{"id":11983,"date":"2025-05-20T10:32:47","date_gmt":"2025-05-20T10:32:47","guid":{"rendered":"https:\/\/itbusinesstoday.com\/?p=11983"},"modified":"2025-05-20T10:32:47","modified_gmt":"2025-05-20T10:32:47","slug":"ntt-data-launches-ai-agent-cutting-marketing-work-60","status":"publish","type":"post","link":"https:\/\/itbusinesstoday.com\/ja\/tech\/ai\/ntt-data-launches-ai-agent-cutting-marketing-work-60\/","title":{"rendered":"NTT\u30c7\u30fc\u30bf\u3001AI\u30a8\u30fc\u30b8\u30a7\u30f3\u30c8\u306b\u3088\u308b\u30ab\u30c3\u30c6\u30a3\u30f3\u30b0\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u696d\u52d9\u3092\u958b\u59cb 60%"},"content":{"rendered":"<?xml encoding=\"utf-8\" ?><p>NTT DATA Corporation will start offering a new AI agent service &ldquo;LITRON Marketing&rdquo; to improve the productivity of marketing operations in June 2025. The provision of this service is expected to reduce the burden of marketing operations by up to 60%, and will support the planning and rapid execution of more measures.<\/p><p>This service autonomously supports and acts on behalf of the AI &#8203;&#8203;agent in the planning, execution, and evaluation of marketing strategies and tactics (measures). We plan to expand the functions in stages, and in the first phase, we will provide functions to analyze and report the market environment and industry trends from information such as SNS and industry news, to select targets and propose measures through persona analysis, and to create creatives (text for email newsletters, images for digital advertisements, etc.) according to the contents of the measures.<\/p><p>\u307e\u305f\u3001\u300cLITRON\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u300d\u306e\u52b9\u679c\u3092\u6700\u5927\u5316\u3059\u308b\u305f\u3081\u3001\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u3084BPS\uff08Business Process Service\uff09\u6ce81\u3092\u6d3b\u7528\u3057\u3001\u5c0e\u5165\u304b\u3089\u65bd\u7b56\u6539\u5584\u307e\u3067\u3092\u30ef\u30f3\u30b9\u30c8\u30c3\u30d7\u304b\u3064\u30d5\u30eb\u30b9\u30bf\u30c3\u30af\u3067\u30b5\u30dd\u30fc\u30c8\u3059\u308b\u3068\u3068\u3082\u306b\u3001\u30c7\u30fc\u30bf\u6d3b\u7528\u57fa\u76e4\u30fb\u30a4\u30f3\u30d5\u30e9\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/p><h4>\u3053\u3061\u3089\u3082\u304a\u8aad\u307f\u304f\u3060\u3055\u3044\uff1a <a class=\"p-url\" href=\"https:\/\/itbusinesstoday.com\/ja\/tech\/ai\/needswell-hmcomm-partner-on-ai-solution-development\/\" rel=\"bookmark\">Needswell\u3068Hmcomm\u3001AI\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u958b\u767a\u3067\u63d0\u643a<\/a><\/h4><p>NTT\u30c7\u30fc\u30bf\u306f\u30012027\u5e74\u5ea6\u672b\u307e\u3067\u306b\u30ea\u30c8\u30ed\u30f3\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304a\u3088\u3073\u95a2\u9023\u30b5\u30fc\u30d3\u30b9\u306e\u7d2f\u8a08\u58f2\u4e0a\u9ad8100\u5104\u5186\u3092\u76ee\u6307\u3057\u307e\u3059\u3002<\/p><p>Modern marketing work requires optimal communication for each customer as technology evolves and customer touchpoints diversify, and it is necessary to respond quickly to changes in trends and preferences. In order to respond to such complex and fluid changes in the environment, marketers&rsquo; work is becoming more and more strained, and many companies have issues with planning effective measures and the speed of their implementation.<\/p><p><a href=\"https:\/\/www.nttdata.com\/\" data-no-translation=\"\">NTT DATA<\/a> is working to realize SmartAgent&trade;, a concept that utilizes generative AI to drastically improve the productivity of office workers . To date , we have been working on initiatives such as deriving effective marketing measures for members from conversations between &ldquo;AI virtual customers&rdquo; for companies in the financial industry , and organizing the entire marketing work, formulating a vision , considering targets for generative AI application, and developing applications for companies in the infrastructure industry.