{"id":20539,"date":"2025-09-05T10:06:39","date_gmt":"2025-09-05T10:06:39","guid":{"rendered":"https:\/\/itbusinesstoday.com\/?p=20539"},"modified":"2025-09-05T10:06:39","modified_gmt":"2025-09-05T10:06:39","slug":"toppan-and-vpj-team-up-for-corporate-content-support","status":"publish","type":"post","link":"https:\/\/itbusinesstoday.com\/ja\/martech\/marketing\/toppan-and-vpj-team-up-for-corporate-content-support\/","title":{"rendered":"\u30c8\u30c3\u30d1\u30f3\u3068VPJ\u304c\u4f01\u696d\u30b3\u30f3\u30c6\u30f3\u30c4\u652f\u63f4\u3067\u63d0\u643a"},"content":{"rendered":"

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By combining TOPPAN’s long-cultivated content production and management know-how across a variety of media and track record in system construction and operational support for marketing digital transformation with VPJ’s digital asset management service “CIERTO,” the company will begin offering a comprehensive service covering everything from providing management systems to creating and supporting operational support for digital content suitable for use in corporate promotional activities. Furthermore, by linking “CIERTO” with TOPPAN’s “Generative AI Management Platform,” which will enable safe and efficient data utilization using AI and which TOPPAN has been offering since May 2025, the company aims to develop new services that support content production and proofreading using generative AI, as well as appropriate data management and operation.<\/p>

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\u3053\u3061\u3089\u3082\u304a\u8aad\u307f\u304f\u3060\u3055\u3044\uff1a \u65e5\u672c\u901a\u904b\u3001\u6d77\u5916\u5411\u3051E\u30b3\u30de\u30fc\u30b9\u30b5\u30fc\u30d3\u30b9\u3092\u958b\u59cb<\/a><\/h4>

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\u30c8\u30c3\u30d1\u30f3\u306f\u3001\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u4f01\u696d\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u5236\u4f5c\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u652f\u63f4\u306b\u9577\u5e74\u643a\u308f\u308a\u3001\u81a8\u5927\u306a\u30c7\u30b8\u30bf\u30eb\u8cc7\u7523\u3092\u9069\u5207\u306b\u7ba1\u7406\u30fb\u904b\u7528\u3059\u308b\u5b9f\u7e3e\u3068\u30ce\u30a6\u30cf\u30a6\u3092\u6709\u3057\u3066\u3044\u307e\u3059\u3002\u30c8\u30c3\u30d1\u30f3\u306f\u3001\u3055\u307e\u3056\u307e\u306a\u4f01\u696d\u306e\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u5236\u4f5c\u306b\u643a\u308f\u308b\u4e2d\u3067\u5f97\u305f\u77e5\u898b\u3092\u6d3b\u304b\u3057\u3001\u591a\u304f\u306e\u4f01\u696d\u3084\u81ea\u6cbb\u4f53\u306b\u696d\u52d9\u30d7\u30ed\u30bb\u30b9\u5168\u4f53\u3092\u6700\u9069\u5316\u3059\u308bBPO\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3057\u3066\u304d\u307e\u3057\u305f\u3002<\/p>

Meanwhile, VPJ has been providing the DAM service “CIERTO” since 2016. The service’s strengths lie in its ability to centrally manage images, videos, and specification information linked to products by integrating image and video management functions with product information management functions, and its easy-to-use interface as a domestic solution developed for Japanese companies. The service is currently used in over 250 locations across a wide range of industries in Japan.<\/p>

\u4e21\u793e\u306f\u73fe\u5728\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u63d0\u643a\u3092\u958b\u59cb\u3057\u3066\u3044\u307e\u3059\u3002 TOPPAN<\/a>‘s content production, management, and operation know-how with VPJ<\/a>‘s DAM technology to provide operational support services that seamlessly cover content planning, production, approval, distribution, and effectiveness measurement. This will enable companies to manage their marketing-related creative work in an integrated manner, and by improving operational efficiency through the promotion of digital transformation, they will be able to focus resources on core content production work such as planning and design.<\/p>

\u30bd\u30fc\u30b9 PRTimes<\/a><\/strong><\/p>","protected":false},"excerpt":{"rendered":"

TOPPAN Corporation, a group company of TOPPAN Holdings, and Visual Processing Japan Co., Ltd., which provides DX solutions for content production with DAM at its core, will begin collaborating on Friday, September 5, 2025, to expand DX support services for content production, management, and operation in the corporate marketing field.By combining TOPPAN’s long-cultivated content production and management know-how across a variety of media and track record in system construction and operational support for marketing digital transformation with VPJ’s digital asset management service “CIERTO,” the company will begin offering a comprehensive service covering everything from providing management systems to creating and supporting operational support for digital content suitable for use in […]<\/p>\n","protected":false},"author":4,"featured_media":20580,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"wprm-recipe-roundup-name":"","wprm-recipe-roundup-description":"","postBodyCss":"","postBodyMargin":[],"postBodyPadding":[],"postBodyBackground":{"backgroundType":"classic","gradient":""},"footnotes":""},"categories":[208,211,190,92,237,206],"tags":[7636,7635,571,1769,7637],"ppma_author":[205],"class_list":["post-20539","post","type-post","status-publish","format-standard","has-post-thumbnail","category-apac","category-japan","category-marketing","category-martech","category-news","category-regional","tag-digital-asset-management","tag-dx-support","tag-marketing","tag-toppan","tag-visual-processing-japan"],"yoast_head":"\nTOPPAN, VPJ Partner on Content Production and Support<\/title>\n<meta name=\"description\" content=\"TOPPAN and VPJ partner to enhance digital content production and operations, supporting corporate marketing with advanced DX solutions.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/itbusinesstoday.com\/ja\/martech\/marketing\/toppan-and-vpj-team-up-for-corporate-content-support\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TOPPAN, VPJ Partner on Content Production and Support\" \/>\n<meta property=\"og:description\" content=\"TOPPAN and VPJ partner to enhance digital content production and operations, supporting corporate marketing with advanced DX solutions.\" \/>\n<meta property=\"og:url\" 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