{"id":17185,"date":"2025-07-07T11:03:07","date_gmt":"2025-07-07T11:03:07","guid":{"rendered":"https:\/\/itbusinesstoday.com\/?p=17185"},"modified":"2025-07-07T11:03:07","modified_gmt":"2025-07-07T11:03:07","slug":"ntt-smart-connect-debuts-foove-and-foovelab-tools","status":"publish","type":"post","link":"https:\/\/itbusinesstoday.com\/ja\/martech\/marketing\/ntt-smart-connect-debuts-foove-and-foovelab-tools\/","title":{"rendered":"NTT\u30b9\u30de\u30fc\u30c8\u30b3\u30cd\u30af\u30c8\u3001Foove+\u3068Foove+Lab\u30c4\u30fc\u30eb\u3092\u767a\u8868"},"content":{"rendered":"<?xml encoding=\"utf-8\" ?><p>NTT Smart Connect, Inc. will begin offering the live commerce tool service &ldquo;foove+&rdquo; and the live commerce platform &ldquo;foove+lab&rdquo; from Monday, July 7, 2025.<\/p><p>\u307e\u305f\u3001\u30b5\u30fc\u30d3\u30b9\u958b\u59cb\u306b\u4f34\u3044\u3001\u682a\u5f0f\u4f1a\u793e\u30d9\u30f3\u30ea\u30fc\u3092\u306f\u3058\u3081\u3068\u3059\u308b\u4ed6\u793e\u3068\u306e\u5354\u696d\u3082\u958b\u59cb\u3057\u307e\u3059\u3002<br>\n2022\u5e74\u304b\u3089 <a href=\"https:\/\/www.nttsmc.com\/\" data-no-translation=\"\">NTT Smart Connect<\/a> has been providing an experience value that evokes empathy among viewers and leads to purchasing behavior by conveying the thoughts and dedication of &ldquo;producers&rdquo; in real time through live video through the food live commerce service &ldquo;foove&rdquo;. Through these efforts, we have built new points of contact and relationships of trust between producers and viewers, and have also contributed to creating results such as expanding sales channels and increasing sales.<\/p><p>\u8fd1\u5e74\u3001\u53cc\u65b9\u5411\u306e\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u8cfc\u8cb7\u4f53\u9a13\u3092\u5b9f\u73fe\u3059\u308b\u624b\u6cd5\u3068\u3057\u3066\u6ce8\u76ee\u3055\u308c\u3066\u3044\u308b\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9\u3002\u3057\u304b\u3057\u3001\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9\u306e\u5c0e\u5165\u306b\u306f\u3001\u30b7\u30b9\u30c6\u30e0\u69cb\u7bc9\u306e\u8907\u96d1\u3055\u3084\u653e\u9001\u6e96\u5099\u306e\u8ca0\u62c5\u3001ROI\uff08\u6295\u8cc7\u5bfe\u52b9\u679c\uff09\u306a\u3069\u306e\u6210\u679c\u306e\u53ef\u8996\u5316\u306e\u96e3\u3057\u3055\u306a\u3069\u306e\u8ab2\u984c\u304c\u3042\u308a\u3001\u3053\u308c\u3089\u306e\u8ab2\u984c\u3092\u89e3\u6c7a\u3059\u308b\u30b5\u30fc\u30d3\u30b9\u3078\u306e\u671f\u5f85\u304c\u9ad8\u307e\u3063\u3066\u3044\u307e\u3059\u3002<\/p><h4>\u3053\u3061\u3089\u3082\u304a\u8aad\u307f\u304f\u3060\u3055\u3044\uff1a <a class=\"p-url\" href=\"https:\/\/itbusinesstoday.com\/ja\/martech\/marketing\/fujitsu-launches-ai-tool-to-boost-supply-chain-resilience\/\" rel=\"bookmark\">\u5bcc\u58eb\u901a\u3001\u30b5\u30d7\u30e9\u30a4\u30c1\u30a7\u30fc\u30f3\u306e\u5f37\u976d\u6027\u3092\u9ad8\u3081\u308bAI\u30c4\u30fc\u30eb\u3092\u767a\u8868<\/a><\/h4><p>Against this backdrop, we will launch the following two new services to help solve the problems faced by businesses, leveraging the distribution infrastructure that supports video quality and stability that we have cultivated through our &ldquo;foove&rdquo; business, as well as our know-how in on-site distribution direction.<\/p><p>&#12539;&rdquo;foove+&rdquo;: A live commerce tool that can be introduced simply by embedding tags on a business&rsquo;s e-commerce site.<\/p><p>&#12539;&rdquo;foove+lab&rdquo;: A live commerce platform that can be used by businesses that do not have an e-commerce website<\/p><p>\u672c\u30b5\u30fc\u30d3\u30b9\u3092\u901a\u3058\u3066\u3001\u4f01\u696d\u306e\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9\u6d3b\u7528\u3092\u4fc3\u9032\u3057\u3001\u8996\u8074\u8005\u3068\u306e\u7d99\u7d9a\u7684\u306a\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u69cb\u7bc9\u3092\u652f\u63f4\u3057\u307e\u3059\u3002<\/p><p><strong>\u30bd\u30fc\u30b9 <a href=\"https:\/\/prtimes.jp\/main\/html\/rd\/p\/000000138.000023803.html\" data-no-translation=\"\">PRTimes<\/a><\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>NTT Smart Connect, Inc. will begin offering the live commerce tool service &ldquo;foove+&rdquo; and the live commerce platform &ldquo;foove+lab&rdquo; from Monday, July 7, 2025.As the service begins, we will also begin collaborating with other companies, including BENLY Co., Ltd. Since 2022, NTT Smart Connect has been providing an experience value that evokes empathy among viewers and leads to purchasing behavior by conveying the thoughts and dedication of &ldquo;producers&rdquo; in real time through live video through the food live commerce service &ldquo;foove&rdquo;. Through these efforts, we have built new points of contact and relationships of trust between producers and viewers, and have also contributed to creating results such as expanding sales [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":17233,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"wprm-recipe-roundup-name":"","wprm-recipe-roundup-description":"","postBodyCss":"","postBodyMargin":[],"postBodyPadding":[],"postBodyBackground":{"backgroundType":"classic","gradient":""},"footnotes":""},"categories":[208,211,190,92,237,206],"tags":[5976,5975,5974,571,5977],"ppma_author":[205],"class_list":["post-17185","post","type-post","status-publish","format-standard","has-post-thumbnail","category-apac","category-japan","category-marketing","category-martech","category-news","category-regional","tag-foove","tag-foovelab","tag-live-commerce-tool","tag-marketing","tag-ntt-smart-connect"],"yoast_head":"<!-- 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