{"id":12074,"date":"2025-05-21T10:42:08","date_gmt":"2025-05-21T10:42:08","guid":{"rendered":"https:\/\/itbusinesstoday.com\/?p=12074"},"modified":"2025-05-21T10:42:08","modified_gmt":"2025-05-21T10:42:08","slug":"zeta-intimate-merger-partner-to-expand-digital-marketing","status":"publish","type":"post","link":"https:\/\/itbusinesstoday.com\/ja\/martech\/marketing\/zeta-intimate-merger-partner-to-expand-digital-marketing\/","title":{"rendered":"ZETA\u3068\u30a4\u30f3\u30c6\u30a3\u30e1\u30fc\u30c8\u5408\u4f75\u3001\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62e1\u5927\u3067\u63d0\u643a"},"content":{"rendered":"<?xml encoding=\"utf-8\" ?><p>ZETA Inc., a leading commerce and CX company that develops and sells e-commerce product search, hashtag and loyalty improvement solutions, retail media advertising, and e-commerce curation, is pleased to announce that it has formed a business partnership with Intimate Merger Inc., a data platform company that provides one of Japan&rsquo;s largest public DMPs, in the digital marketing business utilizing retail media.<\/p><p>\u8fd1\u5e74\u3001EC\u5e02\u5834\u306e\u62e1\u5927\u306b\u4f34\u3044\u3001\u6d88\u8cbb\u8005\u306e\u8cfc\u8cb7\u884c\u52d5\u306f\u591a\u69d8\u5316\u30fb\u8907\u96d1\u5316\u3057\u3066\u304a\u308a\u3001\u5404\u30e6\u30fc\u30b6\u30fc\u306e\u30cb\u30fc\u30ba\u3092\u7684\u78ba\u306b\u6349\u3048\u305f\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u30c9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5b9f\u65bd\u304c\u6c42\u3081\u3089\u308c\u3066\u3044\u307e\u3059\u3002\u307e\u305f\u3001\u500b\u4eba\u60c5\u5831\u4fdd\u8b77\u898f\u5236\u306e\u5f37\u5316\u3084\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u30fc\u30af\u30c3\u30ad\u30fc\u898f\u5236\u306e\u52d5\u5411\u306b\u3088\u308a\u3001\u5f93\u6765\u306e\u624b\u6cd5\u306b\u983c\u3089\u306a\u3044\u65b0\u305f\u306a\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u306e\u958b\u767a\u304c\u6025\u52d9\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p><p>Among these, we believe that &ldquo;retail media,&rdquo; which can utilize behavioral history such as purchasing data, so-called first-party data, will become a major area of &#8203;&#8203;online advertising in the future. We therefore plan to actively develop partnerships with this field.<\/p><h4>\u3053\u3061\u3089\u3082\u304a\u8aad\u307f\u304f\u3060\u3055\u3044\uff1a <a class=\"p-url\" href=\"https:\/\/itbusinesstoday.com\/ja\/martech\/marketing\/softbrain-launches-esales-manager-line-works-app\/\" rel=\"bookmark\">\u30bd\u30d5\u30c8\u30d6\u30ec\u30fc\u30f3\u3001\u300ce\u30bb\u30fc\u30eb\u30b9\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\uff06LINE WORKS\u300d\u30a2\u30d7\u30ea\u3092\u63d0\u4f9b\u958b\u59cb<\/a><\/h4><p>\u3053\u306e\u3088\u3046\u306a\u80cc\u666f\u3068\u6226\u7565\u3092\u5ff5\u982d\u306b\u3001ZETA\u3068Intimate Merger\u306f\u696d\u52d9\u63d0\u643a\u3092\u7d50\u3073\u307e\u3057\u305f\u3002<\/p><p>\u4e21\u793e\u306e\u30ce\u30a6\u30cf\u30a6\u3001\u30c7\u30fc\u30bf\u3001\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3001\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u306b\u304a\u3051\u308b\u9ad8\u5ea6\u306a\u30c7\u30fc\u30bf\u6d3b\u7528\u3068\u5e83\u544a\u914d\u4fe1\u3092\u5b9f\u73fe\u3057\u3001\u30d6\u30e9\u30f3\u30c9\u4f01\u696d\u3068\u30ea\u30c6\u30fc\u30eb\u4f01\u696d\u306e\u53cc\u65b9\u306e\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308bROI\u306e\u6700\u5927\u5316\u3092\u652f\u63f4\u3057\u307e\u3059\u3002<\/p><p>ZETA offers the &ldquo;ZETA CX Series&rdquo; as a CX improvement solution.