{"id":11436,"date":"2025-05-12T14:28:02","date_gmt":"2025-05-12T14:28:02","guid":{"rendered":"https:\/\/itbusinesstoday.com\/?p=11436"},"modified":"2025-05-12T14:28:02","modified_gmt":"2025-05-12T14:28:02","slug":"why-sustainability-marketing-matters-in-2025-strategies-for-brands-driving-real-impact","status":"publish","type":"post","link":"https:\/\/itbusinesstoday.com\/ja\/martech\/why-sustainability-marketing-matters-in-2025-strategies-for-brands-driving-real-impact\/","title":{"rendered":"2025\u5e74\u306b\u30b5\u30b9\u30c6\u30ca\u30d3\u30ea\u30c6\u30a3\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u91cd\u8981\u306a\u7406\u7531\uff1a\u771f\u306e\u30a4\u30f3\u30d1\u30af\u30c8\u3092\u3082\u305f\u3089\u3059\u30d6\u30e9\u30f3\u30c9\u306e\u6226\u7565"},"content":{"rendered":"<p>2025\u5e74\u306f\u3001\u4f01\u696d\u3068\u8996\u8074\u8005\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306b\u304a\u3051\u308b\u91cd\u8981\u306a\u8ee2\u63db\u70b9\u3067\u3059\u3002\u30b5\u30b9\u30c6\u30ca\u30d3\u30ea\u30c6\u30a3\u306f\u3001\u4eca\u3084\u30d6\u30e9\u30f3\u30c9\u306b\u3068\u3063\u3066\u4e0d\u53ef\u6b20\u306a\u8981\u4ef6\u3067\u3059\u3002\u6c17\u5019\u5371\u6a5f\u3001\u8cc7\u6e90\u4e0d\u8db3\u3001\u305d\u3057\u3066\u6d88\u8cbb\u8005\u306e\u4fa1\u5024\u89b3\u306e\u5909\u5316\u304c\u3001\u3053\u306e\u5909\u9769\u306e\u539f\u52d5\u529b\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30ea\u30fc\u30c0\u30fc\u306f\u3001\u88fd\u54c1\u306b\u300c\u30b0\u30ea\u30fc\u30f3\u300d\u30e9\u30d9\u30eb\u3092\u8cbc\u3063\u305f\u308a\u3001\u57fa\u672c\u7684\u306aESG\u30ec\u30dd\u30fc\u30c8\u3092\u4f5c\u6210\u3057\u305f\u308a\u3059\u308b\u3060\u3051\u3067\u306f\u4e0d\u5341\u5206\u3067\u3059\u3002\u3059\u3079\u3066\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3001\u88fd\u54c1\u3001\u30b9\u30c6\u30fc\u30af\u30db\u30eb\u30c0\u30fc\u3068\u306e\u4ea4\u6d41\u306b\u771f\u6b63\u6027\u3092\u7d44\u307f\u8fbc\u3080\u3053\u3068\u3067\u3059\u3002\u6210\u529f\u3059\u308b\u30d6\u30e9\u30f3\u30c9\u306f\u3001\u6301\u7d9a\u53ef\u80fd\u6027\u304c\u5358\u306a\u308b\u30c8\u30ec\u30f3\u30c9\u3067\u306f\u306a\u304f\u3001\u73fe\u4ee3\u30d3\u30b8\u30cd\u30b9\u306e\u30ec\u30b8\u30ea\u30a8\u30f3\u30b9\u306e\u30d0\u30c3\u30af\u30dc\u30fc\u30f3\u3067\u3042\u308b\u3053\u3068\u3092\u8a8d\u8b58\u3057\u3066\u3044\u308b\u30d6\u30e9\u30f3\u30c9\u3067\u3057\u3087\u3046\u3002\u6700\u8fd1\u306e\u30ec\u30dd\u30fc\u30c8\u306b\u3088\u308b\u3068 <a href=\"https:\/\/www.prnewswire.com\/news-releases\/optimove-surveys-70-of-consumers-prefer-eco-friendly-brands-as-64-of-brands-say-they-have-an-environmental-responsibility-program-301851861.html\">70%<\/a> \u306e\u6d88\u8cbb\u8005\u304c\u3001\u74b0\u5883\u306b\u914d\u616e\u3057\u305f\u4f01\u696d\u304b\u3089\u306e\u8cfc\u5165\u3092\u5e0c\u671b\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u3057\u304b\u3057\u3001\u61d0\u7591\u7684\u306a\u898b\u65b9\u306f\u4f9d\u7136\u3068\u3057\u3066\u591a\u3044\u3002\u534a\u6570\u4ee5\u4e0a(<a href=\"https:\/\/business.yougov.com\/content\/46714-more-than-half-of-global-consumers-are-skeptical-of-a-brands-sustainability-claims\">55%<\/a>)\u306e\u30b0\u30ed\u30fc\u30d0\u30eb\u6d88\u8cbb\u8005\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u6301\u7d9a\u53ef\u80fd\u6027\u306e\u4e3b\u5f35\u306b\u61d0\u7591\u7684\u3067\u3059\u3002\u3053\u306e\u3053\u3068\u306f\u3001\u30b5\u30b9\u30c6\u30ca\u30d3\u30ea\u30c6\u30a3\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308b\u4fe1\u6191\u6027\u306e\u91cd\u8981\u6027\u3092\u5f37\u8abf\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u3057\u304b\u3057\u3001\u306a\u305c <a