{"id":19860,"date":"2025-08-22T10:22:55","date_gmt":"2025-08-22T10:22:55","guid":{"rendered":"https:\/\/itbusinesstoday.com\/?p=19860"},"modified":"2025-08-22T10:29:31","modified_gmt":"2025-08-22T10:29:31","slug":"simple-inc-introduces-coorum-a-truth-data-platform","status":"publish","type":"post","link":"https:\/\/itbusinesstoday.com\/ja\/martech\/customer-experience\/simple-inc-introduces-coorum-a-truth-data-platform\/","title":{"rendered":"\u682a\u5f0f\u4f1a\u793e\u30b7\u30f3\u30d7\u30eb\u3001\u771f\u5b9f\u306e\u30c7\u30fc\u30bf\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u300ccoorum\u300d\u3092\u767a\u8868"},"content":{"rendered":"<?xml encoding=\"utf-8\" ?><p><a href=\"https:\/\/asobica.co.jp\/\" data-no-translation=\"\">Asobica<\/a> Inc. is pleased to announce that it has begun providing its honest data platform &ldquo;coorum,&rdquo; based on zero-party data, to &ldquo;Hokuraunji,&rdquo; a community site operated by Simple Inc.<\/p><h4>\u30aa\u30f3\u30e9\u30a4\u30f3\u30fb\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u8a2d\u7acb\u306e\u80cc\u666f<\/h4><p>Simple, which operates the career change support service &ldquo;Simple Childcare&rdquo; used by many childcare workers, has introduced &ldquo;coorum,&rdquo; an honest data platform that captures customers&rsquo; true feelings, in an effort to further deepen its connections with childcare workers, and has launched the online community &ldquo;Hoikurunji.&rdquo;<\/p><p>\u30b7\u30f3\u30d7\u30eb\u306f\u4ee5\u524d\u3001\u4fdd\u80b2\u58eb\u30fb\u5e7c\u7a1a\u5712\u6559\u8aed\u306b\u7279\u5316\u3057\u305f\u8ee2\u8077\u652f\u63f4\u30b5\u30fc\u30d3\u30b9\u3092\u904b\u55b6\u3057\u3001\u9ad8\u3044\u9867\u5ba2\u6e80\u8db3\u5ea6\u3092\u7372\u5f97\u3002\u3057\u304b\u3057\u3001\u6709\u6599\u8077\u696d\u7d39\u4ecb\u4e8b\u696d\u3068\u3044\u3046\u4e8b\u696d\u306e\u7279\u6027\u4e0a\u3001\u8ee2\u8077\u6c7a\u5b9a\u5f8c\u306b\u6c42\u8077\u8005\u3068\u306e\u95a2\u4fc2\u304c\u5207\u308c\u3066\u3057\u307e\u3046\u3053\u3068\u306b\u3088\u308b\u6a5f\u4f1a\u640d\u5931\u304c\u8ab2\u984c\u3068\u306a\u3063\u3066\u3044\u307e\u3057\u305f\u3002\u307e\u305f\u3001\u4fdd\u80b2\u696d\u754c\u7279\u6709\u306e\u6d3b\u767a\u306a\u6a2a\u306e\u3064\u306a\u304c\u308a\u3084\u3001\u65e5\u3005\u306e\u696d\u52d9\u306b\u95a2\u3059\u308b\u60c5\u5831\u4ea4\u63db\u306e\u5fc5\u8981\u6027\u306b\u5fdc\u3048\u3001\u6c42\u8077\u8005\u306e\u8ee2\u8077\u5f8c\u306e\u30ad\u30e3\u30ea\u30a2\u3084\u65e5\u3005\u306e\u60a9\u307f\u3092\u30b5\u30dd\u30fc\u30c8\u3059\u308b\u9577\u671f\u7684\u306a\u95a2\u4fc2\u69cb\u7bc9\u3092\u6a21\u7d22\u3057\u3066\u3044\u305f\u30b7\u30f3\u30d7\u30eb\u3002<\/p><h4>\u3053\u3061\u3089\u3082\u304a\u8aad\u307f\u304f\u3060\u3055\u3044\uff1a <a class=\"p-url\" href=\"https:\/\/itbusinesstoday.com\/ja\/martech\/customer-experience\/knowledgesense-launches-chatsense-and-gpt-5-thinking\/\" rel=\"bookmark\">\u30ca\u30ec\u30c3\u30b8\u30bb\u30f3\u30b9\u3001\u30c1\u30e3\u30c3\u30c8\u30bb\u30f3\u30b9\u3068GPT-5\u601d\u8003\u3092\u767a\u8868<\/a><\/h4><p>By opening this community, Simple will be able to share its values &#8203;&#8203;and create a space where empathetic childcare workers can support and talk with each other, and we will use the honest feedback from the community to improve our services and provide new value. Furthermore, by utilizing coorum, we will be able to achieve a deeper understanding of our customers, such as insights into post-job changes and potential career needs that have been difficult to see until now, and build a &ldquo;co-creation&rdquo; relationship that goes beyond job change support to create the entire career of each childcare worker together.<\/p><h4>\u30af\u30fc\u30e9\u30e0\u5c0e\u5165\u306e\u7406\u7531<\/h4><p><strong>\u5b9a\u6027\u30c7\u30fc\u30bf\u306e\u53ef\u8996\u5316\u306b\u5f37\u3044\u88fd\u54c1\u7279\u6027<\/strong><\/p><p>Short-term turnover is a serious issue in the childcare industry, but behind it lie the &ldquo;daily worries&rdquo; and &ldquo;emotional changes&rdquo; of childcare workers that are difficult to see numerically. Coorum can capture signs of turnover and engagement as data from each individual&rsquo;s posts and reactions.