<\/p><p>\u30de\u30fc\u30b1\u30bf\u30fc\u304c\u62b1\u3048\u308b\u8ab2\u984c\u3092\u89e3\u6c7a\u3057\u3001ROI\u3092\u6700\u5927\u5316\u3059\u308b\u305f\u3081\u306b\u3001\u3053\u308c\u307e\u3067\u306e\u53d6\u308a\u7d44\u307f\u3067\u5f97\u305f\u77e5\u898b\u3092\u6d3b\u304b\u3057\u3001\u30b8\u30a7\u30cd\u30ec\u30fc\u30c6\u30a3\u30d6AI\u3092\u6d3b\u7528\u3057\u305f\u696d\u52d9\u6539\u5584\u3092\u884c\u3046\u3053\u3068\u3067\u3001\u672c\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u306b\u81f3\u308a\u307e\u3057\u305f\u3002<\/p><p><strong>\u30bd\u30fc\u30b9 <a href=\"https:\/\/www.nttdata.com\/global\/ja\/news\/release\/2025\/051900\/\" data-no-translation=\"\">NTTDATA<\/a>&nbsp;<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>NTT DATA Corporation will start offering a new AI agent service &ldquo;LITRON Marketing&rdquo; to improve the productivity of marketing operations in June 2025. The provision of this service is expected to reduce the burden of marketing operations by up to 60%, and will support the planning and rapid execution of more measures.This service autonomously supports and acts on behalf of the AI &#8203;&#8203;agent in the planning, execution, and evaluation of marketing strategies and tactics (measures). We plan to expand the functions in stages, and in the first phase, we will provide functions to analyze and report the market environment and industry trends from information such as SNS and industry news, [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":12036,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"wprm-recipe-roundup-name":"","wprm-recipe-roundup-description":"","postBodyCss":"","postBodyMargin":[],"postBodyPadding":[],"postBodyBackground":{"backgroundType":"classic","gradient":""},"footnotes":""},"categories":[186,208,211,237,206,85],"tags":[533,4320,564,4321,141],"ppma_author":[205],"class_list":["post-11983","post","type-post","status-publish","format-standard","has-post-thumbnail","category-ai","category-apac","category-japan","category-news","category-regional","category-tech","tag-ai-agent","tag-digital-advertisements","tag-generative-ai","tag-litron-marketing","tag-ntt-data"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>NTT DATA to Launch AI Service LITRON<\/title>\n<meta name=\"description\" content=\"NTT DATA Corporation will launch &quot;LITRON Marketing&quot; AI service in June 2025 to boost marketing productivity and cut workload by up to 60%.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/itbusinesstoday.com\/ja\/tech\/ntt-data-launches-ai-agent-cutting-marketing-work-60\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"NTT DATA to Launch AI Service LITRON\" \/>\n<meta property=\"og:description\" content=\"NTT DATA Corporation will launch &quot;LITRON Marketing&quot; AI service in June 2025 to boost marketing productivity and cut workload by up to 60%.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/itbusinesstoday.com\/ja\/tech\/ntt-data-launches-ai-agent-cutting-marketing-work-60\/\" \/>\n<meta property=\"og:site_name\" content=\"itbusinesstoday\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-20T10:32:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/itbusinesstoday.com\/wp-content\/uploads\/2025\/05\/Launch-of-new-AI-agent-service-that-reduces-marketing-work-by-up-to-60.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"NewsDesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u57f7\u7b46\u8005\" \/>\n\t<meta name=\"twitter:data1\" content=\"NewsDesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u63a8\u5b9a\u8aad\u307f\u53d6\u308a\u6642\u9593\" \/>\n\t<meta name=\"twitter:data2\" content=\"2\u5206\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"NTT\u30c7\u30fc\u30bf\u3001AI\u30b5\u30fc\u30d3\u30b9\u300cLITRON\u300d\u306e\u63d0\u4f9b\u3092\u958b\u59cb","description":"\u682a\u5f0f\u4f1a\u793eNTT\u30c7\u30fc\u30bf\u3001AI\u30b5\u30fc\u30d3\u30b9\u300cLITRON\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u300d\u30922025\u5e746\u6708\u3088\u308a\u63d0\u4f9b\u958b\u59cb\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u751f\u7523\u6027\u5411\u4e0a\u3068\u6700\u592760%\u306e\u696d\u52d9\u524a\u6e1b\u3092\u5b9f\u73fe\u3002.