{"id":16782,"date":"2025-06-30T11:26:35","date_gmt":"2025-06-30T11:26:35","guid":{"rendered":"https:\/\/itbusinesstoday.com\/?p=16782"},"modified":"2025-06-30T11:26:35","modified_gmt":"2025-06-30T11:26:35","slug":"ghibli-inc-launches-deca-marketingagent-ai-platform","status":"publish","type":"post","link":"https:\/\/itbusinesstoday.com\/ja\/martech\/marketing\/ghibli-inc-launches-deca-marketingagent-ai-platform\/","title":{"rendered":"\u682a\u5f0f\u4f1a\u793e\u30b8\u30d6\u30ea\u3001AI\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u300cDECA MarketingAgent\u300d\u3092\u63d0\u4f9b\u958b\u59cb"},"content":{"rendered":"<?xml encoding=\"utf-8\" ?><p><a href=\"https:\/\/givery.co.jp\/\" data-no-translation=\"\">Ghibly<\/a> Inc., which supports corporate use of generative AI and marketing digital transformation, is pleased to announce the release of &ldquo;DECA MarketingAgent,&rdquo; an AI agent building platform specialized for marketing work.<\/p><p>\u672c\u30b5\u30fc\u30d3\u30b9\u306f\u30011st Party Data\u306a\u3069\u306e\u4f01\u696d\u304c\u4fdd\u6709\u3059\u308b\u30c7\u30fc\u30bf\u3092\u3082\u3068\u306b\u4eee\u60f3\u9867\u5ba2\u3092\u751f\u6210\u3057\u3001\u305d\u306e\u9867\u5ba2\u50cf\u3092\u3082\u3068\u306bAI\u30a8\u30fc\u30b8\u30a7\u30f3\u30c8\u304c\u65bd\u7b56\u306e\u7acb\u6848\u304b\u3089\u5b9f\u884c\u3001\u6539\u5584\u307e\u3067\u3092\u4e00\u8cab\u3057\u3066\u30b5\u30dd\u30fc\u30c8\u3059\u308b\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u3059\u3002<\/p><p>We conducted a joint test with Nakagawa Masashichi Shoten, a company with over 300 years of history, and used Virtual Customers generated from the company&rsquo;s 1st Party Data to create an email newsletter campaign in which a human adjusted the brand&rsquo;s tone and manner based on the content proposed by an AI agent. In the test run, the email newsletter campaign recorded results that exceeded existing campaigns in both open rate and click rate.<\/p><h4>\u3053\u3061\u3089\u3082\u304a\u8aad\u307f\u304f\u3060\u3055\u3044\uff1a <a class=\"p-url\" href=\"https:\/\/itbusinesstoday.com\/ja\/martech\/marketing\/huckleberry-and-avic-partner-on-corelink-for-tiktok-shop\/\" rel=\"bookmark\">\u30cf\u30c3\u30af\u30eb\u30d9\u30ea\u30fc\u3068AViC\u3001TikTok\u30b7\u30e7\u30c3\u30d7\u306eCoreLink\u3067\u63d0\u643a<\/a><\/h4><p>ROI\u3084\u7d44\u7e54\u306e\u5236\u7d04\u304b\u3089\u5b9f\u73fe\u304c\u96e3\u3057\u304b\u3063\u305f\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u30c9\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3084\u3001\u4e00\u8cab\u3057\u305f\u9867\u5ba2\u4f53\u9a13\u306e\u63d0\u4f9b\u306a\u3069\u3001\u7406\u60f3\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5b9f\u73fe\u3092\u652f\u63f4\u3057\u307e\u3059\u3002<\/p><p><strong>\u30bd\u30fc\u30b9 <a href=\"https:\/\/prtimes.jp\/main\/html\/rd\/p\/000000344.000002454.html\" data-no-translation=\"\">PRTimes<\/a><\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Ghibly Inc., which supports corporate use of generative AI and marketing digital transformation, is pleased to announce the release of &ldquo;DECA MarketingAgent,&rdquo; an AI agent building platform specialized for marketing work.This service is a platform that generates virtual customers based on data held by companies such as 1st Party Data, and then uses an AI agent to provide consistent support from planning to execution and improvement of measures based on that customer image.We conducted a joint test with Nakagawa Masashichi Shoten, a company with over 300 years of history, and used Virtual Customers generated from the company&rsquo;s 1st Party Data to create an email newsletter campaign in which a human [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":16823,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"wprm-recipe-roundup-name":"","wprm-recipe-roundup-description":"","postBodyCss":"","postBodyMargin":[],"postBodyPadding":[],"postBodyBackground":{"backgroundType":"classic","gradient":""},"footnotes":""},"categories":[208,211,190,92,237,206],"tags":[5751,278,3557,571,5750],"ppma_author":[205],"class_list":["post-16782","post","type-post","status-publish","format-standard","has-post-thumbnail","category-apac","category-japan","category-marketing","category-martech","category-news","category-regional","tag-deca-marketingagent","tag-digital-transformation","tag-ghibli","tag-marketing","tag-virtual-customer"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ghibli Unveils DECA MarketingAgent AI Solution<\/title>\n<meta name=\"description\" content=\"Ghibly releases DECA MarketingAgent, an AI platform that empowers businesses to create marketing agents and drive digital transformation.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/itbusinesstoday.com\/ja\/martech\/marketing\/ghibli-inc-launches-deca-marketingagent-ai-platform\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ghibli Unveils DECA MarketingAgent AI Solution\" \/>\n<meta property=\"og:description\" content=\"Ghibly releases DECA MarketingAgent, an AI platform that empowers businesses to create marketing agents and drive digital transformation.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/itbusinesstoday.com\/ja\/martech\/marketing\/ghibli-inc-launches-deca-marketingagent-ai-platform\/\" \/>\n<meta property=\"og:site_name\" content=\"itbusinesstoday\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-30T11:26:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/itbusinesstoday.com\/wp-content\/uploads\/2025\/06\/Ghibli-releases-DECA-MarketingAgent-a-marketing-specialized-AI-agent-building-platform.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"NewsDesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u57f7\u7b46\u8005\" \/>\n\t<meta name=\"twitter:data1\" content=\"NewsDesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u63a8\u5b9a\u8aad\u307f\u53d6\u308a\u6642\u9593\" \/>\n\t<meta name=\"twitter:data2\" content=\"1\u5206\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u30b8\u30d6\u30ea\u304cAI\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u300cDECA MarketingAgent\u300d\u3092\u767a\u8868\u3057\u307e\u3057\u305f","description":"Ghibly\u306f\u3001\u4f01\u696d\u304c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30a8\u30fc\u30b8\u30a7\u30f3\u30c8\u3092\u69cb\u7bc9\u3057\u3001\u30c7\u30b8\u30bf\u30eb\u30c8\u30e9\u30f3\u30b9\u30d5\u30a9\u30fc\u30e1\u30fc\u30b7\u30e7\u30f3\u3092\u63a8\u9032\u3067\u304d\u308b\u3088\u3046\u306b\u3059\u308bAI\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u300cDECA MarketingAgent\u300d\u3092\u30ea\u30ea\u30fc\u30b9\u3057\u307e\u3057\u305f\u3002.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/itbusinesstoday.com\/ja\/martech\/marketing\/ghibli-inc-launches-deca-marketingagent-ai-platform\/","og_locale":"ja_JP","og_type":"article","og_title":"Ghibli Unveils DECA MarketingAgent AI Solution","og_description":"Ghibly releases DECA MarketingAgent, an AI platform that empowers businesses to create marketing agents and drive digital