{"id":11894,"date":"2025-05-19T09:57:27","date_gmt":"2025-05-19T09:57:27","guid":{"rendered":"https:\/\/itbusinesstoday.com\/?p=11894"},"modified":"2026-02-24T13:29:33","modified_gmt":"2026-02-24T13:29:33","slug":"dentsu-digital-launches-gen-engine-optimization-service","status":"publish","type":"post","link":"https:\/\/itbusinesstoday.com\/ja\/tech\/ai\/dentsu-digital-launches-gen-engine-optimization-service\/","title":{"rendered":"\u96fb\u901a\u30c7\u30b8\u30bf\u30eb\u3001\u30a8\u30f3\u30b8\u30f3\u6700\u9069\u5316\u30b5\u30fc\u30d3\u30b9\u3092\u958b\u59cb"},"content":{"rendered":"

\u96fb\u901a\u30c7\u30b8\u30bf\u30eb<\/a> \u306f5\u670816\u65e5\u3001\u30b8\u30a7\u30cd\u30ec\u30fc\u30c6\u30a3\u30d6AI\uff08\u4eba\u5de5\u77e5\u80fd\uff09\u3092\u6d3b\u7528\u3057\u305f\u691c\u7d22\u3078\u306e\u56de\u7b54\u6642\u306b\u3001\u4f01\u696d\u60c5\u5831\u304c\u5f15\u7528\u3055\u308c\u308b\u6a5f\u4f1a\u3092\u5897\u3084\u3059\u300cGEO\uff08Generative Engine Optimization\uff09\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u30b5\u30fc\u30d3\u30b9\u300d\u3092\u958b\u59cb\u3057\u305f\u3068\u767a\u8868\u3057\u307e\u3057\u305f\u3002\u540c\u30b5\u30fc\u30d3\u30b9\u306f\u3001\u30b8\u30a7\u30cd\u30ec\u30fc\u30c6\u30a3\u30d6AI\u3092\u6d3b\u7528\u3057\u305f\u691c\u7d22\u30fb\u554f\u3044\u5408\u308f\u305b\u4f53\u9a13\u304c\u4e00\u822c\u5316\u3059\u308b\u4e2d\u3001\u30b8\u30a7\u30cd\u30ec\u30fc\u30c6\u30a3\u30d6AI\u3092\u6d3b\u7528\u3057\u305f\u691c\u7d22\u3068\u306e\u89aa\u548c\u6027\u3092\u9ad8\u3081\u308b\u60c5\u5831\u8a2d\u8a08\u30fb\u914d\u4fe1\u8a2d\u8a08\u3092\u652f\u63f4\u3059\u308b\u3082\u306e\u3002<\/p>\n

\u30b8\u30a7\u30cd\u30ec\u30fc\u30c6\u30a3\u30d6AI\u306e\u666e\u53ca\u306b\u4f34\u3044\u3001\u4f01\u696d\u60c5\u5831\u3092\u691c\u7d22\u7d50\u679c\u306b\u9069\u5207\u306b\u53cd\u6620\u3055\u305b\u308b\u305f\u3081\u306b\u306f\u3001\u5f93\u6765\u306eSEO\uff08\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u6700\u9069\u5316\uff09\u306b\u52a0\u3048\u3001AI\u304c\u751f\u6210\u3057\u305f\u56de\u7b54\u306b\u5bfe\u3059\u308b\u65b0\u305f\u306a\u65bd\u7b56\u3067\u3042\u308bGEO\u304c\u5fc5\u8981\u3068\u306a\u308a\u307e\u3059\u3002\u672c\u30b5\u30fc\u30d3\u30b9\u3067\u306f\u3001\u751f\u6210AI\u304c\u53c2\u7167\u3059\u308b\u60c5\u5831\u30bd\u30fc\u30b9\u3084\u51fa\u529b\u30ed\u30b8\u30c3\u30af\u306b\u6700\u9069\u5316\u3057\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u8a2d\u8a08\u3001\u30c7\u30fc\u30bf\u69cb\u9020\u5316\u3001LLM\uff08\u5927\u898f\u6a21\u8a00\u8a9e\u30e2\u30c7\u30eb\uff09\u306e\u89b3\u70b9\u304b\u3089\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u691c\u8a3c\u3092\u7dcf\u5408\u7684\u306b\u652f\u63f4\u3057\u307e\u3059\u3002<\/p>\n