href=\"https:\/\/itbusinesstoday.com\/ja\/industrial-tech\/japans-innovative-materials-driving-sustainability-and-a-greener-future\/\">\u30b5\u30b9\u30c6\u30ca\u30d3\u30ea\u30c6\u30a3<\/a> \u4eca\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u6c42\u3081\u3089\u308c\u308b\u7dca\u6025\u6027\u3068\u306f\uff1f\u305d\u3057\u3066\u3001\u30d6\u30e9\u30f3\u30c9\u306f\u3069\u306e\u3088\u3046\u306b\u3057\u3066\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u7684\u306a\u30b8\u30a7\u30b9\u30c1\u30e3\u30fc\u3092\u8d85\u3048\u3066\u3001\u6e2c\u5b9a\u53ef\u80fd\u3067\u610f\u5473\u306e\u3042\u308b\u30a4\u30f3\u30d1\u30af\u30c8\u3092\u751f\u307f\u51fa\u3059\u3053\u3068\u304c\u3067\u304d\u308b\u306e\u3067\u3057\u3087\u3046\u304b\uff1f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5c55\u671b\u3092\u518d\u69cb\u7bc9\u3059\u308b\u6226\u7565\u3092\u63a2\u3063\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n<h2><strong>\u610f\u8b58\u306e\u9ad8\u3044\u6d88\u8cbb\u8005\u306e\u53f0\u982d<\/strong><\/h2>\n<p>\u4eca\u65e5\u306e\u8cb7\u3044\u7269\u5ba2\u306f\u3001\u30ab\u30fc\u30c8\u3092\u3044\u3063\u3071\u3044\u306b\u3059\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u7406\u60f3\u306b\u6295\u8cc7\u3057\u3066\u3044\u307e\u3059\u3002\u6700\u8fd1\u306e\u4e16\u754c\u7684\u306a\u8abf\u67fb\u306b\u3088\u308b\u3068\u3001\u7d0475%\u306e\u6d88\u8cbb\u8005\u304c\u3001\u81ea\u5206\u306e\u4fa1\u5024\u89b3\u306b\u5408\u308f\u306a\u3044\u30d6\u30e9\u30f3\u30c9\u3092\u907f\u3051\u3066\u3044\u308b\u305d\u3046\u3067\u3059\u3002\u3053\u306e\u5909\u9769\u306e\u62c5\u3044\u624b\u306f\uff1fZ\u4e16\u4ee3\u3068\u30df\u30ec\u30cb\u30a2\u30eb\u4e16\u4ee3\u3067\u3059\u3002\u5f7c\u3089\u304c\u6c42\u3081\u308b\u306e\u306f\u3001\u900f\u660e\u6027\u3068\u8aac\u660e\u8cac\u4efb\u3001\u305d\u3057\u3066\u9032\u6b69\u306e\u8a3c\u660e\u3067\u3059\u3002\u30b0\u30ea\u30fc\u30f3\u30a6\u30a9\u30c3\u30b7\u30e5\u3068\u306f\u3001\u507d\u308a\u306e\u74b0\u5883\u4e3b\u5f35\u3092\u3059\u308b\u5f31\u3044\u884c\u70ba\u306e\u3053\u3068\u3067\u3059\u3002\u305d\u308c\u306f\u3082\u306f\u3084\u6a5f\u80fd\u305b\u305a\u3001\u3057\u3070\u3057\u3070\u88cf\u76ee\u306b\u51fa\u307e\u3059\u3002<\/p>\n<figure id=\"attachment_11439\" aria-describedby=\"caption-attachment-11439\" style=\"width: 1200px\" class=\"wp-caption alignnone\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-11439 size-full\" src=\"https:\/\/itbusinesstoday.com\/wp-content\/uploads\/2025\/05\/Why-Sustainability-Marketing-Matters-in-2025-Strategies-for-Brands-Driving-Real-Impact-02.webp\" alt=\"\" width=\"1200\" height=\"800\" \/><figcaption id=\"caption-attachment-11439\" class=\"wp-caption-text\">2025\u5e74\u306b\u30b5\u30b9\u30c6\u30ca\u30d3\u30ea\u30c6\u30a3\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u91cd\u8981\u306a\u7406\u7531<\/figcaption><\/figure>\n<p>\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u306e\u6700\u524d\u7dda\u3078\u3002\u3042\u308b\u6709\u540d\u30a2\u30b9\u30ec\u30c1\u30c3\u30af\u30a6\u30a7\u30a2\u30d6\u30e9\u30f3\u30c9\u306f\u3001\u81ea\u793e\u306e\u8863\u670d\u304c\u300c100%\u30b5\u30b9\u30c6\u30ca\u30d6\u30eb\u300d\u3067\u3042\u308b\u3068\u8868\u660e\u3057\u305f\u3053\u3068\u3067\u3001\u5f37\u3044\u6279\u5224\u306b\u3055\u3089\u3055\u308c\u307e\u3057\u305f\u3002\u8abf\u67fb\u306e\u7d50\u679c\u3001\u6301\u7d9a\u4e0d\u53ef\u80fd\u306a\u8abf\u9054\u65b9\u6cd5\u304c\u6df7\u5728\u3057\u3066\u3044\u308b\u3053\u3068\u304c\u767a\u899a\u3002\u305d\u306e\u53cd\u52d5\u306f\u7d20\u65e9\u304f\u3001\u6fc0\u3057\u304f\u3084\u3063\u3066\u304d\u307e\u3057\u305f\u3002\u30cf\u30c3\u30b7\u30e5\u30bf\u30b0\u306f\u6025\u4e0a\u6607\u3057\u3001\u58f2\u4e0a\u306f\u4e0b\u304c\u308a\u3001\u4fe1\u983c\u306f\u4e00\u77ac\u306b\u3057\u3066\u5931\u589c\u3057\u307e\u3057\u305f\u3002\u30b5\u30d7\u30e9\u30a4\u30c1\u30a7\u30fc\u30f3\u306e\u79d8\u5bc6\u3001\u4e8c\u9178\u5316\u70ad\u7d20\u6392\u51fa\u91cf\u3001\u30ea\u30b5\u30a4\u30af\u30eb\u3078\u306e\u53d6\u308a\u7d44\u307f\u3092\u660e\u3089\u304b\u306b\u3059