{"id":12444,"date":"2025-05-28T10:27:57","date_gmt":"2025-05-28T10:27:57","guid":{"rendered":"https:\/\/itbusinesstoday.com\/?p=12444"},"modified":"2025-05-28T10:27:57","modified_gmt":"2025-05-28T10:27:57","slug":"cheetah-digital-inc-offers-marigold-engage-to-orbis","status":"publish","type":"post","link":"https:\/\/itbusinesstoday.com\/ja\/martech\/marketing\/cheetah-digital-inc-offers-marigold-engage-to-orbis\/","title":{"rendered":"\u30c1\u30fc\u30bf\u30fc\u30c7\u30b8\u30bf\u30eb\u3001\u30aa\u30eb\u30d3\u30b9\u306b\u300cMarigold Engage+\u300d\u3092\u63d0\u4f9b"},"content":{"rendered":"<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3092\u63d0\u4f9b\u3059\u308b\u682a\u5f0f\u4f1a\u793e\u30c1\u30fc\u30bf\u30fc\u30c7\u30b8\u30bf\u30eb\u306f\u3001\u7f8e\u5bb9\u30d6\u30e9\u30f3\u30c9 \"\u30aa\u30eb\u30d3\u30b9 \"\u3092\u904b\u55b6\u3059\u308b\u682a\u5f0f\u4f1a\u793e\u30aa\u30eb\u30d3\u30b9\u306b\u3001MA\u30c4\u30fc\u30eb\u300cMarigold Engage+\u300d\u306e\u63d0\u4f9b\u3092\u958b\u59cb\u3057\u307e\u3057\u305f\u3002<\/p>\n<h4>\u80cc\u666f\uff5cMA\u30c4\u30fc\u30eb\u306e\u5237\u65b0\u306b\u3088\u308b\u904b\u7528\u8ca0\u8377\u306e\u8efd\u6e1b\u3068\u65bd\u7b56\u306e\u5411\u4e0a<\/h4>\n<p>\u3053\u308c\u307e\u3067\u30aa\u30eb\u30d3\u30b9\u3067\u306f\u3001\u30bb\u30b0\u30e1\u30f3\u30c8\u62bd\u51fa\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u4f5c\u6210\u3001\u914d\u4fe1\u7ba1\u7406\u306a\u3069\u3092\u305d\u308c\u305e\u308c\u7570\u306a\u308b\u30c4\u30fc\u30eb\u3067\u884c\u3063\u3066\u304a\u308a\u3001\u8907\u96d1\u306a\u30c7\u30fc\u30bf\u69cb\u9020\u3084\u5c5e\u4eba\u5316\u306b\u3088\u308b\u904b\u7528\u8ca0\u8377\u304c\u8ab2\u984c\u3068\u306a\u3063\u3066\u3044\u307e\u3057\u305f\u3002\u30c1\u30fc\u30bf\u30fc\u30c7\u30b8\u30bf\u30eb\u306e\u300cMarigold Engage+\u300d\u306f\u3001RFM\u30c7\u30fc\u30bf\u306b\u52a0\u3048\u3001\u884c\u52d5\u30c7\u30fc\u30bf\u3084\u9867\u5ba2\u306e\u808c\u60a9\u307f\u306a\u3069\u306e\u30bc\u30ed\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u904b\u7528\u8ca0\u8377\u3092\u8efd\u6e1b\u3057\u3001\u9867\u5ba2\u89e3\u6c7a\u3092\u5411\u4e0a\u3055\u305b\u308bOne to One\u65bd\u7b56\u3092\u5b9f\u73fe\u3059\u308b\u305f\u3081\u306b\u63a1\u7528\u3055\u308c\u307e\u3057\u305f\u3002GUI\u306b\u3088\u308b\u76f4\u611f\u7684\u306a\u64cd\u4f5c\u6027\u3001\u914d\u4fe1\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u5fdc\u3058\u3066\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u914d\u4fe1\u3067\u304d\u308b\u67d4\u8edf\u306a\u6a5f\u80fd\u6027\u3001\u4ed8\u968f\u3059\u308b\u30b5\u30dd\u30fc\u30c8\u4f53\u5236\u304c\u5c0e\u5165\u306e\u6c7a\u3081\u624b\u3068\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n<h4>\u3053\u3061\u3089\u3082\u304a\u8aad\u307f\u304f\u3060\u3055\u3044\uff1a <a class=\"p-url\" href=\"https:\/\/itbusinesstoday.com\/ja\/martech\/marketing\/ahrefs-expands-in-japan-to-support-local-seo-marketers\/\" rel=\"bookmark\">Ahrefs\u3001SEO\u30de\u30fc\u30b1\u30bf\u30fc\u652f\u63f4\u306e\u305f\u3081\u65e5\u672c\u9032\u51fa<\/a><\/h4>\n<h4>\u5229\u7528\u72b6\u6cc1\uff5c\u65b9\u91dd\u8ee2\u63db\u3068\u81ea\u52d5\u904b\u8ee2\u306b\u3088\u308b\u696d\u52d9\u52b9\u7387\u5316<\/h4>\n<p>Marigold