{"id":11822,"date":"2025-05-16T10:05:13","date_gmt":"2025-05-16T10:05:13","guid":{"rendered":"https:\/\/itbusinesstoday.com\/?p=11822"},"modified":"2025-05-16T10:05:13","modified_gmt":"2025-05-16T10:05:13","slug":"freakout-launches-its-advertising-solution-red-impact","status":"publish","type":"post","link":"https:\/\/itbusinesstoday.com\/ja\/martech\/advertising\/freakout-launches-its-advertising-solution-red-impact\/","title":{"rendered":"\u30d5\u30ea\u30fc\u30af\u30a2\u30a6\u30c8\u3001\u5e83\u544a\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3 \"\u30ec\u30c3\u30c9\u30a4\u30f3\u30d1\u30af\u30c8 \"\u3092\u767a\u8868"},"content":{"rendered":"

FreakOut Inc. has begun offering “Red Impact,” a new advertising delivery solution that uses data-driven targeting to deliver high-impact ads that respect users’ internet experience while leaving a strong impression of advertising messages.<\/p>

\u3092\u69cb\u6210\u3059\u308b\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u306e\u4e00\u3064\u3068\u3057\u3066 FreakOut<\/a>‘s DSP “Red,” Red Impact aims to further strengthen its role in the open Internet advertising market and provide a better Internet experience for Internet users, advertisers, and media companies.<\/p>

“Red Impact” is a product that delivers highly visible and memorable high impact ad formats to special slots in carefully selected media, creating an advertising experience that leaves a strong impression on users. In addition, by utilizing user behavior data, it expands the flexibility and range of appropriate approaches in ad delivery, enabling more effective brand communication.<\/p>

\u3053\u3061\u3089\u3082\u304a\u8aad\u307f\u304f\u3060\u3055\u3044\uff1a Adverture’s Ad Service ‘Advertiser’ Adds Geo Targeting<\/a><\/strong><\/h4>

\u5f93\u6765\u306e\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u306f\u3001\u6b21\u306e\u3088\u3046\u306a\u8ab2\u984c\u3092\u62b1\u3048\u3066\u3044\u307e\u3057\u305f\uff1a<\/h3>

Increased awareness of ads that don’t disrupt the user experience<\/h4>

\u8fd1\u5e74\u3001\u4e00\u90e8\u306e\u30c7\u30b8\u30bf\u30eb\u30e1\u30c7\u30a3\u30a2\u306b\u304a\u3044\u3066\u3001\u904e\u5ea6\u306a\u5e83\u544a\u8868\u793a\u3084\u610f\u56f3\u305b\u305a\u30af\u30ea\u30c3\u30af\u3092\u8a98\u5f15\u3059\u308b\u3088\u3046\u306a\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u3067\u306e\u5e83\u544a\u914d\u4fe1\u304c\u884c\u308f\u308c\u3066\u304a\u308a\u3001\u30e1\u30c7\u30a3\u30a2\u74b0\u5883\u5168\u4f53\u306e\u8cea\u304c\u61f8\u5ff5\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u3088\u3046\u306a\u5e83\u544a\u306f\u30e6\u30fc\u30b6\u30fc\u306b\u4e0d\u5feb\u611f\u3092\u4e0e\u3048\u3001\u7d50\u679c\u3068\u3057\u3066\u5e83\u544a\u4e3b\u306e\u30d6\u30e9\u30f3\u30c9\u30a4\u30e1\u30fc\u30b8\u3092\u6bc0\u640d\u3059\u308b\u30ea\u30b9\u30af\u3082\u3042\u308b\u305f\u3081\u3001\u30e6\u30fc\u30b6\u30fc\u4f53\u9a13\u3092\u7b2c\u4e00\u306b\u8003\u3048\u305f\u975e\u4fb5\u5165\u578b\u306e\u5e83\u544a\u914d\u4fe1\u304c\u5f37\u304f\u6c42\u3081\u3089\u308c\u3066\u3044\u307e\u3059\u3002<\/p>

\u5370\u8c61\u7684\u3067\u611f\u52d5\u7684\u306a\u5e83\u544a\u306e\u5fc5\u8981\u6027<\/h4>

On the other hand, there is a dilemma that simply striving not to disrupt the user experience may result in the ad not leaving a lasting impression on the user, and the original purpose of conveying the message and understanding the product may not be achieved. In today’s world where information is overflowing, making an impact that leaves a lasting impression on the user is also essential to increasing the effectiveness of advertising. The difficulty of achieving both this “leavage in the user’s memory without damaging the experience” is also a challenge.<\/p>