\u308b\u30a2\u30a6\u30c8\u30c9\u30a2\u30fb\u30d6\u30e9\u30f3\u30c9\u306f\u3001\u5fe0\u5b9f\u306a\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u3092\u5f62\u6210\u3057\u307e\u3059\u3002\u3053\u3046\u3057\u305f\u30d5\u30a1\u30f3\u306f\u3001\u672c\u7269\u3067\u3042\u308b\u3053\u3068\u306b\u30d7\u30ec\u30df\u30a2\u30e0\u3092\u652f\u6255\u3046\u3053\u3068\u3092\u53ad\u3044\u307e\u305b\u3093\u3002<\/p>\n<p>\u4eca\u65e5\u306e\u5e02\u5834\u306b\u304a\u3044\u3066\u771f\u6b63\u6027\u306f\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u6d88\u8cbb\u8005\u306f\u3042\u3089\u3086\u308b\u4e3b\u5f35\u3092\u6ce8\u610f\u6df1\u304f\u541f\u5473\u3057\u3001\u96a0\u3055\u308c\u305f\u507d\u5584\u3092\u66b4\u3053\u3046\u3068\u3057\u307e\u3059\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u30ea\u30fc\u30c0\u30fc\u306f\u3001\u4e00\u6642\u306e\u30c8\u30ec\u30f3\u30c9\u3067\u306f\u306a\u304f\u3001\u6301\u7d9a\u53ef\u80fd\u6027\u3092\u4e2d\u6838\u6226\u7565\u3068\u3057\u3066\u512a\u5148\u3055\u305b\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002<\/p>\n<h2><strong>\u900f\u660e\u6027\u306b\u3088\u308b\u4fe1\u983c\u306e\u69cb\u7bc9<\/strong><\/h2>\n<p>\u900f\u660e\u6027\u306f2025\u5e74\u306b\u304a\u3051\u308b\u4fe1\u983c\u306e\u57fa\u76e4\u3067\u3059\u3002\u52dd\u3061\u8ca0\u3051\u3082\u542b\u3081\u3001\u6301\u7d9a\u53ef\u80fd\u6027\u306e\u9053\u306e\u308a\u3092\u5171\u6709\u3059\u308b\u30d6\u30e9\u30f3\u30c9\u306f\u3001\u6d88\u8cbb\u8005\u3068\u306e\u7d50\u3073\u3064\u304d\u3092\u5f37\u3081\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u306b\u306f\u3001\u300c\u30a8\u30b3\u30d5\u30ec\u30f3\u30c9\u30ea\u30fc\u300d\u3084\u300c\u30ab\u30fc\u30dc\u30f3\u30cb\u30e5\u30fc\u30c8\u30e9\u30eb\u300d\u3068\u3044\u3063\u305f\u6f20\u7136\u3068\u3057\u305f\u7d04\u675f\u304b\u3089\u3001\u5177\u4f53\u7684\u306a\u884c\u52d5\u3078\u3068\u79fb\u884c\u3059\u308b\u3053\u3068\u304c\u5fc5\u8981\u3067\u3059\u3002\u5177\u4f53\u7684\u306a\u8a3c\u62e0\u304c\u6700\u3082\u91cd\u8981\u3067\u3059\u3002\u3055\u3089\u306b <a href=\"https:\/\/www.prnewswire.com\/news-releases\/survey-reveals-consumers-prioritize-purchasing-sustainable-products-and-desire-greater-transparency-from-companies-on-sustainability-progress-301988839.html\">80%<\/a> \u6301\u7d9a\u53ef\u80fd\u6027\u306b\u95a2\u3059\u308b\u4e3b\u5f35\u306e\u88cf\u4ed8\u3051\u3068\u306a\u308b\u30c7\u30fc\u30bf\u304c\u516c\u958b\u3055\u308c\u3066\u3044\u308b\u4f01\u696d\u3092\u4fe1\u983c\u3059\u308b\u50be\u5411\u304c\u9ad8\u3044\u3053\u3068<\/p>\n<figure id=\"attachment_11437\" aria-describedby=\"caption-attachment-11437\" style=\"width: 1200px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"wp-image-11437 size-full\" src=\"https:\/\/itbusinesstoday.com\/wp-content\/uploads\/2025\/05\/Why-Sustainability-Marketing-Matters-in-2025-Strategies-for-Brands-Driving-Real-Impact-03.webp\" alt=\"\" width=\"1200\" height=\"800\" \/><figcaption id=\"caption-attachment-11437\" class=\"wp-caption-text\">2025\u5e74\u306b\u30b5\u30b9\u30c6\u30ca\u30d3\u30ea\u30c6\u30a3\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u91cd\u8981\u306a\u7406\u7531<\/figcaption><\/figure>\n<p>\u98df\u54c1\u30fb\u98f2\u6599\u90e8\u9580\u3092\u8003\u3048\u3066\u307f\u307e\u3057\u3087\u3046\u3002\u4e16\u754c\u7684\u306a\u98f2\u6599\u5927\u624b\u304c\u518d\u751f\u8fb2\u696d\u3092\u4e2d\u5fc3\u3068\u3057\u305f\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u958b\u59cb\u3002\u6c34\u306e\u4f7f\u7528\u91cf\u3001\u8fb2\u5bb6\u306e\u5354\u529b\u4f53\u5236\u3001\u571f\u58cc\u306e\u6d3b\u529b\u306b\u95a2\u3059\u308b\u751f\u306e\u30c7\u30fc\u30bf\u3092\u660e\u3089\u304b\u306b\u3057\u305f\u306e\u3067\u3059\u3002\u6d3e\u624b\u306a\u5e83\u544a\u306f\u4e00\u5207\u306a\u304f\u3001\u4ee3\u308f\u308a\u306b\u8fb2\u5bb6\u306e\u30d3\u30c7\u30aa\u65e5\u8a18\u3092