<\/p><p><strong>\u5730\u57df\u306b\u6839\u3056\u3057\u305f\u81ea\u7acb\u7684\u306a\u6d3b\u52d5\u3092\u751f\u307f\u51fa\u3059\u4ed5\u7d44\u307f<\/strong><\/p><p>Coorum is equipped with a wealth of mechanisms to encourage natural interaction between participants, such as message boards and reaction functions. Simple was attracted to the fact that it can create a space where childcare workers can play a leading role and become active, while reducing the burden on the management side. It is not just a tool, but functions as a &ldquo;space where participants can play a leading role,&rdquo; which <a href=\"https:\/\/simples.co.jp\/\" data-no-translation=\"\">Simple<\/a> \u305d\u308c\u306f\u5f7c\u3089\u306e\u54f2\u5b66\u306b\u6cbf\u3063\u305f\u3082\u306e\u3067\u3042\u308a\u3001\u9ad8\u304f\u8a55\u4fa1\u3057\u3066\u3044\u307e\u3059\u3002<\/p><p><strong>\u5c0e\u5165\u30fb\u904b\u7528\u306e\u7dcf\u5408\u30b5\u30dd\u30fc\u30c8\u4f53\u5236<\/strong><\/p><p>\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u306e\u6210\u529f\u306b\u306f\u3001\u7acb\u3061\u4e0a\u3052\u6226\u7565\u304c\u6b20\u304b\u305b\u307e\u305b\u3093\u3002Coorum\u306f\u30c4\u30fc\u30eb\u3092\u63d0\u4f9b\u3059\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u5c02\u9580\u5bb6\u30c1\u30fc\u30e0\u3068\u5354\u529b\u3057\u3001\u30b4\u30fc\u30eb\u30d7\u30e9\u30f3\u30cb\u30f3\u30b0\u304b\u3089\u30b3\u30f3\u30c6\u30f3\u30c4\u30d7\u30e9\u30f3\u30cb\u30f3\u30b0\u3001\u6295\u7a3f\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u307e\u3067\u304a\u624b\u4f1d\u3044\u3057\u307e\u3059\u3002<\/p><p><strong>\u30bd\u30fc\u30b9 <a href=\"https:\/\/prtimes.jp\/main\/html\/rd\/p\/000000206.000030943.html\" data-no-translation=\"\">PRTimes<\/a><\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Asobica Inc. is pleased to announce that it has begun providing its honest data platform &ldquo;coorum,&rdquo; based on zero-party data, to &ldquo;Hokuraunji,&rdquo; a community site operated by Simple Inc.Background to the establishment of the online communitySimple, which operates the career change support service &ldquo;Simple Childcare&rdquo; used by many childcare workers, has introduced &ldquo;coorum,&rdquo; an honest data platform that captures customers&rsquo; true feelings, in an effort to further deepen its connections with childcare workers, and has launched the online community &ldquo;Hoikurunji.&rdquo;Simple previously operated a career change support service specializing in childcare workers and kindergarten teachers , achieving high customer satisfaction. However, due to the nature of the business, which is a [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":19861,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"wprm-recipe-roundup-name":"","wprm-recipe-roundup-description":"","postBodyCss":"","postBodyMargin":[],"postBodyPadding":[],"postBodyBackground":{"backgroundType":"classic","gradient":""},"footnotes":""},"categories":[208,188,211,92,237,206],"tags":[3608,3607,428,1577,7308,7309],"ppma_author":[205],"class_list":["post-19860","post","type-post","status-publish","format-standard","has-post-thumbnail","category-apac","category-customer-experience","category-japan","category-martech","category-news","category-regional","tag-asobica","tag-coorum","tag-customer-experience","tag-data-platform","tag-hokuraunji","tag-simple"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Simple Inc. unveils \u201ccoorum\u201d truth data platform<\/title>\n<meta name=\"description\" content=\"Asobica starts providing its zero-party data platform \u201ccoorum\u201d to Hokuraunji, a community site operated by Simple Inc.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/itbusinesstoday.com\/ja\/martech\/customer-experience\/simple-inc-introduces-coorum-a-truth-data-platform\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Simple Inc. unveils \u201ccoorum\u201d truth data platform\" \/>\n<meta property=\"og:description\" content=\"Asobica starts providing its zero-party data platform \u201ccoorum\u201d to Hokuraunji, a community site operated 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