{"id":22949,"date":"2025-10-27T11:11:34","date_gmt":"2025-10-27T11:11:34","guid":{"rendered":"https:\/\/itbusinesstoday.com\/?p=22949"},"modified":"2025-10-27T11:11:34","modified_gmt":"2025-10-27T11:11:34","slug":"global-metaverse-ready-customer-engagement-how-innovations-are-transforming-brand-experiences","status":"publish","type":"post","link":"https:\/\/itbusinesstoday.com\/ja\/martech\/global-metaverse-ready-customer-engagement-how-innovations-are-transforming-brand-experiences\/","title":{"rendered":"\u30b0\u30ed\u30fc\u30d0\u30eb\u306a\u30e1\u30bf\u30d0\u30fc\u30b9\u306b\u5bfe\u5fdc\u3057\u305f\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\uff1a\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u304c\u30d6\u30e9\u30f3\u30c9\u4f53\u9a13\u3092\u3069\u3046\u5909\u3048\u308b\u304b"},"content":{"rendered":"<p>\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u306e\u5f62\u304c\u5909\u308f\u308a\u3064\u3064\u3042\u308a\u307e\u3059\u3002\u30af\u30ea\u30c3\u30af\u3068\u30b9\u30af\u30ed\u30fc\u30eb\u304b\u3089\u59cb\u307e\u3063\u305f\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u306f\u3001\u4eca\u3084\u6587\u5b57\u901a\u308a\u3001\u4eba\u3005\u304c\u305d\u306e\u4e2d\u306b\u5165\u3063\u3066\u3044\u3051\u308b\u3088\u3046\u306a\u5834\u6240\u3078\u3068\u5411\u304b\u3063\u3066\u3044\u307e\u3059\u3002\u5e73\u9762\u7684\u306a\u30b9\u30af\u30ea\u30fc\u30f3\u304b\u3089\u7acb\u4f53\u7684\u306a\u30a4\u30f3\u30bf\u30e9\u30af\u30b7\u30e7\u30f3\u3078\u306e\u79fb\u884c\u306f\u3001\u5358\u306a\u308b\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306e\u5909\u5316\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u305d\u308c\u306f\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u306e\u5b58\u5728\u611f\u306e\u611f\u3058\u65b9\u306e\u5909\u5316\u306a\u306e\u3067\u3059\u3002<\/p>\n<p>\u3053\u306e\u30b7\u30d5\u30c8\u306f\u3001\u591a\u304f\u306e\u4eba\u304c\u30e1\u30bf\u30d0\u30fc\u30b9\u5bfe\u5fdc\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3068\u547c\u3076\u3082\u306e\u3092\u751f\u307f\u51fa\u3057\u3066\u3044\u307e\u3059\u3002\u305d\u308c\u306f\u3001\u3088\u308a\u6df1\u304f\u3001\u3088\u308a\u30d1\u30fc\u30bd\u30ca\u30eb\u306a\u30a4\u30f3\u30bf\u30e9\u30af\u30b7\u30e7\u30f3\u3092\u5275\u9020\u3059\u308b\u305f\u3081\u306b\u3001\u5171\u6709\u3055\u308c\u305f\u6c38\u7d9a\u7684\u306a3D\u7a7a\u9593\u3092\u5229\u7528\u3059\u308b\u3053\u3068\u3092\u610f\u5473\u3057\u307e\u3059\u3002\u9867\u5ba2\u306f\u3082\u306f\u3084\u5916\u304b\u3089\u898b\u3066\u3044\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u4f53\u9a13\u306e\u4e00\u90e8\u306a\u306e\u3067\u3059\u3002<\/p>\n<p>\u3053\u306e\u5909\u5316\u306e\u539f\u52d5\u529b\u3068\u306a\u3063\u3066\u3044\u308b\u306e\u306f\u30013\u3064\u306e\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3067\u3059\u3002\u62e1\u5f35\u73fe\u5b9f\u306f\u6ca1\u5165\u611f\u3092\u9ad8\u3081\u307e\u3059\u3002 <a href=\"https:\/\/resources.itbusinesstoday.com\/whitepapers\/54979-Microsoft-CPL-Surface-ENT-SMC-Japan-5-landing.php?e=#e-mail\">\u4eba\u5de5\u77e5\u80fd<\/a> 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<a