\u7d39\u4ecb\u3002\u4f5c\u7269\u306e\u4e0d\u4f5c\u3084\u5bb3\u866b\u99c6\u9664\u306a\u3069\u3001\u8fb2\u5bb6\u304c\u76f4\u9762\u3059\u308b\u3055\u307e\u3056\u307e\u306a\u8ab2\u984c\u3092\u7d39\u4ecb\u3057\u305f\u306e\u3067\u3059\u3002\u7269\u8a9e\u306b\u4eba\u9593\u5473\u3092\u6301\u305f\u305b\u3001\u4e0d\u5b8c\u5168\u3055\u3092\u8a8d\u3081\u308b\u3053\u3068\u3067\u3001\u3053\u306e\u30d6\u30e9\u30f3\u30c9\u306f\u76ae\u8089\u5c4b\u3092\u652f\u6301\u8005\u306b\u5909\u3048\u305f\u306e\u3067\u3059\u3002<\/p>\n<p>\u3053\u306e\u7269\u8a9e\u3067\u306f\u3001\u7b2c\u4e09\u8005\u8a8d\u8a3c\u304c\u91cd\u8981\u306a\u5f79\u5272\u3092\u679c\u305f\u3057\u307e\u3059\u3002B\u30b3\u30fc\u30d7\u3001\u30d5\u30a7\u30a2\u30fb\u30c8\u30ec\u30fc\u30c9\u3001\u30af\u30e9\u30a4\u30e1\u30fc\u30c8\u30fb\u30cb\u30e5\u30fc\u30c8\u30e9\u30eb\u306a\u3069\u306e\u30e9\u30d9\u30eb\u306f\u3001\u4e3b\u5f35\u3092\u88cf\u4ed8\u3051\u308b\u3082\u306e\u3067\u3059\u3002\u307e\u305f\u3001\u6d88\u8cbb\u8005\u3068\u306e\u4fe1\u983c\u95a2\u4fc2\u3082\u69cb\u7bc9\u3057\u307e\u3059\u3002\u8a8d\u8a3c\u3060\u3051\u3067\u306f\u5341\u5206\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u30d6\u30e9\u30f3\u30c9\u306f\u76ee\u6a19\u3068\u6210\u679c\u3092\u5171\u6709\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u3042\u308b\u30cf\u30a4\u30c6\u30af\u4f01\u696d\u306e\u30b5\u30b9\u30c6\u30ca\u30d3\u30ea\u30c6\u30a3\u30fb\u30ec\u30dd\u30fc\u30c8\u306b\u306f\u3001\u518d\u751f\u53ef\u80fd\u30a8\u30cd\u30eb\u30ae\u30fc\u306b\u95a2\u3059\u308b\u76ee\u6a19\u304c\u8a18\u8f09\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u307e\u305f\u3001\u4f7f\u3044\u6368\u3066\u30d7\u30e9\u30b9\u30c1\u30c3\u30af\u304b\u3089\u306e\u8131\u5374\u306e\u9045\u308c\u306a\u3069\u3001\u632b\u6298\u306b\u3064\u3044\u3066\u3082\u8a00\u53ca\u3057\u3066\u3044\u307e\u3059\u3002\u30b9\u30b1\u30b8\u30e5\u30fc\u30eb\u306f\u5fc5\u8981\u306b\u5fdc\u3058\u3066\u8abf\u6574\u3055\u308c\u307e\u3059\u3002<\/p>\n<p>\u900f\u660e\u6027\u306b\u5b8c\u74a7\u3055\u306f\u5fc5\u8981\u3042\u308a\u307e\u305b\u3093\u3002\u6b63\u76f4\u3067\u3042\u308b\u3053\u3068\u3001\u8aac\u660e\u8cac\u4efb\u3092\u679c\u305f\u3059\u3053\u3068\u3001\u305d\u3057\u3066\u6d88\u8cbb\u8005\u3092\u65c5\u306b\u8a98\u3046\u3053\u3068\u3092\u6c42\u3081\u307e\u3059\u3002<\/p>\n<h2><strong>\u30b7\u30b9\u30c6\u30e0\u5909\u9769\u306e\u305f\u3081\u306e\u5354\u50cd<\/strong><\/h2>\n<p>\u3069\u306e\u30d6\u30e9\u30f3\u30c9\u3082\u3001\u30b5\u30b9\u30c6\u30ca\u30d3\u30ea\u30c6\u30a3\u3092\u5358\u72ec\u3067\u514b\u670d\u3059\u308b\u3053\u3068\u306f\u3067\u304d\u307e\u305b\u3093\u3002\u4e8c\u9178\u5316\u70ad\u7d20\u6392\u51fa\u3001\u5ec3\u68c4\u7269\u524a\u6e1b\u3001\u516c\u6b63\u306a\u52b4\u50cd\u306a\u3069\u3001\u56f0\u96e3\u306a\u8ab2\u984c\u306b\u53d6\u308a\u7d44\u3080\u306b\u306f\u3001\u696d\u754c\u3092\u8d85\u3048\u305f\u30c1\u30fc\u30e0\u30ef\u30fc\u30af\u304c\u5fc5\u8981\u3067\u3059\u3002\u5148\u898b\u6027\u306e\u3042\u308b\u4f01\u696d\u306f\u3001\u7af6\u5408\u4ed6\u793e\u3084NGO\u3001\u653f\u5e9c\u3068\u624b\u3092\u7d44\u307f\u3001\u30b7\u30b9\u30c6\u30e0\u306b\u5927\u304d\u306a\u5909\u5316\u3092\u3082\u305f\u3089\u3059\u3053\u3068\u3092\u76ee\u6307\u3057\u3066\u3044\u307e\u3059\u3002\u5f7c\u3089\u306f\u30b7\u30b9\u30c6\u30e0\u306b\u5927\u304d\u306a\u5909\u5316\u3092\u8d77\u3053\u3059\u3053\u3068\u3092\u76ee\u6307\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u30e9\u30a4\u30d0\u30eb\u95a2\u4fc2\u306b\u3042\u308b\u81ea\u52d5\u8eca\u30e1\u30fc\u30ab\u30fc\u304c\u529b\u3092\u5408\u308f\u305b\u3066\u96fb\u6c17\u81ea\u52d5\u8eca\u5145\u96fb\u30b9\u30c6\u30fc\u30b7\u30e7\u30f3\u306b\u6295\u8cc7\u3002\u3053\u306e\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7\u306f\u3001\u96fb\u6c17\u81ea\u52d5\u8eca\u306e\u666e\u53ca\u3092\u4fc3\u9032\u3057\u3001\u696d\u754c\