{"id":17026,"date":"2025-07-03T10:14:33","date_gmt":"2025-07-03T10:14:33","guid":{"rendered":"https:\/\/itbusinesstoday.com\/?p=17026"},"modified":"2025-07-03T11:31:45","modified_gmt":"2025-07-03T11:31:45","slug":"dentsu-group-unveils-ai-powered-contact-center-solution","status":"publish","type":"post","link":"https:\/\/itbusinesstoday.com\/ja\/martech\/customer-experience\/dentsu-group-unveils-ai-powered-contact-center-solution\/","title":{"rendered":"\u96fb\u901a\u30b0\u30eb\u30fc\u30d7\u3001AI\u3092\u6d3b\u7528\u3057\u305f\u30b3\u30f3\u30bf\u30af\u30c8\u30bb\u30f3\u30bf\u30fc\u30fb\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u767a\u8868"},"content":{"rendered":"<?xml encoding=\"utf-8\" ?><p>Dentsu Inc. announced that its four domestic Dentsu Group companies have developed and will begin offering the &ldquo;AI Contact Center,&rdquo; a next-generation solution that will evolve customer experience (CX) by utilizing AI at contact centers, in accordance with &ldquo;AI For Growth 2.0,&rdquo; Dentsu&rsquo;s unique AI strategy announced in May 2025 to contribute to the growth of customers and society through both &ldquo;business efficiency&rdquo; and &ldquo;value enhancement and business growth.&rdquo;<\/p><p>In recent years, with the diversification of customer touchpoints and rising expectations, contact centers are being required to provide more advanced response capabilities than ever before, such as &ldquo;fast and accurate response,&rdquo; &ldquo;empathy to understand emotions,&rdquo; &ldquo;24\/7 availability,&rdquo; and &ldquo;global language support.&rdquo; At the same time, issues such as an increase in the workload of operators, labor shortages, and inconsistent quality due to the dependency on individuals have also become apparent, and the introduction of AI as a solution to these issues is accelerating.<\/p><p>The next-generation solution &ldquo;AI Contact Center&rdquo; provided by the Dentsu Group in Japan utilizes AI and CDP (Customer Data Platform) to not only improve the efficiency of contact center operations, but also to provide personalized experiences optimized for each individual customer. This improves customer satisfaction and maximizes LTV (Lifetime Value). It also contributes to the business growth of client companies by making it possible to use data accumulated at contact centers for marketing measures.<\/p><h4>\u3053\u3061\u3089\u3082\u304a\u8aad\u307f\u304f\u3060\u3055\u3044\uff1a <a class=\"p-url\" href=\"https:\/\/itbusinesstoday.com\/ja\/martech\/customer-experience\/sales-marker-and-nikkei-partner-to-redefine-b2b-marketing\/\" rel=\"bookmark\">\u30bb\u30fc\u30eb\u30b9\u30de\u30fc\u30ab\u30fc\u3068\u65e5\u672c\u7d4c\u6e08\u65b0\u805e\u793e\u304c\u63d0\u643a\u3001B2B\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u518d\u5b9a\u7fa9<\/a><\/h4><p>Specifically, the &ldquo;AI Contact Center&rdquo; provides the following four solutions:<\/p><p>To dramatically improve CX, we will utilize AI agents to provide immediate responses 24 hours a day, 365 days a year, and will analyze customers&rsquo; past inquiries and emotions to provide personalized solutions.