{"id":12140,"date":"2025-05-22T10:27:59","date_gmt":"2025-05-22T10:27:59","guid":{"rendered":"https:\/\/itbusinesstoday.com\/?p=12140"},"modified":"2025-05-22T10:27:59","modified_gmt":"2025-05-22T10:27:59","slug":"shopify-unveils-horizon-new-ai-store-design-platform","status":"publish","type":"post","link":"https:\/\/itbusinesstoday.com\/ja\/martech\/customer-experience\/shopify-unveils-horizon-new-ai-store-design-platform\/","title":{"rendered":"Shopify\u3001\u65b0\u3057\u3044AI\u30b9\u30c8\u30a2\u30c7\u30b6\u30a4\u30f3\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u300cHorizon\u300d\u3092\u767a\u8868"},"content":{"rendered":"

Shopify Japan Co., Ltd., the Japanese subsidiary of Shopify, a leader in global commerce, is pleased to announce its latest update for summer 2025, “Summer ’25 Edition – Horizons.”<\/p>

This Summer ’25 Edition is an update across the entire Shopify platform, centered on the new AI-powered store design platform “Horizon,” and provides a more efficient and intuitive new-age commerce experience through over 150 new features and improvements. This will reshape the shopping experience, including how to build a high-conversion store and the process consumers go through to discover products. Horizon, which combines beautiful design and AI capabilities, is the core of the update, and enables businesses to build attractive, high-conversion stores without the need for coding.<\/p>

Shopify\u793eAPAC\u30de\u30cd\u30fc\u30b8\u30f3\u30b0\u30fb\u30c7\u30a3\u30ec\u30af\u30bf\u30fc\u306e\u30b7\u30e7\u30fc\u30f3\u30fb\u30d6\u30ed\u30fc\u30c8\u30f3\u306f\u3001\u4eca\u56de\u306e\u767a\u8868\u306b\u3064\u3044\u3066\u6b21\u306e\u3088\u3046\u306b\u30b3\u30e1\u30f3\u30c8\u3057\u3066\u3044\u307e\u3059\uff1a<\/p>

“Today’s merchants need tools that are as flexible and intuitive as the efforts they make. This Edition is a big step forward in helping merchants spend less time on technology and more time on building their brand. These updates further improve operational efficiency and customer engagement, paving the way for what we call ‘declarative commerce,’ a world where merchants simply ‘declare’ their goals and the best means are determined. This major change will allow merchants to focus on innovation and strategic growth, rather than time-consuming tasks.”<\/p>

\u3053\u3061\u3089\u3082\u304a\u8aad\u307f\u304f\u3060\u3055\u3044\uff1a PrimeNumber’s TROCCO Tools Expand into CDP Market<\/a><\/h4>

Shopify’s new theme platform, Horizon, unlocks design freedom<\/h3>

\u3053\u306e\u30a8\u30c7\u30a3\u30b7\u30e7\u30f3\u306f\u3001\u67d4\u8edf\u6027\u306e\u9ad8\u3044\u30c6\u30fc\u30de\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0Horizon\u3092\u901a\u3057\u3066\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u30b9\u30c8\u30a2\u306e\u30c7\u30b6\u30a4\u30f3\u306b\u65b0\u305f\u306a\u57fa\u6e96\u3092\u6253\u3061\u7acb\u3066\u307e\u3059\u3002Horizon\u306f\u3001AI\u3092\u6d3b\u7528\u3057\u305f\u30af\u30e9\u30b9\u6700\u9ad8\u306eUX\u3068\u5b8c\u5168\u306b\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u53ef\u80fd\u306a\u30ec\u30a4\u30a2\u30a6\u30c8\u30b7\u30b9\u30c6\u30e0\u3092\u7d44\u307f\u5408\u308f\u305b\u3001\u30b3\u30fc\u30c7\u30a3\u30f3\u30b0\u4e0d\u8981\u3067\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u9ad8\u3044\u30b9\u30c8\u30a2\u3092\u4f5c\u6210\u3057\u307e\u3059\u3002<\/p>

