{"id":16787,"date":"2025-06-30T11:26:00","date_gmt":"2025-06-30T11:26:00","guid":{"rendered":"https:\/\/itbusinesstoday.com\/?p=16787"},"modified":"2025-06-30T11:26:00","modified_gmt":"2025-06-30T11:26:00","slug":"sales-marker-and-nikkei-partner-to-redefine-b2b-marketing","status":"publish","type":"post","link":"https:\/\/itbusinesstoday.com\/ja\/martech\/customer-experience\/sales-marker-and-nikkei-partner-to-redefine-b2b-marketing\/","title":{"rendered":"\u30bb\u30fc\u30eb\u30b9\u30de\u30fc\u30ab\u30fc\u3068\u65e5\u672c\u7d4c\u6e08\u65b0\u805e\u793e\u304c\u63d0\u643a\u3001B2B\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u518d\u5b9a\u7fa9"},"content":{"rendered":"<p><a href=\"https:\/\/sales-marker.jp\/\">\u30bb\u30fc\u30eb\u30b9\u30fb\u30de\u30fc\u30ab\u30fc<\/a> \u9867\u5ba2\u4e2d\u5fc3\u4e3b\u7fa9\u300d\u306e\u8996\u70b9\u304b\u3089\u55b6\u696d\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u3092\u6226\u7565\u7684\u306b\u81ea\u52d5\u5316\u3059\u308b\u65b0\u305f\u306a\u6210\u9577\u30e2\u30c7\u30eb\u300cSales Marker\u300d\u3092\u958b\u767a\u30fb\u63d0\u4f9b\u3059\u308b\u682a\u5f0f\u4f1a\u793e\u30bb\u30fc\u30eb\u30b9\u30de\u30fc\u30ab\u30fc\uff08\u672c\u793e\uff1a\u6771\u4eac\u90fd\u6e0b\u8c37\u533a\u3001\u4ee3\u8868\u53d6\u7de0\u5f79\u793e\u9577\uff1a\u8fbb\u672c\u6df3\u3001\u4ee5\u4e0b\u300c\u30bb\u30fc\u30eb\u30b9\u30de\u30fc\u30ab\u30fc\u300d\uff09\u306f\u3001\u4e0b\u8a18\u306e\u901a\u308a\u696d\u52d9\u63d0\u643a\u3044\u305f\u3057\u307e\u3057\u305f\u306e\u3067\u3001\u304a\u77e5\u3089\u305b\u3044\u305f\u3057\u307e\u3059\u3002 <a href=\"https:\/\/www.nikkei.co.jp\/\">\u65e5\u672c\u7d4c\u6e08\u65b0\u805e<\/a> \u682a\u5f0f\u4f1a\u793e<\/p>\n<p>\u672c\u63d0\u643a\u306b\u3088\u308a\u3001BtoB\u4f01\u696d\u304c\u63d0\u4f9b\u3059\u308b\u30d6\u30e9\u30f3\u30c9\u4f53\u9a13\u306e\u8cea\u3068\u4e00\u8cab\u6027\u3092\u9ad8\u3081\u308b\u305f\u3081\u3001\u300c\u9867\u5ba2\u306e\u610f\u56f3\u3092\u7406\u89e3\u3059\u308b\u300d\u3053\u3068\u304b\u3089\u59cb\u3081\u3001\u898b\u8fbc\u307f\u9867\u5ba2\u306e\u8208\u5473\u5f62\u6210\u304b\u3089\u8ca9\u58f2\u306b\u3064\u306a\u3052\u3001\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u3092\u6df1\u3081\u308b\u307e\u3067\u3092\u30b5\u30dd\u30fc\u30c8\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>B2B\u9818\u57df\u306b\u304a\u3051\u308b\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u304c\u8907\u96d1\u5316\u3057\u3001\u60c5\u5831\u53ce\u96c6\u30eb\u30fc\u30c8\u304c\u591a\u69d8\u5316\u3059\u308b\u4e2d\u3001\u300c\u9867\u5ba2\u306e\u884c\u52d5\u30c7\u30fc\u30bf\u3084\u8208\u5473\uff1d\u610f\u601d\u306e\u8868\u308c\u300d\u3092\u30bf\u30a4\u30e0\u30ea\u30fc\u304b\u3064\u7684\u78ba\u306b\u6349\u3048\u3001\u305d\u308c\u3092\u8d77\u70b9\u306b\u6700\u9069\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3001\u624b\u6bb5\u3001\u6587\u8108\u3067\u81ea\u793e\u306e\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3092\u5c4a\u3051\u308b\u3053\u3068\u304c\u6c42\u3081\u3089\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<h4>\u3053\u3061\u3089\u3082\u304a\u8aad\u307f\u304f\u3060\u3055\u3044\uff1a <a class=\"p-url\" href=\"https:\/\/itbusinesstoday.com\/ja\/martech\/customer-experience\/zeals-inc-launches-ai-service-agent-for-duncan-via-line\/\" rel=\"bookmark\">\u682a\u5f0f\u4f1a\u793e\u30bc\u30a2\u30eb\u30b9\u3001LINE\u3092\u5229\u7528\u3057\u305f\u30c0\u30f3\u30ab\u30f3\u5411\u3051AI\u30b5\u30fc\u30d3\u30b9\u30a8\u30fc\u30b8\u30a7\u30f3\u30c8\u306e\u63d0\u4f9b\u3092\u958b\u59cb<\/a><\/h4>\n<p>\u9867\u5ba2\u306e\u610f\u5411\u3092\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306b\u628a\u63e1\u3067\u304d\u308b\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u901a\u3058\u3066\u3001\u55b6\u696d\u6d3b\u52d5\u3092\u306f\u3058\u3081\u3068\u3059\u308bB2B\u4f01\u696d\u306e\u30d3\u30b8\u30cd\u30b9\u5909\u9769\u3092\u652f\u63f4\u3057\u3066\u304d\u307e\u3057\u305f\u3002\u4e00\u65b9\u3001\u65e5