NTT<\/a> \u306f\u3059\u3067\u306b\u3001\u540c\u3058\u30ed\u30b8\u30c3\u30af\u3092\u30d8\u30eb\u30b9\u30b1\u30a2\u3084\u30a8\u30cd\u30eb\u30ae\u30fc\u306b\u5229\u7528\u3059\u308b\u3053\u3068\u3092\u691c\u8a0e\u3057\u3066\u3044\u307e\u3059\u3002\u533b\u7642\u5206\u91ce\u3067\u306f\u3001LAM\u304c\u6cbb\u7642\u5c65\u6b74\u3092\u5206\u6790\u3057\u3066\u60a3\u8005\u306e\u8ee2\u5e30\u3092\u4e88\u6e2c\u3057\u305f\u308a\u3001\u51e6\u65b9\u3092\u6700\u9069\u5316\u3057\u305f\u308a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u30a8\u30cd\u30eb\u30ae\u30fc\u5206\u91ce\u3067\u306f\u3001\u65e5\u5c04\u91cf\u3068\u767a\u96fb\u91cf\u306e\u6642\u7cfb\u5217\u30c7\u30fc\u30bf\u304b\u3089\u5b66\u7fd2\u3057\u3001\u30a8\u30cd\u30eb\u30ae\u30fc\u51fa\u529b\u3092\u3088\u308a\u6b63\u78ba\u306b\u4e88\u6e2c\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002.<\/p>\nLAM\u306e\u6838\u5fc3\u306f\u3001\u8a00\u8a9e\u7406\u89e3\u304b\u3089\u884c\u52d5\u7406\u89e3\u3078\u3068\u30b7\u30d5\u30c8\u3059\u308bAI\u306e\u6b21\u306e\u7ae0\u3092\u57a3\u9593\u898b\u308b\u3053\u3068\u3067\u3059\u3002\u5927\u898f\u6a21\u306a\u8a00\u8a9e\u30e2\u30c7\u30eb\u304c\u6a5f\u68b0\u304c\u79c1\u305f\u3061\u3092\u8aad\u307f\u53d6\u308b\u306e\u306b\u5f79\u7acb\u3063\u305f\u306e\u306a\u3089\u3001\u5927\u898f\u6a21\u306a\u884c\u52d5\u30e2\u30c7\u30eb\u306f\u6700\u7d42\u7684\u306b\u6a5f\u68b0\u304c\u79c1\u305f\u3061\u3092\u4e88\u6e2c\u3059\u308b\u306e\u306b\u5f79\u7acb\u3064\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002.<\/p>\n
<\/p>","protected":false},"excerpt":{"rendered":"
NTT and DOCOMO just pulled off something that could quietly redefine how personalization actually works in marketing. They\u2019ve built what they\u2019re calling a \u2018Large Action Model\u2019 or LAM, an AI system trained not on text like ChatGPT, but on the sequence of human actions across time. The premise is sharp: predict what a person intends to do next based on how they behave across digital and physical touchpoints, and then tailor the outreach accordingly. This isn\u2019t theory. Using LAM on DOCOMO\u2019s own customer base, they managed to double the success rate of telemarketing orders for mobile and smart life services. The model studied real-world data in the \u20184W1H\u2019 format (Who, […]<\/p>\n","protected":false},"author":7,"featured_media":23888,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"wprm-recipe-roundup-name":"","wprm-recipe-roundup-description":"","postBodyCss":"","postBodyMargin":[],"postBodyPadding":[],"postBodyBackground":{"backgroundType":"classic","gradient":""},"footnotes":""},"categories":[208,211,190,92,237,206],"tags":[486,9179,571,367,2622],"ppma_author":[572],"class_list":{"0":"post-23887","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-apac","8":"category-japan","9":"category-marketing","10":"category-martech","11":"category-news","12":"category-regional","13":"tag-ai-technology","14":"tag-cx-analytics-platform","15":"tag-marketing","16":"tag-ntt","17":"tag-ntt-docomo"},"yoast_head":"\n
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