Expectations for “High Impact x Data-Based Optimization”<\/h4>

The key to solving the difficult problem of balancing user experience and advertising effectiveness is to use data to deliver “high-impact advertising” that attracts attention or has unique expressions, in an optimal way to suit each individual user and their situation. We believe that accurately delivering highly visible high-impact advertising to specific user groups and contexts is an advanced approach that increases advertising receptivity and maximizes advertising effectiveness.<\/p>

\u30bd\u30fc\u30b9 PRTimes<\/a><\/strong><\/p>","protected":false},"excerpt":{"rendered":"

FreakOut Inc. has begun offering “Red Impact,” a new advertising delivery solution that uses data-driven targeting to deliver high-impact ads that respect users’ internet experience while leaving a strong impression of advertising messages.As one of the solutions that make up FreakOut‘s DSP “Red,” Red Impact aims to further strengthen its role in the open Internet advertising market and provide a better Internet experience for Internet users, advertisers, and media companies.“Red Impact” is a product that delivers highly visible and memorable high impact ad formats to special slots in carefully selected media, creating an advertising experience that leaves a strong impression on users. In addition, by utilizing user behavior data, it […]<\/p>\n","protected":false},"author":4,"featured_media":11823,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"wprm-recipe-roundup-name":"","wprm-recipe-roundup-description":"","postBodyCss":"","postBodyMargin":[],"postBodyPadding":[],"postBodyBackground":{"backgroundType":"classic","gradient":""},"footnotes":""},"categories":[191,208,211,92,237,206],"tags":[451,4248,4247,4245,4246],"ppma_author":[205],"class_list":["post-11822","post","type-post","status-publish","format-standard","has-post-thumbnail","category-advertising","category-apac","category-japan","category-martech","category-news","category-regional","tag-advertising","tag-delivery-solution","tag-freakout","tag-high-impact","tag-red-impact"],"yoast_head":"\nFreakOut launches advertising solution "Red Impact"<\/title>\n<meta name=\"description\" content=\"FreakOut Inc its launches "Red Impact," a data-driven ad solution that delivers impactful ads while respecting users' online experience.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/itbusinesstoday.com\/ja\/martech\/freakout-launches-its-advertising-solution-red-impact\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"FreakOut launches advertising solution "Red Impact"\" \/>\n<meta property=\"og:description\" content=\"FreakOut Inc its launches "Red Impact," a data-driven ad solution that delivers impactful ads while respecting users' online experience.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/itbusinesstoday.com\/ja\/martech\/freakout-launches-its-advertising-solution-red-impact\/\" \/>\n<meta property=\"og:site_name\" content=\"itbusinesstoday\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-16T10:05:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/itbusinesstoday.com\/wp-content\/uploads\/2025\/05\/FreakOut-launches-advertising-solution.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"NewsDesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u57f7\u7b46\u8005\" \/>\n\t<meta name=\"twitter:data1\" content=\"NewsDesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u63a8\u5b9a\u8aad\u307f\u53d6\u308a\u6642\u9593\" \/>\n\t<meta name=\"twitter:data2\" content=\"2\u5206\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u30d5\u30ea\u30fc\u30af\u30a2\u30a6\u30c8\u304c\u5e83\u544a\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u300c\u30ec\u30c3\u30c9\u30a4\u30f3\u30d1\u30af\u30c8\u300d\u3092\u767a\u8868\"","description":"\u682a\u5f0f\u4f1a\u793e\u30d5\u30ea\u30fc\u30af\u30a2\u30a6\u30c8\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u30aa\u30f3\u30e9\u30a4\u30f3\u4f53\u9a13\u3092\u5c0a\u91cd\u3057\u306a\u304c\u3089\u30a4\u30f3\u30d1\u30af\u30c8\u306e\u3042\u308b\u5e83\u544a\u3092\u914d\u4fe1\u3059\u308b\u30c7\u30fc\u30bf\u30c9\u30ea\u30d6\u30f3\u5e83\u544a\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u300cRed Impact\u300d\u306e\u63d0\u4f9b\u3092\u958b\u59cb\u3057\u307e\u3057\u305f\u3002.