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/itbusinesstoday.com\/ja\/tech\/ntt-data-launches-ai-agent-cutting-marketing-work-60\/","og_locale":"ja_JP","og_type":"article","og_title":"NTT DATA to Launch AI Service LITRON","og_description":"NTT DATA Corporation will launch \"LITRON Marketing\" AI service in June 2025 to boost marketing productivity and cut workload by up to 60%.","og_url":"https:\/\/itbusinesstoday.com\/ja\/tech\/ntt-data-launches-ai-agent-cutting-marketing-work-60\/","og_site_name":"itbusinesstoday","article_published_time":"2025-05-20T10:32:47+00:00","og_image":[{"width":1200,"height":800,"url":"https:\/\/itbusinesstoday.com\/wp-content\/uploads\/2025\/05\/Launch-of-new-AI-agent-service-that-reduces-marketing-work-by-up-to-60.webp","type":"image\/webp"}],"author":"NewsDesk","twitter_card":"summary_large_image","twitter_misc":{"\u57f7\u7b46\u8005":"NewsDesk","\u63a8\u5b9a\u8aad\u307f\u53d6\u308a\u6642\u9593":"2\u5206"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/itbusinesstoday.com\/tech\/ntt-data-launches-ai-agent-cutting-marketing-work-60\/#article","isPartOf":{"@id":"https:\/\/itbusinesstoday.com\/tech\/ntt-data-launches-ai-agent-cutting-marketing-work-60\/"},"author":{"name":"NewsDesk","@id":"https:\/\/itbusinesstoday-68b209.ingress-baronn.ewp.live\/#\/schema\/person\/d58d81f55e8acd257ab63d49fb4ea812"},"headline":"NTT DATA launches AI agent cutting marketing work 60%","datePublished":"2025-05-20T10:32:47+00:00","mainEntityOfPage":{"@id":"https:\/\/itbusinesstoday.com\/tech\/ntt-data-launches-ai-agent-cutting-marketing-work-60\/"},"wordCount":394,"publisher":{"@id":"https:\/\/itbusinesstoday-68b209.ingress-baronn.ewp.live\/#organization"},"image":{"@id":"https:\/\/itbusinesstoday.com\/tech\/ntt-data-launches-ai-agent-cutting-marketing-work-60\/#primaryimage"},"thumbnailUrl":"https:\/\/itbusinesstoday.com\/wp-content\/uploads\/2025\/05\/Launch-of-new-AI-agent-service-that-reduces-marketing-work-by-up-to-60.webp","keywords":["AI Agent","digital advertisements","generative AI","LITRON Marketing","NTT DATA"],"articleSection":["AI","APAC","Japan","News","Regional","Tech"],"inLanguage":"ja"},{"@type":"WebPage","@id":"https:\/\/itbusinesstoday.com\/tech\/ntt-data-launches-ai-agent-cutting-marketing-work-60\/","url":"https:\/\/itbusinesstoday.com\/tech\/ntt-data-launches-ai-agent-cutting-marketing-work-60\/","name":"NTT\u30c7\u30fc\u30bf\u3001AI\u30b5\u30fc\u30d3\u30b9\u300cLITRON\u300d\u306e\u63d0\u4f9b\u3092\u958b\u59cb","isPartOf":{"@id":"https:\/\/itbusinesstoday-68b209.ingress-baronn.ewp.live\/#website"},"primaryImageOfPage":{"@id":"https:\/\/itbusinesstoday.com\/tech\/ntt-data-launches-ai-agent-cutting-marketing-work-60\/#primaryimage"},"image":{"@id":"https:\/\/itbusinesstoday.com\/tech\/ntt-data-launches-ai-agent-cutting-marketing-work-60\/#primaryimage"},"thumbnailUrl":"https:\/\/itbusinesstoday.com\/wp-content\/uploads\/2025\/05\/Launch-of-new-AI-agent-service-that-reduces-marketing-work-by-up-to-60.webp","datePublished":"2025-05-20T10:32:47+00:00","description":"\u682a\u5f0f\u4f1a\u793eNTT\u30c7\u30fc\u30bf\u3001AI\u30b5\u30fc\u30d3\u30b9\u300cLITRON\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u300d\u30922025\u5e746\u6708\u3088\u308a\u63d0\u4f9b\u958b\u59cb\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u751f\u7523\u6027\u5411\u4e0a\u3068\u6700\u592760%\u306e\u696d\u52d9\u524a\u6e1b\u3092\u5b9f\u73fe\u3002.","breadcrumb":{"@id":"https:\/\/itbusinesstoday.com\/tech\/ntt-data-launches-ai-agent-cutting-marketing-work-60\/#breadcrumb"},"inLanguage":"ja","potentialAction":[{"@type":"ReadAction","target":["https:\/\/itbusinesstoday.com\/tech\/ntt-data-launches-ai-agent-cutting-marketing-work-60\/"]}]},{"@type":"ImageObject","inLanguage":"ja","@id":"https:\/\/itbusinesstoday.com\/tech\/ntt-data-launches-ai-agent-cutting-marketing-work-60\/#primaryimage","url":"https:\/\/itbusinesstoday.com\/wp-content\/uploads\/2025\/05\/Launch-of-new-AI-agent-service-that-reduces-marketing-work-by-up-to-60.webp","contentUrl":"https:\/\/itbusinesstoday.com\/wp-content\/uploads\/2025\/05\/Launch-of-new-AI-agent-service-that-reduces-marketing-work-by-up-to-60.webp","width":1200,"height":800,"caption":"NTT