{"id":23039,"date":"2025-10-28T08:35:52","date_gmt":"2025-10-28T08:35:52","guid":{"rendered":"https:\/\/itbusinesstoday.com\/?p=23039"},"modified":"2025-10-28T08:35:52","modified_gmt":"2025-10-28T08:35:52","slug":"amato-pharmaceutical-boosts-data-accuracy-with-ecforce","status":"publish","type":"post","link":"https:\/\/itbusinesstoday.com\/ja\/health-tech\/pharma\/amato-pharmaceutical-boosts-data-accuracy-with-ecforce\/","title":{"rendered":"\u30a2\u30de\u30fc\u30c8\u88fd\u85ac\u3001Ecforce \u3067\u30c7\u30fc\u30bf\u306e\u7cbe\u5ea6\u3092\u5411\u4e0a"},"content":{"rendered":"
Amato Pharmaceutical Co<\/a>., Ltd., a pharmaceutical manufacturer with over 200 years of history that develops the hemorrhoid medication Borraginor®, has introduced the AI ​​commerce platform “ecforce,” the data utilization dashboard tool “ecforce bi,” and the chat-based interactive EFO “ecforce efo” to its “BORRA Online Shop.”<\/div>

200\u5e74\u4ee5\u4e0a\u306e\u6b74\u53f2\u3092\u6301\u3064\u533b\u85ac\u54c1\u30e1\u30fc\u30ab\u30fc\u3001\u30a2\u30de\u30c8\u88fd\u85ac\u306e\u6311\u6226<\/strong><\/p>

Amato Pharmaceutical is a pharmaceutical company with over 200 years of history that develops the hemorrhoid medication “Borragynol®.” In recent years, the company has been actively pursuing new initiatives, such as the development of new brands such as “BORRA®,” which addresses problems associated with poor lifestyle habits, a factor in the development of hemorrhoids, and “FEMBORRA®,” which alleviates problems associated with imbalances in female hormones. There is no significant bias in customer demographics between men and women, and the demographics of “Borragynol®” and “BORRA®” customers are similar in age, with the majority being in their 60s and 70s. Elderly customers in particular are encouraged to purchase Borragynol by their trust in the product.<\/p>

It was against this backdrop that we launched the new “BORRA Online Shop” in 2022. The background to the launch of the “BORRA Online Shop” was the growing health awareness among consumers, and with the importance of prevention and pre-disease measures gaining attention, we felt a strong need to develop products that address prevention and the causes of disease. In addition, the changes in organizational structure that came with Amato Pharmaceutical joining the Rohto Pharmaceutical Group in 2021 also fueled momentum for new challenges. With the launch of the “BORRA Online Shop,” we have received feedback from young customers saying, “It was very helpful to be able to purchase on the e-commerce site,” and we have realized that it is being used by a wide range of generations.<\/div>

\u3053\u3061\u3089\u3082\u304a\u8aad\u307f\u304f\u3060\u3055\u3044\uff1a LKJ\u3001\u3044\u3059\u309e\u81ea\u52d5\u8eca\u3001\u5bcc\u58eb\u901a\u304c\u533b\u85ac\u54c1\u7269\u6d41\u306e\u5b9f\u8a3c\u5b9f\u9a13\u3092\u958b\u59cb<\/a><\/h4>

ecforce\u3078\u306e\u4e57\u308a\u63db\u3048\u3092\u6c7a\u3081\u305f\u306e\u306f\u3001\u62e1\u5f35\u6027\u306e\u9ad8\u3044\u6a5f\u80fd\u3001\u4e07\u5168\u306e\u30b5\u30dd\u30fc\u30c8\u4f53\u5236\u3001\u305d\u3057\u3066\u5b89\u5fc3\u611f\u3067\u3059\u3002<\/strong><\/p>

Several issues became apparent as the “BORRA Online Shop” was operated. The first issue was the integration between systems. The cart system, landing page management, and sales data analysis system all existed separately, making it difficult to maintain data consistency between these systems. This resulted in discrepancies depending on whether or not cancellations were included in order data, leading to inconsistent subscription retention rates. To resolve this issue, a system was needed that could centrally manage not only the cart but also landing page and sales analysis. The second issue was the increasing complexity of product code management. While this was not an issue at the start of the business, as the number of products and bulk purchase offers increased, product codes became more complex. When registering a single product, it was necessary to register the product code separately for each subscription delivery interval (30 days, 60 days, 90 days, etc.), making management cumbersome.<\/p>