10\u7a2e\u985e\u306e\u9ad8\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u30d7\u30ea\u30bb\u30c3\u30c8Horizon\u306f\u3001\u3042\u306a\u305f\u306e\u30aa\u30f3\u30e9\u30a4\u30f3\u30d6\u30e9\u30f3\u30c9\u3092\u98db\u8e8d\u3055\u305b\u308b10\u7a2e\u985e\u306e\u7f8e\u3057\u3044\u30c7\u30b6\u30a4\u30f3\u306e\u30d7\u30ea\u30bb\u30c3\u30c8\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\u5404\u30d7\u30ea\u30bb\u30c3\u30c8\u306f\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u5ff5\u982d\u306b\u30c7\u30b6\u30a4\u30f3\u3055\u308c\u3066\u304a\u308a\u3001\u660e\u78ba\u3067\u9b45\u529b\u7684\u306a\u30bb\u30af\u30b7\u30e7\u30f3\u3001\u76f4\u611f\u7684\u306a\u5546\u54c1\u691c\u7d22\u3001\u30d5\u30eb\u30b9\u30af\u30ea\u30fc\u30f3\u306e\u30d2\u30fc\u30ed\u30fc\u30d0\u30ca\u30fc\u3001\u30d1\u30ef\u30d5\u30eb\u306a\u30b3\u30ec\u30af\u30b7\u30e7\u30f3\u3068\u5546\u54c1\u30da\u30fc\u30b8\u3001\u6700\u9069\u5316\u3055\u308c\u305f\u30ab\u30fc\u30c8\u306a\u3069\u3001\u304a\u5ba2\u69d8\u3092\u8cfc\u5165\u3078\u3068\u5c0e\u304d\u307e\u3059\u3002<\/p>

\u65b0\u3057\u3044\u30c6\u30fc\u30de\u30d6\u30ed\u30c3\u30af\uff1a\u304a\u5e97\u3092\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3059\u308b\u305f\u3081\u306e\u65b0\u6a5f\u80fd\u3067\u3059\u3002\u30da\u30fc\u30b8\u4e0a\u306e\u8981\u7d20\u3092\u81ea\u7531\u306b\u79fb\u52d5\u3055\u305b\u305f\u308a\u3001\u30d6\u30ed\u30c3\u30af\u3092\u30b3\u30d4\u30fc\uff06\u30da\u30fc\u30b9\u30c8\u3057\u3066\u5225\u306e\u89aa\u3084\u30bb\u30af\u30b7\u30e7\u30f3\u306e\u4e0b\u306b\u914d\u7f6e\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u300230\u4ee5\u4e0a\u306e\u30d6\u30ed\u30c3\u30af\u30d7\u30ea\u30bb\u30c3\u30c8\u304c\u3042\u308a\u3001\u8ffd\u52a0\u3059\u308b\u524d\u306b\u30d7\u30ec\u30d3\u30e5\u30fc\u3067\u304d\u308b\u306e\u3067\u3001\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u306e\u30d7\u30ed\u30bb\u30b9\u304c\u3088\u308a\u52b9\u7387\u7684\u306b\u306a\u308a\u307e\u3059\u3002<\/p>

AI\u30d6\u30ed\u30c3\u30af\u751f\u6210\uff1aHorizon\u306b\u306fAI\u30d6\u30ed\u30c3\u30af\u751f\u6210\u6a5f\u80fd\u304c\u3042\u308a\u3001\u30c6\u30fc\u30de\u30a8\u30c7\u30a3\u30bf\u30fc\u3067AI\u3092\u4f7f\u3063\u3066\u65b0\u3057\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u30d6\u30ed\u30c3\u30af\u3084\u30ec\u30a4\u30a2\u30a6\u30c8\u3092\u81ea\u52d5\u751f\u6210\u3067\u304d\u307e\u3059\u3002\u3042\u306a\u305f\u306e\u30c7\u30b6\u30a4\u30f3\u76ee\u6a19\u306b\u6700\u9069\u5316\u3055\u308c\u305f\u30ec\u30a4\u30a2\u30a6\u30c8\u6848\u304c\u5373\u5ea7\u306b\u8868\u793a\u3055\u308c\u3001\u3059\u3050\u306b\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306e\u9ad8\u3044\u30da\u30fc\u30b8\u3092\u69cb\u7bc9\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002
\nAI Store Builder\u3067\u3088\u308a\u65e9\u304f\u5e97\u8217\u3092\u7acb\u3061\u4e0a\u3052\u307e\u3057\u3087\u3046
\nWhether you’re building your first online store or are already an established business, AI Store Builder lets you enter just a few keywords to generate three unique store designs that you can then start customizing right away.<\/p>