class=\"p-url\" href=\"https:\/\/itbusinesstoday.com\/ja\/industrial-tech\/science\/quantum-sensors-how-japan-is-redefining-navigation-defense-and-healthcare\/\" rel=\"bookmark\">\u91cf\u5b50\u30bb\u30f3\u30b5\u30fc\uff1a\u65e5\u672c\u306f\u3044\u304b\u306b\u3057\u3066\u30ca\u30d3\u30b2\u30fc\u30b7\u30e7\u30f3\u3001\u9632\u885b\u3001\u30d8\u30eb\u30b9\u30b1\u30a2\u3092\u518d\u5b9a\u7fa9\u3057\u3088\u3046\u3068\u3057\u3066\u3044\u308b\u306e\u304b<\/a><\/h4>\n<h2>\u5909\u9769\u306e\u898f\u6a21<\/h2>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-22987\" src=\"https:\/\/itbusinesstoday.com\/wp-content\/uploads\/2025\/10\/The-Scale-of-the-Transformation.webp\" alt=\"Global Metaverse-Ready Customer Engagement\" width=\"1200\" height=\"800\" \/><\/p>\n<p>\u4e16\u754c\u306f\u3082\u3046\u30e1\u30bf\u30d0\u30fc\u30b9\u3092\u5f85\u3063\u3066\u3044\u307e\u305b\u3093\u3002\u30e1\u30bf\u30d0\u30fc\u30b9\u306f\u3059\u3067\u306b\u3001\u4eba\u3005\u304c\u30d6\u30e9\u30f3\u30c9\u3068\u3064\u306a\u304c\u308b\u65b9\u6cd5\u3092\u5f62\u6210\u3057\u3066\u3044\u307e\u3059\u3002\u304b\u3064\u3066\u306f\u5225\u306e\u30c7\u30b8\u30bf\u30eb\u30d6\u30fc\u30e0\u306e\u3088\u3046\u306b\u898b\u3048\u305f\u3082\u306e\u304c\u3001\u5f90\u3005\u306b\u65b0\u3057\u3044\u30d3\u30b8\u30cd\u30b9\u306e\u3084\u308a\u65b9\u306b\u5909\u308f\u308a\u3064\u3064\u3042\u308b\u306e\u3067\u3059\u3002<\/p>\n<p>\u5bcc\u58eb\u901a\u306e\u300c\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\uff06\u30b5\u30fc\u30d3\u30b9\u30fb\u30d3\u30b8\u30e7\u30f32025\u300d\u306f\u3001\u3053\u306e\u30b7\u30d5\u30c8\u304c\u73fe\u5b9f\u306e\u3082\u306e\u3067\u3042\u308b\u3053\u3068\u3092\u8a3c\u660e\u3057\u3066\u3044\u307e\u3059\u3002\u4e16\u754c15\u30ab\u56fd\u3001800\u4eba\u306e\u30d3\u30b8\u30cd\u30b9\u30ea\u30fc\u30c0\u30fc\u3092\u5bfe\u8c61\u3068\u3057\u305f\u8abf\u67fb\u3067\u3001 <a href=\"https:\/\/www.fujitsu.com\/global\/about\/resources\/news\/press-releases\/2025\/0606-01.html\">81\u30d1\u30fc\u30bb\u30f3\u30c8<\/a> 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<a href=\"https:\/\/www.sony.com\/en\/SonyInfo\/blog\/2025\/01\/08\/\">CES 2025<\/a> 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<a href=\"https:\/\/global.fujitsu\/en-global\/pr\/news\/2025\/10\/07-01\">\u8d8a\u524d\u5e02<\/a> 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href=\"https:\/\/group.ntt\/en\/magazine\/blog\/another_me\/\">\u3082\u3046\u3072\u3068\u308a\u306e\u79c1\u30c7\u30b8\u30bf\u30eb\u30fb\u30a2\u30eb\u30bf\u30fc\u30a8\u30b4\u9769\u547d\u306e\u30d1\u30a4\u30aa\u30cb\u30a2<\/a>'\u306f\u3001\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\u3068AI\u304c\u3069\u306e\u3088\u3046\u306b\u878d\u5408\u3057\u3001\u4eba\u9593\u306e\u3088\u3046\u306a\u30a4\u30f3\u30bf\u30e9\u30af\u30b7\u30e7\u30f3\u3092\u751f\u307f\u51fa\u3059\u3053\u3068\u304c\u3067\u304d\u308b\u304b\u3092\u793a\u3057\u307e\u3057\u305f\u3002\u30c7\u30b8\u30bf\u30eb\u30d2\u30e5\u30fc\u30de\u30f3\u306f\u3001\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u8a71\u3092\u805e\u304d\u3001\u5fdc\u7b54\u3057\u3001\u30ac\u30a4\u30c9\u3057\u3001\u898f\u6a21\u304c\u5927\u304d\u304f\u306a\u3063\u3066\u3082\u30d1\u30fc\u30bd\u30ca\u30eb\u306b\u611f\u3058\u3089\u308c\u308b\u652f\u63f4\u3092\u63d0\u4f9b\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002\u30d0\u30fc\u30c1\u30e3\u30eb\u306a\u5e97\u8217\u30a2\u30b7\u30b9\u30bf\u30f3\u30c8\u306f\u3001\u3042\u306a