{"id":17583,"date":"2025-07-14T10:14:03","date_gmt":"2025-07-14T10:14:03","guid":{"rendered":"https:\/\/itbusinesstoday.com\/?p=17583"},"modified":"2025-07-14T10:14:03","modified_gmt":"2025-07-14T10:14:03","slug":"metricworks-receives-tiktok-marketing-partner-status","status":"publish","type":"post","link":"https:\/\/itbusinesstoday.com\/ja\/martech\/marketing\/metricworks-receives-tiktok-marketing-partner-status\/","title":{"rendered":"MetricWorks\u3001TikTok\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d1\u30fc\u30c8\u30ca\u30fc\u306e\u5730\u4f4d\u3092\u7372\u5f97"},"content":{"rendered":"<?xml encoding=\"utf-8\" ?><p>MetricWorks Japan Co., Ltd., a joint venture between UNICORN Inc., a subsidiary of Adways Inc., and MetricWorks Inc., which provides the mobile MMM solution &ldquo;MetricWorks&rdquo; in Japan, is pleased to announce that MetricWorks has received the measurement partner badge specialized in the MMM field in TikTok&rsquo;s Marketing Partner Program.<\/p><p>\u8fd1\u5e74\u3001\u500b\u4eba\u60c5\u5831\u4fdd\u8b77\u306e\u89b3\u70b9\u304b\u3089Cookie\u306a\u3069\u306e\u7b2c\u4e09\u8005\u30c7\u30fc\u30bf\u3078\u306e\u4f9d\u5b58\u304c\u898b\u76f4\u3055\u308c\u308b\u4e2d\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u5168\u4f53\u306e\u8ca2\u732e\u5ea6\u3092\u7d71\u8a08\u7684\u306b\u5206\u6790\u3059\u308bMMM\uff08\u30e1\u30c7\u30a3\u30a2\u30df\u30c3\u30af\u30b9\u30e2\u30c7\u30ea\u30f3\u30b0\uff09\u304c\u6ce8\u76ee\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p><p>TikTok, one of the world&rsquo;s leading short video platforms, has launched a specialised Media Mix Modelling (MMM) category in the &ldquo;Mesurement&rdquo; category of the &ldquo;TikTok Marketing Partner Program&rdquo;. This program certifies partners who meet strict screening criteria and offer advanced MMM solutions globally, and aims to enable advertisers to grow their businesses by working with measurement partners who have earned the badge to accurately understand the return on investment (ROI) of TikTok ad campaigns.<\/p><h4>\u3053\u3061\u3089\u3082\u304a\u8aad\u307f\u304f\u3060\u3055\u3044\uff1a <a class=\"p-url\" href=\"https:\/\/itbusinesstoday.com\/ja\/martech\/marketing\/aim-b2b-debuts-in-tokyo-to-revolutionize-b2b-marketing\/\" rel=\"bookmark\">B2B\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u9769\u547d\u3092\u8d77\u3053\u3059AIM B2B\u304c\u6771\u4eac\u3067\u30c7\u30d3\u30e5\u30fc<\/a><\/h4><h4><strong>MetricWorks MMM\u5206\u91ce\u5225\u6e2c\u5b9a\u30d1\u30fc\u30c8\u30ca\u30fc\u30d0\u30c3\u30b8\u306e\u53d6\u5f97\u306b\u3064\u3044\u3066<\/strong><\/h4><p>\u30e1\u30c8\u30ea\u30c3\u30af\u30b9\u30ef\u30fc\u30af\u30b9\u682a\u5f0f\u4f1a\u793e\u306f\u3001\u3053\u306e\u30d1\u30fc\u30c8\u30ca\u30fc\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u30d0\u30c3\u30b8\u3092\u7372\u5f97\u3057\u307e\u3057\u305f\u3002 <a href=\"https:\/\/www.adways.net\/\" data-no-translation=\"\">MetricWorks<\/a> \u3053\u308c\u306b\u3088\u308a\u3001TikTok\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u304c\u58f2\u4e0a\u3084\u30d3\u30b8\u30cd\u30b9\u76ee\u6a19\u306b\u4e0e\u3048\u308b\u5f71\u97ff\u3092\u3088\u308a\u6b63\u78ba\u306b\u628a\u63e1\u3057\u3001\u4e88\u7b97\u914d\u5206\u306e\u6700\u9069\u5316\u3084\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u304f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u7b56\u5b9a\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p><p><strong>\u30bd\u30fc\u30b9 <a href=\"https:\/\/prtimes.jp\/main\/html\/rd\/p\/000000234.000033008.html\" data-no-translation=\"\">PRTimes<\/a><\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>MetricWorks Japan Co., Ltd., a joint venture between UNICORN Inc., a subsidiary of Adways Inc., and MetricWorks Inc., which provides the mobile MMM solution &ldquo;MetricWorks&rdquo; in Japan, is pleased to announce that MetricWorks has received the measurement partner badge specialized in the MMM field in TikTok&rsquo;s Marketing Partner Program.In recent years, as reliance on cookies and other third-party data has been reconsidered from the perspective of privacy protection, MMM (Media Mix Modeling), which statistically analyzes the contribution of overall marketing initiatives, has been attracting attention.TikTok, one of the world&rsquo;s leading short video platforms, has launched a specialised Media Mix Modelling (MMM) category in the &ldquo;Mesurement&rdquo; category of the &ldquo;TikTok Marketing [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":17620,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"wprm-recipe-roundup-name":"","wprm-recipe-roundup-description":"","postBodyCss":"","postBodyMargin":[],"postBodyPadding":[],"postBodyBackground":{"backgroundType":"classic","gradient":""},"footnotes":""},"categories":[208,211,190,92,237,206],"tags":[4894,571,6166,6165,5669],"ppma_author":[205],"class_list":["post-17583","post","type-post","status-publish","format-standard","has-post-thumbnail","category-apac","category-japan","category-marketing","category-martech","category-news","category-regional","tag-adways","tag-marketing","tag-metricworks","tag-mmm-field","tag-tiktok"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>MetricWorks Named Official TikTok Marketing Partner<\/title>\n<meta name=\"description\" content=\"MetricWorks Japan earned TikTok&#039;s Marketing Partner badge in the MMM field, recognizing its mobile MMM solution and partnership with Adways.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/itbusinesstoday.com\/ja\/martech\/marketing\/metricworks-receives-tiktok-marketing-partner-status\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MetricWorks Named Official TikTok Marketing Partner\" \/>\n<meta property=\"og:description\" content=\"MetricWorks Japan earned TikTok&#039;s Marketing Partner badge in the MMM field, recognizing its mobile MMM solution and partnership with Adways.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/itbusinesstoday.com\/ja\/martech\/marketing\/metricworks-receives-tiktok-marketing-partner-status\/\" \/>\n<meta property=\"og:site_name\" content=\"itbusinesstoday\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-14T10:14:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/itbusinesstoday.com\/wp-content\/uploads\/2025\/07\/MetricWorks-Earns-TikTok-Marketing-Partner-Badge.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"NewsDesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u57f7\u7b46\u8005\" \/>\n\t<meta name=\"twitter:data1\" content=\"NewsDesk\" \/>\n\t<meta name=\"twitter:label2\" 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