Saturday, May 15, 2021

Hybrid Events: Ushering a New Era of Networking for Sales and Marketing

The COVID-19 has forced enterprises to increase virtual webinars as well as conduct more and more virtual networking events. But, since most people are eager to get back to the normal way of living, enterprises must consider and implement Hybrid Events in their sales and marketing strategies. 

Industries across all sectors have long been craving to conduct their business operations just like it was prior to the pandemic. For the marketing and sales department, not having an in-person interaction with their prospects left them no choice but to consider conducting more and more webinar and virtual networking events.

In the beginning of the COVID-19 crisis, the option seemed plausible. But, the pressure of WFH even left the prospects fatigued. Even they are seeking ways that will help them to connect with their potential enterprise brands in a physical space. Therefore, the Sales and Marketing team must adopt the concept of Hybrid events to conduct their networking events.

This will help to minimize the risks associated with the novel coronavirus while at the same time, increase their reach to a larger audience of prospects. Not only that, hybrid events all open the door for many opportunities and exploration when space isn’t the only metric to discuss.  Some of the benefits that hybrid events can deliver to enterprises are:

  • Reducing travel expenses

Just like the current virtual trend, hybrid events enable prospects and marketing and sales teams alike to reduce travel expenses. For the interested attendees, it provides an opportunity to attend as many events as possible without any travel barriers. For organizing teams as well as sponsors, the WFH trend enables event crews to work online as well as offline. As many enterprise brands are pretty tight on their budget, opting for hybrid events can be an excellent choice.

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  • Opening Sponsorship Opportunities

Virtual events have open doors, indeed for brands when it comes to sponsorships. Sponsors are actively seeking hybrid events that will help them utilize and leverage their capabilities to reach a wider audience and use the abundance of sponsorship collateral.

When only conducting a live event in a physical premise, sponsors are restricted. However, in the hybrid area, the sponsors can present prospects and attendees with Q&A, Livestream, a lounge table, a discussion, and much more.

  • Improving ROI

The reach of hybrid events is much better than in-person or virtual events. When combining the hybrid event with an in-person as well as a virtual event, the scalability of events goes much higher, leading to better opportunities for increasing ROI. Also, hybrid events present an immense opportunity for gathering valuable information such as the number of attendees, networking numbers, their engagement, meeting counts, session attendance, and much more.

Read More: Revamping the Legacy IT infrastructure for a Better Future

Looking at the current market scenario, the hybrid event is here to stay for long. Its evident benefits surpass those of virtual or physical live events. For marketers, sales, and event organizers, hybrid events are the future.

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