{"id":20301,"date":"2025-09-01T13:12:37","date_gmt":"2025-09-01T13:12:37","guid":{"rendered":"https:\/\/itbusinesstoday.com\/?p=20301"},"modified":"2025-09-01T13:12:37","modified_gmt":"2025-09-01T13:12:37","slug":"dentsu-launches-genbany-to-boost-workplace-engagement","status":"publish","type":"post","link":"https:\/\/itbusinesstoday.com\/ja\/hr-tech\/professional-development\/dentsu-launches-genbany-to-boost-workplace-engagement\/","title":{"rendered":"\u96fb\u901a\u304c\u300cGenbany\u300d\u3092\u7acb\u3061\u4e0a\u3052\u3001\u8077\u5834\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u5f37\u5316"},"content":{"rendered":"<p>\u96fb\u901a\u3068 <a href=\"https:\/\/qosen.dentsusoken.com\/\">\u96fb\u901a\u7dcf\u7814<\/a> \u306f\u3001\u5f93\u696d\u54e1\u306e\u611f\u60c5\u306b\u7126\u70b9\u3092\u5f53\u3066\u308b\u3053\u3068\u3067\u3001\u88fd\u9020\u696d\u306e\u8077\u5834\u3092\u6d3b\u6027\u5316\u3059\u308b\u3053\u3068\u3092\u76ee\u7684\u3068\u3057\u305f\u5909\u9769\u652f\u63f4\u30b5\u30fc\u30d3\u30b9\u300cGenbany\u300d\u3092\u767a\u8868\u3057\u307e\u3057\u305f\u3002\u5f93\u6765\u306e\u52b9\u7387\u91cd\u8996\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u3068\u306f\u7570\u306a\u308a\u3001\u5275\u9020\u6027\u3001\u30e2\u30c1\u30d9\u30fc\u30b7\u30e7\u30f3\u3001\u611f\u60c5\u7684\u306a\u3064\u306a\u304c\u308a\u3092\u8077\u5834\u9769\u65b0\u306e\u30ec\u30d0\u30fc\u3068\u3057\u3066\u91cd\u8996\u3059\u308b\u30b5\u30fc\u30d3\u30b9\u3067\u3059\u3002<\/p>\n<p>Genbany\u306f3\u3064\u306e\u30b3\u30a2\u30fb\u30a8\u30ec\u30e1\u30f3\u30c8\u3092\u4e2d\u5fc3\u306b\u69cb\u6210\u3055\u308c\u3066\u3044\u307e\u3059\uff1a\u30ef\u30fc\u30af\u30b7\u30e7\u30c3\u30d7\u3092\u901a\u3058\u3066\u4fa1\u5024\u89b3\u3092\u6398\u308a\u8d77\u3053\u3057\u3001\u56fa\u5b9a\u6982\u5ff5\u306b\u6311\u6226\u3059\u308b\u300cCultivation\uff08\u80b2\u6210\uff09\u300d\u3001\u30af\u30ea\u30a8\u30a4\u30bf\u30fc\u304c\u793e\u54e1\u3068\u5354\u50cd\u3057\u3066\u65ac\u65b0\u3067\u5b9f\u884c\u53ef\u80fd\u306a\u30a2\u30a4\u30c7\u30a2\u3092\u751f\u307f\u51fa\u3059\u300cCreativity\uff08\u5275\u9020\uff09\u300d\u3001\u305d\u3057\u3066\u5236\u5ea6\u8a2d\u8a08\u304b\u3089\u8077\u5834\u74b0\u5883\u306e\u6539\u5584\u307e\u3067\u3001\u30a2\u30a4\u30c7\u30a2\u306e\u5b9f\u73fe\u3092\u30b5\u30dd\u30fc\u30c8\u3059\u308b\u300cCraft\uff08\u5275\u9020\uff09\u300d\u3002\u76ee\u6307\u3059\u306e\u306f\u3001\u3088\u308a\u9b45\u529b\u7684\u306a\u74b0\u5883\u3065\u304f\u308a\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u5f93\u696d\u54e1\u306e\u611b\u7740\u304c\u5f37\u307e\u308a\u3001\u65b0\u3057\u3044\u50cd\u304d\u65b9\u304c\u751f\u307e\u308c\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<h4>\u3053\u3061\u3089\u3082\u304a\u8aad\u307f\u304f\u3060\u3055\u3044\uff1a <a