{"id":23275,"date":"2025-11-03T10:54:13","date_gmt":"2025-11-03T10:54:13","guid":{"rendered":"https:\/\/itbusinesstoday.com\/?p=23275"},"modified":"2025-11-03T10:54:13","modified_gmt":"2025-11-03T10:54:13","slug":"g-next-launches-vox-live-for-interactive-commerce","status":"publish","type":"post","link":"https:\/\/itbusinesstoday.com\/ja\/martech\/advertising\/g-next-launches-vox-live-for-interactive-commerce\/","title":{"rendered":"G-NEXT\u3001\u30a4\u30f3\u30bf\u30e9\u30af\u30c6\u30a3\u30d6\u30b3\u30de\u30fc\u30b9\u300cVoX Live\u300d\u3092\u63d0\u4f9b\u958b\u59cb"},"content":{"rendered":"

\u682a\u5f0f\u4f1a\u793e\u30b8\u30fc\u30fb\u30cd\u30af\u30b9\u30c8\u306f\u3001\u30c6\u30ec\u30d3\u653e\u9001\u3068TikTok\u30b7\u30e7\u30c3\u30d7\u3092\u9023\u52d5\u3055\u305b\u305f\u65b0\u305f\u306a\u30d0\u30fc\u30c6\u30a3\u30ab\u30eb\u30fb\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9\u300cVoX Live\uff08\u30f4\u30a9\u30c3\u30af\u30b9\u30fb\u30e9\u30a4\u30d6\uff09\u300d\u3092\u958b\u59cb\u3057\u307e\u3059\u3002\u3053\u306e\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u306f\u3001\u9577\u5e74\u30c6\u30ec\u30d3\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u306a\u3069\u3067\u57f9\u3063\u3066\u304d\u305f\u8ca9\u58f2\u30ce\u30a6\u30cf\u30a6\u3092\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u6642\u4ee3\u306e\u5171\u611f\u578b\u8cfc\u8cb7\u4f53\u9a13\u306b\u8ee2\u7528\u3057\u3088\u3046\u3068\u3059\u308b\u3082\u306e\u3067\u3001\u540c\u793e\u306e \"\u58f0\u3092\u96c6\u7d04\u3059\u308b\u88c5\u7f6e\uff1dVoX\uff08\u30dc\u30a4\u30b9\u30fb\u30aa\u30d6\u30fb\u30a8\u30c3\u30af\u30b9\uff09\"\u306e\u5b9f\u7528\u5316\u3068\u4f4d\u7f6e\u4ed8\u3051\u3066\u3044\u307e\u3059\u3002<\/p>\n

\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9\u53c2\u5165\u306e\u80cc\u666f\u3068\u610f\u7fa9<\/h4>\n

G-NEXT\u306f\u3001\"\u4e16\u306e\u4e2d\u306e\u60c5\u5831\u306e\u5206\u65ad\u3092\u306a\u304f\u3057\u3001\u751f\u6d3b\u8005\u3068\u4f01\u696d\u306e\u8ab2\u984c\u89e3\u6c7a\u96c6\u56e3\u306b\u306a\u308a\u305f\u3044 \"\u3068\u3044\u3046\u60f3\u3044\u306e\u3082\u3068\u3001\u30b9\u30c6\u30fc\u30af\u30db\u30eb\u30c0\u30fcDX\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u300cDiscoveriez\u300d\u3092\u63d0\u4f9b\u3057\u3001B2B\u306e\u4f34\u8d70\u8005\u3068\u3057\u3066\u4f01\u696d\u306eDX\u3092\u652f\u63f4\u3057\u3066\u304d\u307e\u3057\u305f\u3002<\/p>\n