Engage+\u3092\u5c0e\u5165\u3059\u308b\u3053\u3068\u3067 <a href=\"https:\/\/www.cheetahdigital.com\/jp\">\u30c1\u30fc\u30bf\u30fc\u30fb\u30c7\u30b8\u30bf\u30eb<\/a> \u8907\u6570\u306e\u30c4\u30fc\u30eb\u306e\u7d71\u5408\u3068\u30c7\u30fc\u30bf\u30e2\u30c7\u30eb\u306e\u518d\u69cb\u7bc9\u3092\u652f\u63f4\u3002MA\u65bd\u7b56\u306e\u81ea\u7acb\u904b\u7528\u3092\u958b\u59cb\u3057\u305fORBIS\u3002\u79fb\u884c\u5f8c\u306f\u3001\u30ab\u30fc\u30c8\u653e\u68c4\u30d5\u30a9\u30ed\u30fc\u3084\u5546\u54c1\u95b2\u89a7\u30e6\u30fc\u30b6\u30fc\u306e\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306a\u3069\u3001\u884c\u52d5\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u305f\u65b0\u305f\u306a\u65bd\u7b56\u306e\u5b9f\u65bd\u304c\u5897\u52a0\u3002<\/p>\n<p><strong>\u30bd\u30fc\u30b9 <a href=\"https:\/\/prtimes.jp\/main\/html\/rd\/p\/000000044.000050819.html\">PR\u30bf\u30a4\u30e0\u30ba<\/a><\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Cheetah Digital Inc., a company that provides marketing technology, has begun providing its MA tool &#8220;Marigold Engage+&#8221; to Orbis Inc., the operator of the beauty brand &#8220;ORBIS.&#8221; Background | Renewal of MA tools to reduce operational burden and improve measures Previously, ORBIS used different tools for segment extraction, content creation, and distribution management, and the operational burden caused by complex data structures and dependency on individual staff was an issue. Cheetah Digital&#8217;s Marigold Engage+ was adopted to reduce the operational burden and to realize one-to-one measures that improve customer resolution by utilizing zero-party data such as behavioral data and customer skin concerns in addition to RFM data. The intuitive operability [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":12472,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"wprm-recipe-roundup-name":"","wprm-recipe-roundup-description":"","postBodyCss":"","postBodyMargin":[],"postBodyPadding":[],"postBodyBackground":{"backgroundType":"classic","gradient":""},"footnotes":""},"categories":[208,211,190,92,237,206],"tags":[4591,4592,4590,4589,571,4588],"ppma_author":[205],"class_list":{"0":"post-12444","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-apac","8":"category-japan","9":"category-marketing","10":"category-martech","11":"category-news","12":"category-regional","13":"tag-a-b-testing","14":"tag-cheetah-digital","15":"tag-ma-tool","16":"tag-marigold-engage","17":"tag-marketing","18":"tag-orbis"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cheetah Digital Launches Marigold Engage+<\/title>\n<meta name=\"description\" content=\"Cheetah Digital Inc offers its MA tool &quot;Marigold Engage+&quot; to Orbis Inc, enhancing the marketing capabilities for the beauty brand ORBIS.