<\/p><p>FAQ\u56de\u7b54\u3001\u672c\u4eba\u78ba\u8a8d\u3001\u96c6\u91d1\u30fb\u56de\u53ce\u53d7\u4ed8\u306a\u3069\u306e\u5b9a\u578b\u696d\u52d9\u3092AI\u3067\u81ea\u52d5\u5316\u3057\u3001\u696d\u52d9\u52b9\u7387\u3068\u751f\u7523\u6027\u3092\u6700\u5927\u5316\u3002\u97f3\u58f0\u8a8d\u8b58\u306b\u3088\u308b\u96fb\u8a71\u306e\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u30c6\u30ad\u30b9\u30c8\u5316\u30fb\u8981\u7d04\u3001\u5bfe\u5fdc\u5c65\u6b74\u306e\u81ea\u52d5\u751f\u6210\u306a\u3069\u306b\u3088\u308a\u3001\u5f8c\u51e6\u7406\u6642\u9593\u3092\u77ed\u7e2e\u3002<\/p><p>\u30aa\u30da\u30ec\u30fc\u30bf\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\uff08EX\uff09\u3092\u5411\u4e0a\u3055\u305b\u308b\u305f\u3081\u3001\u30ca\u30ec\u30c3\u30b8\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u3068\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u6307\u5c0e\u306b\u3088\u308b\u30b9\u30ad\u30eb\u306e\u6a19\u6e96\u5316\u3092\u56f3\u308a\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u65b0\u4eba\u6559\u80b2\u3084\u30b9\u30ad\u30eb\u30a2\u30c3\u30d7\u306e\u52b9\u7387\u5316\u3092\u56f3\u308b\u3068\u3068\u3082\u306b\u3001\u30aa\u30da\u30ec\u30fc\u30bf\u30fc\u306e\u611f\u60c5\u5206\u6790\u306b\u3088\u308b\u30b9\u30c8\u30ec\u30b9\u306e\u5bdf\u77e5\u3084\u96e2\u8077\u7387\u306e\u4f4e\u6e1b\u3092\u56f3\u308a\u307e\u3059\u3002<\/p><p>By collaborating with and utilizing the data accumulated at the &ldquo;AI Contact Center&rdquo; in conjunction with the marketing department, we will deepen our understanding of customer insights and provide more accurate personalized proposals to customers, thereby improving CX and increasing satisfaction.<\/p><p>The Dentsu Group in Japan will continue to develop solutions, not just focusing on &ldquo;automation&rdquo; through the &ldquo;AI Contact Center,&rdquo; but also on using AI as an &ldquo;extension&rdquo; that draws out human judgment and empathy. By working to advance and evolve optimal collaboration models between AI and humans, strategic decision-making based on data, and the integration and omni-channelization of all customer touchpoints, we will contribute to the sustainable growth and improvement of corporate value of our client companies.<\/p><p>\u306b\u3064\u3044\u3066 <a href=\"https:\/\/www.dentsu.com\/\" data-no-translation=\"\">Dentsu<\/a> Group in Japan is promoting its unique AI strategy, &ldquo;AI For Growth,&rdquo; which combines &ldquo;human intelligence&rdquo; and &ldquo;AI intelligence&rdquo; to contribute to the growth of clients and society.<\/p><p><strong>\u30bd\u30fc\u30b9 <a href=\"https:\/\/prtimes.jp\/main\/html\/rd\/p\/000000170.000121065.html\" data-no-translation=\"\">PRTimes<\/a><\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Dentsu Inc. announced that its four domestic Dentsu Group companies have developed and will begin offering the &ldquo;AI Contact Center,&rdquo; a next-generation solution that will evolve customer experience (CX) by utilizing AI at contact centers, in accordance with &ldquo;AI For Growth 2.0,&rdquo; Dentsu&rsquo;s unique AI strategy announced in May 2025 to contribute to the growth of customers and society through both &ldquo;business efficiency&rdquo; and &ldquo;value enhancement and business growth.&rdquo;In recent years, with the diversification of customer touchpoints and rising expectations, contact centers are being required to provide more advanced response capabilities than ever before, such as &ldquo;fast and accurate response,&rdquo; &ldquo;empathy to understand emotions,&rdquo; &ldquo;24\/7 availability,&rdquo; and &ldquo;global language support.