u306b\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u3092\u3082\u305f\u3089\u3057\u307e\u3059\u3002\u3042\u308b\u7f8e\u5bb9\u30d6\u30e9\u30f3\u30c9\u304c\u3001\u30ea\u30b5\u30a4\u30af\u30eb\u53ef\u80fd\u306a\u30d1\u30c3\u30b1\u30fc\u30b8\u3092\u4f5c\u308b\u305f\u3081\u306b\u5354\u529b\u3057\u307e\u3057\u305f\u3002\u3053\u306e\u52d5\u304d\u306f\u3001\u30b3\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href=\"https:\/\/itbusinesstoday.com\/ja\/knowledge-hub\/how-will-japans-new-data-laws-impact-your-business\/\">\u30c7\u30fc\u30bf<\/a> \u3057\u304b\u3057\u3001\u30b9\u30c8\u30fc\u30ea\u30fc\u306f\u611f\u60c5\u306b\u706b\u3092\u3064\u3051\u3001\u611f\u60c5\u306f\u884c\u52d5\u3092\u4fc3\u3057\u307e\u3059\u30022025\u5e74\u306e\u30b5\u30b9\u30c6\u30ca\u30d3\u30ea\u30c6\u30a3\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u53b3\u7136\u305f\u308b\u4e8b\u5b9f\u3068\u5fc3\u306b\u97ff\u304f\u7269\u8a9e\u3092\u8abf\u548c\u3055\u305b\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>\u3053\u306e\u54f2\u5b66\u3092\u4f53\u73fe\u3057\u3066\u3044\u308b\u306e\u304c\u3001\u3042\u308b\u5927\u624b\u5bb6\u5ead\u7528\u54c1\u30d6\u30e9\u30f3\u30c9\u3067\u3059\u3002\u30ea\u30b5\u30a4\u30af\u30eb\u7d20\u6750\u306e\u7d71\u8a08\u306b\u6eba\u308c\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u30c9\u30ad\u30e5\u30e1\u30f3\u30bf\u30ea\u30fc\u30fb\u30b7\u30ea\u30fc\u30ba\u3092\u5236\u4f5c\u3057\u305f\u306e\u3067\u3059\u3002\u3053\u306e\u30b7\u30ea\u30fc\u30ba\u306f\u3001\u6d77\u6d0b\u30d7\u30e9\u30b9\u30c1\u30c3\u30af\u3092\u7f8e\u3057\u3044\u88fd\u54c1\u306b\u5909\u3048\u308b\u767a\u5c55\u9014\u4e0a\u56fd\u306e\u8077\u4eba\u305f\u3061\u306b\u30b9\u30dd\u30c3\u30c8\u3092\u5f53\u3066\u305f\u3082\u306e\u3002\u5404\u30a8\u30d4\u30bd\u30fc\u30c9\u306f\u3001\u5f7c\u3089\u306e\u751f\u6d3b\u3001\u82e6\u95d8\u3001\u9858\u671b\u3092\u6398\u308a\u4e0b\u3052\u3066\u3044\u307e\u3059\u3002\u8996\u8074\u8005\u306f\u88fd\u54c1\u3092\u898b\u308b\u3060\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u8996\u8074\u8005\u306f\u88fd\u54c1\u3092\u898b\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u5f7c\u3089\u3092\u652f\u3048\u308b\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u3084\u751f\u614b\u7cfb\u3068\u3064\u306a\u304c\u308b\u306e\u3067\u3059\u3002\u58f2\u4e0a\u306f\u6025\u4e0a\u6607\u3057\u307e\u3057\u305f\u304c\u3001\u305d\u308c\u4ee5\u4e0a\u306b\u91cd\u8981\u306a\u306e\u306f\u3001\u3053\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u304c\u5ec3\u68c4\u7269\u524a\u6e1b\u306e\u305f\u3081\u306e\u8349\u306e\u6839\u904b\u52d5\u3092\u6d3b\u6027\u5316\u3055\u305b\u305f\u3053\u3068\u3067\u3059\u3002<\/p>\n<p>\u30aa\u30fc\u30d0\u30fc\u30c4\u30fc\u30ea\u30ba\u30e0\u3068\u306e\u6279\u5224\u306b\u3055\u3089\u3055\u308c\u3066\u3044\u308b\u30db\u30c6\u30eb\u30c1\u30a7\u30fc\u30f3\u304c\u65b0\u305f\u306a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u958b\u59cb\u3002\u305d\u308c\u306f\u3001\u89b3\u5149\u8cc7\u91d1\u304c\u30b5\u30f3\u30b4\u7901\u306e\u56de\u5fa9\u306b\u5f79\u7acb\u3063\u3066\u3044\u308b\u3053\u3068\u3092\u7d39\u4ecb\u3059\u308b\u3082\u306e\u3002\u30b2\u30b9\u30c8\u306f\u79c1\u305f\u3061\u306e\u81ea\u7136\u4fdd\u8b77\u6d3b\u52d5\u306b\u53c2\u52a0\u3057\u3001\u4f11\u6687\u3092\u76ee\u7684\u4e3b\u5c0e\u578b\u306e\u30a2\u30c9\u30d9\u30f3\u30c1\u30e3\u30fc\u306b\u5909\u3048\u307e\u3059\u3002\u3053\u306e\u30d6\u30e9\u30f3\u30c9\u306f\u3001\u6301\u7d9a\u53ef\u80fd\u6027\u3092\u72a0\u7272\u3067\u306f\u306a\u304f\u3001\u723d\u5feb\u306a\u65c5\u306b\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u306f\u74b0\u5883\u610f\u8b58\u306e\u9ad8\u3044\u65c5\u884c\u8005\u3092\u60f9\u304d\u3064\u3051\u3001\u6df7\u96d1\u3057\u305f\u5e02\u5834\u3067\u8f1d\u304d\u3092\u653e\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u6301\u7d9a\u53ef\u80