\u6570\u79d2\u3067\u30b9\u30c8\u30a2\u304c\u4f5c\u6210\u3067\u304d\u307e\u3059\uff1a\u3044\u304f\u3064\u304b\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u5165\u529b\u3059\u308b\u3060\u3051\u3067\u3001\u753b\u50cf\u3084\u30c6\u30ad\u30b9\u30c8\u3092\u542b\u30803\u3064\u306e\u30b9\u30c8\u30a2\u30ec\u30a4\u30a2\u30a6\u30c8\u304c\u81ea\u52d5\u7684\u306b\u751f\u6210\u3055\u308c\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u30b9\u30c8\u30a2\u3092\u30bc\u30ed\u304b\u3089\u30c7\u30b6\u30a4\u30f3\u3059\u308b\u6642\u9593\u3068\u4eba\u4ef6\u8cbb\u304c\u5927\u5e45\u306b\u524a\u6e1b\u3055\u308c\u3001\u30de\u30fc\u30c1\u30e3\u30f3\u30c8\u306f\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3068\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u306b\u3088\u308a\u96c6\u4e2d\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>

\u30b7\u30e7\u30c3\u30d7\u30a2\u30d7\u30ea\u306e\u65b0\u3057\u3044\u30db\u30fc\u30e0\u30d5\u30a3\u30fc\u30c9<\/h3>

\u30db\u30fc\u30e0\u30d5\u30a3\u30fc\u30c9\u306f\u3001\u30bf\u30c3\u30d7\u3084\u30b9\u30af\u30ed\u30fc\u30eb\u306b\u5fdc\u3058\u3066\u3001\u3088\u308a\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u3082\u306e\u306b\u9032\u5316\u3057\u307e\u3059\u3002<\/p>

The Shop app’s home feed has evolved to better connect merchants with high-intent shoppers. Every time a user interacts with the Shop app, such as refreshing the feed or browsing or adding products to their cart, content is dynamically updated based on the user’s preferences, resulting in a more personalized shopping experience.
\nEnhanced Home Feed Recommendations: The new Home Feed uses shopper behavior data to surface merchants’ products in a more relevant way. Content updates based on real-time behavior to help increase engagement and retention, and boost product visibility on Shop’s most-trafficked screens.<\/p>

Create and share collections: Consumers can organize their saved items into collections based on a theme or purpose and share them with others. This expands on the existing “favorites” list and provides collaborative creation and shopping capabilities.<\/p>