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/itbusinesstoday.com\/ja\/martech\/marketing\/cheetah-digital-inc-offers-marigold-engage-to-orbis\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cheetah Digital Launches Marigold Engage+\" \/>\n<meta property=\"og:description\" content=\"Cheetah Digital Inc offers its MA tool &quot;Marigold Engage+&quot; to Orbis Inc, enhancing the marketing capabilities for the beauty brand ORBIS.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/itbusinesstoday.com\/ja\/martech\/marketing\/cheetah-digital-inc-offers-marigold-engage-to-orbis\/\" \/>\n<meta property=\"og:site_name\" content=\"itbusinesstoday\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-28T10:27:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/itbusinesstoday.com\/wp-content\/uploads\/2025\/05\/Cheetah-Digital-begins-offering-MA-tool-Marigold-Engage.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"NewsDesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u57f7\u7b46\u8005\" \/>\n\t<meta name=\"twitter:data1\" content=\"NewsDesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u63a8\u5b9a\u8aad\u307f\u53d6\u308a\u6642\u9593\" \/>\n\t<meta name=\"twitter:data2\" content=\"2\u5206\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u30c1\u30fc\u30bf\u30fc\u30c7\u30b8\u30bf\u30eb\u3001Marigold Engage+\u3092\u767a\u8868","description":"\u682a\u5f0f\u4f1a\u793e\u30c1\u30fc\u30bf\u30fc\u30c7\u30b8\u30bf\u30eb\u306f\u3001\u682a\u5f0f\u4f1a\u793e\u30aa\u30eb\u30d3\u30b9\u306bMA\u30c4\u30fc\u30eb\u300cMarigold Engage+\u300d\u3092\u63d0\u4f9b\u3057\u3001\u7f8e\u5bb9\u30d6\u30e9\u30f3\u30c9\u300c\u30aa\u30eb\u30d3\u30b9\u300d\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u529b\u3092\u5f37\u5316\u3057\u307e\u3059\u3002.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/itbusinesstoday.com\/ja\/martech\/marketing\/cheetah-digital-inc-offers-marigold-engage-to-orbis\/","og_locale":"ja_JP","og_type":"article","og_title":"Cheetah Digital Launches Marigold Engage+","og_description":"Cheetah Digital Inc offers its MA tool \"Marigold Engage+\" to Orbis Inc, enhancing the marketing capabilities for the beauty brand ORBIS.","og_url":"https:\/\/itbusinesstoday.com\/ja\/martech\/marketing\/cheetah-digital-inc-offers-marigold-engage-to-orbis\/","og_site_name":"itbusinesstoday","article_published_time":"2025-05-28T10:27:57+00:00","og_image":[{"width":1200,"height":800,"url":"https:\/\/itbusinesstoday.com\/wp-content\/uploads\/2025\/05\/Cheetah-Digital-begins-offering-MA-tool-Marigold-Engage.webp","type":"image\/webp"}],"author":"NewsDesk","twitter_card":"summary_large_image","twitter_misc":{"\u57f7\u7b46\u8005":"NewsDesk","\u63a8\u5b9a\u8aad\u307f\u53d6\u308a\u6642\u9593":"2\u5206"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/itbusinesstoday.com\/martech\/marketing\/cheetah-digital-inc-offers-marigold-engage-to-orbis\/#article","isPartOf":{"@id":"https:\/\/itbusinesstoday.com\/martech\/marketing\/cheetah-digital-inc-offers-marigold-engage-to-orbis\/"},"author":{"name":"NewsDesk","@id":"https:\/\/itbusinesstoday-68b209.ingress-baronn.ewp.live\/#\/schema\/person\/d58d81f55e8acd257ab63d49fb4ea812"},"headline":"Cheetah Digital Inc Offers &#8220;Marigold Engage+&#8221; 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