\u7d4c\u793e\u306f\u3001B2B\u9818\u57df\u306b\u304a\u3051\u308b\u30d6\u30e9\u30f3\u30c9\u6226\u7565\u3084\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u30c7\u30b6\u30a4\u30f3\u306b\u5f37\u307f\u3092\u6301\u3061\u3001\u7d043,000\u793e\u306e\u4e2d\u9577\u671f\u7684\u306a\u9867\u5ba2\u57fa\u76e4\u306e\u69cb\u7bc9\u3092\u652f\u63f4\u3057\u3066\u304d\u307e\u3057\u305f\u3002<\/p>\n<p>\u3053\u306e\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7\u3092\u901a\u3058\u3066\u3001\u4e21\u793e\u306fB2B\u306e\u67a0\u3092\u8d85\u3048\u305f\u5171\u611f\u3068\u884c\u52d5\u3092\u751f\u307f\u51fa\u3059\u5909\u9769\u306e\u51fa\u767a\u70b9\u3092\u5275\u308a\u307e\u3059\u3002<\/p>\n<p><strong>\u30bd\u30fc\u30b9 <a href=\"https:\/\/prtimes.jp\/main\/html\/rd\/p\/000000191.000097462.html\">PR\u30bf\u30a4\u30e0\u30ba<\/a><\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Sales Marker Inc., which develops and provides &#8220;Sales Marker,&#8221; a new growth model that strategically automates sales and marketing activities from a &#8220;customer-centric&#8221; perspective, is pleased to announce that it has entered into a business partnership with Nikkei Inc. This partnership will enable the company to improve the quality and consistency of the brand experience provided by BtoB companies by starting with &#8220;understanding customer intent,&#8221; and to provide support for prospective customers from shaping their interest to turning it into a sale and deepening customer relationships. As purchasing processes in the B2B domain become more complex and information gathering routes become more diverse, there is a need to timely and [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":16821,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"wprm-recipe-roundup-name":"","wprm-recipe-roundup-description":"","postBodyCss":"","postBodyMargin":[],"postBodyPadding":[],"postBodyBackground":{"backgroundType":"classic","gradient":""},"footnotes":""},"categories":[208,188,211,92,237,206],"tags":[1323,2284,428,5753,242,3124],"ppma_author":[205],"class_list":{"0":"post-16787","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-apac","8":"category-customer-experience","9":"category-japan","10":"category-martech","11":"category-news","12":"category-regional","13":"tag-ai-agents","14":"tag-b2b","15":"tag-customer-experience","16":"tag-nihon-keizai-sha","17":"tag-nikkei","18":"tag-sales-marker"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sales Marker Teams with Nikkei to Boost B2B Marketing<\/title>\n<meta name=\"description\" content=\"Sales Marker with Nikkei to advance customer-centric B2B marketing by automating sales strategies through innovative Sales Marker platform.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/itbusinesstoday.com\/ja\/martech\/customer-experience\/sales-marker-and-nikkei-partner-to-redefine-b2b-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sales Marker Teams with Nikkei to Boost B2B Marketing\" \/>\n<meta property=\"og:description\" content=\"Sales Marker with Nikkei to advance customer-centric B2B marketing by automating sales strategies through innovative Sales Marker platform.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/itbusinesstoday.com\/ja\/martech\/customer-experience\/sales-marker-and-nikkei-partner-to-redefine-b2b-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"itbusinesstoday\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-30T11:26:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/itbusinesstoday.com\/wp-content\/uploads\/2025\/06\/Sales-Marker-partners-with-Nihon-Keizai-Sha-to-support-redesign-of-B2B-marketing-based-on-customer-intent.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"NewsDesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u57f7\u7b46\u8005\" \/>\n\t<meta name=\"twitter:data1\" content=\"NewsDesk\" \/>\n\t<meta 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