\u30cd\u30a4\u30c6\u30a3\u30d6\u30b9\u30a6\u30a9\u30c3\u30c1\u3068\u30ab\u30b9\u30bf\u30e0\u30b9\u30a6\u30a9\u30c3\u30c1\uff1a\u30b7\u30e7\u30c3\u30d7\u30a2\u30d7\u30ea\u306f\u30aa\u30f3\u30e9\u30a4\u30f3\u30b9\u30c8\u30a2\u3068\u540c\u3058\u30b9\u30a6\u30a9\u30c3\u30c1\u306b\u5bfe\u5fdc\u3057\u3001\u30c9\u30ed\u30c3\u30d7\u30c0\u30a6\u30f3\u306a\u3057\u3067\u30a2\u30d7\u30ea\u5185\u3067\u540c\u3058\u30ab\u30e9\u30fc\u3084\u30d0\u30ea\u30a8\u30fc\u30b7\u30e7\u30f3\u306e\u9078\u629e\u3092\u518d\u73fe\u3057\u3001\u30ab\u30e9\u30fc\u30d0\u30ea\u30a8\u30fc\u30b7\u30e7\u30f3\u306a\u3069\u3092\u8996\u899a\u7684\u306b\u78ba\u8a8d\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002\u307e\u305f\u3001\u3088\u308a\u4e00\u8cab\u6027\u306e\u3042\u308b\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u4f53\u9a13\u306e\u305f\u3081\u306b\u3001\u4e88\u7d04\u6ce8\u6587\u3001\u30d0\u30f3\u30c9\u30eb\u3001\u5168\u30e9\u30a4\u30f3\u30ca\u30c3\u30d7\u3092\u8868\u793a\u3059\u308b\u305f\u3081\u306e\u3088\u308a\u826f\u3044\u65b9\u6cd5\u304c\u3042\u308a\u307e\u3059\u3002<\/p>

AI\u6642\u4ee3\u306e\u30d6\u30e9\u30f3\u30c9\u69cb\u7bc9<\/h3>

\u65b0\u30a2\u30d7\u30ea\u300cKnowledge Base\u300d\u3067\u30d6\u30e9\u30f3\u30c9\u306eAI\u6700\u9069\u5316SEO\u3092\u5b9f\u73fe<\/p>

Now that conversations with AI are becoming an important purchasing channel, if brand information is not properly conveyed to AI, business opportunities will be missed. Shopify’s new AI-enabled app Knowledge Base, which acts as a software engineer for AI, can generate and customize store information and frequently asked questions (FAQs) so that generation AI and shopping assistants can correctly read them, improving the ease of being found by AI.<\/p>

Shopify Knowledge Base automatically generates store information for AI: Automatically generates store information and FAQs optimized for shopping AI agents such as ChatGPT and Claude. The generated content can also be customized to reflect your company’s brand image and values. This enhances the brand’s ability to disseminate information in the search and purchasing process through AI, helping consumers to find information themselves.<\/p>

\u30c7\u30fc\u30bf\u306e\u6d3b\u7528<\/h3>

in your business with the new Sidekick. Commerce is full of complexity: changing sales patterns, scattered data, and tedious workflows. Shopify’s AI assistant, Sidekick, goes beyond answering questions to proactively detect problems, suggest solutions, and even help execute on the spot.<\/p>

\u3088\u308a\u30b9\u30de\u30fc\u30c8\u3067\u8fc5\u901f\u306aSidekick\uff1aSidekick\u306f\u3001\u8907\u6570\u306e\u30c7\u30fc\u30bf\u30bd\u30fc\u30b9\u3068\u63a5\u7d9a\u3057\u3001\u8907\u6570\u30b9\u30c6\u30c3\u30d7\u306e\u63a8\u8ad6\u3092\u5b9f\u884c\u3057\u30011\u56de\u306e\u5bfe\u8a71\u3067\u6df1\u3044\u6d1e\u5bdf\u3068\u5b9f\u7528\u7684\u306a\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u8868\u793a\u3057\u307e\u3059\u3002<\/p>

Sidekick\u306f\u65e5\u672c\u8a9e\u3092\u542b\u308020\u30f6\u56fd\u8a9e\u306b\u5bfe\u5fdc\u3057\u3066\u3044\u307e\u3059\u3002<\/p>

Shopify\u30ab\u30bf\u30ed\u30b0\u3067\u3088\u308a\u591a\u304f\u306e\u4eba\u306b\u30ea\u30fc\u30c1\u3057\u307e\u3057\u3087\u3046\uff1a<\/h3>