\u305f\u306e\u597d\u307f\u3092\u8a18\u61b6\u3057\u3001\u6c17\u5206\u306b\u5fdc\u3058\u3066\u53e3\u8abf\u3092\u8abf\u6574\u3057\u3001\u81ea\u7136\u306b\u5546\u54c1\u3092\u52e7\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3053\u308c\u306f\u3082\u306f\u3084\u6982\u5ff5\u3067\u306f\u306a\u304f\u3001\u30b5\u30fc\u30d3\u30b9\u306e\u6b21\u306e\u6bb5\u968e\u306a\u306e\u3067\u3059\u3002<\/p>\n<p><strong>\u30d6\u30ed\u30c3\u30af\u30c1\u30a7\u30fc\u30f3\u3068\u76f8\u4e92\u904b\u7528\u6027<\/strong><\/p>\n<p>\u4fe1\u983c\u3068\u6240\u6709\u304c\u30c7\u30b8\u30bf\u30eb\u30e9\u30a4\u30d5\u306e\u672a\u6765\u3092\u6c7a\u5b9a\u3065\u3051\u307e\u3059\u3002 <a href=\"https:\/\/itbusinesstoday.com\/ja\/fintech\/blockchain\/how-blockchain-is-rewiring-japans-intellectual-property-backbone\/\">\u30d6\u30ed\u30c3\u30af\u30c1\u30a7\u30fc\u30f3<\/a> 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<a href=\"https:\/\/www.jftc.go.jp\/en\/pressreleases\/yearly-2025\/index.html\">\u516c\u6b63\u53d6\u5f15\u59d4\u54e1\u4f1a<\/a> 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<a href=\"https:\/\/resources.itbusinesstoday.com\/whitepapers\/58768-HPE-EMEA-CPL-Q2-Q3-ABM-Japan-8-landing.php\">\u30af\u30e9\u30a6\u30c9<\/a> \u30b9\u30c8\u30ea\u30fc\u30df\u30f3\u30b0\u306f\u3001\u5e83\u304f\u516c\u5e73\u306a\u30a2\u30af\u30bb\u30b9\u3092\u7dad\u6301\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u6b21\u306e\u5927\u304d\u306a\u52dd\u5229\u306f\u3001\u72ec\u5360\u3067\u306f\u306a\u304f\u3001\u5305\u6442\u304b\u3089\u751f\u307e\u308c\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<h2>\u30a8\u30f3\u30dc\u30c7\u30a3\u30fc\u30c9\u30fb\u30b3\u30de\u30fc\u30b9\u306e\u672a\u6765<\/h2>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-22988\" src=\"https:\/\/itbusinesstoday.com\/wp-content\/uploads\/2025\/10\/The-Future-of-Embodied-Commerce.webp\" alt=\"Global Metaverse-Ready Customer Engagement\" width=\"1200\" height=\"800\" \/><\/p>\n<p>\u30e1\u30bf\u30d0\u30fc\u30b9\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u3068\u30d6\u30e9\u30f3\u30c9\u306e\u53cc\u65b9\u306b\u3068\u3063\u3066\u65b0\u3057\u3044\u4ea4\u6d41\u306e\u65b9\u6cd5\u3067\u3042\u308a\u3001\u4e00\u6642\u7684\u306a\u73fe\u8c61\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002 <a href=\"https:\/\/itbusinesstoday.com\/ja\/martech\/customer-experience\/hakuhodo-unveils-virtual-salesperson-service-prototype-using-generative-ai-for-enhanced-customer-engagement\/\">\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8<\/a> \u30e1\u30bf\u30d0\u30fc\u30b9\u3067\u306f\u3001\u3082\u306f\u3084\u53d6\u5f15\u306e\u554f\u984c\u3067\u306f\u306a\u304f\u3001\u53c2\u52a0\u3059\u308b\u3053\u3068\u306b\u91cd\u304d\u304c\u7f6e\u304b\u308c\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u304b\u3089\u306e\u6210\u9577\u306f\u3001\u3053\u308c\u307e\u3067\u4ee5\u4e0a\u306b\u4e0d\u6109\u5feb\u306a\u5e83\u544a\u3067\u306f\u306a\u304f\u3001\u3088\u308a\u751f\u304d\u751f\u304d\u3068\u3057\u305f\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u3001\u6c38\u7d9a\u7684\u306a\u5171\u6709\u4f53\u9a13\u306b\u3088\u3063\u3066\u3082\u305f\u3089\u3055\u308c\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u30b0\u30ed\u30fc\u30d0\u30eb\u30d6\u30e9\u30f3\u30c9\u306b\u3068\u3063\u