{"id":15425,"date":"2025-06-05T10:15:01","date_gmt":"2025-06-05T10:15:01","guid":{"rendered":"https:\/\/itbusinesstoday.com\/?p=15425"},"modified":"2025-06-05T10:15:01","modified_gmt":"2025-06-05T10:15:01","slug":"freakout-and-perion-partner-to-advance-dooh-ad-technology","status":"publish","type":"post","link":"https:\/\/itbusinesstoday.com\/ja\/martech\/advertising\/freakout-and-perion-partner-to-advance-dooh-ad-technology\/","title":{"rendered":"FreakOut\u3068Perion\u304cDOOH\u5e83\u544a\u6280\u8853\u306e\u63a8\u9032\u3067\u63d0\u643a"},"content":{"rendered":"<p><span>\u682a\u5f0f\u4f1a\u793e\u30d5\u30ea\u30fc\u30af\u30a2\u30a6\u30c8\u306f\u3001\u4e16\u754c\u6700\u5927\u7d1a\u306e\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30afDOOH\u30b5\u30d7\u30e9\u30a4\u30b5\u30a4\u30c9\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u3042\u308bPerion SSP\u3068\u306e\u63a5\u7d9a\u3092\u5b8c\u4e86\u3057\u3001\u30d5\u30ea\u30fc\u30af\u30a2\u30a6\u30c8\u304c\u958b\u767a\u30fb\u63d0\u4f9b\u3059\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u300cRed\u300d\u306b\u3088\u308b\u5e83\u544a\u914d\u4fe1\u3092\u958b\u59cb\u3057\u307e\u3057\u305f\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u30d5\u30ea\u30fc\u30af\u30a2\u30a6\u30c8\u306f\u30da\u30ea\u30aa\u30f3\u304b\u3089\u65e5\u672c\u3092\u542b\u3080\u69d8\u3005\u306aDOOH\u5728\u5eab\u3092\u8cfc\u5165\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3068\u306a\u308a\u3001\u6226\u7565\u7684\u306a\u5e83\u544a\u3092\u30aa\u30d5\u30e9\u30a4\u30f3\u3067\u30b7\u30fc\u30e0\u30ec\u30b9\u306b\u914d\u4fe1\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002 <a href=\"https:\/\/www.fout.co.jp\/freakout\/\">\u30d5\u30ea\u30fc\u30af\u30a2\u30a6\u30c8\u306e<\/a> \u4f4d\u7f6e\u60c5\u5831<\/span><\/p>\n<h4><strong>FreakOut\u304c\u63d0\u4f9b\u3059\u308bDOOH\u5e83\u544a\u914d\u4fe1\u306e\u4fa1\u5024<\/strong><\/h4>\n<p><span>DOOH\u306f\u3001\u5c4b\u5916\u5e83\u544a\u3084\u4ea4\u901a\u5e83\u544a\u3001\u5e97\u8217\u770b\u677f\u5e83\u544a\u306a\u3069\u3001\u516c\u5171\u306e\u5834\u3067\u81ea\u7136\u306b\u76ee\u306b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u65e5\u5e38\u751f\u6d3b\u3067\u6d88\u8cbb\u8005\u306b\u53d7\u3051\u5165\u308c\u3089\u308c\u3084\u3059\u3044\u30e1\u30c7\u30a3\u30a2\u3067\u3059\u3002<\/span><\/p>\n<p><span>\u4e00\u65b9\u3067\u3001\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5e83\u544a\u306e\u3088\u3046\u306b\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u304f\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3084\u52b9\u679c\u6e2c\u5b9a\u304c\u53ef\u8996\u5316\u3057\u306b\u304f\u3044\u3068\u3044\u3046\u8ab2\u984c\u3082\u3042\u308a\u307e\u3057\u305f\u3002<\/span><\/p>\n<p><span>FreakOut\u306f\u4eca\u5f8c <a href=\"https:\/\/perion.com\/\">\u30da\u30ea\u30aa\u30f3\u306e<\/a> \u3053\u308c\u3089\u306e\u8ab2\u984c\u3092\u89e3\u6c7a\u3057\u3001\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30afDOOH\u5e83\u544a\u306e\u52b9\u679c\u3092\u6700\u5927\u5316\u3059\u308b\u305f\u3081\u306b\u3001\u9ad8\u5ea6\u306a\u30ed\u30b1\u30fc\u30b7\u30e7\u30f3\u30d9\u30fc\u30b9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u300cASE\u300d\u306e\u6280\u8853\u3092\u6d3b\u7528\u3057\u3001\u975e\u5e38\u306b\u9b45\u529b\u7684\u306aDOOH\u30a4\u30f3\u30d9\u30f3\u30c8\u30ea\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/span><\/p>\n<h4><strong>\u3053\u3061\u3089\u3082\u304a\u8aad\u307f\u304f\u3060\u3055\u3044\uff1a <a class=\"p-url\" href=\"https:\/\/itbusinesstoday.com\/ja\/martech\/advertising\/j-stream-launches-stream-mam-for-video-management\/\" rel=\"bookmark\">J\u30b9\u30c8\u30ea\u30fc\u30e0\u3001\u6620\u50cf\u7ba1\u7406\u30b7\u30b9\u30c6\u30e0\u300cStream