{"id":12068,"date":"2025-05-21T10:42:11","date_gmt":"2025-05-21T10:42:11","guid":{"rendered":"https:\/\/itbusinesstoday.com\/?p=12068"},"modified":"2025-05-21T10:42:11","modified_gmt":"2025-05-21T10:42:11","slug":"primenumbers-trocco-tools-expand-into-cdp-market","status":"publish","type":"post","link":"https:\/\/itbusinesstoday.com\/ja\/martech\/customer-experience\/primenumbers-trocco-tools-expand-into-cdp-market\/","title":{"rendered":"\u30d7\u30e9\u30a4\u30e0\u30fb\u30ca\u30f3\u30d0\u30fc\u306eTROCCO\u30c4\u30fc\u30eb\u304cCDP\u5e02\u5834\u306b\u9032\u51fa"},"content":{"rendered":"

PrimeNumber<\/a> Inc. will begin offering a new package called “TROCCO Segment Builder” on July 1st, which will realize CDP in collaboration with the cloud ETL “TROCCO,” marking its full-scale entry into the CDP field.<\/p>

With the spread of smartphones and the advancement of digital transformation in companies, and the diversification of touch points between companies and customers, precise data-based marketing is essential. For this reason, the importance of “CDP (Customer Data Platform),” a platform for centrally collecting, integrating, and analyzing customer data, is increasing.<\/p>

\u3057\u304b\u3057\u3001CDP\u306e\u5c0e\u5165\u306b\u306f\u3001\u521d\u671f\u6295\u8cc7\u3084\u5229\u7528\u958b\u59cb\u307e\u3067\u306e\u671f\u9593\u3001\u904b\u7528\u30b3\u30b9\u30c8\u306e\u9ad8\u3055\u3001\u65e2\u5b58\u30b7\u30b9\u30c6\u30e0\u3068\u306e\u9023\u643a\u306e\u8907\u96d1\u3055\u306a\u3069\u306e\u8ab2\u984c\u304c\u3042\u308a\u307e\u3059\u3002\u307e\u305f\u3001\u5c0e\u5165\u5f8c\u3082\u3001CDP\u3092\u6271\u3048\u308b\u30c7\u30fc\u30bf\u306e\u5c02\u9580\u5bb6\u304c\u4e0d\u8db3\u3057\u3066\u3044\u308b\u306a\u3069\u3001\u904b\u7528\u9762\u3067\u306e\u8ab2\u984c\u304c\u6b8b\u3063\u3066\u3044\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u30c7\u30fc\u30bf\u3092\u3082\u3068\u306b\u9867\u5ba2\u306b\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u5c4a\u3051\u308b\u30a2\u30a4\u30c7\u30a2\u3092\u7d20\u65e9\u304f\u51fa\u3057\u3001\u5b9f\u884c\u3059\u308b\u3053\u3068\u304c\u96e3\u3057\u3044\u306e\u304c\u73fe\u72b6\u3067\u3059\u3002<\/p>

\u3053\u3061\u3089\u3082\u304a\u8aad\u307f\u304f\u3060\u3055\u3044\uff1a NICE\u3068ServiceNow\u3001AI\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30fc\u30d3\u30b9\u63d0\u4f9b\u3067\u63d0\u643a<\/a><\/h4>

\u4eca\u56de\u958b\u767a\u3057\u305f\u300cTROCCO Segment Builder\u300d\u306f\u3001\u3053\u306e\u3088\u3046\u306aCDP\u6d3b\u7528\u306b\u95a2\u3059\u308b\u8ab2\u984c\u3092\u89e3\u6c7a\u3057\u3001\u4f01\u696d\u3078\u306eCDP\u5c0e\u5165\u3092\u4fc3\u9032\u3059\u308b\u65b0\u30d1\u30c3\u30b1\u30fc\u30b8\u3067\u3059\u3002\u5927\u91cf\u306e\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u84c4\u7a4d\u3059\u308b\u30c7\u30fc\u30bf\u30a6\u30a7\u30a2\u30cf\u30a6\u30b9\uff08DWH\uff09\u306b\u84c4\u7a4d\u3055\u308c\u305f\u9867\u5ba2\u30c7\u30fc\u30bf\u3084\u3001\u65e2\u306b\u69cb\u7bc9\u3055\u308c\u305fCDP\u4e0a\u306b\u84c4\u7a4d\u3055\u308c\u305f\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u3001\u5171\u901a\u306e\u30cb\u30fc\u30ba\u3084\u5c5e\u6027\u306b\u57fa\u3065\u3044\u3066\u5206\u985e\uff08\u30bb\u30b0\u30e1\u30f3\u30c8\u3068\u3057\u3066\u751f\u6210\uff09\u3057\u3001\u55b6\u696d\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u6d3b\u7528\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>

