{"id":19046,"date":"2025-08-07T10:15:30","date_gmt":"2025-08-07T10:15:30","guid":{"rendered":"https:\/\/itbusinesstoday.com\/?p=19046"},"modified":"2026-02-23T13:16:37","modified_gmt":"2026-02-23T13:16:37","slug":"dentsu-unveils-saas-service-to-track-consumer-behavior","status":"publish","type":"post","link":"https:\/\/itbusinesstoday.com\/ja\/martech\/marketing\/dentsu-unveils-saas-service-to-track-consumer-behavior\/","title":{"rendered":"\u96fb\u901a\u3001\u6d88\u8cbb\u8005\u884c\u52d5\u3092\u8ffd\u8de1\u3059\u308bSaaS\u30b5\u30fc\u30d3\u30b9\u3092\u767a\u8868"},"content":{"rendered":"<p>\u682a\u5f0f\u4f1a\u793e\u96fb\u901a\u306f\u3001\u682a\u5f0f\u4f1a\u793e\u3059\u3057\u30c8\u30c3\u30d7\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u5171\u540c\u3067\u63d0\u4f9b\u3059\u308b\u3001\u6d88\u8cbb\u8005\u3068\u30a4\u30d9\u30f3\u30c8\u4e3b\u50ac\u8005\u53cc\u65b9\u306e\u30a4\u30d9\u30f3\u30c8\u4fa1\u5024\u3092\u9ad8\u3081\u308b\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u300c\u307f\u3093\u306a\u306e\u3042\u3057\u3042\u3068\u300d\u306e\u6a5f\u80fd\u5f37\u5316\u7248\u300c\u307f\u3093\u306a\u306e\u3042\u3057\u3042\u30682.0\u300d\u306e\u63d0\u4f9b\u3092\u958b\u59cb\u3057\u307e\u3057\u305f\u3002\u300c\u307f\u3093\u306a\u306e\u3042\u3057\u3042\u3068\u300d\u306f\u3001\u975e\u91d1\u878d\u578b\u30c8\u30fc\u30af\u30f3\uff08NFT\uff09\u306e\u6d41\u901a\u3092\u901a\u3058\u3066\u3001\u6d88\u8cbb\u8005\u306e\u69d8\u3005\u306a\u884c\u52d5\u3092\u30d6\u30ed\u30c3\u30af\u30c1\u30a7\u30fc\u30f3\u4e0a\u306b\u8a18\u9332\u30fb\u84c4\u7a4d\u3057\u3001\u30ea\u30a2\u30eb\u3068\u30c7\u30b8\u30bf\u30eb\u306e\u4e21\u30c7\u30fc\u30bf\u3092\u4e00\u5143\u7ba1\u7406\u3059\u308b\u3053\u3068\u3067\u3001\u4f01\u696d\u306e\u6700\u9069\u306a\u9867\u5ba2\u4f53\u9a13\u8a2d\u8a08\u3092\u652f\u63f4\u3057\u307e\u3059\u3002\u4e8c\u6b21\u5143\u30b3\u30fc\u30c9\u3092\u5229\u7528\u3057\u305f\u300c\u30c7\u30b8\u30bf\u30eb\u30c1\u30b1\u30c3\u30c8\u300d\u3092\u52d5\u753b\u3084\u7d19\u5a92\u4f53\u306a\u3069\u3067\u7c21\u5358\u306b\u6d88\u8cbb\u8005\u306b\u5c4a\u3051\u308b\u3053\u3068\u3067\u3001\u751f\u6d3b\u8005\u306f\u597d\u304d\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3068\u30b7\u30fc\u30e0\u30ec\u30b9\u306b\u3064\u306a\u304c\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u3055\u3089\u306b 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<a href=\"https:\/\/www.dentsu.co.jp\/\">\u96fb\u901a<\/a>\u3053\u308c\u3089\u306e\u65b0\u6a5f\u80fd\u306b\u3088\u308a\u3001\u6d88\u8cbb\u8005\u306eNFT\u4fdd\u6709\u60c5\u5831\u306b\u57fa\u3065\u304f\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u65bd\u7b56\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u7279\u5b9a\u306e\u6761\u4ef6\u3092\u6e80\u305f\u3057\u305f\u6d88\u8cbb\u8005\u306b\u7279\u5225\u30aa\u30d5\u30a1\u30fc\u3084\u9650\u5b9a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u914d\u4fe1\u3057\u305f\u308a\u3001\u53c2\u52a0\u5c65\u6b74\u306b\u57fa\u3065\u3044\u3066\u6b21\u306e\u4f53\u9a13\u3092\u6848\u5185\u3057\u305f\u308a\u3001\u30ea\u30d4\u30fc\u30bf\u30fc\u3078\u306e\u6bb5\u968e\u7684\u306a\u7279\u5178\u306e\u63d0\u4f9b\u3084\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3068\u306e\u9023\u643a\u306b\u3088\u3063\u3066\u53c2\u52a0\u610f\u6b32\u3092\u9ad8\u3081\u305f\u308a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>","protected":false},"excerpt":{"rendered":"<p>Dentsu Inc. announced the launch of &#8220;Minna no Ashiato 2.0,&#8221; an enhanced version of &#8220;Minna no Ashiato,&#8221; a solution offered in collaboration with SUSHI TOP MARKETING, Inc. to enhance the value of events for both consumers and event organizers. &#8220;Minna no Ashiato&#8221; records and accumulates various consumer behaviors on a blockchain through the distribution of non-financial tokens (NFTs), centrally managing both real-world and digital data to help companies design optimal customer experiences. By easily delivering &#8220;digital tickets&#8221; using 2D codes to consumers via video, paper, and other means, sei-katsu-sha can seamlessly connect with their favorite content . Furthermore, by utilizing Sushi Top&#8216;s patented blockchain technology to issue, distribute, and cancel [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":19091,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"wprm-recipe-roundup-name":"","wprm-recipe-roundup-description":"","postBodyCss":"","postBodyMargin":[],"postBodyPadding":[],"postBodyBackground":{"backgroundType":"classic","gradient":""},"footnotes":""},"categories":[208,211,190,92,237,206],"tags":[308,571,6876,1967,6877],"ppma_author":[205],"class_list":{"0":"post-19046","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-apac","8":"category-japan","9":"category-marketing","10":"category-martech","11":"category-news","12":"category-regional","13":"tag-dentsu","14":"tag-marketing","15":"tag-minna-no-ashiato","16":"tag-saas-service","17":"tag-sushi-top-marketing"},"yoast_head":"<!-- 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event value for consumers and organizers.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/itbusinesstoday.com\/ja\/martech\/marketing\/dentsu-unveils-saas-service-to-track-consumer-behavior\/\" \/>\n<meta property=\"og:site_name\" content=\"itbusinesstoday\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-07T10:15:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-23T13:16:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/itbusinesstoday.com\/wp-content\/uploads\/2025\/08\/Dentsu-Launches-Minna-no-Ashiato-2.0-a-SaaS-based-Behavioral-Analysis-Service-That-Visualizes-Consumer-Continuity-and-Mobility.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"NewsDesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" 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