{"id":22487,"date":"2025-10-15T07:18:01","date_gmt":"2025-10-15T07:18:01","guid":{"rendered":"https:\/\/itbusinesstoday.com\/?p=22487"},"modified":"2025-10-15T07:18:01","modified_gmt":"2025-10-15T07:18:01","slug":"one-compath-unveils-advertising-service-shufoo-osiad","status":"publish","type":"post","link":"https:\/\/itbusinesstoday.com\/ja\/martech\/advertising\/one-compath-unveils-advertising-service-shufoo-osiad\/","title":{"rendered":"ONE COMPATH\u3001\u5e83\u544a\u30b5\u30fc\u30d3\u30b9\u300cShufoo\uff01\u30aa\u30b7\u30a2\u30c9\""},"content":{"rendered":"<?xml encoding=\"utf-8\" ?><p>ONE COMPATH, Inc., a member of the Toppan Group, will begin full-scale provision of its original advertising distribution service, &ldquo;Shufoo! Osiad,&rdquo; utilizing the marketing platform &ldquo;Red&rdquo; with technology provided by FreakOut Inc., in October 2025. The service targets retail companies, including those involved in retail distribution, and enables low-budget advertising. Furthermore, a new digital sales promotion strategy will utilize the unique ID data and location information of the company&rsquo;s own media, &ldquo;Shufoo!&rdquo;, to attract customers who do not view flyers or who have never visited a store.<\/p><p>As consumer purchasing decisions become more diverse, retailers are increasingly required to communicate more appropriately with each individual consumer, making digital marketing increasingly important. However, in order to acquire new users and increase their loyalty, companies face challenges in areas where their own first-party data alone cannot visualize and where it is difficult to justify their strategies. Furthermore, regulations on third-party cookies have made traditional tracking-based advertising, such as targeted advertising and retargeting, difficult to implement. In addition, operational challenges include the complexity and specialized nature of the initial implementation, as well as the difficulty of visualizing the impact of store visits. To address these challenges, Shufoo! has fully launched &ldquo;Shufoo! Osiado,&rdquo; a new digital sales promotion service that utilizes proprietary ID data and location information. This service utilizes technology from FreakOut&rsquo;s marketing platform &ldquo;Red,&rdquo; which boasts one of Japan&rsquo;s largest ad inventory and a proprietary machine learning engine. &ldquo;Shufoo! Osiado&rdquo; advertising operations can attract new customers, including those who do not view flyers or have never visited a store.<\/p><h4>\u3053\u3061\u3089\u3082\u304a\u8aad\u307f\u304f\u3060\u3055\u3044\uff1a <a class=\"p-url\" href=\"https:\/\/itbusinesstoday.com\/ja\/martech\/advertising\/housei-rolls-out-imprai-ezcheck-generative-ai-ad-tool\/\" rel=\"bookmark\">HOUSEI Rolls Out &ldquo;imprai ezCheck&rdquo; Generative AI Ad Tool<\/a><\/h4><p>\u5f93\u6765\u306eRed\u306e\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u8a2d\u5b9a\u306b\u52a0\u3048\u3001Shufoo\uff01\u304c\u904b\u55b6\u3059\u308bShufoo\uff01\u306e\u30e2\u30d0\u30a4\u30eb\u7aef\u672bID\u30c7\u30fc\u30bf\u3084\u4f4d\u7f6e\u60c5\u5831\u3092\u5229\u7528\u3057\u305f\u5e83\u544a\u914d\u4fe1\u304c\u53ef\u80fd\u3067\u3059\u3002 <a href=\"https:\/\/onecompath.com\/\" data-no-translation=\"\">ONE COMPATH<\/a>.\u30a2\u30ab\u30a6\u30f3\u30c8\u958b\u8a2d\u3084\u767b\u9332\u304c\u4e0d\u8981\u3067\u3001\u4f4e\u4e88\u7b97\u3067\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7d5e\u3063\u305f\u5e83\u544a\u914d\u4fe1\u304c\u53ef\u80fd\u306a\u305f\u3081\u3001\u6d41\u901a\u5c0f\u58f2\u696d\u3084\u88fd\u9020\u696d\u306b\u7279\u5316\u3057\u305f\u5e83\u544a\u914d\u4fe1\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p><p><strong>\u30bd\u30fc\u30b9 <a href=\"https:\/\/prtimes.jp\/main\/html\/rd\/p\/000000438.000018526.html\" data-no-translation=\"\">PRTimes<\/a><\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>ONE COMPATH, Inc., a member of the Toppan Group, will begin full-scale provision of its original advertising distribution service, &ldquo;Shufoo! Osiad,&rdquo; utilizing the marketing platform &ldquo;Red&rdquo; with technology provided by FreakOut Inc., in October 2025. The service targets retail companies, including those involved in retail distribution, and enables low-budget advertising. Furthermore, a new digital sales promotion strategy will utilize the unique ID data and location information of the company&rsquo;s own media, &ldquo;Shufoo!