{"id":22943,"date":"2025-10-27T10:57:46","date_gmt":"2025-10-27T10:57:46","guid":{"rendered":"https:\/\/itbusinesstoday.com\/?p=22943"},"modified":"2025-10-27T10:57:46","modified_gmt":"2025-10-27T10:57:46","slug":"shannon-partners-with-sansan-to-advance-abm-in-japan","status":"publish","type":"post","link":"https:\/\/itbusinesstoday.com\/ja\/martech\/marketing\/shannon-partners-with-sansan-to-advance-abm-in-japan\/","title":{"rendered":"\u30b7\u30e3\u30ce\u30f3\u3001Sansan\u3068\u63d0\u643a\u3057\u65e5\u672c\u3067ABM\u3092\u63a8\u9032"},"content":{"rendered":"<p>\u682a\u5f0f\u4f1a\u793e\u30b7\u30e3\u30ce\u30f3\u306f\u3001Sansan\u682a\u5f0f\u4f1a\u793e\u304c\u63d0\u4f9b\u3059\u308b\u30d3\u30b8\u30cd\u30b9\u30c7\u30fc\u30bf\u30d9\u30fc\u30b9\u300cSansan\u300d\u3068\u3001\u30b7\u30e3\u30ce\u30f3\u304c\u63d0\u4f9b\u3059\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u30b5\u30fc\u30d3\u30b9\u300cSHANON MARKETING PLATFORM\u300d\uff08\u4ee5\u4e0b\u3001\u30b7\u30e3\u30ce\u30f3MA\uff09\u3068\u306e\u9023\u643a\u30b5\u30fc\u30d3\u30b9\u306e\u63d0\u4f9b\u3092\u958b\u59cb\u3057\u305f\u3053\u3068\u3092\u304a\u77e5\u3089\u305b\u3044\u305f\u3057\u307e\u3059\u3002<\/p>\n<p>\u8fd1\u5e74\u3001B2B\u4f01\u696d\u3067\u306f\u55b6\u696d\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u9023\u643a\u304c\u9032\u307f\u3001\u6226\u7565\u30bf\u30fc\u30b2\u30c3\u30c8\u3078\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u4e0d\u53ef\u6b20\u306a\u6d3b\u52d5\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u8907\u96d1\u5316\u3059\u308bB2B\u306e\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u306b\u5bfe\u5fdc\u3059\u308b\u305f\u3081\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u3082\u5909\u5316\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u307e\u3067\u306e\u300c\u500b\u3005\u306e\u30ea\u30fc\u30c9\u300d\u306b\u5bfe\u3059\u308b\u30dd\u30a4\u30f3\u30c8\u30d9\u30fc\u30b9\u306e\u30a2\u30af\u30b7\u30e7\u30f3\u3067\u306f\u306a\u304f\u3001\u4f01\u696d\u30fb\u90e8\u9580\u30fb\u62e0\u70b9\u3092\u5305\u62ec\u7684\u306b\u30ab\u30d0\u30fc\u3059\u308b\u300c\u591a\u9762\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u300d\u3092\u884c\u3046ABM\uff08Account Based Marketing\uff09\u304c\u5f37\u304f\u6c42\u3081\u3089\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<h4>\u3053\u3061\u3089\u3082\u304a\u8aad\u307f\u304f\u3060\u3055\u3044\uff1a <a class=\"p-url\" href=\"https:\/\/itbusinesstoday.com\/ja\/martech\/marketing\/rakus-brings-mail-dealer-and-haihai-mail-into-rakuraku-cloud\/\" rel=\"bookmark\">\u697d\u697d\u30af\u30e9\u30a6\u30c9\u306b\u300c\u30e1\u30fc\u30eb\u30c7\u30a3\u30fc\u30e9\u30fc\u300d\u300c\u6d77\u5feb\u30e1\u30fc\u30eb\u300d\u3092\u5c0e\u5165<\/a><\/h4>\n<p>\u3068\u5354\u529b\u3059\u308b\u3053\u3068\u3067 <a href=\"https:\/\/jp.sansan.com\/\">\u30b5\u30f3\u30b5\u30f3<\/a>\u540d\u523a\u3001\u4f1a\u793e\u60c5\u5831\u3001\u8ca9\u58f2\u5c65\u6b74\u3092\u4e00\u5143\u7ba1\u7406\u3067\u304d\u308b\u300c\u540d\u523a\u7ba1\u7406\u30b7\u30b9\u30c6\u30e0\u300d\u3068 <a href=\"https:\/\/www.shanon.co.jp\/\">\u30b7\u30e3\u30ce\u30f3<\/a> \u69d8\u3005\u306a\u6d41\u5165\u30c1\u30e3\u30cd\u30eb\u3084\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u3001\u9867\u5ba2\u884c\u52d5\u306e\u5909\u5316\u3092\u6349\u3048\u308b\u3053\u3068\u3067\u6a5f\u4f1a\u640d\u5931\u3092\u9632\u3050\u300cMA\u300d\u3092\u6d3b\u7528\u3057\u3001\u65e5\u672c\u5e02\u5834\u306b\u304a\u3051\u308bABM\u306e\u3055\u3089\u306a\u308b\u666e\u53ca\u3092\u5f37\u529b\u306b\u63a8\u9032\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<p><strong>\u30bd\u30fc\u30b9 <a href=\"https:\/\/prtimes.jp\/main\/html\/rd\/p\/000000563.000002984.html\">PR\u30bf\u30a4\u30e0\u30ba<\/a><\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Shannon Inc. is pleased to announce that it has begun offering a