3066\u3001\u8ab2\u984c\u306f\u660e\u78ba\u3067\u3059\u3002\u5b58\u5728\u611f\u3060\u3051\u3067\u306f\u3082\u306f\u3084\u6ce8\u76ee\u3055\u308c\u307e\u305b\u3093\u3002\u6ce8\u76ee\u3055\u308c\u308b\u306e\u306f\u5b9f\u7528\u6027\u3067\u3059\u3002\u4f01\u696d\u304c\u554f\u984c\u3092\u89e3\u6c7a\u3057\u3001\u4fa1\u5024\u3092\u4ed8\u52a0\u3057\u3001\u5e30\u5c5e\u610f\u8b58\u3092\u751f\u307f\u51fa\u3059\u3088\u3046\u306a\u4f53\u9a13\u3092\u30c7\u30b6\u30a4\u30f3\u3059\u308c\u3070\u3001\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u306f\u81ea\u7136\u3068\u3064\u3044\u3066\u304d\u307e\u3059\u3002\u672a\u6765\u306e\u9867\u5ba2\u306f\u3001\u5358\u306b\u6d88\u8cbb\u3059\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u671f\u5f85\u3057\u3066\u3044\u308b\u306e\u3067\u3059\u3002<\/p>\n<p>\u771f\u306e\u52dd\u8005\u306f\u3001\u502b\u7406\u3001\u30a2\u30af\u30bb\u30b9\u3001\u30e6\u30fc\u30b6\u30fc\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u3092\u4e2d\u5fc3\u306b\u636e\u3048\u308b\u30d6\u30e9\u30f3\u30c9\u3067\u3057\u3087\u3046\u3002\u5f7c\u3089\u306f\u6ca1\u5165\u611f\u3092\u30b9\u30da\u30af\u30bf\u30af\u30eb\u3067\u306f\u306a\u304f\u3001\u8cac\u4efb\u3068\u3057\u3066\u6271\u3046\u3067\u3057\u3087\u3046\u3002\u30e1\u30bf\u30d0\u30fc\u30b9\u306f\u3001\u64cd\u4f5c\u3067\u306f\u306a\u304f\u3001\u610f\u5473\u306e\u305f\u3081\u306b\u30c7\u30b6\u30a4\u30f3\u3059\u308b\u30af\u30ea\u30a8\u30a4\u30bf\u30fc\u306b\u5831\u3044\u308b\u3067\u3057\u3087\u3046\u3002\u305d\u3057\u3066\u3001\u305d\u3053\u3067\u5546\u53d6\u5f15\u306f\u5358\u306a\u308b\u8ca9\u58f2\u3067\u306f\u306a\u304f\u3001\u8a18\u61b6\u306b\u6b8b\u308b\u4fa1\u5024\u306e\u3042\u308b\u5171\u6709\u4f53\u9a13\u3068\u306a\u308b\u306e\u3067\u3059\u3002<\/p>","protected":false},"excerpt":{"rendered":"<p>The internet is changing shape. It all started with clicks and scrolls and now it is moving towards a place where people can literally walk into it. The transition from flat screens to three-dimensional interaction is not a mere change in technology. It is a change in how we feel presence online. This shift is giving rise to what many call metaverse-ready customer engagement. It means using shared and persistent 3D spaces to create deeper and more personal interactions. Customers are no longer watching from outside; they are part of the experience. Three technologies are driving this change. Extended Reality builds immersion. Artificial Intelligence adds intuition. Web3 builds trust and [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":22989,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"wprm-recipe-roundup-name":"","wprm-recipe-roundup-description":"","postBodyCss":"","postBodyMargin":[],"postBodyPadding":[],"postBodyBackground":{"backgroundType":"classic","gradient":""},"footnotes":""},"categories":[180,92,201],"tags":[8776,722,3637,8777,343,8778],"ppma_author":[325],"class_list":{"0":"post-22949","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-knowledge-hub","8":"category-martech","9":"category-staff-writers","10":"tag-brand-experiences","11":"tag-customer-engagement","12":"tag-digital-humans","13":"tag-extended-reality","14":"tag-martech","15":"tag-metaverse-engagement"},"yoast_head":"<!-- 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