{"id":18230,"date":"2025-07-24T10:29:07","date_gmt":"2025-07-24T10:29:07","guid":{"rendered":"https:\/\/itbusinesstoday.com\/?p=18230"},"modified":"2025-07-24T10:29:07","modified_gmt":"2025-07-24T10:29:07","slug":"rakuten-launches-r-dcr-brand-lift-survey-for-line-ads","status":"publish","type":"post","link":"https:\/\/itbusinesstoday.com\/ja\/martech\/advertising\/rakuten-launches-r-dcr-brand-lift-survey-for-line-ads\/","title":{"rendered":"\u697d\u5929\u3001LINE\u5e83\u544a\u306e\u30d6\u30e9\u30f3\u30c9\u30ea\u30d5\u30c8\u8abf\u67fb\u300cR-DCR\u300d\u3092\u958b\u59cb"},"content":{"rendered":"<?xml encoding=\"utf-8\" ?><p>Rakuten Insights Inc. launched the full-scale launch of &ldquo;R-DCR Brand Lift Survey for LINE,&rdquo; an analytics product that combines &ldquo;LINE Data Cleanroom for Client&rdquo; (Note 1), developed through a comprehensive partnership between <a href=\"https:\/\/www.lycorp.co.jp\/\" data-no-translation=\"\">LINE Yahoo Japan Corporation<\/a> \u305d\u3057\u3066 <a href=\"https:\/\/www.treasuredata.com\/\" data-no-translation=\"\">Treasure Data Inc<\/a>., with Rakuten Insights&rsquo; survey data (Note 2) to conduct customer analysis and measure advertising effectiveness.<\/p><p>\u672c\u88fd\u54c1\u306f\u3001LINE \u30e4\u30d5\u30fc\u304c\u63d0\u4f9b\u3059\u308b\u6210\u679c\u5831\u916c\u578b\u5e83\u544a\u914d\u4fe1\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u300cLINE Ads\u300d\u3092\u5206\u6790\u3057\u3001\u5e83\u544a\u63a5\u89e6\u8005\u306e\u30d7\u30ed\u30d5\u30a1\u30a4\u30eb\u5206\u6790\u3084\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u30fb\u7d20\u6750\u3054\u3068\u306e\u30d6\u30e9\u30f3\u30c9\u30ea\u30d5\u30c8\u8abf\u67fb\u306b\u3088\u308b\u5e83\u544a\u52b9\u679c\u6e2c\u5b9a\u306b\u52a0\u3048\u3001\u697d\u5929\u30b0\u30eb\u30fc\u30d7\u304c\u84c4\u7a4d\u3059\u308b\u8cfc\u8cb7\u30c7\u30fc\u30bf\u3084\u691c\u7d22\u30c7\u30fc\u30bf\u3092\u7d44\u307f\u5408\u308f\u305b\u305f\u30af\u30ed\u30b9\u30e1\u30c7\u30a3\u30a2\u5206\u6790\u30fb\u89e3\u6790\u3092\u53ef\u80fd\u306b\u3057\u307e\u3059\u3002\u672c\u88fd\u54c1\u3092\u901a\u3058\u3066\u5f97\u3089\u308c\u308b\u3001\u3088\u308a\u6df1\u3044\u30bf\u30fc\u30b2\u30c3\u30c8\u30d7\u30ed\u30d5\u30a1\u30a4\u30eb\u3084\u65b0\u305f\u306a\u30bf\u30fc\u30b2\u30c3\u30c8\u5c5e\u6027\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u300cLINE Ads\u300d\u3092\u5229\u7528\u3059\u308b\u4f01\u696d\u306f\u3001\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306e\u7cbe\u5ea6\u5411\u4e0a\u3084\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u65bd\u7b56\u5185\u5bb9\u306e\u691c\u8a0e\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002\u672c\u88fd\u54c1\u306f\u3001\u672c\u5e744\u6708\u3088\u308a\u65e2\u5b58\u306e\u53d6\u5f15\u5148\u3092\u5bfe\u8c61\u306b\u30c8\u30e9\u30a4\u30a2\u30eb\u3092\u958b\u59cb\u3057\u3001\u672c\u65e5\u3088\u308a\u672c\u683c\u7684\u306b\u63d0\u4f9b\u3092\u958b\u59cb\u3057\u307e\u3059\u3002\u307e\u305f\u3001\u4eca\u5f8c\u306fLINE\u516c\u5f0f\u30a2\u30ab\u30a6\u30f3\u30c8\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3082\u5206\u6790\u5bfe\u8c61\u306b\u52a0\u3048\u308b\u306a\u3069\u3001\u3055\u3089\u306a\u308b\u30b5\u30fc\u30d3\u30b9\u62e1\u5145\u3092\u4e88\u5b9a\u3057\u3066\u3044\u307e\u3059\u3002<\/p><p>&ldquo;LINE