{"id":22853,"date":"2025-10-23T12:47:21","date_gmt":"2025-10-23T12:47:21","guid":{"rendered":"https:\/\/itbusinesstoday.com\/?p=22853"},"modified":"2025-10-23T12:47:21","modified_gmt":"2025-10-23T12:47:21","slug":"pubmatic-and-dentsu-join-forces-to-amplify-pause-ad-campaigns-on-connected-tv","status":"publish","type":"post","link":"https:\/\/itbusinesstoday.com\/ja\/martech\/advertising\/pubmatic-and-dentsu-join-forces-to-amplify-pause-ad-campaigns-on-connected-tv\/","title":{"rendered":"PubMatic\u3068\u96fb\u901a\u3001\u30b3\u30cd\u30af\u30c6\u30c3\u30c9TV\u306b\u304a\u3051\u308b\u30dd\u30fc\u30ba\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u5f37\u5316\u3067\u63d0\u643a"},"content":{"rendered":"

\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306e\u30ea\u30fc\u30c0\u30fc\u3067\u3042\u308bPubMatic\u306f\u3001\u30b0\u30ed\u30fc\u30d0\u30eb\u306a\u5e83\u544a\u4ee3\u7406\u5e97\u3067\u3042\u308b\u96fb\u901a\u3068\u63d0\u643a\u3057\u3001\u30b3\u30cd\u30af\u30c6\u30c3\u30c9TV\uff08CTV\uff09\u5e83\u544a\u3092\u5909\u3048\u307e\u3059\u3002\u3053\u306e\u63d0\u643a\u306b\u3088\u308a\u3001\u5e83\u544a\u4e3b\u306f\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u3059\u3050\u306b\u4e00\u6642\u505c\u6b62\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u5e83\u544a\u914d\u4fe1\u3092\u6700\u9069\u5316\u3059\u308b\u3053\u3068\u3067\u3001\u5e83\u544a\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3068\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u304c\u5411\u4e0a\u3057\u307e\u3059\u3002<\/p>

\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u7ba1\u7406\u306e\u9769\u547d\u7684\u30a2\u30d7\u30ed\u30fc\u30c1<\/strong><\/h2>

Dentsu and PubMatic created a smart strategy for handling ad campaigns on CTV platforms. PubMatic’s tech and Dentsu’s ad skills help advertisers run pause ad campaigns easily on top CTV inventory. This feature lets ads reach their target audiences quickly. It optimizes delivery so ads appear at the best moments.<\/p>

\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u4e00\u6642\u505c\u6b62\u306b\u3088\u308a\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u306f\u5e83\u544a\u3092\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u3067\u304d\u307e\u3059\u3002\u5e02\u5834\u306e\u5909\u5316\u3001\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u95a2\u5fc3\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u30c7\u30fc\u30bf\u306b\u7d20\u65e9\u304f\u5bfe\u5fdc\u3067\u304d\u307e\u3059\u3002\u3053\u306e\u6a5f\u654f\u306a\u5e83\u544a\u7ba1\u7406\u65b9\u6cd5\u306f\u3001\u4e88\u7b97\u3092\u3088\u308a\u9069\u5207\u306b\u914d\u5206\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002\u307e\u305f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u306e\u6295\u8cc7\u53ce\u76ca\u7387\u3082\u5411\u4e0a\u3057\u307e\u3059\u3002<\/p>

\u3053\u3061\u3089\u3082\u304a\u8aad\u307f\u304f\u3060\u3055\u3044\uff1a TNL Mediagene & Geniee form alliance for “Cr.ED” solution<\/a><\/h4>

\u65e5\u672c\u306e\u30cf\u30a4\u30c6\u30af\u7523\u696d\u3078\u306e\u5f71\u97ff<\/strong><\/h2>

PubMatic’s partnership with Dentsu will significantly impact Japan’s tech scene. Japan’s fast digital growth is creating a greater need for better advertising solutions.Introduction of pause ad campaigns on CTV platforms is following the trend in this direction, giving Japanese advertisers an effective tool to take their digital ad efforts to the next level.<\/p>

\u30c7\u30b8\u30bf\u30eb\u30fb\u30e1\u30c7\u30a3\u30a2\u30fb\u30d0\u30a4\u30a4\u30f3\u30b0\u3084\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u306b\u6ce8\u529b\u3059\u308b\u65e5\u672c\u306e\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u4f01\u696d\u306f\u3001\u4eca\u56de\u306e\u63d0\u643a\u306b\u3088\u308b\u6a5f\u80fd\u62e1\u5f35\u304b\u3089\u5229\u76ca\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u30dd\u30fc\u30ba\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u624b\u6cd5\u3092\u53d6\u308a\u5165\u308c\u308b\u3053\u3068\u3067\u3001\u305d\u306e\u3088\u3046\u306a\u4f01\u696d\u306f\u9867\u5ba2\u306b\u9ad8\u5ea6\u306a\u5e83\u544a\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u5e02\u5834\u306b\u304a\u3051\u308b\u7af6\u4e89\u529b\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>

In addition, the alliance reflects the increasing need for global and local players to collaborate in Japan’s technology sector. Through the integration of foreign technological developments and domestic market knowledge, firms are able to create new technologies that meet the special requirements of Japanese consumers and advertisers.<\/p>