\"VoX\uff08\u30dc\u30a4\u30b9\u30fb\u30aa\u30d6\u30fb\u30a8\u30c3\u30af\u30b9\uff09\"\u3092\u8c61\u5fb4\u3059\u308b\u30b3\u30f3\u30bb\u30d7\u30c8\u306f G\u30cd\u30af\u30b9\u30c8<\/a>\"\u3059\u3079\u3066\u306e\u30b9\u30c6\u30fc\u30af\u30db\u30eb\u30c0\u30fc\u306e\u58f0\u306b\u8033\u3092\u50be\u3051\u308b \"ESG\u6642\u4ee3\u306e\u4f01\u696d\u7d4c\u55b6\u3002\u3059\u3079\u3066\u306e\u58f0\u304c\u672a\u6765\u3092\u5909\u3048\u308b\u300d\u3092\u30ad\u30fc\u30ef\u30fc\u30c9\u306b\u3001\u58f0\u3092\u96c6\u3081\u308b\u88c5\u7f6e\uff08\u7bb1\uff09\u3092\u6d3b\u7528\u3057\u3001X\u578b\u306e\u8ab2\u984c\u89e3\u6c7a\u3084\u4f53\u9a13\u306e\u5275\u51fa\u3092\u76ee\u6307\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n

\u3053\u3061\u3089\u3082\u304a\u8aad\u307f\u304f\u3060\u3055\u3044\uff1a QREATION\u304c\u30b7\u30ea\u30fc\u30baA\u306710\u5104\u5186\u306e\u8cc7\u91d1\u8abf\u9054\u3092\u5b9f\u65bd<\/a><\/h4>\n

\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u300cVoX Live\u300d\u306f\u3001\u3053\u306e\u8003\u3048\u3092\u793e\u4f1a\u30fb\u5730\u57df\u30fb\u6d88\u8cbb\u8005\u306b\u5e83\u3081\u308b\u3053\u3068\u3092\u76ee\u7684\u3068\u3057\u305f\u300cVoX\u30b3\u30f3\u30bb\u30d7\u30c8\u4e8b\u696d\u5316\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u300d\u3067\u3059\u3002CRM\uff08\u9867\u5ba2\u63a5\u70b9\uff09\u306b\u95a2\u3059\u308b\u77e5\u898b\u3092\u7d50\u96c6\u3057\u3001\u4f01\u696d\u30fb\u6d88\u8cbb\u8005\u30fb\u5730\u57df\u793e\u4f1a\u3092\u30ea\u30a2\u30eb\u306b\u3064\u306a\u3050\u6311\u6226\u3067\u3059\u3002<\/p>\n

\u304a\u5ba2\u69d8\u306e\u8ab2\u984c\u89e3\u6c7a\u306b\u3068\u3069\u307e\u3089\u305a\u3001\u304a\u5ba2\u69d8\u306e\u5229\u76ca\u8ca2\u732e\u3092\u4e00\u8cab\u3057\u3066\u30b5\u30dd\u30fc\u30c8\u3059\u308b\u30d3\u30b8\u30cd\u30b9\u30b5\u30dd\u30fc\u30c8\u30b5\u30fc\u30d3\u30b9\u3092\u9032\u5316\u3055\u305b\u7d9a\u3051\u307e\u3059\u3002<\/p>\n

\u4eca\u5f8c\u306f\u3001\u653e\u9001\u5c40\u3084\u3075\u308b\u3055\u3068\u7d0d\u7a0e\u306e\u5bc4\u4ed8\u30dd\u30fc\u30bf\u30eb\u904b\u55b6\u4f1a\u793e\u3068\u9023\u643a\u3057\u3001\u5730\u57df\u7279\u7523\u54c1\u4ee5\u5916\u306e\u5546\u54c1\u30e9\u30a4\u30f3\u30ca\u30c3\u30d7\u3092\u62e1\u5145\u3057\u3066\u3044\u304f\u4e88\u5b9a\u3002\u307e\u305f\u3001\u5f93\u6765\u306e\u9867\u5ba2\u652f\u63f4\u30c7\u30fc\u30bf\u30b5\u30dd\u30fc\u30c8\u306e\u4e8b\u696d\u9818\u57df\u306b\u3068\u3069\u307e\u3089\u305a\u3001CRM\u3068\u30b3\u30fc\u30eb\u30bb\u30f3\u30bf\u30fc\u30fb\u7269\u6d41\u62e0\u70b9\u3092\u7d71\u5408\u3057\u305fTikTok Shop\u904b\u55b6\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u306a\u3069\u3001\u9867\u5ba2\u4f01\u696d\u306e\u5229\u76ca\u306b\u8ca2\u732e\u3067\u304d\u308b\u4e8b\u696d\u3092\u5275\u51fa\u3059\u308b\u4e88\u5b9a\u3002\u3055\u3089\u306b\u3001\u6295\u8cc7\u4e8b\u696d\u3092\u7acb\u3061\u4e0a\u3052\u308b\u3053\u3068\u3067\u3001\u65b0\u305f\u306a\u30d3\u30b8\u30cd\u30b9\u652f\u63f4\u306e\u30a8\u30b3\u30b7\u30b9\u30c6\u30e0\u3092\u69cb\u7bc9\u3059\u308b\u3053\u3068\u3082\u691c\u8a0e\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n