\u65b0\u3057\u3044 Shopify<\/a> \u30ab\u30bf\u30ed\u30b0\u3001\u30c7\u30d9\u30ed\u30c3\u30d1\u30fc\u306f\u3001\u5546\u54c1\u767a\u898b\u304b\u3089\u8cfc\u5165\u306b\u81f3\u308b\u307e\u3067\u3001\u3042\u3089\u3086\u308b\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u3067\u52a0\u76df\u5e97\u3068\u9867\u5ba2\u3092\u3064\u306a\u3050\u30a2\u30d7\u30ea\u3084AI\u30a8\u30fc\u30b8\u30a7\u30f3\u30c8\u3092\u69cb\u7bc9\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>

\u660e\u78ba\u3067\u6b63\u78ba\u3001\u304b\u3064\u69cb\u9020\u5316\u3055\u308c\u305f\u30c7\u30fc\u30bf\u3092\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u63d0\u4f9b : \u30a2\u30d7\u30ea\u3084AI\u30a8\u30fc\u30b8\u30a7\u30f3\u30c8\u306f\u3001Shopify\u4e0a\u306e\u4f55\u767e\u4e07\u3082\u306e\u30de\u30fc\u30c1\u30e3\u30f3\u30c8\u304b\u3089\u5546\u54c1\u30c7\u30fc\u30bf\u3092\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u691c\u7d22\u30fb\u53d6\u5f97\u3057\u3001\u6d88\u8cbb\u8005\u306b\u6700\u3082\u95a2\u9023\u6027\u306e\u9ad8\u3044\u5546\u54c1\u3092\u63d0\u793a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3042\u3089\u3086\u308b\u898f\u6a21\u3001\u696d\u7a2e\u3001\u5730\u57df\u306b\u5bfe\u5fdc\u3057\u305f\u5305\u62ec\u7684\u306a\u5546\u54c1\u30ab\u30bf\u30ed\u30b0\u306b\u3088\u308a\u3001\u4f01\u696d\u306f\u3088\u308a\u591a\u304f\u306e\u6d88\u8cbb\u8005\u306b\u5546\u54c1\u3092\u5c4a\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>

“Shopify Catalog gives consumers seamless access to products from millions of Shopify merchants, enhancing the shopping experience with accurate, real-time information as they shop,” said Taz Patel, head of advertising and shopping at Perplexity .<\/p>

Shopify’s Storefront MCP Powers a Smarter Shopping Assistant<\/h3>

Storefront MCP\u306f\u3001\u958b\u767a\u8005\u304c\u81ea\u793e\u306e\u30d6\u30e9\u30f3\u30c9\u306b\u5408\u308f\u305b\u305fAI\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30a8\u30fc\u30b8\u30a7\u30f3\u30c8\u3092\u69cb\u7bc9\u3057\u3001\u5b9f\u969b\u306e\u30d3\u30b8\u30cd\u30b9\u6210\u679c\u3092\u4fc3\u9032\u3059\u308b\u9b45\u529b\u7684\u306a\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u4f53\u9a13\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3092\u53ef\u80fd\u306b\u3057\u307e\u3059\u3002<\/p>

Adoption of Anthropic’s Model Context Protocol (MCP) : By adopting Anthropic’s MCP, the platform will enable external partners developing AI shopping agents to access Shopify Catalog and merchant information to support AI-powered product discovery and purchasing experiences, simplifying the shopping experience for consumers and enabling merchants to access new sales channels and provide accurate product information.<\/p>

\u30bd\u30fc\u30b9 PRTimes<\/a><\/strong><\/p>","protected":false},"excerpt":{"rendered":"

Shopify Japan Co., Ltd., the Japanese subsidiary of Shopify, a leader in global commerce, is pleased to announce its latest update for summer 2025, “Summer ’25 Edition – Horizons.”This Summer ’25 Edition is an update across the entire Shopify platform, centered on the new AI-powered store design platform “Horizon,” and provides a more efficient and intuitive new-age commerce experience through over 150 new features and improvements. This will reshape the shopping experience, including how to build a high-conversion store and the process consumers go through to discover products. Horizon, which combines beautiful design and AI capabilities, is the core of the update, and enables businesses to build attractive, high-conversion stores 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