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/itbusinesstoday.com\/ja\/martech\/freakout-launches-its-advertising-solution-red-impact\/","og_locale":"ja_JP","og_type":"article","og_title":"FreakOut launches advertising solution \"Red Impact\"","og_description":"FreakOut Inc its launches \"Red Impact,\" a data-driven ad solution that delivers impactful ads while respecting users' online experience.","og_url":"https:\/\/itbusinesstoday.com\/ja\/martech\/freakout-launches-its-advertising-solution-red-impact\/","og_site_name":"itbusinesstoday","article_published_time":"2025-05-16T10:05:13+00:00","og_image":[{"width":1200,"height":800,"url":"https:\/\/itbusinesstoday.com\/wp-content\/uploads\/2025\/05\/FreakOut-launches-advertising-solution.webp","type":"image\/webp"}],"author":"NewsDesk","twitter_card":"summary_large_image","twitter_misc":{"\u57f7\u7b46\u8005":"NewsDesk","\u63a8\u5b9a\u8aad\u307f\u53d6\u308a\u6642\u9593":"2\u5206"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/itbusinesstoday.com\/martech\/freakout-launches-its-advertising-solution-red-impact\/#article","isPartOf":{"@id":"https:\/\/itbusinesstoday.com\/martech\/freakout-launches-its-advertising-solution-red-impact\/"},"author":{"name":"NewsDesk","@id":"https:\/\/itbusinesstoday-68b209.ingress-baronn.ewp.live\/#\/schema\/person\/d58d81f55e8acd257ab63d49fb4ea812"},"headline":"FreakOut Launches Its Advertising Solution “Red Impact”","datePublished":"2025-05-16T10:05:13+00:00","mainEntityOfPage":{"@id":"https:\/\/itbusinesstoday.com\/martech\/freakout-launches-its-advertising-solution-red-impact\/"},"wordCount":415,"publisher":{"@id":"https:\/\/itbusinesstoday-68b209.ingress-baronn.ewp.live\/#organization"},"image":{"@id":"https:\/\/itbusinesstoday.com\/martech\/freakout-launches-its-advertising-solution-red-impact\/#primaryimage"},"thumbnailUrl":"https:\/\/itbusinesstoday.com\/wp-content\/uploads\/2025\/05\/FreakOut-launches-advertising-solution.webp","keywords":["Advertising","delivery solution","FreakOut","High Impact","Red Impact"],"articleSection":["Advertising","APAC","Japan","Martech","News","Regional"],"inLanguage":"ja"},{"@type":"WebPage","@id":"https:\/\/itbusinesstoday.com\/martech\/freakout-launches-its-advertising-solution-red-impact\/","url":"https:\/\/itbusinesstoday.com\/martech\/freakout-launches-its-advertising-solution-red-impact\/","name":"\u30d5\u30ea\u30fc\u30af\u30a2\u30a6\u30c8\u304c\u5e83\u544a\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u300c\u30ec\u30c3\u30c9\u30a4\u30f3\u30d1\u30af\u30c8\u300d\u3092\u767a\u8868\"","isPartOf":{"@id":"https:\/\/itbusinesstoday-68b209.ingress-baronn.ewp.live\/#website"},"primaryImageOfPage":{"@id":"https:\/\/itbusinesstoday.com\/martech\/freakout-launches-its-advertising-solution-red-impact\/#primaryimage"},"image":{"@id":"https:\/\/itbusinesstoday.com\/martech\/freakout-launches-its-advertising-solution-red-impact\/#primaryimage"},"thumbnailUrl":"https:\/\/itbusinesstoday.com\/wp-content\/uploads\/2025\/05\/FreakOut-launches-advertising-solution.webp","datePublished":"2025-05-16T10:05:13+00:00","description":"\u682a\u5f0f\u4f1a\u793e\u30d5\u30ea\u30fc\u30af\u30a2\u30a6\u30c8\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u30aa\u30f3\u30e9\u30a4\u30f3\u4f53\u9a13\u3092\u5c0a\u91cd\u3057\u306a\u304c\u3089\u30a4\u30f3\u30d1\u30af\u30c8\u306e\u3042\u308b\u5e83\u544a\u3092\u914d\u4fe1\u3059\u308b\u30c7\u30fc\u30bf\u30c9\u30ea\u30d6\u30f3\u5e83\u544a\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u300cRed