\u3053\u306e\u696d\u754c\u3067\u50cd\u304f\u4f01\u696d\u3078\u306e\u6df1\u3044\u5f71\u97ff\u3068\u306f\uff1f<\/strong><\/h2>

CTV\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306b\u304a\u3051\u308b\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u4e00\u6642\u505c\u6b62\u306f\u3001\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u696d\u754c\u3067\u30d3\u30b8\u30cd\u30b9\u3092\u5c55\u958b\u3059\u308b\u4f01\u696d\u306b\u3068\u3063\u3066\u3088\u308a\u5927\u304d\u306a\u610f\u5473\u3092\u6301\u3061\u307e\u3059\u3002\u5e83\u544a\u4e3b\u306f\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u4e00\u6642\u505c\u6b62\u3067\u5927\u304d\u306a\u30a2\u30c9\u30d0\u30f3\u30c6\u30fc\u30b8\u3092\u5f97\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u5e83\u544a\u6226\u7565\u3092\u3088\u308a\u67d4\u8edf\u306b\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002\u5e83\u544a\u4e3b\u306f\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306e\u60c5\u5831\u3092\u4f7f\u3063\u3066\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u6539\u5584\u3057\u307e\u3059\u3002\u3053\u308c\u306f\u3001\u3088\u308a\u826f\u3044\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306b\u5f79\u7acb\u3061\u3001\u8996\u8074\u8005\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u9ad8\u3081\u307e\u3059\u3002<\/p>

PubMatic\u3068\u96fb\u901a\u306e\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7\u306f\u3001\u6280\u8853\u7cfb\u4f01\u696d\u304c\u30b9\u30b1\u30fc\u30e9\u30d6\u30eb\u3067\u67d4\u8edf\u306a\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u69cb\u7bc9\u3059\u308b\u5fc5\u8981\u6027\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u306f\u3001\u5e83\u544a\u696d\u754c\u306e\u30cb\u30fc\u30ba\u306e\u5909\u5316\u306b\u5bfe\u5fdc\u3059\u308b\u305f\u3081\u306b\u975e\u5e38\u306b\u91cd\u8981\u3067\u3059\u3002\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u7528\u306e\u65b0\u3057\u3044\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3084\u30c4\u30fc\u30eb\u306f\u3001\u3088\u308a\u826f\u3044\u5e83\u544a\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u306b\u5bfe\u3059\u308b\u9700\u8981\u306e\u9ad8\u307e\u308a\u306b\u5bfe\u5fdc\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>

\u3053\u306e\u63d0\u643a\u306f\u3001\u5e83\u544a\u306b\u304a\u3044\u3066\u30c7\u30fc\u30bf\u4e3b\u5c0e\u306e\u610f\u601d\u6c7a\u5b9a\u304c\u91cd\u8981\u3067\u3042\u308b\u3053\u3068\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002\u5e83\u544a\u914d\u4fe1\u306b\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u30c7\u30fc\u30bf\u3092\u4f7f\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u5e83\u544a\u4e3b\u306f\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u95a2\u9023\u6027\u3068\u52b9\u679c\u3092\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3053\u308c\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u3068\u6d88\u8cbb\u8005\u306b\u3068\u3063\u3066\u3088\u308a\u826f\u3044\u7d50\u679c\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>

\u7d50\u8ad6<\/strong><\/h2>

\u3068\u306e\u540c\u76df PubMatic<\/a> \u305d\u3057\u3066 Dentsu<\/a> is a major step forward for the digital ad landscape, especially in the area of Connected TV. Unlocking premium CTV inventory for pause ad campaigns allows advertisers to take charge and operate independently. This revolution will change Japan’s tech scene. It will boost innovation and speed up the use of advanced ad solutions. Online advertising is growing fast. These partnerships will shape the future of ad tech and strategies.<\/p>","protected":false},"excerpt":{"rendered":"

PubMatic, a tech leader, teams up with Dentsu, a global ad agency, to change Connected TV (CTV) advertising. This partnership lets advertisers pause campaigns right away. This boosts ad performance and engagement by optimizing ad delivery.A Revolutionary Approach to Ad Campaign ManagementDentsu and PubMatic created a smart strategy for handling ad campaigns on CTV platforms. PubMatic’s tech and Dentsu’s ad skills help advertisers run pause ad campaigns easily on top CTV inventory. This feature lets ads reach their target audiences quickly. It optimizes delivery so ads appear at the best moments.Real-time campaign pausing puts marketers in control of their ads. They can quickly react to market changes, audience interest, and […]<\/p>\n","protected":false},"author":7,"featured_media":22862,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"wprm-recipe-roundup-name":"","wprm-recipe-roundup-description":"","postBodyCss":"","postBodyMargin":[],"postBodyPadding":[],"postBodyBackground":{"backgroundType":"classic","gradient":""},"footnotes":""},"categories":[191,92,8098],"tags":[8734,451,5559,308,8733],"ppma_author":[572],"class_list":["post-22853","post","type-post","status-publish","format-standard","has-post-thumbnail","category-advertising","category-martech","category-news-articles","tag-ad-campaign","tag-advertising","tag-connected-tv","tag-dentsu","tag-pubmatic"],"yoast_head":"\nPubMatic and Dentsu Partner to Boost Pause 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