transformation.","og_url":"https:\/\/itbusinesstoday.com\/ja\/martech\/marketing\/ghibli-inc-launches-deca-marketingagent-ai-platform\/","og_site_name":"itbusinesstoday","article_published_time":"2025-06-30T11:26:35+00:00","og_image":[{"width":1200,"height":800,"url":"https:\/\/itbusinesstoday.com\/wp-content\/uploads\/2025\/06\/Ghibli-releases-DECA-MarketingAgent-a-marketing-specialized-AI-agent-building-platform.webp","type":"image\/webp"}],"author":"NewsDesk","twitter_card":"summary_large_image","twitter_misc":{"\u57f7\u7b46\u8005":"NewsDesk","\u63a8\u5b9a\u8aad\u307f\u53d6\u308a\u6642\u9593":"1\u5206"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/itbusinesstoday.com\/martech\/marketing\/ghibli-inc-launches-deca-marketingagent-ai-platform\/#article","isPartOf":{"@id":"https:\/\/itbusinesstoday.com\/martech\/marketing\/ghibli-inc-launches-deca-marketingagent-ai-platform\/"},"author":{"name":"NewsDesk","@id":"https:\/\/itbusinesstoday-68b209.ingress-baronn.ewp.live\/#\/schema\/person\/d58d81f55e8acd257ab63d49fb4ea812"},"headline":"Ghibli Inc Launches DECA MarketingAgent AI Platform","datePublished":"2025-06-30T11:26:35+00:00","mainEntityOfPage":{"@id":"https:\/\/itbusinesstoday.com\/martech\/marketing\/ghibli-inc-launches-deca-marketingagent-ai-platform\/"},"wordCount":198,"publisher":{"@id":"https:\/\/itbusinesstoday-68b209.ingress-baronn.ewp.live\/#organization"},"image":{"@id":"https:\/\/itbusinesstoday.com\/martech\/marketing\/ghibli-inc-launches-deca-marketingagent-ai-platform\/#primaryimage"},"thumbnailUrl":"https:\/\/itbusinesstoday.com\/wp-content\/uploads\/2025\/06\/Ghibli-releases-DECA-MarketingAgent-a-marketing-specialized-AI-agent-building-platform.webp","keywords":["DECA MarketingAgent","digital transformation","Ghibli","marketing","Virtual customer"],"articleSection":["APAC","Japan","Marketing","Martech","News","Regional"],"inLanguage":"ja"},{"@type":"WebPage","@id":"https:\/\/itbusinesstoday.com\/martech\/marketing\/ghibli-inc-launches-deca-marketingagent-ai-platform\/","url":"https:\/\/itbusinesstoday.com\/martech\/marketing\/ghibli-inc-launches-deca-marketingagent-ai-platform\/","name":"\u30b8\u30d6\u30ea\u304cAI\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u300cDECA MarketingAgent\u300d\u3092\u767a\u8868\u3057\u307e\u3057\u305f","isPartOf":{"@id":"https:\/\/itbusinesstoday-68b209.ingress-baronn.ewp.live\/#website"},"primaryImageOfPage":{"@id":"https:\/\/itbusinesstoday.com\/martech\/marketing\/ghibli-inc-launches-deca-marketingagent-ai-platform\/#primaryimage"},"image":{"@id":"https:\/\/itbusinesstoday.com\/martech\/marketing\/ghibli-inc-launches-deca-marketingagent-ai-platform\/#primaryimage"},"thumbnailUrl":"https:\/\/itbusinesstoday.com\/wp-content\/uploads\/2025\/06\/Ghibli-releases-DECA-MarketingAgent-a-marketing-specialized-AI-agent-building-platform.webp","datePublished":"2025-06-30T11:26:35+00:00","description":"Ghibly\u306f\u3001\u4f01\u696d\u304c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30a8\u30fc\u30b8\u30a7\u30f3\u30c8\u3092\u69cb\u7bc9\u3057\u3001\u30c7\u30b8\u30bf\u30eb\u30c8\u30e9\u30f3\u30b9\u30d5\u30a9\u30fc\u30e1\u30fc\u30b7\u30e7\u30f3\u3092\u63a8\u9032\u3067\u304d\u308b\u3088\u3046\u306b\u3059\u308bAI\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u300cDECA MarketingAgent\u300d\u3092\u30ea\u30ea\u30fc\u30b9\u3057\u307e\u3057\u305f\u3002.","breadcrumb":{"@id":"https:\/\/itbusinesstoday.com\/martech\/marketing\/ghibli-inc-launches-deca-marketingagent-ai-platform\/#breadcrumb"},"inLanguage":"ja","potentialAction":[{"@type":"ReadAction","target":["https:\/\/itbusinesstoday.com\/martech\/marketing\/ghibli-inc-launches-deca-marketingagent-ai-platform\/"]}]},{"@type":"ImageObject","inLanguage":"ja","@id":"https:\/\/itbusinesstoday.com\/martech\/marketing\/ghibli-inc-launches-deca-marketingagent-ai-platform\/#primaryimage","url":"https:\/\/itbusinesstoday.com\/wp-content\/uploads\/2025\/06\/Ghibli-releases-DECA-MarketingAgent-a-marketing-specialized-AI-agent-building-platform.webp","contentUrl":"https:\/\/itbusinesstoday.com\/wp-content\/uploads\/2025\/06\/Ghibli-releases-DECA-MarketingAgent-a-marketing-specialized-AI-agent-building-platform.webp","width":1200,"height":800,"caption":"Ghibli"},{"@type":"BreadcrumbList","@id":"https:\/\/itbusinesstoday.com\/martech\/marketing\/ghibli-inc-launches-deca-marketingagent-ai-platform\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/itbusinesstoday.com\/"},{"@type":"ListItem","position":2,"name":"Ghibli