{"id":23880,"date":"2025-11-13T12:24:35","date_gmt":"2025-11-13T12:24:35","guid":{"rendered":"https:\/\/itbusinesstoday.com\/?p=23880"},"modified":"2025-11-13T12:24:35","modified_gmt":"2025-11-13T12:24:35","slug":"braze-debuts-brazeai-suite-to-elevate-engagement","status":"publish","type":"post","link":"https:\/\/itbusinesstoday.com\/ja\/tech\/ai\/braze-debuts-brazeai-suite-to-elevate-engagement\/","title":{"rendered":"Braze\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u9ad8\u3081\u308bBrazeAI\u2122\u30b9\u30a4\u30fc\u30c8\u3092\u767a\u8868"},"content":{"rendered":"<?xml encoding=\"utf-8\" ?><p>Braze\u306f\u3001BrazeAI Product Suite\u3068\u547c\u3070\u308c\u308bAI\u30c4\u30fc\u30eb\u306e\u6700\u65b0\u30e9\u30a4\u30f3\u30ca\u30c3\u30d7\u3092\u767a\u8868\u3057\u307e\u3057\u305f\u3002\u305d\u306e\u76ee\u7684\u306f\u3001\u3088\u308a\u30a4\u30f3\u30c6\u30ea\u30b8\u30a7\u30f3\u30c8\u3067\u3001\u3088\u308a\u8fc5\u901f\u3067\u3001\u3088\u308a\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u9867\u5ba2\u4f53\u9a13\u3092\u5275\u9020\u3059\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u3092\u30b5\u30dd\u30fc\u30c8\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u30b3\u30f3\u30bb\u30d7\u30c8\u306f\u7c21\u5358\u3067\u3001\u4f01\u696d\u304c\u72ec\u81ea\u306eAI\u30a8\u30fc\u30b8\u30a7\u30f3\u30c8\u3092\u63a5\u7d9a\u3057\u3001\u5f7c\u3089\u306e\u60c5\u5831\u3092\u6559\u80b2\u3057\u3001\u5373\u5ea7\u306b\u5224\u65ad\u3059\u308b\u305f\u3081\u306b\u6d3b\u7528\u3067\u304d\u308b\u3088\u3046\u306b\u3059\u308b\u3053\u3068\u3067\u3059\u3002.<\/p><p>The new lineup includes BrazeAI Decisioning Studio, BrazeAI Operator, and BrazeAI Agent Console. These tools use AI agents that can personalize every step of the customer journey automatically. Marketers can use them to decide when, how, and what to send, and the system keeps learning from each interaction. It also folds in OfferFit&rsquo;s AI engine, which Braze picked up earlier in 2025.<\/p><p>Braze says this new wave of &lsquo;agent-type AI&rsquo; will turn marketers from campaign executors into strategic operators who guide autonomous systems to deliver better engagement. Basically, less grunt work, more creative direction.<\/p><h4>\u3053\u3061\u3089\u3082\u304a\u8aad\u307f\u304f\u3060\u3055\u3044\uff1a <a class=\"p-url\" href=\"https:\/\/itbusinesstoday.com\/ja\/tech\/ai\/microsoft-launches-multi-billion-dollar-ai-hub-in-portugal\/\" rel=\"bookmark\">\u30de\u30a4\u30af\u30ed\u30bd\u30d5\u30c8\u3001\u30dd\u30eb\u30c8\u30ac\u30eb\u306b\u6570\u5341\u5104\u30c9\u30eb\u306eAI\u30cf\u30d6\u3092\u8a2d\u7acb<\/a><\/h4><p>The BrazeAI platform connects directly with first-party data and lets marketers manage everything through a single console. It can also pull insights using natural language, thanks to its integration with Snowflake Cortex AI. Brands can use external LLMs like Anthropic, OpenAI, or Google Gemini, or go with Braze&rsquo;s own model built on Gemini.<\/p><p>\u76ee\u6a19\u306f\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u69cb\u7bc9\u3092\u3088\u308a\u8fc5\u901f\u306b\u3001\u610f\u601d\u6c7a\u5b9a\u3092\u3088\u308a\u30b9\u30de\u30fc\u30c8\u306b\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u5236\u4f5c\u3092\u3088\u308a\u624b\u9593\u306e\u304b\u304b\u3089\u306a\u3044\u3082\u306e\u306b\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u306f\u3001\u30b7\u30b9\u30c6\u30e0\u3084\u30c7\u30fc\u30bf\u30d1\u30a4\u30d7\u30e9\u30a4\u30f3\u3092\u3084\u308a\u304f\u308a\u3059\u308b\u4ee3\u308f\u308a\u306b\u3001\u9867\u5ba2\u3068\u5b9f\u969b\u306b\u3064\u306a\u304c\u308b\u30a2\u30a4\u30c7\u30a2\u306e\u69cb\u7bc9\u306b\u96c6\u4e2d\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002. <a