Segment Builder can be operated with an easy-to-understand GUI that is designed for use by marketers. Therefore, even marketing and analysis staff who do not have SQL skills or engineering knowledge can use TROCCO’s extensive data integration functions to link data to digital advertising, BI tools, MA tools, etc. for each customer segment without relying on engineers.<\/p>

\u3053\u308c\u307e\u3067\u306eMA\u30c4\u30fc\u30eb\u306f\u3001\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u751f\u6210\u3059\u308b\u3053\u3068\u306f\u3067\u304d\u3066\u3082\u3001\u9867\u5ba2\u304b\u3089\u306e\u4e00\u65b9\u7684\u306a\u30d7\u30c3\u30b7\u30e5\u30c1\u30e3\u30cd\u30eb\u306b\u9650\u5b9a\u3055\u308c\u308b\u3053\u3068\u304c\u591a\u304f\u3042\u308a\u307e\u3057\u305f\u3002\u3053\u306e\u3088\u3046\u306a\u30d7\u30c3\u30b7\u30e5\u578b\u306e\u30c1\u30e3\u30cd\u30eb\u3060\u3051\u3067\u306f\u3001\u9867\u5ba2\u3068\u306e\u3042\u3089\u3086\u308b\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u3092\u3064\u306a\u3044\u3067\u60c5\u5831\u3092\u5c4a\u3051\u308b\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u3092\u5b9f\u73fe\u3059\u308b\u4e0a\u3067\u5927\u304d\u306a\u969c\u58c1\u3068\u306a\u3063\u3066\u3044\u307e\u3057\u305f\u3002<\/p>

\u30bb\u30b0\u30e1\u30f3\u30c8\u30d3\u30eb\u30c0\u30fc\u306f\u3001Google\u3001Yahoo\uff01\u3001Meta\u3001LINE\u306a\u3069\u306e\u4e3b\u8981\u5e83\u544a\u5a92\u4f53\u3068\u306e\u9023\u643a\u306f\u3082\u3061\u308d\u3093\u3001\u65e2\u5b58\u306eMA\u30c4\u30fc\u30eb\u3084SFA\u30c4\u30fc\u30eb\u3068\u306e\u9023\u643a\u3082\u53ef\u80fd\u3067\u3001\u69d8\u3005\u306a\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u3092\u7d44\u307f\u5408\u308f\u305b\u3001\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u3054\u3068\u306b\u60c5\u5831\u3092\u914d\u4fe1\u3059\u308b\u4e00\u9023\u306e\u30d7\u30ed\u30bb\u30b9\u3092\u5b9f\u73fe\u3057\u307e\u3059\u3002<\/p>

\u3053\u308c\u306b\u3088\u308a\u3001\u9867\u5ba2\u7406\u89e3\u304b\u3089\u65bd\u7b56\u306e\u5b9f\u65bd\u3001\u52b9\u679c\u691c\u8a3c\u307e\u3067\u3001\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u305fPDCA\u30b5\u30a4\u30af\u30eb\u3092\u8fc5\u901f\u306b\u56de\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u9650\u3089\u308c\u305f\u30ea\u30bd\u30fc\u30b9\u3067\u3082\u3001\u6700\u3082\u52b9\u679c\u7684\u306a\u9867\u5ba2\u5c64\u306b\u6700\u3082\u52b9\u679c\u7684\u306a\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u5c4a\u3051\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6210\u679c\u3092\u6700\u5927\u5316\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>

In terms of security, we provide an independent Segment Builder environment for each customer, allowing us to maintain a high level of security tailored to each customer’s requirements.<\/p>

\u30bd\u30fc\u30b9 PRTimes<\/a><\/strong><\/p>","protected":false},"excerpt":{"rendered":"

PrimeNumber Inc. will begin offering a new package called “TROCCO Segment Builder” on July 1st, which will realize CDP in collaboration with the cloud ETL “TROCCO,” marking its full-scale entry into the CDP field.With the spread of smartphones and the advancement of digital transformation in companies, and the diversification of touch points between companies and customers, precise data-based marketing is essential. For this reason, the importance of “CDP (Customer Data Platform),” a platform for centrally collecting, integrating, and analyzing customer data, is increasing.However, there are issues with introducing CDPs, such as the initial investment, the length of time required to start using them, high operational costs, and the complexity of […]<\/p>\n","protected":false},"author":4,"featured_media":12101,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"wprm-recipe-roundup-name":"","wprm-recipe-roundup-description":"","postBodyCss":"","postBodyMargin":[],"postBodyPadding":[],"postBodyBackground":{"backgroundType":"classic","gradient":""},"footnotes":""},"categories":[208,188,211,92,237,206],"tags":[4368,428,4367,1969,1968],"ppma_author":[205],"class_list":["post-12068","post","type-post","status-publish","format-standard","has-post-thumbnail","category-apac","category-customer-experience","category-japan","category-martech","category-news","category-regional","tag-cdp-field","tag-customer-experience","tag-looker-studio","tag-primenumber","tag-trocco"],"yoast_head":"\nPrimeNumber\u2019s 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