class=\"p-url\" href=\"https:\/\/itbusinesstoday.com\/ja\/hr-tech\/professional-development\/yulife-partners-with-aon-japan-on-employee-benefits-deal\/\" rel=\"bookmark\">\u30e6\u30fc\u30e9\u30a4\u30d5\u751f\u547d\u3001\u30a8\u30fc\u30aa\u30f3\u30b8\u30e3\u30d1\u30f3\u3068\u798f\u5229\u539a\u751f\u5206\u91ce\u3067\u63d0\u643a<\/a><\/h4>\n<p>\u4f8b\u3048\u3070\u3001\u5de5\u5834\u3092\u5730\u57df\u306e\u30a2\u30fc\u30c8\u30ae\u30e3\u30e9\u30ea\u30fc\u306b\u3057\u305f\u308a\u3001\u7d75\u672c\u3092\u4f5c\u3063\u305f\u308a\u3002\u3053\u308c\u3089\u306e\u7d75\u672c\u306f\u3001\u5f93\u696d\u54e1\u306e\u4ed5\u4e8b\u306e\u793e\u4f1a\u7684\u4fa1\u5024\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002 <a href=\"https:\/\/www.dentsu.com\/\">\u96fb\u901a<\/a> \u306f\u3001\u88fd\u9020\u696d\u304c\u523a\u6fc0\u7684\u306a\u8077\u5834\u3092\u4f5c\u308b\u304a\u624b\u4f1d\u3044\u3092\u3057\u305f\u3044\u3068\u8003\u3048\u3066\u3044\u307e\u3059\u3002\u5275\u9020\u7684\u306a\u624b\u6cd5\u3092\u7528\u3044\u308b\u3053\u3068\u3067\u3001\u8a87\u308a\u3068\u30c1\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u80b2\u3080\u3053\u3068\u3092\u76ee\u6307\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u306f\u5f93\u696d\u54e1\u306e\u798f\u5229\u539a\u751f\u3092\u6539\u5584\u3057\u3001\u751f\u7523\u6027\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>","protected":false},"excerpt":{"rendered":"<p>Dentsu and the Dentsu Institute for Research and Development have introduced \u201cGenbany,\u201d a transformation support service designed to revitalize manufacturing workplaces by focusing on the emotions of employees. Unlike traditional efficiency-driven approaches, the service emphasizes creativity, motivation, and emotional connection as levers for workplace innovation. Genbany is structured around three core elements: \u201cCultivation,\u201d which uses workshops to uncover values and challenge fixed perceptions; \u201cCreativity,\u201d where creators collaborate with employees to generate fresh, actionable ideas; and \u201cCraft,\u201d which supports the implementation of these ideas, from system design to workplace enhancements. The goal is to create a more engaging environment. This will strengthen employee attachment and inspire new ways of working. Also [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":20316,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"wprm-recipe-roundup-name":"","wprm-recipe-roundup-description":"","postBodyCss":"","postBodyMargin":[],"postBodyPadding":[],"postBodyBackground":{"backgroundType":"classic","gradient":""},"footnotes":""},"categories":[208,91,211,237,217,1838,206],"tags":[308,7507,346,1795,300],"ppma_author":[572],"class_list":{"0":"post-20301","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-apac","8":"category-hr-tech","9":"category-japan","10":"category-news","11":"category-professional-development","12":"category-quick-reads","13":"category-regional","14":"tag-dentsu","15":"tag-genbany","16":"tag-manufacturing","17":"tag-professional-development","18":"tag-support-service"},"yoast_head":"<!-- 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