href=\"https:\/\/www.braze.com\/\" data-no-translation=\"\">Braze<\/a> \u306f\u307e\u305f\u3001\u65b0\u3057\u3044\u30a4\u30f3\u30bf\u30e9\u30af\u30c6\u30a3\u30d6\u30fb\u30e1\u30c3\u30bb\u30fc\u30b8\u30f3\u30b0\u30fb\u30c4\u30fc\u30eb\u3001\u30c7\u30fc\u30bf\u30fb\u30a2\u30af\u30c6\u30a3\u30d9\u30fc\u30b7\u30e7\u30f3\u30fb\u30aa\u30d7\u30b7\u30e7\u30f3\u3001\u914d\u4fe1\u306e\u6700\u9069\u5316\u3092\u8ffd\u52a0\u3057\u3001\u30b9\u30a4\u30fc\u30c8\u3092\u30b5\u30dd\u30fc\u30c8\u3057\u307e\u3059\u3002.<\/p><p>\u30c7\u30b7\u30b8\u30e7\u30cb\u30f3\u30b0\u30fb\u30b9\u30bf\u30b8\u30aa\u306f\u73fe\u5728\u5229\u7528\u53ef\u80fd\u3067\u3001\u30a8\u30fc\u30b8\u30a7\u30f3\u30c8\u30fb\u30b3\u30f3\u30bd\u30fc\u30eb\u306f\u30d7\u30e9\u30a4\u30d9\u30fc\u30c8\u30d9\u30fc\u30bf\u7248\u3001\u30aa\u30da\u30ec\u30fc\u30bf\u30fc\u306f2025\u5e74\u5f8c\u534a\u304b\u30892026\u5e74\u524d\u534a\u306b\u304b\u3051\u3066\u6bb5\u968e\u7684\u306b\u5c55\u958b\u3055\u308c\u308b\u4e88\u5b9a\u3067\u3059\u3002.<\/p>","protected":false},"excerpt":{"rendered":"<p>Braze has launched its latest line of AI tools called the BrazeAI Product Suite. The purpose of this has been to support marketers in creating customer experiences that are more intelligent, quicker, and more personal. The concept is straightforward: allow businesses to connect their unique AI agents, educate them with their information, and utilize them to decide instantly.The new lineup includes BrazeAI Decisioning Studio, BrazeAI Operator, and BrazeAI Agent Console. These tools use AI agents that can personalize every step of the customer journey automatically. Marketers can use them to decide when, how, and what to send, and the system keeps learning from each interaction. It also folds in OfferFit&rsquo;s [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":23901,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"wprm-recipe-roundup-name":"","wprm-recipe-roundup-description":"","postBodyCss":"","postBodyMargin":[],"postBodyPadding":[],"postBodyBackground":{"backgroundType":"classic","gradient":""},"footnotes":""},"categories":[186,208,211,237,1838,206,85],"tags":[9176,1385,9175,722,328],"ppma_author":[572],"class_list":["post-23880","post","type-post","status-publish","format-standard","has-post-thumbnail","category-ai","category-apac","category-japan","category-news","category-quick-reads","category-regional","category-tech","tag-ai-product-suite","tag-braze","tag-brazeai-operator","tag-customer-engagement","tag-machine-learning"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Braze releases BrazeAI\u2122 suite for customer insights<\/title>\n<meta name=\"description\" content=\"Braze launches its new BrazeAI product line, revolutionizing customer engagement with AI solutions to enhance personalized experiences.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/itbusinesstoday.com\/ja\/tech\/ai\/braze-debuts-brazeai-suite-to-elevate-engagement\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Braze releases BrazeAI\u2122 suite for customer insights\" \/>\n<meta property=\"og:description\" content=\"Braze launches its new BrazeAI product line, revolutionizing customer engagement with AI solutions to enhance personalized 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