\"VoX \"\u306f\u3001\u4f01\u696d\u3001\u6d88\u8cbb\u8005\u3001\u793e\u4f1a\u306e \"\u58f0 \"\u3092\u3064\u306a\u3050\u30c7\u30d0\u30a4\u30b9\u3067\u3059\u3002\u3059\u3079\u3066\u306e\u300c\u58f0\u300d\u3092\u30c7\u30fc\u30bf\u5316\u3057\u3001\u30ca\u30ec\u30c3\u30b8\u5316\u3059\u308b\u3053\u3068\u3067\u8ab2\u984c\u89e3\u6c7a\u306b\u3064\u306a\u3052\u307e\u3059\u3002\u4eca\u5f8c\u306e\u5c55\u958b\u306b\u3054\u671f\u5f85\u304f\u3060\u3055\u3044\u3002<\/p>\n

\u30bd\u30fc\u30b9 PR\u30bf\u30a4\u30e0\u30ba<\/a><\/strong><\/p>","protected":false},"excerpt":{"rendered":"

G-Next Inc. is launching a new vertical live commerce project called “VoX Live,” which links television broadcasting with the TikTok Shop. This project is an attempt to transfer the sales know-how cultivated over many years through television shopping and other means to an empathetic purchasing experience in the social media era, and is positioned as the practical application of the company’s “device for aggregating voices = VoX (Voice of X).” Background and significance of entering live commerce G-Next has been supporting corporate DX as a B2B companion by providing the stakeholder DX platform “Discoveriez,” based on the desire to “eliminate information fragmentation in the world and become a problem-solving group […]<\/p>\n","protected":false},"author":4,"featured_media":23276,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"wprm-recipe-roundup-name":"","wprm-recipe-roundup-description":"","postBodyCss":"","postBodyMargin":[],"postBodyPadding":[],"postBodyBackground":{"backgroundType":"classic","gradient":""},"footnotes":""},"categories":[191,208,211,92,237,206],"tags":[451,8917,5936,4509,8916],"ppma_author":[205],"class_list":{"0":"post-23275","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-advertising","8":"category-apac","9":"category-japan","10":"category-martech","11":"category-news","12":"category-regional","13":"tag-advertising","14":"tag-g-next","15":"tag-live-commerce","16":"tag-tiktok-shop","17":"tag-vox-live"},"yoast_head":"\nG-Next Launches Live Commerce Platform \u201cVoX Live\u201d<\/title>\n<meta name=\"description\" content=\"G-Next launches \u201cVoX Live,\u201d a live commerce project connecting TV broadcasts with TikTok Shop to create a social-era shopping experience.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/itbusinesstoday.com\/ja\/martech\/advertising\/g-next-launches-vox-live-for-interactive-commerce\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"G-Next Launches Live Commerce Platform \u201cVoX Live\u201d\" \/>\n<meta property=\"og:description\" content=\"G-Next launches \u201cVoX Live,\u201d a live commerce project connecting TV broadcasts with TikTok Shop to create a social-era shopping experience.\" \/>\n<meta property=\"og:url\" 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