&rdquo; [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":17076,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"wprm-recipe-roundup-name":"","wprm-recipe-roundup-description":"","postBodyCss":"","postBodyMargin":[],"postBodyPadding":[],"postBodyBackground":{"backgroundType":"classic","gradient":""},"footnotes":""},"categories":[208,188,211,92,237,206],"tags":[5883,428,2862,308,2546],"ppma_author":[205],"class_list":["post-17026","post","type-post","status-publish","format-standard","has-post-thumbnail","category-apac","category-customer-experience","category-japan","category-martech","category-news","category-regional","tag-ai-contact-center","tag-customer-experience","tag-data-utilization","tag-dentsu","tag-dentsu-group"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dentsu Group Launches AI Contact Center in Japan<\/title>\n<meta name=\"description\" content=\"Dentsu and its group companies launch AI Contact Center in Japan, enhancing CX with AI as part of their &quot;AI For Growth 2.0&quot; strategy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/itbusinesstoday.com\/ja\/martech\/customer-experience\/dentsu-group-unveils-ai-powered-contact-center-solution\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dentsu Group Launches AI Contact Center in Japan\" \/>\n<meta property=\"og:description\" content=\"Dentsu and its group companies launch AI Contact Center in Japan, enhancing CX with AI as part of their &quot;AI For Growth 2.0&quot; strategy.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/itbusinesstoday.com\/ja\/martech\/customer-experience\/dentsu-group-unveils-ai-powered-contact-center-solution\/\" \/>\n<meta property=\"og:site_name\" content=\"itbusinesstoday\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-03T10:14:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-03T11:31:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/itbusinesstoday.com\/wp-content\/uploads\/2025\/07\/Four-Dentsu-Group-Companies-in-Japan-Develop-and-1.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"NewsDesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u57f7\u7b46\u8005\" \/>\n\t<meta name=\"twitter:data1\" content=\"NewsDesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u63a8\u5b9a\u8aad\u307f\u53d6\u308a\u6642\u9593\" \/>\n\t<meta name=\"twitter:data2\" content=\"3\u5206\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u96fb\u901a\u30b0\u30eb\u30fc\u30d7\u3001AI\u30b3\u30f3\u30bf\u30af\u30c8\u30bb\u30f3\u30bf\u30fc\u3092\u65e5\u672c\u3067\u958b\u8a2d","description":"\u96fb\u901a\u3068\u30b0\u30eb\u30fc\u30d7\u5404\u793e\u304cAI\u30b3\u30f3\u30bf\u30af\u30c8\u30bb\u30f3\u30bf\u30fc\u3092\u65e5\u672c\u3067\u958b\u59cb\u3001\u300cAI For Growth 2.0\u300d\u6226\u7565\u306e\u4e00\u74b0\u3068\u3057\u3066AI\u3067CX\u3092\u5f37\u5316\u3002.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/itbusinesstoday.com\/ja\/martech\/customer-experience\/dentsu-group-unveils-ai-powered-contact-center-solution\/","og_locale":"ja_JP","og_type":"article","og_title":"Dentsu Group Launches AI Contact Center in Japan","og_description":"Dentsu and its group companies launch AI Contact Center in Japan, enhancing CX with AI as part of their \"AI For Growth 2.0\" strategy.","og_url":"https:\/\/itbusinesstoday.com\/ja\/martech\/customer-experience\/dentsu-group-unveils-ai-powered-contact-center-solution\/","og_site_name":"itbusinesstoday","article_published_time":"2025-07-03T10:14:33+00:00","article_modified_time":"2025-07-03T11:31:45+00:00","og_image":[{"width":1200,"height":800,"url":"https:\/\/itbusinesstoday.com\/wp-content\/uploads\/2025\/07\/Four-Dentsu-Group-Companies-in-Japan-Develop-and-1.webp","type":"image\/webp"}],"author":"NewsDesk","twitter_card":"summary_large_image","twitter_misc":{"\u57f7\u7b46\u8005":"NewsDesk","\u63a8\u5b9a\u8aad\u307f\u53d6\u308a\u6642\u9593":"3\u5206"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/itbusinesstoday.com\/martech\/customer-experience\/dentsu-group-unveils-ai-powered-contact-center-solution\/#article","isPartOf":{"@id":"https:\/\/itbusinesstoday.com\/martech\/customer-experience\/dentsu-group-unveils-ai-powered-contact-center-solution\/"},"author":{"name":"NewsDesk","@id":"https:\/\/itbusinesstoday-68b209.ingress-baronn.ewp.live\/#\/schema\/person\/d58d81f55e8acd257ab63d49fb4ea812"},"headline":"Dentsu