Inc Launches DECA MarketingAgent AI Platform"}]},{"@type":"WebSite","@id":"https:\/\/itbusinesstoday-68b209.ingress-baronn.ewp.live\/#website","url":"https:\/\/itbusinesstoday-68b209.ingress-baronn.ewp.live\/","name":"\u30a4\u30c3\u30c8\u30d3\u30b8\u30cd\u30b9\u30c8\u30a5\u30c7\u30a4","description":"","publisher":{"@id":"https:\/\/itbusinesstoday-68b209.ingress-baronn.ewp.live\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/itbusinesstoday-68b209.ingress-baronn.ewp.live\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ja"},{"@type":"Organization","@id":"https:\/\/itbusinesstoday-68b209.ingress-baronn.ewp.live\/#organization","name":"\u30a4\u30c3\u30c8\u30d3\u30b8\u30cd\u30b9\u30c8\u30a5\u30c7\u30a4","url":"https:\/\/itbusinesstoday-68b209.ingress-baronn.ewp.live\/","logo":{"@type":"ImageObject","inLanguage":"ja","@id":"https:\/\/itbusinesstoday-68b209.ingress-baronn.ewp.live\/#\/schema\/logo\/image\/","url":"https:\/\/itbusinesstoday.com\/wp-content\/uploads\/2025\/01\/Asset-1.png","contentUrl":"https:\/\/itbusinesstoday.com\/wp-content\/uploads\/2025\/01\/Asset-1.png","width":663,"height":275,"caption":"itbusinesstoday"},"image":{"@id":"https:\/\/itbusinesstoday-68b209.ingress-baronn.ewp.live\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/itbusinesstoday-68b209.ingress-baronn.ewp.live\/#\/schema\/person\/d58d81f55e8acd257ab63d49fb4ea812","name":"\u30cb\u30e5\u30fc\u30b9\u30c7\u30b9\u30af","image":{"@type":"ImageObject","inLanguage":"ja","@id":"https:\/\/itbusinesstoday.com\/wp-content\/uploads\/2025\/01\/it.png74f313ad3d6fa27a1eee85c30be63d03","url":"https:\/\/itbusinesstoday.com\/wp-content\/uploads\/2025\/01\/it.png","contentUrl":"https:\/\/itbusinesstoday.com\/wp-content\/uploads\/2025\/01\/it.png","caption":"NewsDesk"},"sameAs":["https:\/\/itbusinesstoday.com"],"url":"https:\/\/itbusinesstoday.com\/ja\/author\/newsdesk\/"}]}},"authors":[{"term_id":205,"user_id":4,"is_guest":0,"slug":"newsdesk","display_name":"NewsDesk","avatar_url":{"url":"https:\/\/itbusinesstoday.com\/wp-content\/uploads\/2025\/01\/it.png","url2x":"https:\/\/itbusinesstoday.com\/wp-content\/uploads\/2025\/01\/it.png"},"author_category":"","first_name":"NewsDesk","last_name":"","user_url":"https:\/\/itbusinesstoday.com","job_title":"","description":""}],"_links":{"self":[{"href":"https:\/\/itbusinesstoday.com\/ja\/wp-json\/wp\/v2\/posts\/16782","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/itbusinesstoday.com\/ja\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/itbusinesstoday.com\/ja\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/itbusinesstoday.com\/ja\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/itbusinesstoday.com\/ja\/wp-json\/wp\/v2\/comments?post=16782"}],"version-history":[{"count":1,"href":"https:\/\/itbusinesstoday.com\/ja\/wp-json\/wp\/v2\/posts\/16782\/revisions"}],"predecessor-version":[{"id":16783,"href":"https:\/\/itbusinesstoday.com\/ja\/wp-json\/wp\/v2\/posts\/16782\/revisions\/16783"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/itbusinesstoday.com\/ja\/wp-json\/wp\/v2\/media\/16823"}],"wp:attachment":[{"href":"https:\/\/itbusinesstoday.com\/ja\/wp-json\/wp\/v2\/media?parent=16782"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/itbusinesstoday.com\/ja\/wp-json\/wp\/v2\/categories?post=16782"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/itbusinesstoday.com\/ja\/wp-json\/wp\/v2\/tags?post=16782"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/itbusinesstoday.com\/ja\/wp-json\/wp\/v2\/ppma_author?post=16782"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}