&rdquo;, to attract customers who do not view flyers or who have never visited a store.As consumer purchasing decisions become more diverse, retailers are increasingly required to communicate more appropriately with each individual consumer, making digital marketing increasingly important. [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":22496,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"wprm-recipe-roundup-name":"","wprm-recipe-roundup-description":"","postBodyCss":"","postBodyMargin":[],"postBodyPadding":[],"postBodyBackground":{"backgroundType":"classic","gradient":""},"footnotes":""},"categories":[191,208,211,92,237,206],"tags":[451,1039,8562,8564,8563],"ppma_author":[205],"class_list":["post-22487","post","type-post","status-publish","format-standard","has-post-thumbnail","category-advertising","category-apac","category-japan","category-martech","category-news","category-regional","tag-advertising","tag-advertising-operation","tag-id-data","tag-one-compath","tag-shufoo-osiad"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ONE COMPATH Launches Ad Platform &quot;Shufoo! Osiad&quot;<\/title>\n<meta name=\"description\" content=\"ONE COMPATH launches &quot;Shufoo! Osiad,&quot; using unique ID and location data to reach new retail customers and boost digital promotions.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/itbusinesstoday.com\/ja\/martech\/advertising\/one-compath-unveils-advertising-service-shufoo-osiad\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ONE COMPATH Launches Ad Platform &quot;Shufoo! Osiad&quot;\" \/>\n<meta property=\"og:description\" content=\"ONE COMPATH launches &quot;Shufoo! Osiad,&quot; using unique ID and location data to reach new retail customers and boost digital promotions.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/itbusinesstoday.com\/ja\/martech\/advertising\/one-compath-unveils-advertising-service-shufoo-osiad\/\" \/>\n<meta property=\"og:site_name\" content=\"itbusinesstoday\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-15T07:18:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/itbusinesstoday.com\/wp-content\/uploads\/2025\/10\/ONE-COMPATH-launches-its-own-advertising-distribution-service.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"NewsDesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u57f7\u7b46\u8005\" \/>\n\t<meta name=\"twitter:data1\" content=\"NewsDesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u63a8\u5b9a\u8aad\u307f\u53d6\u308a\u6642\u9593\" \/>\n\t<meta name=\"twitter:data2\" content=\"2\u5206\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"ONE COMPATH\u3001\u5e83\u544a\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u300cShufoo\uff01\u30aa\u30b7\u30a2\u30c9\"","description":"ONE COMPATH\u304c\u300cShufoo\uff01Osiad\u300d\u3001\u30e6\u30cb\u30fc\u30afID\u3068\u4f4d\u7f6e\u60c5\u5831\u3092\u6d3b\u7528\u3057\u3001\u65b0\u898f\u5c0f\u58f2\u9867\u5ba2\u3078\u306e\u30ea\u30fc\u30c1\u3068\u30c7\u30b8\u30bf\u30eb\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3092\u5f37\u5316\u3002.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/itbusinesstoday.com\/ja\/martech\/advertising\/one-compath-unveils-advertising-service-shufoo-osiad\/","og_locale":"ja_JP","og_type":"article","og_title":"ONE COMPATH Launches Ad Platform \"Shufoo! Osiad\"","og_description":"ONE COMPATH launches \"Shufoo! Osiad,\" using unique ID and location data to reach new retail customers and boost digital promotions.","og_url":"https:\/\/itbusinesstoday.com\/ja\/martech\/advertising\/one-compath-unveils-advertising-service-shufoo-osiad\/","og_site_name":"itbusinesstoday","article_published_time":"2025-10-15T07:18:01+00:00","og_image":[{"width":1200,"height":800,"url":"https:\/\/itbusinesstoday.com\/wp-content\/uploads\/2025\/10\/ONE-COMPATH-launches-its-own-advertising-distribution-service.webp","type":"image\/webp"}],"author":"NewsDesk","twitter_card":"summary_large_image","twitter_misc":{"\u57f7\u7b46\u8005":"NewsDesk","\u63a8\u5b9a\u8aad\u307f\u53d6\u308a\u6642\u9593":"2\u5206"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/itbusinesstoday.com\/martech\/advertising\/one-compath-unveils-advertising-service-shufoo-osiad\/#article","isPartOf":{"@id":"https:\/\/itbusinesstoday.com\/martech\/advertising\/one-compath-unveils-advertising-service-shufoo-osiad\/"},"author":{"name":"NewsDesk","@id":"https:\/\/itbusinesstoday-68b209.ingress-baronn.ewp.live\/#\/schema\/person\/d58d81f55e8acd257ab63d49fb4ea812"},"headline":"ONE COMPATH unveils advertising service &#8220;Shufoo! 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