Data Cleanroom for Clients&rdquo; is a platform that makes it possible to analyze the wealth of data accumulated by advertising media and data accumulated by advertisers in an environment that respects privacy. Rakuten Insights has previously focused on profile analysis and brand lift surveys, but from the perspective of the Personal Information Protection Act and a focus on privacy, the company believes that by combining this with &ldquo;LINE Data Cleanroom for Clients&rdquo; it will be able to provide services that better meet customer needs, leading to this collaboration.<\/p><h4>\u3053\u3061\u3089\u3082\u304a\u8aad\u307f\u304f\u3060\u3055\u3044\uff1a <a class=\"p-url\" href=\"https:\/\/itbusinesstoday.com\/ja\/martech\/advertising\/carta-zero-and-dentsu-roll-out-real-time-tv-ad-platform\/\" rel=\"bookmark\">CARTA ZERO\u3068\u96fb\u901a\u3001\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0TV\u5e83\u544a\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u5c55\u958b<\/a><\/h4><p><a href=\"https:\/\/corp.rakuten.co.jp\/\" data-no-translation=\"\">Rakuten Insight<\/a> \u306f\u3001\u6b21\u4e16\u4ee3\u306e\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u30ea\u30b5\u30fc\u30c1\u3068\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u52b9\u679c\u7684\u306aPDCA\u652f\u63f4\u3092\u7d44\u307f\u5408\u308f\u305b\u305f\u6700\u5148\u7aef\u306e\u53d6\u308a\u7d44\u307f\u3092\u63d0\u6848\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p><p><strong>\u30bd\u30fc\u30b9 <a href=\"https:\/\/prtimes.jp\/main\/html\/rd\/p\/000002456.000005889.html\" data-no-translation=\"\">PRTimes<\/a><\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Rakuten Insights Inc. launched the full-scale launch of &ldquo;R-DCR Brand Lift Survey for LINE,&rdquo; an analytics product that combines &ldquo;LINE Data Cleanroom for Client&rdquo; (Note 1), developed through a comprehensive partnership between LINE Yahoo Japan Corporation and Treasure Data Inc., with Rakuten Insights&rsquo; survey data (Note 2) to conduct customer analysis and measure advertising effectiveness.This product will analyze LINE Ads, a performance-based ad delivery platform provided by LINE Yahoo!, and will enable cross-media analysis and analysis that combines purchasing and search data accumulated by the Rakuten Group, in addition to analyzing the profiles of those exposed to ads and measuring advertising effectiveness through brand lift surveys for each campaign and [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":18231,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"wprm-recipe-roundup-name":"","wprm-recipe-roundup-description":"","postBodyCss":"","postBodyMargin":[],"postBodyPadding":[],"postBodyBackground":{"backgroundType":"classic","gradient":""},"footnotes":""},"categories":[191,208,211,92,237,206],"tags":[451,6500,404,6502,6501],"ppma_author":[205],"class_list":["post-18230","post","type-post","status-publish","format-standard","has-post-thumbnail","category-advertising","category-apac","category-japan","category-martech","category-news","category-regional","tag-advertising","tag-customer-analysis","tag-line-yahoo","tag-rakuten-insights","tag-treasure-data"],"yoast_head":"<!-- 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