fd\u6027\u306b\u95a2\u3059\u308b\u5b9f\u969b\u306e\u30b9\u30c8\u30fc\u30ea\u30fc\u3092\u5171\u6709\u3057\u307e\u3057\u3087\u3046\u3002\u5f93\u696d\u54e1\u3001\u9867\u5ba2\u3001\u5730\u57df\u793e\u4f1a\u306e\u30ea\u30fc\u30c0\u30fc\u304b\u3089\u5bc4\u305b\u3089\u308c\u305f\u3082\u306e\u3067\u3059\u3002\u3053\u306e\u3088\u3046\u306a\u8a9e\u308a\u306f\u3001\u6559\u80b2\u3057\u3001\u9f13\u821e\u3057\u3001\u53c2\u52a0\u3092\u547c\u3073\u304b\u3051\u307e\u3059\u3002<\/p>\n<h2><strong>\u5faa\u74b0\u306e\u305f\u3081\u306e\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3<\/strong><\/h2>\n<p>\u53d6\u3063\u3066\u3001\u4f5c\u3063\u3066\u3001\u6368\u3066\u308b\u3068\u3044\u3046\u6642\u4ee3\u9045\u308c\u306e\u76f4\u7dda\u30e2\u30c7\u30eb\u306f\u3082\u3046\u53e4\u3044\u3002\u6d88\u8cbb\u8005\u3068\u898f\u5236\u5f53\u5c40\u306f\u3001\u5faa\u74b0\u578b\u30b7\u30b9\u30c6\u30e0\u3092\u6c42\u3081\u3066\u3044\u307e\u3059\u3002\u3053\u3046\u3057\u305f\u30b7\u30b9\u30c6\u30e0\u306b\u306f\u3001\u88fd\u54c1\u306e\u518d\u5229\u7528\u3001\u4fee\u7406\u3001\u30ea\u30b5\u30a4\u30af\u30eb\u304c\u542b\u307e\u308c\u307e\u3059\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u30ea\u30fc\u30c0\u30fc\u306f\u3001\u6210\u9577\u3068\u5ec3\u68c4\u3092\u5207\u308a\u96e2\u3059\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u3092\u63a8\u9032\u3057\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002\u3055\u3089\u306b\u3001\u300c\u30d3\u30fc\u30ac\u30f3\u300d\u3084\u300c\u30ab\u30fc\u30dc\u30f3\u30fb\u30bc\u30ed\u300d\u306a\u3069\u3001ESG\u95a2\u9023\u3067\u3042\u307e\u308a\u4e00\u822c\u7684\u3067\u306a\u3044\u8b33\u3044\u6587\u53e5\u3092\u63b2\u3052\u305f\u88fd\u54c1\u3067\u306f\u3001\u305d\u306e\u3088\u3046\u306a\u8b33\u3044\u6587\u53e5\u3092\u63b2\u3052\u305f\u88fd\u54c1\u306e\u58f2\u4e0a\u304c\u4f38\u3073\u60a9\u307f\u307e\u3057\u305f\u3002 <a href=\"https:\/\/www.mckinsey.com.br\/en\/industries\/consumer-packaged-goods\/our-insights\/consumers-care-about-sustainability-and-back-it-up-with-their-wallets\">8.5%<\/a> \u305d\u306e\u3088\u3046\u306a\u4e3b\u5f35\u306e\u306a\u3044\u540c\u696d\u4ed6\u793e\u306b\u6bd4\u3079\u3066\u9ad8\u3044\u6210\u9577\u7387\u3002<\/p>\n<p>\u5148\u99c6\u7684\u306a\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u30fb\u30e1\u30fc\u30ab\u30fc\u304c\u3001\u30e2\u30b8\u30e5\u30e9\u30fc\u8a2d\u8a08\u3067\u696d\u754c\u3092\u7834\u58ca\u3057\u307e\u3057\u305f\u3002\u9867\u5ba2\u306f\u30c7\u30d0\u30a4\u30b9\u5168\u4f53\u3092\u4ea4\u63db\u3059\u308b\u4ee3\u308f\u308a\u306b\u3001\u30ab\u30e1\u30e9\u3084\u30d0\u30c3\u30c6\u30ea\u30fc\u306a\u3069\u306e\u30b3\u30f3\u30dd\u30fc\u30cd\u30f3\u30c8\u3092\u30a2\u30c3\u30d7\u30b0\u30ec\u30fc\u30c9\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3053\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306f\u3001\u30b3\u30b9\u30c8\u524a\u6e1b\u3068\u74b0\u5883\u9762\u3067\u306e\u30e1\u30ea\u30c3\u30c8\u306b\u7126\u70b9\u3092\u5f53\u3066\u307e\u3057\u305f\u3002\u7bc0\u7d04\u5fd7\u5411\u306e\u6d88\u8cbb\u8005\u3068\u30a8\u30b3\u30d5\u30ec\u30f3\u30c9\u30ea\u30fc\u306a\u6d88\u8cbb\u8005\u306e\u4e21\u65b9\u306b\u30a2\u30d4\u30fc\u30eb\u3057\u307e\u3057\u305f\u3002\u3042\u308b\u98df\u6599\u54c1\u30c1\u30a7\u30fc\u30f3\u306f\u300c\u5ec3\u68c4\u7269\u30bc\u30ed\u300d\u306e\u5e97\u8217\u3092\u7acb\u3061\u4e0a\u3052\u307e\u3057\u305f\u3002\u8cb7\u3044\u7269\u5ba2\u306f\u5bb9\u5668\u3092\u8a70\u3081\u66ff\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u5305\u88c5\u306e\u7121\u99c4\u3092\u7701\u304f\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u6301\u7d9a\u53ef\u80fd\u6027\u3068\u5177\u4f53\u7684\u306a\u30e1\u30ea\u30c3\u30c8\u3092\u878d\u5408\u3055\u305b\u3001\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u7279\u5178\u3092\u63d0\u4f9b\u3002<\/p>\n<h4>\u3053\u308c\u3089\u306e\u9769\u65b