<\/p><p>In addition to &ldquo;ZETA SEARCH,&rdquo; an e-commerce product search and site search engine that is highly compatible with listing-based retail media advertising, and &ldquo;ZETA RECOMMEND,&rdquo; a recommendation engine that enables personalized advertising, we have a wide range of products that handle first-party data, which is important for utilizing retail media, such as &ldquo;ZETA VOICE,&rdquo; which handles word-of-mouth reviews and &ldquo;ZETA BASKET,&rdquo; which enables curation, &ldquo;ZETA HASHTAG,&rdquo; which handles hashtags, which are essential for turning retail media into social media, and &ldquo;ZETA ENGAGEMENT,&rdquo; which is essential for improving loyalty and is indispensable for &ldquo;Retail Media 3.0.&rdquo;<\/p><p><a href=\"https:\/\/corp.intimatemerger.com\/\" data-no-translation=\"\">Intimate Merger<\/a> is at the forefront of data utilization by providing and supporting the construction of the data utilization platform &ldquo;IM-DMP,&rdquo; which combines approximately 1 billion audience data points with advanced analytical technology, as well as providing consulting services related to data utilization.<\/p><p>\u4e21\u793e\u306e\u6280\u8853\u3084\u6271\u3046\u30c7\u30fc\u30bf\u3092\u878d\u5408\u3055\u305b\u308b\u3053\u3068\u3067\u3001\u30cf\u30a4\u30d6\u30ea\u30c3\u30c9\u30af\u30c3\u30ad\u30fc\u6642\u4ee3\u306b\u30cd\u30c3\u30c8\u5e83\u544a\u306e\u4e00\u5927\u5e02\u5834\u3068\u306a\u308b\u3053\u3068\u304c\u4e88\u60f3\u3055\u308c\u308b\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u5e83\u544a\u306b\u304a\u3044\u3066\u3001\u65e5\u672c\u306b\u304a\u3051\u308b\u30ea\u30fc\u30c7\u30a3\u30f3\u30b0\u30ab\u30f3\u30d1\u30cb\u30fc\u3092\u76ee\u6307\u3057\u307e\u3059\u3002<\/p><p>\u672c\u63d0\u643a\u306b\u3088\u308a\u5b9f\u73fe\u3059\u308b\u5177\u4f53\u7684\u306a\u30b5\u30fc\u30d3\u30b9\u5185\u5bb9\u3084\u5b9f\u65bd\u4f8b\u306b\u3064\u3044\u3066\u306f\u3001\u968f\u6642\u30d7\u30ec\u30b9\u30ea\u30ea\u30fc\u30b9\u306e\u5f62\u3067\u767a\u8868\u3044\u305f\u3057\u307e\u3059\u3002<\/p><p><a href=\"https:\/\/zeta.inc\/\" data-no-translation=\"\">ZETA<\/a> \u5f53\u793e\u306f\u3001\u4eca\u5f8c\u3082AI\u306a\u3069\u3092\u6d3b\u7528\u3057\u305f\u30c7\u30fc\u30bf\u5206\u6790\u306b\u5f37\u307f\u3092\u6301\u3061\u3001\u30e6\u30fc\u30b6\u30fc\u3084EC\u30b5\u30a4\u30c8\u904b\u55b6\u8005\u306b\u6709\u76ca\u306a\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3057\u3066\u307e\u3044\u308a\u307e\u3059\u3002<\/p><p><strong>\u30bd\u30fc\u30b9 <a href=\"https:\/\/prtimes.jp\/main\/html\/rd\/p\/000000503.000038104.html\" data-no-translation=\"\">PRTimes<\/a><\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>ZETA Inc., a leading commerce and CX company that develops and sells e-commerce product search, hashtag and loyalty improvement solutions, retail media advertising, and e-commerce curation, is pleased to announce that it has formed a business partnership with Intimate Merger Inc., a data platform company that provides one of Japan&rsquo;s largest public DMPs, in the digital marketing business utilizing retail media.In recent years, with the expansion of the EC market, consumer purchasing behavior has become more diverse and complex, requiring companies to implement personalized marketing that accurately captures the needs of each user.In addition, due to the strengthening of personal information protection regulations and trends in regulating third-party cookies, there [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":12099,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"wprm-recipe-roundup-name":"","wprm-recipe-roundup-description":"","postBodyCss":"","postBodyMargin":[],"postBodyPadding":[],"postBodyBackground":{"backgroundType":"classic","gradient":""},"footnotes":""},"categories":[208,211,190,92,237,206],"tags":[2375,278,4372,571,1186,4373],"ppma_author":[205],"class_list":["post-12074","post","type-post","status-publish","format-standard","has-post-thumbnail","category-apac","category-japan","category-marketing","category-martech","category-news","category-regional","tag-digital-marketing","tag-digital-transformation","tag-intimate-merger","tag-marketing","tag-retail-media","tag-zeta"],"yoast_head":"<!-- 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