Saturday, May 15, 2021

Leveraging AI-Powered Visual Search for Enriched Customer Experience

As per a report from Gartner, by 2021, businesses will enhance their e-
commerce sites with visual search to ultimately multiply their digital commerce revenue

Researchers from MIT have discovered that about 90% of information transmitted to the
human brain includes visuals, and the minds can identify such visual images in the blink of the eye. And, marketers need to tap the most of this visual power.

While enterprise search platforms have already upgraded text and keyword-based search
queries, they can still be inaccurate and inefficient for some users.

But it’s time for enterprises to focus on voice search and visual search to radically transform the customer experience in the near future as these evolving search techniques have established a new catalyst to create a severe impact on the e-commerce marketplace. And, this is all because they have found Artificial Intelligence or AI.

Artificial Intelligence Turns to be the MarTech Hero Boosting ROI

Not only for B2C but for B2B as well, the truth is that the necessary vocabulary to correctly describe the need for a solution might not always be available. So, instead of relying more on keyword-rich content, marketers need to focus on visuals as well – to smoothen the customer journey.

Visual search has created magic in the world of e-commerce; the consumer can simply take a snap-shot of the product they are looking for, and an AI-powered platform can identify the same to line up a list of similar items. Essentially, converting the consumer’s entire visual real- world into a shopping catalog.

The Intent Lab confirmed that over 85% of polled respondents respectively focus on visual
information rather than text information.

And, AI enhances this process to develop state-of-the-art image recognition models to enrich the way consumers discover or purchase products. At the same time, the platforms allow enterprises to understand the customer’s preferences.

Now, industry players like Google and Facebook are using AI to enhance not only the accuracy of visual search but also to improve the customer experience by understanding a consumer’s preferences.

Advanced Voice Search Revolutionizing Marketing Content

Industries should be prepared for the widespread adoption of visual search, as now is the time. The key, of course, is to ensure that they are marked up appropriately. The future of search is voice and visuals, both of which are going to replace the typical typed inquiries. Advances in image recognition positions – AI will showcase exponential growth and accuracy of various visual search platforms.

Not only will these platforms be capable of finding the products consumers look for, but they also allow prioritization of search results based on knowledge of the consumer’s individual preferences.

CMOS need to focus on strategizing how to position their visual assets so they can take
optimum advantage of this upcoming wave of visual searches.

Debjani Chaudhury
Debjani Chaudhury works as an associate editor with OnDot Media. In this capacity, she contributes editorial articles for two platforms, focusing on the latest global technology and trends. Debjani is a seasoned Content Developer who comes with 3 years of experience with Fashion, IT, and International Marketing industries. She has represented India in International trade forums like Hannover Messe, Germany.

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