\u30ab\u30fc\u30c8\u30b7\u30b9\u30c6\u30e0\u306e\u9078\u5b9a\u6761\u4ef6\u306f4\u3064\u3042\u308a\u307e\u3057\u305f\u30021\u3064\u76ee\u306f\u3001\u30af\u30ed\u30b9\u30e2\u30fc\u30eb\u3068\u306e\u30c7\u30fc\u30bf\u9023\u643a\u304c\u30b9\u30e0\u30fc\u30ba\u306b\u884c\u3048\u308b\u3053\u3068\u30022\u3064\u76ee\u306f\u3001\u30ab\u30fc\u30c8\u3001\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u3001\u58f2\u4e0a\u5206\u6790\u3092\u4e00\u5143\u7ba1\u7406\u3067\u304d\u308b\u3053\u3068\u30023\u3064\u76ee\u306f\u3001\u30b7\u30b9\u30c6\u30e0\u79fb\u884c\u6642\u306e\u30b5\u30dd\u30fc\u30c8\u304c\u4e07\u5168\u3067\u3042\u308b\u3053\u3068\u3002ecforce\u306f\u3001\u30a8\u30e9\u30fc\u767a\u751f\u6642\u306e\u8fc5\u901f\u306a\u5bfe\u5fdc\u3001\u4e07\u5168\u306e\u30b5\u30dd\u30fc\u30c8\u4f53\u5236\u3001\u81ea\u793e\u958b\u767a\u306b\u3088\u308b\u5c06\u6765\u7684\u306a\u6a5f\u80fd\u62e1\u5f35\u3078\u306e\u671f\u5f85\u3001\u696d\u754c\u5185\u3067\u306e\u77e5\u540d\u5ea6\u3084\u4fe1\u983c\u6027\u306a\u3069\u3001\u3055\u307e\u3056\u307e\u306a\u8981\u7d20\u3092\u517c\u306d\u5099\u3048\u3066\u3044\u307e\u3057\u305f\u3002\u5c06\u6765\u7684\u306b\u4f1a\u8a08\u30b7\u30b9\u30c6\u30e0\u306a\u3069\u306e\u8ffd\u52a0\u6a5f\u80fd\u3092\u5c0e\u5165\u3059\u308b\u53ef\u80fd\u6027\u3082\u3042\u308a\u3001ecforce\u3068\u306e\u9023\u643a\u3082\u3057\u3084\u3059\u3044\u3068\u8003\u3048\u5c0e\u5165\u3092\u6c7a\u3081\u307e\u3057\u305f\u3002<\/div>
<\/div>
\n

\u30b7\u30b9\u30c6\u30e0\u79fb\u884c\u306e\u691c\u8a0e\u81ea\u4f53\u306f2024\u5e743\u6708\u9803\u304b\u3089\u30b9\u30bf\u30fc\u30c8\u3057\u3001\u540c\u5e7411\u6708\u306bEC\u30b5\u30a4\u30c8\u3092\u30ea\u30cb\u30e5\u30fc\u30a2\u30eb\u3001\u7d045\u30ab\u6708\u3067\u5b8c\u4e86\u3057\u307e\u3057\u305f\u3002\u30af\u30ec\u30b8\u30c3\u30c8\u30ab\u30fc\u30c9\u60c5\u5831\u306e\u79fb\u884c\u3084\u3001\u65e7\u30b7\u30b9\u30c6\u30e0\u3068\u65b0\u30b7\u30b9\u30c6\u30e0\u306e\u5546\u54c1\u8a2d\u5b9a\u306e\u69cb\u9020\u7684\u306a\u9055\u3044\u306a\u3069\u3001\u82e6\u52b4\u3082\u3042\u308a\u307e\u3057\u305f\u304c\u3001ecforce\u306e\u62c5\u5f53\u8005\u304c\u7d30\u304b\u304f\u30ed\u30fc\u30c9\u30de\u30c3\u30d7\u3092\u63d0\u793a\u3057\u3066\u304f\u308c\u305f\u308a\u3001\u624b\u539a\u3044\u30b5\u30dd\u30fc\u30c8\u304c\u3042\u3063\u305f\u304a\u304b\u3052\u3067\u3001\u6bd4\u8f03\u7684\u30b9\u30e0\u30fc\u30ba\u306b\u79fb\u884c\u3067\u304d\u307e\u3057\u305f\u3002<\/p>\n

ecforce\u3092\u5c0e\u5165\u3059\u308b\u3053\u3068\u3067\u3001PDCA\u30b5\u30a4\u30af\u30eb\u3092\u7d20\u65e9\u304f\u56de\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/strong><\/p>\n