0\u306f\u3001\u5f93\u6765\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6307\u6a19\u3092\u898b\u76f4\u3059\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u5faa\u74b0\u578b\u30d7\u30ed\u30b0\u30e9\u30e0\u306b\u304a\u3051\u308b\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3001\u88fd\u54c1\u5bff\u547d\u3001\u57cb\u7acb\u5730\u304b\u3089\u306e\u5ec3\u68c4\u7269\u524a\u6e1b\u3092\u512a\u5148\u3057\u3066\u304f\u3060\u3055\u3044\u3002\u58f2\u4e0a\u306e\u6570\u5b57\u3060\u3051\u306b\u6ce8\u76ee\u3057\u3066\u306f\u3044\u3051\u307e\u305b\u3093\u3002\u4fe1\u983c\u6027\u3092\u9ad8\u3081\u308b\u305f\u3081\u306b\u3001\u3053\u308c\u3089\u306e\u6307\u6a19\u3092\u516c\u958b\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u3053\u3061\u3089\u3082\u304a\u8aad\u307f\u304f\u3060\u3055\u3044\uff1a <a class=\"p-url\" href=\"https:\/\/itbusinesstoday.com\/ja\/tech\/ai\/japanese-ai-is-revolutionizing-media-editing-for-all\/\" rel=\"bookmark\">\u65e5\u672c\u306eAI\u304c\u30e1\u30c7\u30a3\u30a2\u7de8\u96c6\u306b\u9769\u547d\u3092\u8d77\u3053\u3059<\/a><\/h4>\n<h2><strong>\u30a2\u30f3\u30d0\u30b5\u30c0\u30fc\u3068\u3057\u3066\u306e\u5f93\u696d\u54e1\u306e\u30a8\u30f3\u30d1\u30ef\u30fc\u30e1\u30f3\u30c8<\/strong><\/h2>\n<p>\u5f93\u696d\u54e1\u306f\u30d6\u30e9\u30f3\u30c9\u306e\u6700\u3082\u771f\u306e\u30c1\u30e3\u30f3\u30d4\u30aa\u30f3\u3067\u3059\u3002\u793e\u54e1\u304c\u4f1a\u793e\u306e\u30b5\u30b9\u30c6\u30ca\u30d3\u30ea\u30c6\u30a3\u30fb\u30df\u30c3\u30b7\u30e7\u30f3\u306b\u8cdb\u540c\u3059\u308c\u3070\u3001\u793e\u54e1\u306f\u6b62\u3081\u3089\u308c\u306a\u3044\u30b9\u30c8\u30fc\u30ea\u30fc\u30c6\u30e9\u30fc\u306b\u306a\u308b\u306e\u3067\u3059\u3002<\/p>\n<p>\u3042\u308b\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u4f1a\u793e\u3067\u306f\u3001\u5f93\u696d\u54e1\u3092\u3042\u3089\u3086\u308b\u30ec\u30d9\u30eb\u3067\u6301\u7d9a\u53ef\u80fd\u6027\u6226\u7565\u306b\u53c2\u52a0\u3055\u305b\u307e\u3057\u305f\u3002\u30a8\u30f3\u30b8\u30cb\u30a2\u306f\u7701\u30a8\u30cd\u30b3\u30fc\u30c7\u30a3\u30f3\u30b0\u306e\u5b9f\u8df5\u3092\u8003\u6848\u3057\u3001\u4eba\u4e8b\u306f\u90fd\u5e02\u578b\u30ac\u30fc\u30c7\u30cb\u30f3\u30b0\u306e\u30dc\u30e9\u30f3\u30c6\u30a3\u30a2\u65e5\u3092\u4f01\u753b\u3057\u307e\u3057\u305f\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u793e\u5185\u30d6\u30ed\u30b0\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u306e\u6d3b\u7528\u3001CEO\u3068\u30a4\u30f3\u30bf\u30fc\u30f3\u306b\u3088\u308bLinkedIn\u306e\u30cf\u30a4\u30e9\u30a4\u30c8\u306a\u3069\u3067\u3001\u3053\u308c\u3089\u306e\u53d6\u308a\u7d44\u307f\u3092\u5f37\u5316\u3057\u307e\u3057\u305f\u3002\u8a8d\u77e5\u5ea6\u306f\u9ad8\u307e\u308a\u307e\u3057\u305f\u3002\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u3082\u4eba\u6750\u3082\u305d\u308c\u3092\u76ee\u306b\u3057\u307e\u3057\u305f\u3002\u305d\u306e\u7d50\u679c\u3001\u6c42\u4eba\u306e\u5fdc\u52df\u3084\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7\u306e\u554f\u3044\u5408\u308f\u305b\u304c\u5897\u3048\u307e\u3057\u305f\u3002<\/p>\n<p>\u30c8\u30ec\u30fc\u30cb\u30f3\u30b0\u306f\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u6301\u7d9a\u53ef\u80fd\u6027\u306b\u95a2\u3059\u308b\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u81ea\u4fe1\u3092\u3082\u3063\u3066\u4f1d\u3048\u3001\u89aa\u8fd1\u611f\u306e\u3042\u308b\u500b\u4eba\u7684\u306a\u9038\u8a71\u3092\u5171\u6709\u3067\u304d\u308b\u3088\u3046\u3001\u5f93\u696d\u54e1\u3092\u8a13\u7df4\u3057\u307e\u3059\u3002\u5404\u90e8\u7f72\u3067\u7d19\u306e\u7121\u99c4\u3092\u524a\u6e1b\u3059\u308b\u30b3\u30f3\u30c6\u30b9\u30c8\u3092\u59cb\u3081\u308b\u306a\u3069\u3001\u8349\u306e\u6839\u306e\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u3092\u5968\u52b1\u3057\u307e\u3057\u3087\u3046\u3002\u307e\u305f\u3001\u76f8\u4e57\u308a\u3092\u5968