{"id":23201,"date":"2025-10-31T10:47:31","date_gmt":"2025-10-31T10:47:31","guid":{"rendered":"https:\/\/itbusinesstoday.com\/?p=23201"},"modified":"2025-10-31T10:47:31","modified_gmt":"2025-10-31T10:47:31","slug":"partnerprop-and-knowledgework-partner-to-boost-sales","status":"publish","type":"post","link":"https:\/\/itbusinesstoday.com\/ja\/martech\/marketing\/partnerprop-and-knowledgework-partner-to-boost-sales\/","title":{"rendered":"PartnerProp\u3068Knowledgework\u304c\u63d0\u643a\u3057\u3001\u8ca9\u58f2\u3092\u5f37\u5316"},"content":{"rendered":"

PartnerProp Inc., provider of the PRM “PartnerProp” that enables partner marketing, has entered into a strategic partnership with Knowledge Work Inc. and will begin offering joint solutions that realize sales support and channel optimization in the agency and partner channel areas.<\/p>

In a company’s growth strategy, the importance of “partner sales,” including resellers and distributors, is increasing in addition to the company’s own sales capabilities.<\/p>

\u3057\u304b\u3057\u3001\u672c\u793e\u3068\u5354\u529b\u4f1a\u793e\u304c\u7570\u306a\u308b\u7d44\u7e54\u3067\u9023\u643a\u3057\u3066\u3044\u308b\u305f\u3081\u3001\u60c5\u5831\u5171\u6709\u304c\u9045\u308c\u304c\u3061\u3067\u5206\u65ad\u3055\u308c\u3001\u5546\u54c1\u306b\u5bfe\u3059\u308b\u7406\u89e3\u306b\u5dee\u304c\u751f\u3058\u3084\u3059\u3044\u3002\u3055\u3089\u306b\u3001\u7d99\u7d9a\u7684\u306a\u30b9\u30ad\u30eb\u30a2\u30c3\u30d7\u306e\u4ed5\u7d44\u307f\u3065\u304f\u308a\u3082\u5bb9\u6613\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>

\u3053\u3061\u3089\u3082\u304a\u8aad\u307f\u304f\u3060\u3055\u3044\uff1a \u30b7\u30e3\u30ce\u30f3\u3001Sansan\u3068\u63d0\u643a\u3057\u65e5\u672c\u3067ABM\u3092\u63a8\u9032<\/a><\/h4>

\u3055\u3089\u306b\u3001\u8907\u6570\u306e\u30d1\u30fc\u30c8\u30ca\u30fc\u3084\u62c5\u5f53\u8005\u304c\u72ec\u81ea\u306b\u884c\u52d5\u3059\u308b\u5834\u5408\u3001\u7ba1\u7406\u306f\u3088\u308a\u8907\u96d1\u306b\u306a\u308a\u3001\u8907\u6570\u306e\u30e1\u30c7\u30a3\u30a2\u306b\u4f9d\u5b58\u3057\u305f\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306f\u5206\u65ad\u3092\u62db\u304d\u304c\u3061\u3067\u3059\u3002<\/p>

\u3053\u308c\u3089\u306e\u8981\u56e0\u304c\u8907\u5408\u7684\u306b\u4f5c\u7528\u3057\u3066\u3001\u8ca9\u58f2\u30d7\u30ed\u30bb\u30b9\u5168\u4f53\u306e\u9023\u643a\u4e0d\u8db3\u3092\u5f15\u304d\u8d77\u3053\u3057\u3001\u69cb\u9020\u7684\u306a\u554f\u984c\u3092\u9732\u5448\u3057\u3066\u3044\u305f\u305f\u3081\u3001\u540c\u793e\u306f\u671f\u5f85\u901a\u308a\u306e\u6210\u679c\u3092\u4e0a\u3052\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u305b\u3093\u3067\u3057\u305f\u3002<\/p>

\u305d\u306e\u4e00\u65b9\u3067\u3001\u5275\u8a2d\u4ee5\u6765\u3001 Knowledge Work<\/a> \u306f\u3001\u73fe\u5834\u3067\u50cd\u304f\u4e00\u4eba\u3072\u3068\u308a\u306e\u80fd\u529b\u958b\u767a\uff08\u6210\u679c\u306e\u5275\u51fa\u3068\u80fd\u529b\u306e\u5411\u4e0a\uff09\u306b\u6ce8\u529b\u3057\u3001\u55b6\u696d\u6d3b\u52d5\u3092\u652f\u63f4\u3059\u308b\u624b\u6cd5\u3084\u30c7\u30fc\u30bf\u3092\u84c4\u7a4d\u3057\u3066\u304d\u307e\u3057\u305f\u3002<\/p>

Leveraging this foundation, we will combine our “expertise in building sales enablement systems and knowledge management” with PartnerProp<\/a>‘s “expertise in partner marketing” to create a new “partner enablement” category and provide more comprehensive and strategic solutions to the sales challenges our clients face with their agencies.<\/p>

Through this partnership, we aim to build a new foundation for real-time, two-way sharing of content and know-how from the sales field, and to realize “partner enablement” that will raise the overall strength of agency sales.<\/p>

\u30bd\u30fc\u30b9 PRTimes<\/a><\/strong><\/p>","protected":false},"excerpt":{"rendered":"

PartnerProp Inc., provider of the PRM “PartnerProp” that enables partner marketing, has entered into a strategic partnership with Knowledge Work Inc. and will begin offering joint solutions that realize sales support and channel optimization in the agency and partner channel areas.In a company’s growth strategy, the importance of “partner sales,” including resellers and distributors, is increasing in addition to the company’s own sales capabilities.However, because the headquarters and partner companies are different organizations working together, information sharing tends to be delayed and fragmented, which can lead to differences in understanding of products. Furthermore, it is not easy to build a system for continuous skill development.Also Read: Shannon Partners with Sansan […]<\/p>\n","protected":false},"author":4,"featured_media":23223,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"wprm-recipe-roundup-name":"","wprm-recipe-roundup-description":"","postBodyCss":"","postBodyMargin":[],"postBodyPadding":[],"postBodyBackground":{"backgroundType":"classic","gradient":""},"footnotes":""},"categories":[208,211,190,92,237,206],"tags":[8890,571,6775,8891,566],"ppma_author":[205],"class_list":["post-23201","post","type-post","status-publish","format-standard","has-post-thumbnail","category-apac","category-japan","category-marketing","category-martech","category-news","category-regional","tag-knowledgework","tag-marketing","tag-open-innovation","tag-partnerprop","tag-sales-support"],"yoast_head":"\nPartnerProp, 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