3059\u3002\u8996\u8074\u8005\u304c\u6c42\u3081\u308b\u306e\u306f\u3001\u901f\u304f\u3066\u30b9\u30e0\u30fc\u30ba\u306a\u6620\u50cf\u3002\u4e00\u65b9\u304c\u72a0\u7272\u306b\u306a\u308b\u3053\u3068\u304c\u3042\u307e\u308a\u306b\u3082\u591a\u3044\u306e\u3067\u3059\u3002\u3053\u308c\u304c\u30d1\u30e9\u30c9\u30c3\u30af\u30b9\u3067\u3059\u3002\u30a2\u30c0\u30d7\u30c6\u30a3\u30d6\u30fb\u30b9\u30c8\u30ea\u30fc\u30df\u30f3\u30b0\u304c\u305d\u306e\u7b54\u3048\u3067\u3059\u3002\u8996\u8074\u8005\u3092\u5f85\u305f\u305b\u308b\u3053\u3068\u306a\u304f\u3001\u9ad8\u54c1\u8cea\u306e\u52d5\u753b\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\u8996\u8074\u8005\u306e\u95a2\u5fc3\u3092\u5f15\u304d\u3064\u3051\u3001\u30d6\u30e9\u30f3\u30c9\u3092\u52b9\u679c\u7684\u306b\u4fdd\u3061\u307e\u3059\u3002\u3053\u308c\u306f\u5358\u306a\u308b\u6280\u8853\u7684\u89e3\u6c7a\u7b56\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u3053\u308c\u306f\u30d3\u30b8\u30cd\u30b9\u306e\u52d5\u304d\u3067\u3059\u3002\u30a2\u30c0\u30d7\u30c6\u30a3\u30d6\u30fb\u30b9\u30c8\u30ea\u30fc\u30df\u30f3\u30b0\u3092\u63a1\u7528\u3059\u308b\u4f01\u696d\u306f\u3001\u30b9\u30d4\u30fc\u30c9\u3001\u54c1\u8cea\u3001\u95a2\u9023\u6027\u3092\u4e00\u5ea6\u306b\u624b\u306b\u5165\u308c\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u65e5\u672c\u306e\u30a2\u30c9\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306f\u3001\u304b\u3064\u3066\u306a\u3044\u307b\u3069\u52d5\u753b\u304c\u512a\u4f4d\u306b\u7acb\u3061\u3001\u4fe1\u983c\u3092\u7bc9\u304d\u3001\u6210\u679c\u3092\u4e0a\u3052\u308b\u305f\u3081\u306e\u821e\u53f0\u3092\u6574\u3048\u3064\u3064\u3042\u308a\u307e\u3059\u3002.<\/p>","protected":false},"excerpt":{"rendered":"

For decades Japan leaned heavily on traditional advertising. TV, newspapers, banners, that was the world marketers knew. Digital existed, but it moved slowly. Video online was a niche; mobile-first campaigns were experimental. Then everything shifted. Suddenly digital video started growing fast. Marketers poured money in, audiences started watching on screens everywhere, and the old rules no longer worked. This created a real problem. Advertisers want big, immersive video experiences. They want attention, impact, storytelling that sticks. Viewers want speed. They want videos to start instantly, load smoothly, and not eat up their data. The old ways cannot satisfy both. High quality slows things down. Fast delivery kills the experience. Adaptive […]<\/p>\n","protected":false},"author":5,"featured_media":24378,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"wprm-recipe-roundup-name":"","wprm-recipe-roundup-description":"","postBodyCss":"","postBodyMargin":[],"postBodyPadding":[],"postBodyBackground":{"backgroundType":"classic","gradient":""},"footnotes":""},"categories":[180,92,201],"tags":[9322,9323,9321,102,343],"ppma_author":[324],"class_list":{"0":"post-24340","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-knowledge-hub","8":"category-martech","9":"category-staff-writers","10":"tag-adaptive-streaming","11":"tag-adtech-transformation","12":"tag-experiential-solution","13":"tag-japanese-market","14":"tag-martech"},"yoast_head":"\nHow Adaptive Streaming Drives Japan\u2019s Adtech Evolution<\/title>\n<meta name=\"description\" content=\"Japan\u2019s Adtech is solving the video delivery paradox with balancing high-quality experiences and fast performance for viewers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/itbusinesstoday.com\/ja\/martech\/inside-japans-adtech-transformation-how-adaptive-streaming-is-solving-the-performance-vs-experience-paradox\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Adaptive Streaming Drives Japan\u2019s Adtech Evolution\" \/>\n<meta property=\"og:description\" content=\"Japan\u2019s Adtech is solving the video delivery paradox with balancing high-quality experiences and fast performance for viewers.\" \/>\n<meta property=\"og:url\" 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