collaboration service between &#8220;Sansan,&#8221; a business database provided by Sansan Inc., and Shannon&#8217;s marketing automation service &#8220;SHANON MARKETING PLATFORM&#8221; (hereinafter Shannon MA). In recent years, as cooperation between sales and marketing has progressed in B2B companies, approaching strategic targets has become an essential activity. Marketing activities are changing to accommodate the complex B2B purchasing process. There is a strong demand for Account Based Marketing (ABM), which takes a &#8220;multi-faceted approach&#8221; that comprehensively covers companies, departments, and locations, rather than the point-based action taken on &#8220;individual leads&#8221; up until now. Also Read: Rakus brings Mail Dealer and Haihai Mail [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":22982,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"wprm-recipe-roundup-name":"","wprm-recipe-roundup-description":"","postBodyCss":"","postBodyMargin":[],"postBodyPadding":[],"postBodyBackground":{"backgroundType":"classic","gradient":""},"footnotes":""},"categories":[208,211,190,92,237,206],"tags":[8770,571,790,4000,8769],"ppma_author":[205],"class_list":{"0":"post-22943","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-apac","8":"category-japan","9":"category-marketing","10":"category-martech","11":"category-news","12":"category-regional","13":"tag-abm-adoption","14":"tag-marketing","15":"tag-sansan","16":"tag-shannon","17":"tag-shannon-ma"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Shannon and Sansan Team Up to Drive ABM Adoption<\/title>\n<meta name=\"description\" content=\"Shannon has launched a collaboration between its SHANON MARKETING PLATFORM and Sansan\u2019s business database to promote ABM adoption.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/itbusinesstoday.com\/ja\/martech\/marketing\/shannon-partners-with-sansan-to-advance-abm-in-japan\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Shannon and Sansan Team Up to Drive ABM Adoption\" \/>\n<meta property=\"og:description\" content=\"Shannon has launched a collaboration between its SHANON MARKETING PLATFORM and Sansan\u2019s business database to promote ABM adoption.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/itbusinesstoday.com\/ja\/martech\/marketing\/shannon-partners-with-sansan-to-advance-abm-in-japan\/\" \/>\n<meta property=\"og:site_name\" content=\"itbusinesstoday\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-27T10:57:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/itbusinesstoday.com\/wp-content\/uploads\/2025\/10\/Shannon-begins-collaboration-with-business-database-1.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"NewsDesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u57f7\u7b46\u8005\" \/>\n\t<meta name=\"twitter:data1\" content=\"NewsDesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u63a8\u5b9a\u8aad\u307f\u53d6\u308a\u6642\u9593\" \/>\n\t<meta name=\"twitter:data2\" content=\"1\u5206\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u30b7\u30e3\u30ce\u30f3\u3068Sansan\u304c\u63d0\u643a\u3057\u3001ABM\u306e\u5c0e\u5165\u3092\u63a8\u9032","description":"\u30b7\u30e3\u30ce\u30f3\u306f\u3001ABM\u306e\u5c0e\u5165\u3092\u4fc3\u9032\u3059\u308b\u305f\u3081\u3001\u300cSHANON MARKETING PLATFORM\u300d\u3068Sansan\u306e\u30d3\u30b8\u30cd\u30b9\u30c7\u30fc\u30bf\u30d9\u30fc\u30b9\u3068\u306e\u9023\u643a\u3092\u958b\u59cb\u3057\u307e\u3057\u305f\u3002.