Data"},{"@type":"BreadcrumbList","@id":"https:\/\/itbusinesstoday.com\/tech\/ntt-data-launches-ai-agent-cutting-marketing-work-60\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/itbusinesstoday.com\/"},{"@type":"ListItem","position":2,"name":"NTT DATA launches AI agent cutting marketing work 60%"}]},{"@type":"WebSite","@id":"https:\/\/itbusinesstoday-68b209.ingress-baronn.ewp.live\/#website","url":"https:\/\/itbusinesstoday-68b209.ingress-baronn.ewp.live\/","name":"\u30a4\u30c3\u30c8\u30d3\u30b8\u30cd\u30b9\u30c8\u30a5\u30c7\u30a4","description":"","publisher":{"@id":"https:\/\/itbusinesstoday-68b209.ingress-baronn.ewp.live\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/itbusinesstoday-68b209.ingress-baronn.ewp.live\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ja"},{"@type":"Organization","@id":"https:\/\/itbusinesstoday-68b209.ingress-baronn.ewp.live\/#organization","name":"\u30a4\u30c3\u30c8\u30d3\u30b8\u30cd\u30b9\u30c8\u30a5\u30c7\u30a4","url":"https:\/\/itbusinesstoday-68b209.ingress-baronn.ewp.live\/","logo":{"@type":"ImageObject","inLanguage":"ja","@id":"https:\/\/itbusinesstoday-68b209.ingress-baronn.ewp.live\/#\/schema\/logo\/image\/","url":"https:\/\/itbusinesstoday.com\/wp-content\/uploads\/2025\/01\/Asset-1.png","contentUrl":"https:\/\/itbusinesstoday.com\/wp-content\/uploads\/2025\/01\/Asset-1.png","width":663,"height":275,"caption":"itbusinesstoday"},"image":{"@id":"https:\/\/itbusinesstoday-68b209.ingress-baronn.ewp.live\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/itbusinesstoday-68b209.ingress-baronn.ewp.live\/#\/schema\/person\/d58d81f55e8acd257ab63d49fb4ea812","name":"\u30cb\u30e5\u30fc\u30b9\u30c7\u30b9\u30af","image":{"@type":"ImageObject","inLanguage":"ja","@id":"https:\/\/itbusinesstoday.com\/wp-content\/uploads\/2025\/01\/it.png74f313ad3d6fa27a1eee85c30be63d03","url":"https:\/\/itbusinesstoday.com\/wp-content\/uploads\/2025\/01\/it.png","contentUrl":"https:\/\/itbusinesstoday.com\/wp-content\/uploads\/2025\/01\/it.png","caption":"NewsDesk"},"sameAs":["https:\/\/itbusinesstoday.com"],"url":"https:\/\/itbusinesstoday.com\/ja\/author\/newsdesk\/"}]}},"authors":[{"term_id":205,"user_id":4,"is_guest":0,"slug":"newsdesk","display_name":"NewsDesk","avatar_url":{"url":"https:\/\/itbusinesstoday.com\/wp-content\/uploads\/2025\/01\/it.png","url2x":"https:\/\/itbusinesstoday.com\/wp-content\/uploads\/2025\/01\/it.png"},"author_category":"","first_name":"NewsDesk","last_name":"","user_url":"https:\/\/itbusinesstoday.com","job_title":"","description":""}],"_links":{"self":[{"href":"https:\/\/itbusinesstoday.com\/ja\/wp-json\/wp\/v2\/posts\/11983","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/itbusinesstoday.com\/ja\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/itbusinesstoday.com\/ja\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/itbusinesstoday.com\/ja\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/itbusinesstoday.com\/ja\/wp-json\/wp\/v2\/comments?post=11983"}],"version-history":[{"count":1,"href":"https:\/\/itbusinesstoday.com\/ja\/wp-json\/wp\/v2\/posts\/11983\/revisions"}],"predecessor-version":[{"id":11984,"href":"https:\/\/itbusinesstoday.com\/ja\/wp-json\/wp\/v2\/posts\/11983\/revisions\/11984"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/itbusinesstoday.com\/ja\/wp-json\/wp\/v2\/media\/12036"}],"wp:attachment":[{"href":"https:\/\/itbusinesstoday.com\/ja\/wp-json\/wp\/v2\/media?parent=11983"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/itbusinesstoday.com\/ja\/wp-json\/wp\/v2\/categories?post=11983"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/itbusinesstoday.com\/ja\/wp-json\/wp\/v2\/tags?post=11983"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/itbusinesstoday.com\/ja\/wp-json\/wp\/v2\/ppma_author?post=11983"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}