Group Unveils AI-Powered Contact Center Solution","datePublished":"2025-07-03T10:14:33+00:00","dateModified":"2025-07-03T11:31:45+00:00","mainEntityOfPage":{"@id":"https:\/\/itbusinesstoday.com\/martech\/customer-experience\/dentsu-group-unveils-ai-powered-contact-center-solution\/"},"wordCount":517,"publisher":{"@id":"https:\/\/itbusinesstoday-68b209.ingress-baronn.ewp.live\/#organization"},"image":{"@id":"https:\/\/itbusinesstoday.com\/martech\/customer-experience\/dentsu-group-unveils-ai-powered-contact-center-solution\/#primaryimage"},"thumbnailUrl":"https:\/\/itbusinesstoday.com\/wp-content\/uploads\/2025\/07\/Four-Dentsu-Group-Companies-in-Japan-Develop-and-1.webp","keywords":["AI Contact Center","Customer Experience","Data Utilization","Dentsu","Dentsu Group"],"articleSection":["APAC","Customer Experience","Japan","Martech","News","Regional"],"inLanguage":"ja"},{"@type":"WebPage","@id":"https:\/\/itbusinesstoday.com\/martech\/customer-experience\/dentsu-group-unveils-ai-powered-contact-center-solution\/","url":"https:\/\/itbusinesstoday.com\/martech\/customer-experience\/dentsu-group-unveils-ai-powered-contact-center-solution\/","name":"\u96fb\u901a\u30b0\u30eb\u30fc\u30d7\u3001AI\u30b3\u30f3\u30bf\u30af\u30c8\u30bb\u30f3\u30bf\u30fc\u3092\u65e5\u672c\u3067\u958b\u8a2d","isPartOf":{"@id":"https:\/\/itbusinesstoday-68b209.ingress-baronn.ewp.live\/#website"},"primaryImageOfPage":{"@id":"https:\/\/itbusinesstoday.com\/martech\/customer-experience\/dentsu-group-unveils-ai-powered-contact-center-solution\/#primaryimage"},"image":{"@id":"https:\/\/itbusinesstoday.com\/martech\/customer-experience\/dentsu-group-unveils-ai-powered-contact-center-solution\/#primaryimage"},"thumbnailUrl":"https:\/\/itbusinesstoday.com\/wp-content\/uploads\/2025\/07\/Four-Dentsu-Group-Companies-in-Japan-Develop-and-1.webp","datePublished":"2025-07-03T10:14:33+00:00","dateModified":"2025-07-03T11:31:45+00:00","description":"\u96fb\u901a\u3068\u30b0\u30eb\u30fc\u30d7\u5404\u793e\u304cAI\u30b3\u30f3\u30bf\u30af\u30c8\u30bb\u30f3\u30bf\u30fc\u3092\u65e5\u672c\u3067\u958b\u59cb\u3001\u300cAI For Growth 2.0\u300d\u6226\u7565\u306e\u4e00\u74b0\u3068\u3057\u3066AI\u3067CX\u3092\u5f37\u5316\u3002.","breadcrumb":{"@id":"https:\/\/itbusinesstoday.com\/martech\/customer-experience\/dentsu-group-unveils-ai-powered-contact-center-solution\/#breadcrumb"},"inLanguage":"ja","potentialAction":[{"@type":"ReadAction","target":["https:\/\/itbusinesstoday.com\/martech\/customer-experience\/dentsu-group-unveils-ai-powered-contact-center-solution\/"]}]},{"@type":"ImageObject","inLanguage":"ja","@id":"https:\/\/itbusinesstoday.com\/martech\/customer-experience\/dentsu-group-unveils-ai-powered-contact-center-solution\/#primaryimage","url":"https:\/\/itbusinesstoday.com\/wp-content\/uploads\/2025\/07\/Four-Dentsu-Group-Companies-in-Japan-Develop-and-1.webp","contentUrl":"https:\/\/itbusinesstoday.com\/wp-content\/uploads\/2025\/07\/Four-Dentsu-Group-Companies-in-Japan-Develop-and-1.webp","width":1200,"height":800,"caption":"Dentsu"},{"@type":"BreadcrumbList","@id":"https:\/\/itbusinesstoday.com\/martech\/customer-experience\/dentsu-group-unveils-ai-powered-contact-center-solution\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/itbusinesstoday.com\/"},{"@type":"ListItem","position":2,"name":"Dentsu