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/itbusinesstoday.com\/ja\/martech\/marketing\/shannon-partners-with-sansan-to-advance-abm-in-japan\/","og_locale":"ja_JP","og_type":"article","og_title":"Shannon and Sansan Team Up to Drive ABM Adoption","og_description":"Shannon has launched a collaboration between its SHANON MARKETING PLATFORM and Sansan\u2019s business database to promote ABM adoption.","og_url":"https:\/\/itbusinesstoday.com\/ja\/martech\/marketing\/shannon-partners-with-sansan-to-advance-abm-in-japan\/","og_site_name":"itbusinesstoday","article_published_time":"2025-10-27T10:57:46+00:00","og_image":[{"width":1200,"height":800,"url":"https:\/\/itbusinesstoday.com\/wp-content\/uploads\/2025\/10\/Shannon-begins-collaboration-with-business-database-1.webp","type":"image\/webp"}],"author":"NewsDesk","twitter_card":"summary_large_image","twitter_misc":{"\u57f7\u7b46\u8005":"NewsDesk","\u63a8\u5b9a\u8aad\u307f\u53d6\u308a\u6642\u9593":"1\u5206"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/itbusinesstoday.com\/martech\/marketing\/shannon-partners-with-sansan-to-advance-abm-in-japan\/#article","isPartOf":{"@id":"https:\/\/itbusinesstoday.com\/martech\/marketing\/shannon-partners-with-sansan-to-advance-abm-in-japan\/"},"author":{"name":"NewsDesk","@id":"https:\/\/itbusinesstoday-68b209.ingress-baronn.ewp.live\/#\/schema\/person\/d58d81f55e8acd257ab63d49fb4ea812"},"headline":"Shannon Partners with Sansan to Advance ABM in Japan","datePublished":"2025-10-27T10:57:46+00:00","mainEntityOfPage":{"@id":"https:\/\/itbusinesstoday.com\/martech\/marketing\/shannon-partners-with-sansan-to-advance-abm-in-japan\/"},"wordCount":173,"publisher":{"@id":"https:\/\/itbusinesstoday-68b209.ingress-baronn.ewp.live\/#organization"},"image":{"@id":"https:\/\/itbusinesstoday.com\/martech\/marketing\/shannon-partners-with-sansan-to-advance-abm-in-japan\/#primaryimage"},"thumbnailUrl":"https:\/\/itbusinesstoday.com\/wp-content\/uploads\/2025\/10\/Shannon-begins-collaboration-with-business-database-1.webp","keywords":["ABM adoption","marketing","Sansan","Shannon","Shannon MA"],"articleSection":["APAC","Japan","Marketing","Martech","News","Regional"],"inLanguage":"ja"},{"@type":"WebPage","@id":"https:\/\/itbusinesstoday.com\/martech\/marketing\/shannon-partners-with-sansan-to-advance-abm-in-japan\/","url":"https:\/\/itbusinesstoday.com\/martech\/marketing\/shannon-partners-with-sansan-to-advance-abm-in-japan\/","name":"\u30b7\u30e3\u30ce\u30f3\u3068Sansan\u304c\u63d0\u643a\u3057\u3001ABM\u306e\u5c0e\u5165\u3092\u63a8\u9032","isPartOf":{"@id":"https:\/\/itbusinesstoday-68b209.ingress-baronn.ewp.live\/#website"},"primaryImageOfPage":{"@id":"https:\/\/itbusinesstoday.com\/martech\/marketing\/shannon-partners-with-sansan-to-advance-abm-in-japan\/#primaryimage"},"image":{"@id":"https:\/\/itbusinesstoday.com\/martech\/marketing\/shannon-partners-with-sansan-to-advance-abm-in-japan\/#primaryimage"},"thumbnailUrl":"https:\/\/itbusinesstoday.com\/wp-content\/uploads\/2025\/10\/Shannon-begins-collaboration-with-business-database-1.webp","datePublished":"2025-10-27T10:57:46+00:00","description":"\u30b7\u30e3\u30ce\u30f3\u306f\u3001ABM\u306e\u5c0e\u5165\u3092\u4fc3\u9032\u3059\u308b\u305f\u3081\u3001\u300cSHANON MARKETING PLATFORM\u300d\u3068Sansan\u306e\u30d3\u30b8\u30cd\u30b9\u30c7\u30fc\u30bf\u30d9\u30fc\u30b9\u3068\u306e\u9023\u643a\u3092\u958b\u59cb\u3057\u307e\u3057\u305f\u3002.","breadcrumb":{"@id":"https:\/\/itbusinesstoday.com\/martech\/marketing\/shannon-partners-with-sansan-to-advance-abm-in-japan\/#breadcrumb"},"inLanguage":"ja","potentialAction":[{"@type":"ReadAction","target":["https:\/\/itbusinesstoday.com\/martech\/marketing\/shannon-partners-with-sansan-to-advance-abm-in-japan\/"]}]},{"@type":"ImageObject","inLanguage":"ja","@id":"https:\/\/itbusinesstoday.com\/martech\/marketing\/shannon-partners-with-sansan-to-advance-abm-in-japan\/#primaryimage","url":"https:\/\/itbusinesstoday.com\/wp-content\/uploads\/2025\/10\/Shannon-begins-collaboration-with-business-database-1.webp","contentUrl":"https:\/\/itbusinesstoday.com\/wp-content\/uploads\/2025\/10\/Shannon-begins-collaboration-with-business-database-1.webp","width":1200,"height":800,"caption":"Shannon"},{"@type":"BreadcrumbList","@id":"https:\/\/itbusinesstoday.com\/martech\/marketing\/shannon-partners-with-sansan-to-advance-abm-in-japan\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/itbusinesstoday.com\/"},{"@type":"ListItem","position":2,"name":"Shannon