\u300c\u30a8\u30f3\u30b8\u30f3\u6700\u9069\u5316\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u30b5\u30fc\u30d3\u30b9\u300d\u30d5\u30ed\u30fc\u56f3<\/p>\n

\u3053\u3061\u3089\u3082\u304a\u8aad\u307f\u304f\u3060\u3055\u3044\uff1a\u00a0\u4e09\u611b\u3068Acroquest\u304cAI\u3092\u6d3b\u7528\u3057\u3066\u4e88\u6e2c\u3092\u5f37\u5316\u3001\u30b3\u30b9\u30c8\u3092\u524a\u6e1b<\/a><\/h4>\n

(1)\u751f\u6210AI\u306e\u8996\u70b9\u306b\u3088\u308b\u60c5\u5831\u69cb\u9020\u306e\u8a3a\u65ad\u3001(2)\u8a3a\u65ad\u7d50\u679c\u306b\u57fa\u3065\u304f\u60c5\u5831\u8a2d\u8a08\u3068\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u5b9f\u88c5\u3001(3)\u66f4\u65b0\u5f8c\u306e\u5bfe\u5fdc\u72b6\u6cc1\u306e\u5206\u6790\u3068PDCA\u306e\u5b9f\u65bd\u3002(1)\u751f\u6210AI\u304c\u56de\u7b54\u3057\u305f\u81ea\u793e\u30b5\u30a4\u30c8\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u88ab\u5f15\u7528\u72b6\u6cc1\u3092\u5206\u6790\u3057\u3001(2)\u88ab\u5f15\u7528\u3092\u5897\u3084\u3059\u305f\u3081\u306e\u60c5\u5831\u69cb\u7bc9\u3092\u884c\u3044\u307e\u3059\u3002(3)AI\u306e\u56de\u7b54\u306b\u5909\u5316\u304c\u306a\u3044\u304b\u3092\u78ba\u8a8d\u3057\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u7cbe\u67fb\u3057\u3001\u3055\u3089\u306b\u66f4\u65b0\u3002<\/p>","protected":false},"excerpt":{"rendered":"

Dentsu Digital announced on May 16th that it has launched a “Generative Engine Optimization (GEO) consulting service” to increase the opportunities for a company’s information to be cited when answering searches that utilize generative AI (artificial intelligence). As search and inquiry experiences using generative AI become more common, the service will support information design and delivery design that improves compatibility with searches using generative AI. As generative AI becomes more widespread, the service will require GEO, a new measure for answers generated by AI, in addition to traditional SEO (search engine optimization), in order to properly reflect company information in search results. The service will provide comprehensive support for content […]<\/p>\n","protected":false},"author":4,"featured_media":11929,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"wprm-recipe-roundup-name":"","wprm-recipe-roundup-description":"","postBodyCss":"","postBodyMargin":[],"postBodyPadding":[],"postBodyBackground":{"backgroundType":"classic","gradient":""},"footnotes":""},"categories":[186,208,211,237,206,85],"tags":[1956,564,4277,2845,4278],"ppma_author":[205],"class_list":{"0":"post-11894","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ai","8":"category-apac","9":"category-japan","10":"category-news","11":"category-regional","12":"category-tech","13":"tag-dentsu-digital","14":"tag-generative-ai","15":"tag-geo-consulting-service","16":"tag-llms","17":"tag-seo"},"yoast_head":"\nDentsu Digital launched GEO consulting service<\/title>\n<meta name=\"description\" content=\"Dentsu Digital launches GEO consulting to boost company info visibility in generative AI searches through optimize content and delivery design.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/itbusinesstoday.com\/ja\/tech\/ai\/dentsu-digital-launches-gen-engine-optimization-service\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dentsu Digital launched GEO consulting service\" \/>\n<meta property=\"og:description\" content=\"Dentsu Digital launches GEO consulting to boost company info visibility in generative AI searches through optimize content and delivery design.\" \/>\n<meta property=\"og:url\" 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