{"id":17526,"date":"2025-07-11T09:58:34","date_gmt":"2025-07-11T09:58:34","guid":{"rendered":"https:\/\/itbusinesstoday.com\/?p=17526"},"modified":"2025-07-11T12:12:03","modified_gmt":"2025-07-11T12:12:03","slug":"tencent-cloud-forgift-partner-to-innovate-virtual-fitting","status":"publish","type":"post","link":"https:\/\/itbusinesstoday.com\/ja\/martech\/marketing\/tencent-cloud-forgift-partner-to-innovate-virtual-fitting\/","title":{"rendered":"\u30c6\u30f3\u30bb\u30f3\u30c8\u30af\u30e9\u30a6\u30c9\u3068forGIFT\u304c\u30d0\u30fc\u30c1\u30e3\u30eb\u30d5\u30a3\u30c3\u30c6\u30a3\u30f3\u30b0\u306e\u9769\u65b0\u3067\u63d0\u643a"},"content":{"rendered":"

Tencent Cloud, the cloud business of global technology company Tencent, announced a strategic collaboration with Tokyo-based entertainment production and digital fashion studio forGIFT Inc. Together, the two companies aim to bring AI-powered virtual fitting solutions to Japan’s fashion industry—bridging back-end production and front-end retail experiences through a unified, digital-first workflow.<\/p>

Founded in 2017, forGIFT Inc. has supported leading fashion and lifestyle brands including X-girl, DAZN, and Anker, helping them reduce apparel sampling costs by approximately 20% while delivering immersive experience in the metaverse. As the company sought to scale its growing archive of image assets for e-commerce, Tencent Cloud emerged as a strategic partner—offering outfit changes in just 10 seconds and seamless API integration with shopping carts and online storefronts, all while maintaining high interoperability across consumer-facing systems. This prompted forGIFT Inc. to explore how such technology could be applied to their own creative planning proposals, opening new possibilities for client engagement and solution design.<\/p>

Through the partnership, forGIFT Inc. integrated Tencent Cloud’s advanced portrait segmentation and image generation technologies—including the “ChangeClothes” Virtual Try-On API and Portrait-Segmentation SDK—into its proprietary “sture” 3DCG fashion sampling pipeline. The resulting solution enables both rapid digital sample creation and real-time, hyper-personalized virtual fitting experiences—dramatically reducing the time, cost, and environmental impact of traditional sampling workflows.<\/p>

\u3053\u3061\u3089\u3082\u304a\u8aad\u307f\u304f\u3060\u3055\u3044\uff1a FreakOut\u3001\u30c7\u30fc\u30bf\u7d71\u5408\u3067Usonar Inc\u3068\u5354\u696d<\/a><\/h4>

Building on this foundation, Tencent Cloud’s low-latency infrastructure and Tencent Real-Time Communication SDKs support interactive “shop-along” styling sessions and influencer livestreams with sub-300 ms delay—delivering immersive, real-time try-on experiences for today’s digital shoppers. These innovations are designed to meet fast-growing demand as Japan’s fashion e-commerce, custom apparel, and metaverse segments continue to expand at double-digit rates.<\/p>

With sustainability and digital transformation shaping the future of fashion, the collaboration between Tencent Cloud and forGIFT Inc. directly addresses a critical market demand—one that no rival has yet met with a unified, locally hosted solution. By combining forGIFT Inc.’s 3DCG production expertise with Tencent Cloud’s AI-powered virtual fitting capabilities, the partnership delivers a first-of-its-kind, end-to-end pathway from digital garment creation to immersive, consumer-ready “try-before-you-buy” shopping.<\/p>