Group Unveils AI-Powered Contact Center Solution"}]},{"@type":"WebSite","@id":"https:\/\/itbusinesstoday-68b209.ingress-baronn.ewp.live\/#website","url":"https:\/\/itbusinesstoday-68b209.ingress-baronn.ewp.live\/","name":"\u30a4\u30c3\u30c8\u30d3\u30b8\u30cd\u30b9\u30c8\u30a5\u30c7\u30a4","description":"","publisher":{"@id":"https:\/\/itbusinesstoday-68b209.ingress-baronn.ewp.live\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/itbusinesstoday-68b209.ingress-baronn.ewp.live\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ja"},{"@type":"Organization","@id":"https:\/\/itbusinesstoday-68b209.ingress-baronn.ewp.live\/#organization","name":"\u30a4\u30c3\u30c8\u30d3\u30b8\u30cd\u30b9\u30c8\u30a5\u30c7\u30a4","url":"https:\/\/itbusinesstoday-68b209.ingress-baronn.ewp.live\/","logo":{"@type":"ImageObject","inLanguage":"ja","@id":"https:\/\/itbusinesstoday-68b209.ingress-baronn.ewp.live\/#\/schema\/logo\/image\/","url":"https:\/\/itbusinesstoday.com\/wp-content\/uploads\/2025\/01\/Asset-1.png","contentUrl":"https:\/\/itbusinesstoday.com\/wp-content\/uploads\/2025\/01\/Asset-1.png","width":663,"height":275,"caption":"itbusinesstoday"},"image":{"@id":"https:\/\/itbusinesstoday-68b209.ingress-baronn.ewp.live\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/itbusinesstoday-68b209.ingress-baronn.ewp.live\/#\/schema\/person\/d58d81f55e8acd257ab63d49fb4ea812","name":"\u30cb\u30e5\u30fc\u30b9\u30c7\u30b9\u30af","image":{"@type":"ImageObject","inLanguage":"ja","@id":"https:\/\/itbusinesstoday.com\/wp-content\/uploads\/2025\/01\/it.png74f313ad3d6fa27a1eee85c30be63d03","url":"https:\/\/itbusinesstoday.com\/wp-content\/uploads\/2025\/01\/it.png","contentUrl":"https:\/\/itbusinesstoday.com\/wp-content\/uploads\/2025\/01\/it.png","caption":"NewsDesk"},"sameAs":["https:\/\/itbusinesstoday.com"],"url":"https:\/\/itbusinesstoday.com\/ja\/author\/newsdesk\/"}]}},"authors":[{"term_id":205,"user_id":4,"is_guest":0,"slug":"newsdesk","display_name":"NewsDesk","avatar_url":{"url":"https:\/\/itbusinesstoday.com\/wp-content\/uploads\/2025\/01\/it.png","url2x":"https:\/\/itbusinesstoday.com\/wp-content\/uploads\/2025\/01\/it.png"},"author_category":"","first_name":"NewsDesk","last_name":"","user_url":"https:\/\/itbusinesstoday.com","job_title":"","description":""}],"_links":{"self":[{"href":"https:\/\/itbusinesstoday.com\/ja\/wp-json\/wp\/v2\/posts\/17026","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/itbusinesstoday.com\/ja\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/itbusinesstoday.com\/ja\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/itbusinesstoday.com\/ja\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/itbusinesstoday.com\/ja\/wp-json\/wp\/v2\/comments?post=17026"}],"version-history":[{"count":1,"href":"https:\/\/itbusinesstoday.com\/ja\/wp-json\/wp\/v2\/posts\/17026\/revisions"}],"predecessor-version":[{"id":17028,"href":"https:\/\/itbusinesstoday.com\/ja\/wp-json\/wp\/v2\/posts\/17026\/revisions\/17028"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/itbusinesstoday.com\/ja\/wp-json\/wp\/v2\/media\/17076"}],"wp:attachment":[{"href":"https:\/\/itbusinesstoday.com\/ja\/wp-json\/wp\/v2\/media?parent=17026"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/itbusinesstoday.com\/ja\/wp-json\/wp\/v2\/categories?post=17026"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/itbusinesstoday.com\/ja\/wp-json\/wp\/v2\/tags?post=17026"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/itbusinesstoday.com\/ja\/wp-json\/wp\/v2\/ppma_author?post=17026"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}