{"id":10127,"date":"2025-04-24T13:49:47","date_gmt":"2025-04-24T13:49:47","guid":{"rendered":"https:\/\/itbusinesstoday.com\/?p=10127"},"modified":"2025-04-24T13:58:29","modified_gmt":"2025-04-24T13:58:29","slug":"dentsu-pr-launches-initiative-to-boost-corporate-media","status":"publish","type":"post","link":"https:\/\/itbusinesstoday.com\/ja\/martech\/customer-experience\/dentsu-pr-launches-initiative-to-boost-corporate-media\/","title":{"rendered":"\u96fb\u901aPR\u3001\u4f01\u696d\u30e1\u30c7\u30a3\u30a2\u3092\u5f37\u5316\u3059\u308b\u30a4\u30cb\u30b7\u30a2\u30c1\u30d6\u3092\u958b\u59cb"},"content":{"rendered":"<p>\u682a\u5f0f\u4f1a\u793e\u96fb\u901a\u30c7\u30b8\u30bf\u30eb\u3068\u682a\u5f0f\u4f1a\u793e\u96fb\u901aPR\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u304c\u5171\u540c\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u3092\u767a\u8868\u3057\u307e\u3057\u305f\u3002\u3053\u306e\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u306f\u3001\u4f01\u696d\u304c\u4fdd\u6709\u3059\u308b\u30e1\u30c7\u30a3\u30a2\u3092\u5168\u9762\u7684\u306b\u30b5\u30dd\u30fc\u30c8\u3059\u308b\u3082\u306e\u3002\u4f01\u696d\u30b5\u30a4\u30c8\u3084\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u306a\u3069\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u69cb\u7bc9\u3084\u904b\u55b6\u3002\u307e\u305f\u3001\u5f37\u529b\u306a\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3084\u30ea\u30b9\u30af\u7ba1\u7406\u3082\u542b\u307e\u308c\u307e\u3059\u3002\u3053\u306e\u65b0\u3057\u3044\u7d71\u5408\u30b5\u30fc\u30d3\u30b9\u306f\u3001\u672c\u65e5\u3088\u308a\u3054\u5229\u7528\u3044\u305f\u3060\u3051\u307e\u3059\u3002<\/p>\n<p>\u4eca\u65e5\u306e\u30c7\u30b8\u30bf\u30eb\u793e\u4f1a\u3067\u306f\u3001\u6d88\u8cbb\u8005\u306f\u3055\u307e\u3056\u307e\u306a\u30c1\u30e3\u30cd\u30eb\u3067\u60c5\u5831\u306b\u63a5\u3057\u307e\u3059\u3002\u4f01\u696d\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u6226\u7565\u306b\u3068\u3063\u3066\u3001\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306f\u91cd\u8981\u3067\u3059\u3002\u4f01\u696d\u304c\u3053\u308c\u3089\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u5229\u7528\u3059\u308b\u306b\u3064\u308c\u3001\u98a8\u8a55\u88ab\u5bb3\u3092\u53d7\u3051\u308b\u30ea\u30b9\u30af\u304c\u9ad8\u307e\u308a\u307e\u3059\u3002\u3053\u308c\u306f\u3001\u4e0d\u9069\u5207\u306a\u30e1\u30c3\u30bb\u30fc\u30b8\u30f3\u30b0\u3084\u30b3\u30f3\u30d7\u30e9\u30a4\u30a2\u30f3\u30b9\u306b\u53cd\u3059\u308b\u30e1\u30c3\u30bb\u30fc\u30b8\u30f3\u30b0\u306b\u3088\u3063\u3066\u8d77\u3053\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u306e\u3053\u3068\u306f\u3001\u8868\u73fe\u3068\u95a2\u9023\u3059\u308b\u30ea\u30b9\u30af\u306e\u4e21\u65b9\u3092\u7dbf\u5bc6\u306b\u7ba1\u7406\u3059\u308b\u5fc5\u8981\u6027\u3092\u5f37\u8abf\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u4f01\u696d\u306f\u901a\u5e38\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u5236\u4f5c\u3068\u30ea\u30b9\u30af\u7ba1\u7406\u3092\u5225\u3005\u306e\u90e8\u7f72\u3067\u884c\u3063\u3066\u3044\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u304c\u3046\u307e\u304f\u3044\u304b\u305a\u3001\u5b9f\u884c\u306b\u6642\u9593\u304c\u304b\u304b\u3063\u305f\u308a\u3001\u77db\u76fe\u304c\u751f\u3058\u305f\u308a\u3059\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u306e\u65b0\u3057\u3044\u30a4\u30cb\u30b7\u30a2\u30c1\u30d6\u306f\u3001\u7d71\u4e00\u3055\u308c\u305f\u30a2\u30d7\u30ed\u30fc\u30c1\u306b\u3088\u3063\u3066\u3053\u308c\u3089\u306e\u8ab2\u984c\u3092\u514b\u670d\u3057\u3088\u3046\u3068\u3059\u308b\u3082\u306e\u3067\u3059\u3002<\/p>\n<p><strong>\u3053\u3061\u3089\u3082\u304a\u8aad\u307f\u304f\u3060\u3055\u3044\uff1a <a class=\"p-url\" href=\"https:\/\/itbusinesstoday.com\/ja\/martech\/customer-experience\/tech-touch-launches-data-strategy-ai-agent-ai-central-voice\/\" rel=\"bookmark\">\u30c6\u30c3\u30af\u30bf\u30c3\u30c1\u3001\u30c7\u30fc\u30bf\u6226\u7565AI\u30a8\u30fc\u30b8\u30a7\u30f3\u30c8 \"AI Central Voice 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<a href=\"https:\/\/www.dentsudigital.co.jp\/\">\u96fb\u901a\u30c7\u30b8\u30bf\u30eb<\/a> \u3068\u306e\u5354\u529b\u95a2\u4fc2\u3092\u6df1\u3081\u308b\u4e88\u5b9a\u3067\u3059\u3002 <a href=\"https:\/\/www.dentsuprc.co.jp\/\">\u96fb\u901aPR\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0<\/a> \u9867\u5ba2\u4f53\u9a13\u306e\u5411\u4e0a\u3001\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u6226\u7565\u306e\u6700\u9069\u5316\u3001\u8868\u73fe\u30ea\u30b9\u30af\u306e\u4e88\u9632\u7b56\u306e\u5f37\u5316\u306b\u3088\u308a\u3001\u30d3\u30b8\u30cd\u30b9\u306e\u6210\u9577\u3092\u30b5\u30dd\u30fc\u30c8\u3057\u307e\u3059\u3002<\/p>\n<p>\u672c\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u306f\u3001\u96fb\u901a\u30b8\u30e3\u30d1\u30f3\u304c\u63a8\u9032\u3059\u308b\u6b21\u4e16\u4ee3\u578b\u4e8b\u696d\u6210\u9577\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u300cMarketing For Growth\u300d\u306e\u300cValue Designing\u300d\u3068\u300c360\u00b0 Experience\u300d\u306b\u5408\u81f4\u3059\u308b\u3082\u306e\u3067\u3059\u3002Marketing For Growth\u300d\u306e\u8a73\u7d30\u306b\u3064\u3044\u3066\u306f\u3001\u516c\u5f0f\u30ea\u30ea\u30fc\u30b9\u3092\u3054\u53c2\u7167\u304f\u3060\u3055\u3044\u3002<\/p>","protected":false},"excerpt":{"rendered":"<p>Dentsu Digital Inc. and Dentsu PR Consulting Inc. announced a joint project. This project will offer complete support for corporate-owned media. This includes making and running platforms like corporate websites and social media. It also involves strong communication and managing risks. The new integrated service is available starting today. In today&#8217;s digital world, consumers interact with information across many channels. Owned media is key for corporate communication strategies. As companies use these platforms, they face a higher risk of reputational harm. This can happen from inappropriate or non-compliant messaging. This underscores the need for meticulous management of both expression and associated risks. Companies usually handle content production and risk management [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":10128,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"wprm-recipe-roundup-name":"","wprm-recipe-roundup-description":"","postBodyCss":"","postBodyMargin":[],"postBodyPadding":[],"postBodyBackground":{"backgroundType":"classic","gradient":""},"footnotes":""},"categories":[208,188,211,92,237,206],"tags":[428,1956,3595,3594,3593,3596],"ppma_author":[572],"class_list":{"0":"post-10127","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-apac","8":"category-customer-experience","9":"category-japan","10":"category-martech","11":"category-news","12":"category-regional","13":"tag-customer-experience","14":"tag-dentsu-digital","15":"tag-dentsu-pr-consulting","16":"tag-digital-firm","17":"tag-integrated-solutions","18":"tag-risk-management"},"yoast_head":"<!-- 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