ecforce\u3068\u4e00\u7dd2\u306becforce efo\u3092\u5c0e\u5165\u3057\u305f\u3053\u3068\u3067\u3001\u52b9\u679c\u691c\u8a3c\u304c\u5bb9\u6613\u306b\u306a\u308a\u307e\u3057\u305f\u3002\u4ee5\u524d\u306f\u3001\u30b7\u30b9\u30c6\u30e0\u7ba1\u7406\u8005\u306b\u9023\u7d61\u3057\u3066\u30ec\u30dd\u30fc\u30c8\u3092\u51fa\u3057\u3066\u3082\u3089\u3063\u3066\u3044\u307e\u3057\u305f\u304c\u3001\u6642\u9593\u304c\u304b\u304b\u308b\u305f\u3081\u30b9\u30d4\u30fc\u30c7\u30a3\u30fc\u306a\u6539\u5584\u3084A\/B\u30c6\u30b9\u30c8\u304c\u56f0\u96e3\u3067\u3057\u305f\u3002ecforce efo\u3092\u5c0e\u5165\u3057\u305f\u3053\u3068\u3067\u3001\u81ea\u5206\u305f\u3061\u3067\u7ba1\u7406\u753b\u9762\u3092\u898b\u306a\u304c\u3089\u3001\u843d\u3068\u3057\u3069\u3053\u308d\u3084\u30a8\u30e9\u30fc\u306a\u3069\u306e\u8ab2\u984c\u3092\u78ba\u8a8d\u3057\u3001\u30bf\u30a4\u30e0\u30ea\u30fc\u306b\u4fee\u6b63\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u3001PDCA\u30b5\u30a4\u30af\u30eb\u3092\u9ad8\u901f\u3067\u56de\u3059\u3053\u3068\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n<\/div>

\n

Additionally, for complex settings such as different delivery cycles for the same product, such as supplements, such as 30-day or 60-day supplies, or switching products between the first and second purchases, we use the “regular sales function.” ecforce can flexibly accommodate even complex changes, so we are able to set up the content we want.<\/p>\n<\/div>

\u307e\u305f\u3001\u4ee5\u524d\u306e\u30ab\u30fc\u30c8\u30b7\u30b9\u30c6\u30e0\u3067\u306f\u3001\u5916\u90e8\u30c4\u30fc\u30eb\u3092\u4f7f\u3063\u3066\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u3092\u7ba1\u7406\u3057\u3066\u3044\u305f\u306e\u3067\u3059\u304c\u3001\u30ab\u30fc\u30c8\u30b7\u30b9\u30c6\u30e0\u306b\u5165\u3063\u3066\u304f\u308b\u30c7\u30fc\u30bf\u304c\u30ba\u30ec\u3066\u3057\u307e\u3046\u30b1\u30fc\u30b9\u304c\u3042\u308a\u307e\u3057\u305f\u3002ecforce\u3092\u5c0e\u5165\u3057\u3066\u304b\u3089\u306f\u3001ecforce\u306e\u7ba1\u7406\u753b\u9762\u3067\u3059\u3079\u3066\u3092\u4e00\u5143\u7ba1\u7406\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u3001\u30c7\u30fc\u30bf\u306e\u7cbe\u5ea6\u304c\u5927\u5e45\u306b\u5411\u4e0a\u3057\u307e\u3057\u305f\u3002<\/div>
<\/div>
We’ve also seen the benefits of ecforce in terms of improving work efficiency. For example, when testing new creative or new appealing content for web advertising, it’s easy to create new pages and perform A\/B testing smoothly, and ecforce’s functions have led to the speedy implementation and improvement of measures. Previously, when assigning product codes, six to seven different code patterns were required for each product, but now that work has been reduced, we’ve been able to significantly reduce work time.<\/div>
<\/div>
\u30bd\u30fc\u30b9 PRTimes<\/a><\/strong><\/div>","protected":false},"excerpt":{"rendered":"

Amato Pharmaceutical Co., Ltd., a pharmaceutical manufacturer with over 200 years of history that develops the hemorrhoid medication Borraginor®, has introduced the AI ​​commerce platform “ecforce,” the data utilization dashboard tool “ecforce bi,” and the chat-based interactive EFO “ecforce efo” to its “BORRA Online Shop.”The challenge of Amato Pharmaceutical, a pharmaceutical manufacturer with over 200 years of historyAmato Pharmaceutical is a pharmaceutical company with over 200 years of history that develops the hemorrhoid medication “Borragynol®.” In recent years, the company has been actively pursuing new initiatives, such as the development of new brands such as “BORRA®,” which addresses problems associated with poor lifestyle habits, a factor in the development of […]<\/p>\n","protected":false},"author":4,"featured_media":23044,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"wprm-recipe-roundup-name":"","wprm-recipe-roundup-description":"","postBodyCss":"","postBodyMargin":[],"postBodyPadding":[],"postBodyBackground":{"backgroundType":"classic","gradient":""},"footnotes":""},"categories":[208,89,211,237,182,206],"tags":[8812,8813,5404,409,424],"ppma_author":[205],"class_list":["post-23039","post","type-post","status-publish","format-standard","has-post-thumbnail","category-apac","category-health-tech","category-japan","category-news","category-pharma","category-regional","tag-ai-commerce-platform","tag-amato-pharmaceutical","tag-bi-tools","tag-ecforce","tag-pharma"],"yoast_head":"\nAmato 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