Partners with Sansan to Advance ABM in Japan"}]},{"@type":"WebSite","@id":"https:\/\/itbusinesstoday-68b209.ingress-baronn.ewp.live\/#website","url":"https:\/\/itbusinesstoday-68b209.ingress-baronn.ewp.live\/","name":"\u30a4\u30c3\u30c8\u30d3\u30b8\u30cd\u30b9\u30c8\u30a5\u30c7\u30a4","description":"","publisher":{"@id":"https:\/\/itbusinesstoday-68b209.ingress-baronn.ewp.live\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/itbusinesstoday-68b209.ingress-baronn.ewp.live\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ja"},{"@type":"Organization","@id":"https:\/\/itbusinesstoday-68b209.ingress-baronn.ewp.live\/#organization","name":"\u30a4\u30c3\u30c8\u30d3\u30b8\u30cd\u30b9\u30c8\u30a5\u30c7\u30a4","url":"https:\/\/itbusinesstoday-68b209.ingress-baronn.ewp.live\/","logo":{"@type":"ImageObject","inLanguage":"ja","@id":"https:\/\/itbusinesstoday-68b209.ingress-baronn.ewp.live\/#\/schema\/logo\/image\/","url":"https:\/\/itbusinesstoday.com\/wp-content\/uploads\/2025\/01\/Asset-1.png","contentUrl":"https:\/\/itbusinesstoday.com\/wp-content\/uploads\/2025\/01\/Asset-1.png","width":663,"height":275,"caption":"itbusinesstoday"},"image":{"@id":"https:\/\/itbusinesstoday-68b209.ingress-baronn.ewp.live\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/itbusinesstoday-68b209.ingress-baronn.ewp.live\/#\/schema\/person\/d58d81f55e8acd257ab63d49fb4ea812","name":"\u30cb\u30e5\u30fc\u30b9\u30c7\u30b9\u30af","image":{"@type":"ImageObject","inLanguage":"ja","@id":"https:\/\/itbusinesstoday.com\/wp-content\/uploads\/2025\/01\/it.png74f313ad3d6fa27a1eee85c30be63d03","url":"https:\/\/itbusinesstoday.com\/wp-content\/uploads\/2025\/01\/it.png","contentUrl":"https:\/\/itbusinesstoday.com\/wp-content\/uploads\/2025\/01\/it.png","caption":"NewsDesk"},"sameAs":["https:\/\/itbusinesstoday.com"],"url":"https:\/\/itbusinesstoday.com\/ja\/author\/newsdesk\/"}]}},"authors":[{"term_id":205,"user_id":4,"is_guest":0,"slug":"newsdesk","display_name":"NewsDesk","avatar_url":{"url":"https:\/\/itbusinesstoday.com\/wp-content\/uploads\/2025\/01\/it.png","url2x":"https:\/\/itbusinesstoday.com\/wp-content\/uploads\/2025\/01\/it.png"},"0":null,"1":"","2":"","3":"","4":"","5":"","6":"","7":"","8":""}],"_links":{"self":[{"href":"https:\/\/itbusinesstoday.com\/ja\/wp-json\/wp\/v2\/posts\/22943","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/itbusinesstoday.com\/ja\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/itbusinesstoday.com\/ja\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/itbusinesstoday.com\/ja\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/itbusinesstoday.com\/ja\/wp-json\/wp\/v2\/comments?post=22943"}],"version-history":[{"count":1,"href":"https:\/\/itbusinesstoday.com\/ja\/wp-json\/wp\/v2\/posts\/22943\/revisions"}],"predecessor-version":[{"id":22944,"href":"https:\/\/itbusinesstoday.com\/ja\/wp-json\/wp\/v2\/posts\/22943\/revisions\/22944"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/itbusinesstoday.com\/ja\/wp-json\/wp\/v2\/media\/22982"}],"wp:attachment":[{"href":"https:\/\/itbusinesstoday.com\/ja\/wp-json\/wp\/v2\/media?parent=22943"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/itbusinesstoday.com\/ja\/wp-json\/wp\/v2\/categories?post=22943"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/itbusinesstoday.com\/ja\/wp-json\/wp\/v2\/tags?post=22943"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/itbusinesstoday.com\/ja\/wp-json\/wp\/v2\/ppma_author?post=22943"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}