MAM\u300d\u306e\u63d0\u4f9b\u3092\u958b\u59cb<\/a><\/strong><\/h4>\n<p><span>ASE\u306e\u5f37\u307f\u306f\u3001\u6b63\u78ba\u306a\u4f4d\u7f6e\u60c5\u5831\u3068\u7d71\u8a08\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u306b\u57fa\u3065\u304f\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u5206\u6790\u306b\u3042\u308a\u3001\u5e83\u544a\u4e3b\u3084\u4ee3\u7406\u5e97\u306f\u9ad8\u3044\u7cbe\u5ea6\u3067\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3092\u63a8\u5b9a\u3057\u3001\u30c7\u30fc\u30bf\u30c9\u30ea\u30d6\u30f3\u306a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u904b\u7528\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u5f93\u6765\u306eDOOH\u5e83\u544a\u3067\u306f\u56f0\u96e3\u3067\u3042\u3063\u305f\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u7cbe\u5ea6\u306e\u5411\u4e0a\u3001\u52b9\u679c\u6e2c\u5b9a\u306e\u53ef\u8996\u5316\u3001\u6700\u9069\u306a\u914d\u4fe1\u6226\u7565\u306e\u7acb\u6848\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002\u5177\u4f53\u7684\u306b\u306f\u3001ASE\u306e\u30c7\u30fc\u30bf\u5206\u6790\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u304c\u96c6\u307e\u308a\u3084\u3059\u3044\u6642\u9593\u5e2f\u3084\u30a8\u30ea\u30a2\u3092\u7279\u5b9a\u3057\u3001\u6700\u3082\u52b9\u679c\u7684\u306a\u753b\u9762\u3092\u9078\u5b9a\u3002\u307e\u305f\u3001DOOH\u5e83\u544a\u3092\u95b2\u89a7\u3057\u305f\u3068\u601d\u308f\u308c\u308b\u30e6\u30fc\u30b6\u30fc\u306e\u79fb\u52d5\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3057\u3001\u5e83\u544a\u9732\u51fa\u5f8c\u306e\u6765\u5e97\u8a08\u6e2c\u3084\u6765\u5e97\u30ea\u30d5\u30c8\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u5e83\u544a\u6295\u8cc7\u306eROI\u3092\u660e\u78ba\u5316\u3057\u307e\u3059\u3002<\/span><\/p>\n<p><strong>\u30bd\u30fc\u30b9 <a href=\"https:\/\/prtimes.jp\/main\/html\/rd\/p\/000000156.000006798.html\">PR\u30bf\u30a4\u30e0\u30ba<\/a><\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>FreakOut Inc.\u00a0 has completed the connection with Perion SSP, one of the world&#8217;s largest programmatic DOOH supply-side platforms, and has begun delivering ads through &#8220;Red,&#8221; a marketing platform developed and provided by FreakOut. This enables FreakOut to purchase a variety of DOOH inventory from Perion, including in Japan, and will seamlessly deliver strategic ads offline using FreakOut&#8217;s location data. The value of DOOH advertising delivery provided by FreakOut DOOH, which includes outdoor advertising and transportation and store signage advertising, is a medium that can be naturally encountered in public spaces, and is therefore easily accepted by consumers in their daily lives. On the other hand, there was the issue that [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":15386,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"wprm-recipe-roundup-name":"","wprm-recipe-roundup-description":"","postBodyCss":"","postBodyMargin":[],"postBodyPadding":[],"postBodyBackground":{"backgroundType":"classic","gradient":""},"footnotes":""},"categories":[191,208,211,92,237,206],"tags":[5080,451,2317,4247,105,106,5079,5082,5081],"ppma_author":[205],"class_list":{"0":"post-15425","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-advertising","8":"category-apac","9":"category-japan","10":"category-martech","11":"category-news","12":"category-regional","13":"tag-ad-technology","14":"tag-advertising","15":"tag-dooh","16":"tag-freakout","17":"tag-itbusinesstoday","18":"tag-news","19":"tag-perion","20":"tag-programmatic-dooh","21":"tag-supply-side-platforms"},"yoast_head":"<!-- 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