\u52b1\u3059\u308b\u3053\u3068\u3082\u3067\u304d\u307e\u3059\u3002\u793e\u54e1\u304c\u81ea\u5206\u306e\u63d0\u5531\u3059\u308b\u4fa1\u5024\u89b3\u3092\u7d14\u7c8b\u306b\u5b9f\u8df5\u3059\u308b\u3053\u3068\u3067\u3001\u4fe1\u983c\u6027\u304c\u9ad8\u307e\u308a\u307e\u3059\u3002<\/p>\n<h2><strong>\u898f\u5236\u3068\u6587\u5316\u306e\u5909\u5316\u3078\u306e\u5bfe\u5fdc<\/strong><\/h2>\n<p>\u4e16\u754c\u5404\u56fd\u653f\u5e9c\u306f\u6301\u7d9a\u53ef\u80fd\u6027\u306b\u95a2\u3059\u308b\u6cd5\u5f8b\u3092\u5f37\u5316\u3057\u3066\u3044\u307e\u3059\u3002EU\u306e\u4f01\u696d\u6301\u7d9a\u53ef\u80fd\u6027\u5831\u544a\u6307\u4ee4\uff08CSRD\uff09\u306f\u3001\u74b0\u5883\u304a\u3088\u3073\u793e\u4f1a\u7684\u5f71\u97ff\u306b\u95a2\u3059\u308b\u660e\u78ba\u306a\u5831\u544a\u3092\u6c42\u3081\u3066\u3044\u307e\u3059\u3002\u30a2\u30b8\u30a2\u3084\u5317\u7c73\u3067\u3082\u540c\u69d8\u306e\u6cd5\u5f8b\u304c\u5236\u5b9a\u3055\u308c\u3064\u3064\u3042\u308a\u307e\u3059\u3002\u30b3\u30f3\u30d7\u30e9\u30a4\u30a2\u30f3\u30b9\u9055\u53cd\u306f\u591a\u984d\u306e\u7f70\u91d1\u3092\u3082\u305f\u3089\u3057\u3001\u3055\u3089\u306b\u91cd\u8981\u306a\u306e\u306f\u98a8\u8a55\u88ab\u5bb3\u3067\u3059\u3002<\/p>\n<p>\u7a4d\u6975\u7684\u306a\u30d6\u30e9\u30f3\u30c9\u306f\u898f\u5236\u3092\u5148\u53d6\u308a\u3042\u308b\u5316\u7ca7\u54c1\u4f1a\u793e\u306f\u3001\u30d7\u30e9\u30b9\u30c1\u30c3\u30af\u7981\u6b62\u6cd5\u304c\u65bd\u884c\u3055\u308c\u308b\u6570\u5e74\u524d\u306b\u30d1\u30c3\u30b1\u30fc\u30b8\u6226\u7565\u3092\u898b\u76f4\u3057\u3001\u6d88\u6975\u7684\u306a\u8ffd\u968f\u8005\u3067\u306f\u306a\u304f\u3001\u6cd5\u7684\u306a\u30d1\u30fc\u30c8\u30ca\u30fc\u3068\u3057\u3066\u4f4d\u7f6e\u3065\u3051\u307e\u3057\u305f\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3067\u306f\u3001\u898f\u5236\u9075\u5b88\u3092\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u3068\u3057\u3066\u6349\u3048\u3001\u3088\u308a\u304d\u308c\u3044\u306a\u6d77\u3084\u3088\u308a\u5065\u5168\u306a\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u3068\u3044\u3063\u305f\u30e1\u30ea\u30c3\u30c8\u3092\u5f37\u8abf\u3057\u307e\u3057\u305f\u3002<\/p>\n<p>\u6587\u5316\u7684\u306a\u30cb\u30e5\u30a2\u30f3\u30b9\u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marks a crucial turning point in business-audience engagement. Sustainability is now an essential requirement for brands. Climate crises, resource shortages, and shifting consumer values are driving this transformation. Marketing leaders need to do more than just put a &#8216;green&#8217; label on a product or make a basic ESG report. It\u2019s about embedding authenticity into every campaign, product, and stakeholder interaction. The brands that thrive will be those that recognize sustainability isn\u2019t just a trend, it\u2019s the backbone of modern business resilience. As per a recent report, 70% of consumers express a preference for buying from environmentally responsible companies. However, skepticism remains high. Over half (55%) of global consumers are [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":11438,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"wprm-recipe-roundup-name":"","wprm-recipe-roundup-description":"","postBodyCss":"","postBodyMargin":[],"postBodyPadding":[],"postBodyBackground":{"backgroundType":"classic","gradient":""},"footnotes":""},"categories":[180,190,92,201],"tags":[4080,4079,4081,4082,4083],"ppma_author":[324],"class_list":{"0":"post-11436","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-knowledge-hub","8":"category-marketing","9":"category-martech","10":"category-staff-writers","11":"tag-loyalty","12":"tag-marketing-metrics","13":"tag-marketing-strategy","14":"tag-sustainability-rewards","15":"tag-sustainable-marketing"},"yoast_head":"<!-- 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