As part of the rollout, forGIFT Inc. leads the local go-to-market strategy—overseeing brand engagement, co-developing showcase projects, and delivering implementation support. Tencent Cloud<\/a> \u306f\u3001\u30d6\u30e9\u30f3\u30c9\u30fb\u30a2\u30d1\u30ec\u30eb\u306e\u30aa\u30f3\u30dc\u30fc\u30c7\u30a3\u30f3\u30b0\u304b\u3089\u3001\u30c7\u30e2\u306e\u5b9f\u65bd\u3084\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u306e\u6700\u9069\u5316\u306b\u95a2\u3059\u308b\u30a2\u30c9\u30d0\u30a4\u30b9\u307e\u3067\u3001\u7d99\u7d9a\u7684\u306a\u6280\u8853\u7684\u30fb\u904b\u55b6\u7684\u30ac\u30a4\u30c0\u30f3\u30b9\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u3088\u3046\u306a\u53d6\u308a\u7d44\u307f\u306b\u3088\u308a\u3001\u3059\u3067\u306b\u5c0e\u5165\u304c\u52a0\u901f\u3057\u3001\u6b21\u306e\u3088\u3046\u306a\u30b5\u30dd\u30fc\u30c8\u304c\u884c\u308f\u308c\u3066\u3044\u307e\u3059\u3002 forGIFT<\/a> Inc.’s broader growth strategy.<\/p>

forGIFT\u306f\u30012026\u5e74\u307e\u3067\u306b\u5c11\u306a\u304f\u3068\u308250\u306e\u65e5\u672c\u306e\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u30d6\u30e9\u30f3\u30c9\u3092\u30b5\u30dd\u30fc\u30c8\u3059\u308b\u305f\u3081\u306b\u3001\u30a8\u30f3\u30c9\u30fb\u30c4\u30fc\u30fb\u30a8\u30f3\u30c9\u306e\u30d0\u30fc\u30c1\u30e3\u30eb\u8a66\u7740\u30b5\u30fc\u30d3\u30b9\u3092\u62e1\u5927\u3059\u308b\u3053\u3068\u3092\u76ee\u6307\u3057\u3066\u3044\u307e\u3059\u3002forGIFT Inc.\u306f\u30012026\u5e74\u307e\u3067\u306b\u30a8\u30f3\u30c9\u30fb\u30c4\u30fc\u30fb\u30a8\u30f3\u30c9\u306e\u30d0\u30fc\u30c1\u30e3\u30eb\u8a66\u7740\u30b5\u30fc\u30d3\u30b9\u3092\u62e1\u5927\u3057\u3001\u5c11\u306a\u304f\u3068\u308250\u306e\u65e5\u672c\u306e\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u30d6\u30e9\u30f3\u30c9\u3092\u30b5\u30dd\u30fc\u30c8\u3059\u308b\u3053\u3068\u3092\u76ee\u6a19\u3068\u3057\u3066\u3044\u307e\u3059\u3002.<\/p>

\u30bd\u30fc\u30b9 PRNewsWire<\/a><\/strong><\/p>","protected":false},"excerpt":{"rendered":"

Tencent Cloud, the cloud business of global technology company Tencent, announced a strategic collaboration with Tokyo-based entertainment production and digital fashion studio forGIFT Inc. Together, the two companies aim to bring AI-powered virtual fitting solutions to Japan’s fashion industry—bridging back-end production and front-end retail experiences through a unified, digital-first workflow.Founded in 2017, forGIFT Inc. has supported leading fashion and lifestyle brands including X-girl, DAZN, and Anker, helping them reduce apparel sampling costs by approximately 20% while delivering immersive experience in the metaverse. As the company sought to scale its growing archive of image assets for e-commerce, Tencent Cloud emerged as a strategic partner—offering outfit changes in just 10 seconds and […]<\/p>\n","protected":false},"author":4,"featured_media":17549,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"wprm-recipe-roundup-name":"","wprm-recipe-roundup-description":"","postBodyCss":"","postBodyMargin":[],"postBodyPadding":[],"postBodyBackground":{"backgroundType":"classic","gradient":""},"footnotes":""},"categories":[208,211,190,92,237,206],"tags":[218,6145,1008,571,6146,6144],"ppma_author":[205],"class_list":["post-17526","post","type-post","status-publish","format-standard","has-post-thumbnail","category-apac","category-japan","category-marketing","category-martech","category-news","category-regional","tag-ai","tag-forgift","tag-global-technology","tag-marketing","tag-tencent-cloud","tag-virtual-fitting-solution"],"yoast_head":"\nTencent 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