Impact\u300d\u306e\u63d0\u4f9b\u3092\u958b\u59cb\u3057\u307e\u3057\u305f\u3002.","breadcrumb":{"@id":"https:\/\/itbusinesstoday.com\/martech\/freakout-launches-its-advertising-solution-red-impact\/#breadcrumb"},"inLanguage":"ja","potentialAction":[{"@type":"ReadAction","target":["https:\/\/itbusinesstoday.com\/martech\/freakout-launches-its-advertising-solution-red-impact\/"]}]},{"@type":"ImageObject","inLanguage":"ja","@id":"https:\/\/itbusinesstoday.com\/martech\/freakout-launches-its-advertising-solution-red-impact\/#primaryimage","url":"https:\/\/itbusinesstoday.com\/wp-content\/uploads\/2025\/05\/FreakOut-launches-advertising-solution.webp","contentUrl":"https:\/\/itbusinesstoday.com\/wp-content\/uploads\/2025\/05\/FreakOut-launches-advertising-solution.webp","width":1200,"height":800,"caption":"FreakOut"},{"@type":"BreadcrumbList","@id":"https:\/\/itbusinesstoday.com\/martech\/freakout-launches-its-advertising-solution-red-impact\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/itbusinesstoday.com\/"},{"@type":"ListItem","position":2,"name":"FreakOut Launches Its Advertising Solution “Red Impact”"}]},{"@type":"WebSite","@id":"https:\/\/itbusinesstoday-68b209.ingress-baronn.ewp.live\/#website","url":"https:\/\/itbusinesstoday-68b209.ingress-baronn.ewp.live\/","name":"\u30a4\u30c3\u30c8\u30d3\u30b8\u30cd\u30b9\u30c8\u30a5\u30c7\u30a4","description":"","publisher":{"@id":"https:\/\/itbusinesstoday-68b209.ingress-baronn.ewp.live\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/itbusinesstoday-68b209.ingress-baronn.ewp.live\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ja"},{"@type":"Organization","@id":"https:\/\/itbusinesstoday-68b209.ingress-baronn.ewp.live\/#organization","name":"\u30a4\u30c3\u30c8\u30d3\u30b8\u30cd\u30b9\u30c8\u30a5\u30c7\u30a4","url":"https:\/\/itbusinesstoday-68b209.ingress-baronn.ewp.live\/","logo":{"@type":"ImageObject","inLanguage":"ja","@id":"https:\/\/itbusinesstoday-68b209.ingress-baronn.ewp.live\/#\/schema\/logo\/image\/","url":"https:\/\/itbusinesstoday.com\/wp-content\/uploads\/2025\/01\/Asset-1.png","contentUrl":"https:\/\/itbusinesstoday.com\/wp-content\/uploads\/2025\/01\/Asset-1.png","width":663,"height":275,"caption":"itbusinesstoday"},"image":{"@id":"https:\/\/itbusinesstoday-68b209.ingress-baronn.ewp.live\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/itbusinesstoday-68b209.ingress-baronn.ewp.live\/#\/schema\/person\/d58d81f55e8acd257ab63d49fb4ea812","name":"\u30cb\u30e5\u30fc\u30b9\u30c7\u30b9\u30af","image":{"@type":"ImageObject","inLanguage":"ja","@id":"https:\/\/itbusinesstoday.com\/wp-content\/uploads\/2025\/01\/it.png74f313ad3d6fa27a1eee85c30be63d03","url":"https:\/\/itbusinesstoday.com\/wp-content\/uploads\/2025\/01\/it.png","contentUrl":"https:\/\/itbusinesstoday.com\/wp-content\/uploads\/2025\/01\/it.png","caption":"NewsDesk"},"sameAs":["https:\/\/itbusinesstoday.com"],"url":"https:\/\/itbusinesstoday.com\/ja\/author\/newsdesk\/"}]}},"authors":[{"term_id":205,"user_id":4,"is_guest":0,"slug":"newsdesk","display_name":"NewsDesk","avatar_url":{"url":"https:\/\/itbusinesstoday.com\/wp-content\/uploads\/2025\/01\/it.png","url2x":"https:\/\/itbusinesstoday.com\/wp-content\/uploads\/2025\/01\/it.png"},"author_category":"","first_name":"NewsDesk","last_name":"","user_url":"https:\/\/itbusinesstoday.com","job_title":"","description":""}],"_links":{"self":[{"href":"https:\/\/itbusinesstoday.com\/ja\/wp-json\/wp\/v2\/posts\/11822","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/itbusinesstoday.com\/ja\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/itbusinesstoday.com\/ja\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/itbusinesstoday.com\/ja\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/itbusinesstoday.com\/ja\/wp-json\/wp\/v2\/comments?post=11822"}],"version-history":[{"count":1,"href":"https:\/\/itbusinesstoday.com\/ja\/wp-json\/wp\/v2\/posts\/11822\/revisions"}],"predecessor-version":[{"id":11824,"href":"https:\/\/itbusinesstoday.com\/ja\/wp-json\/wp\/v2\/posts\/11822\/revisions\/11824"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/itbusinesstoday.com\/ja\/wp-json\/wp\/v2\/media\/11823"}],"wp:attachment":[{"href":"https:\/\/itbusinesstoday.com\/ja\/wp-json\/wp\/v2\/media?parent=11822"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/itbusinesstoday.com\/ja\/wp-json\/wp\/v2\/categories?post=11822"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/itbusinesstoday.com\/ja\/wp-json\/wp\/v2\/tags?post=11822"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/itbusinesstoday.com\/ja\/wp-json\/wp\/v2\/ppma_author?post=11822"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}